This week I’m recommending Hotjar, a website optimization tool.
Hotjar offers website heat maps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.
Heat maps to visualize user behaviour
A heat map (or heatmap) is a graphical representation of data where values are depicted by color. Heat maps make it easy to visualize complex data and understand it at a glance. They’re a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.
Visitor Recordings to see what your users see
By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.
Conversion Funnels to see where your visitors are dropping off
Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.
Price: The free plan covers businesses with up to 2,000 pageviews per day.