26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.
V is for Voice
The majority of patients searching for information on the web still trust search engines but the way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet (yet another compelling reason to make sure that your site is optimized for mobile).
According to comScore’s forecasting, 50 percent of searches will be performed through voice functions in 2020 and the majority will be done without even looking at a screen.
In essence, voice searches are largely about answering questions, not about focusing on individual keywords. SEO is fast becoming AEO (Answer Engine Optimisation).
Here are some tips to consider while generating content for voice activation devices:
- Write in a conversational tone
- Use long-tail keywords
- Account for misspelled/misinterpreted words (sometimes Siri or Alexa can misinterpret what you’re saying).
How people are using voice search
In recent research carried out by BrightLocal, consumers were asked how they used voice assistants and voice search for local business. The top three most demanded voice search functions involve finding restaurants, grocery stores, and food delivery, with clothing, accommodation, and medicine following closely behind.
The Voice Search for Local Business Study also revealed that 46% of voice search users use voice search to find local businesses daily.
Just as marketers have optimized content for web 2.0 and mobile, they will have to start optimizing content for voice search as well. To quote NewsCred, “If you’re a marketer, “What’s the Alexa strategy?” will be a question you’ll be expected to answer.”