SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.
Put simply, SEO is about making sure that your website appears prominently on a search engine results page (SERP) when a person types in keywords related to your business. As a business owner it’s vital that you understand the importance SEO plays in your online presence, and how best to optimise your content for online success.
Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. The report was based on anonymous data collected via SEMrush’s Site Audit tool on 100,000 websites and 450 million pages.
Other common serious search engine optimization issues include duplicate title tags (present on 35% of sites examined), broken internal links (35%), duplicate meta descriptions (30%), and broken external links (25%).
Check out the infographic below for more findings from the report:
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