How to take control of your online reputation

According to research compiled by US-based advertising agency MDG, 92 percent of consumers trust opinions posted online by other consumers, yet less than half of corporate communications professionals feel prepared to handle an online brand crisis.

Whether you are a doctor in private practice, or a marketer for pharma or a hospital brand, see this infographic below as a reality check for you if you care about how your brand is perceived online.

This infographic presents case studies of four major brands on building and maintaining a strong online reputation – advice that is just as relevant to your healthcare digital marketing efforts.