Posted in #HCSM

Twitter Adds Context To Trends

I’m a huge Twitter fan. So many interesting healthcare conversations are happening everyday on the platform.

One of my favourite ways to use Twitter is to take part in Twitter chats. These are great networking and learning opportunities and a super way to engage in meaningful conversations about shared topics of interest. Think of it as a virtual meet-up for people with common interests.

When I teach social media classes, I do sometimes hear that Twitter is a confusing place for those new to the platform. It can take a while to learn the ropes and it’s not uncommon for new users to hesitate to ask about the meaning of some of Twitter’s features.

“What’s Trending” is one of those features that may not immediately make sense – even to those of us who are seasoned tweeters. It’s not always obvious why something is trending.

Twitter aims to fix this (hat tip Amanda Webb).

They are testing adding context to trends by attaching a ‘representative tweet which will give you a clue to the trend and they are also adding descriptions.

The representative tweets will be selected both by the algorithm and human beings.

Testing on mobile in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States.


You might also like to read

7 Data-Backed Tips To Drive More Engagement on Twitter

What To Post on Twitter: A Cheat Sheet For Healthcare Tweeters

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