As I reported in a recent post, people around the world are now watching a billion hours of YouTube’s content every single day. But who is watching what? This infographic from Adweek helpfully breaks down how much Gens X, Y and Z watches video content on YouTube, as well as what types of videos they like to watch.
Unsurprisingly, younger respondents to the survey were more likely to visit YouTube on a daily basis, while 4 percent of Gen X (34 and 54-years-old) respondents indicated they don’t use the platform at all.
When it comes to the type of video most watched by each generation, the breakdown is as follows:
Whichever demographic you’re looking to market to, YouTube is a valuable channel. For maximum impact, use these findings to understand just how your target age group interacts with the video-sharing platform.
Related Reading: YouTube: A Missed Opportunity For Patient Education