Posted in Thursday Tip

#ThursdayTip: How To Snoop On Your Competitors on Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how you can find out which kinds of ads your industry peers and competitors are running on their Facebook pages. 

In an effort to increase accountability and transparency of Pages, Facebook is showing more information about Pages and the people who manage them in the Page Transparency section on Pages, which formerly appeared on the Info and Ads tab.

This gives you the ability to see which kinds of ads a Page is running, which can provide a useful comparator for your own social media marketing.

Here’s how to works

In this example, I’m going to check out the Mayo Clinic’s Facebook Page.

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To access this information as a page visitor, visit any Page’s Timeline, scroll down to the Page Transparency below the About section and tap See More. 

 

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Now you can scroll through the ads currently running and in which countries (note you can’t see how the ads are doing in terms of engagement).

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Why this feature is useful to your social media marketing

This kind of competitive analysis can be helpful to you to improve your own Facebook advertising. I’m not saying you should copy the ad creative, but you can certainly use it as inspiration for your own campaigns. Using this feature you can gain valuable insights into the kinds of images, headlines and call-to-actions that successful industry players are employing.

Here’s to your social media success!

 

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