Posted in #HCSM

What drives activity on Pinterest?

See on Scoop.itHealth Care Social Media Monitor

Researchers have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.

Marie Ennis-O’Connor‘s insight:

Interesting research on Pinterest from Georgia Tech and the University of Minnesota. I have written extensively on how healthcare organizations can leverage Pinterest for marketing and the data in this study backs up my own research.

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