Buffer’s Response to Hacking: A Study in Social Media Crisis Management

See on Scoop.itHealth Care Social Media Monitor

Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.

Marie Ennis-O’Connor‘s insight:

I was so impressed with how Buffer managed this latest social media hacking crisis. A great lesson for all brands in how to handle a social media crisis. 

See on searchenginewatch.com

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