I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Hotjar, a website optimization tool.
Hotjar offers website heatmaps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.
Heatmaps to visualize user behaviour
Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
Visitor Recordings to see what your users see
By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.
Conversion Funnels to see where your visitors are dropping off
Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.
Price: The free plan covers businesses with up to 2,000 pageviews per day.