I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic. Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.
Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.
I can easily determine which posts are most popular through the number of shares they get.
And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.
The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.
You might also like to read The Ultimate Guide to Using BuzzSumo for Content Research