Posted in Twitter

How To Analyze Your Twitter Followers

Who do you want to reach on Twitter? What are the best times to reach them?  You can find the answers to these questions and more by using a tool like Followerwonk –  a freemium Twitter audience analysis tool.

download.png

Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.

Here’s how it works.

  • Visit Followerwonk and enter your brand or company’s Twitter handle.
  • Select the option to Analyze Their Followers

Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.

1. Mapped Location of Followers

Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.

download.png

2. Most Active Hours of Followers

This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.

 

download.png

 
3. Social Authority Score

Social Authority is a rating of a user’s influence and engagement on Twitter. It ranges from 1 to 100, where higher scores indicate a person with greater influential activity.

download.png

Looking at this data, I can see I need to increase my rate of influential followers.

4. Follower Counts

This chart shows you the number of people who follow those users. This is a useful way to pinpoint those users with the most followers (and therefore clout).

download.png

5. Account Age

The age of an account is an interesting way to measure value. Users who have been on Twitter for a while are early adopters, and generally more valuable than newbies. As well, there is a higher percentage of spam accounts in newer user segments (as Twitter has not yet cleared them out).

download.png
As you can see from this chart, the majority of my followers have accounts of 5+ years.

6. Recency of Tweets

If a person hasn’t tweeted recently, then their account may be dormant. It gives you a good idea of who is tweeting more recently than others. Protected accounts are excluded from this analysis.

download.png

I’m pleased with this data, but I can also see I need to track down and unfollow those accounts who haven’t tweeted from 6 months to over 5 years.
 

I used the free account in the example above, but you might like to consider a paid account to unlock more robust data. You can also use Followerwonk to compare your social graph to competitors, or industry leaders and search Twitter bios. To track changes to your social graph and sort follower data requires a paid subscription.

Analyzing the data generated by Followerwonk you will have a clearer picture of who your audience is, how to best reach them on Twitter and how to track your performance over time.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s