Live-tweeting is a way of engaging your Twitter followers by sending updates about an event as it occurs. Live-tweeters use the hashtag relevant to the event they are tweeting about which can be located on the conference’s website or Twitter profile. Twitter followers who cannot be at the event in person can follow along using the hashtag and this in turn expands the reach of the conference. Furthermore, live-tweeting is a means of amplifying the conference experience, generating international engagement and global reach and stimulating collaborative potential.
For more tips on live-tweeting a health event see this article.