Posted in #HCSM

What Healthcare Marketers Should Know About Instagram in 2021

Are you using Instagram for your healthcare communication?

Instagram (IG) enables healthcare providers the opportunity to connect in an immediate way with their patients. It is particularly good for community outreach activities and patient education.  Healthcare providers can also use IG to show users a behind-the-scenes view of their practice.

Dermatologists, cosmetic dentists, and plastic surgeons can benefit from Instagram by using photos or video to illustrate their services. Practices can showcase before and after photos of patients, as well as videos or illustrations that educate patients on procedures and treatments.

A new infographic summarises some key facts and figures about Instagram which will be of interest whether you are already using the platform or wondering if it’s a place you should be in 2021.

Since its launch in 2010 Instagram has grown to over 1 billion active monthly users, sharing 95 million posts every day.

And Instagram users aren’t just active — they’re highly engaged. More than 200 million users spend an average of 53 minutes per day on Instagram and visit at least one business profile.

So how does Instagram stack up against popular platforms such as Facebook and Twitter?

Turns out it has higher engagement rates than both. In general, Instagram has an average engagement rate that is 14x higher than that of Facebook. Compared to Twitter, the rate is even 27x as high. 

Is this the best place for you to engage your audience?

The most active age demographic is 18-34 so if your target audience falls into this bracket, then Instagram is definitely the place for you to communicate.

Want to learn more?

Check out this presentation which I gave at the Social Media Residency Clinic during Mayo Clinic’s Middle Eastern Summit.

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