Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge. They are universally understandable and can illustrate information that may be too technical to communicate in text.
Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.
They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.
11 content ideas for a healthcare infographic
There are so many possibilities when it comes to creating a healthcare infographic. Below are some suggestions to get you started.
- Technological breakthrough
- Latest research
- Medical conditions
- The human body
- First aid advice
- Drug information
- Health care reform
- Surgical procedures
7 tips for designing a healthcare infographic
A good infographic takes time to create and should contain the following elements.
- Be concise
- Be visually appealing
- Be of value and interest to your readers
- Be accurate
- Be creative
- Be transparent (always cite your data sources )
- Be mindful of copyright
How to create a healthcare infographic
Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.
The following tools will make it easy for even the novice designer to create interesting infographics.
If you are serious about using infographics to inform and educate your patients or market your brand, it’s best to hire a specialist infographic designer. But, if you just want to have some fun and test your design skills, then use the tips and tools listed above to get creative with your data.