Monday Morning Cool Tool: UberSuggest

This week I’m recommending UberSuggest – a free keyword research tool that lets you see which keywords are performing best for your competitors/peers.

This truly is a super helpful tool when it comes to Search Engine Optimisation. It generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google, allowing you to see volume, competition, and even seasonal trends for each of your chosen keywords.

Let’s see it in action.

Type in your chosen keyword (or a domain of a competitor to see which keywords are ranking for them). In this example, I’ll use the keyword ‘social media’.

The first thing I get is an overview of keyword search volume (the number of searches this keyword has per month) SEO difficulty (estimated competition in organic search – the higher the number the more competitive) paid difficulty (estimated competition in organic search – the higher the number the more competitive) and cost per click (if you are using paid Google ads).

Keyword Ideas

Now I can start to drill down into keyword ideas based on my head keyword.

As you can see from the screenshot above, you can do a lot more, such as identify how popular the keyword is based on its search volume over the last 12 months.

Content Ideas

Now let’s look at what we can do with these keywords. Ubersuggest shows you the highest performing content for your chosen keywords.

Backlink Data

Backlinks are one of the most important components of Google’s ranking algorithm. However, there is a problem. They are difficult to build. Ubersuggest lets you see exactly what content people are linking to in your space. You then approach each of these sites and ask them to link to you.