Posted in Cool Tool

Monday Morning Cool Tool: Otter Voice Notes

otter-hero-screens-2

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Otter Voice Notes – a super useful tool that helps you take voice notes and generate transcripts simultaneously, or transcribe pre-recorded audio and video files.

Here’s how it works

  • Record conversations using Otter on your phone or web browser. Import or sync recordings from other services.  You can integrate the tool with Zoom.
  • Get real-time streaming transcripts and, within minutes, rich, searchable notes with text, audio, images, speaker ID, and key phrases.
  • Share or export voice notes to inform others and get on the same page. Create groups to invite collaborators and keep organized.

Pricing Otter Voice Notes lets you transcribe up to 600 minutes per month for free with a pricing structure based on Basic, Premium, and Teams subscriptions.

Posted in Cool Tool

Monday Morning Cool Tool: DuetCam

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending DuetCam– an iOS app that lets you record both the front-facing and back-facing cameras at the same time stitched together on your iPhone.

Features include:

* videos are saved directly to your library, similar as to the stock camera app

* apply digital zoom using any of the available lenses

* change the position of the PIP image while recording

* switch front and back cameras while recording

* browse your videos within the app

* play videos and share them without leaving the app

* share your videos as an IG story directly from the app

DuetCam costs $2.99

* Note this app requires the iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Max, iPhone 11 Max Pro or the iPad Pro with A12 chip or better to be able to use 2 cameras simultaneously.

Posted in Cool Tool

Monday Morning Cool Tool: PhotoRoom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending image-editing app PhotoRoom.

PhotoRoom lets you capture, edit, and mix images by editing objects. In one tap, you can remove the background in your photos and select from different backgrounds like a solid color or design, or import your own image. You can also blur the background, erase it, or desaturate it for a color splash of the subject.

Available for free at Apple Store and Google Play Store.

Posted in Cool Tool

Monday Morning Cool Tool: RecordScreen.io

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending the web-based screen-recording tool RecordScreen.io.

This cool tool couldn’t be simpler to use. There’s no software or app to download, nor account needed to access this tool. It’s all web-based and works right from the browser.

You have the choice of recording your screen only or screen with camera.

RecordScreen.io is free to use and compatible with all web browsers.

Posted in Cool Tool

Monday Morning Cool Tool: URLList

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending URLList – a bookmarklet that allows you to bring a group of URLs together in one place and then share them with a single link.

Pro Tip!

As recommended by Social Media Examiner, “One use case that isn’t explicitly stated on their site is to create a large list of URLs for all of your different product landing pages and then use that one URL in your Instagram bio.”

Posted in Cool Tool

Monday Morning Cool Tool: TextOptimizer

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending SEO tool TextOptimizer.

TextOptimizer helps you get a better search engine ranking by optimizing the text on your website. What’s cool about this tool is that it helps you surface topic ideas for your content marketing. You can see what people search for on the internet and tailor your content to answer those questions. Producing content loved by users and optimized for search engines means more organic traffic and more conversion.

Here’s how it works.

Enter your keywords in the search box.

download

Choose which search engine you want to optimize for.

download

Choose one of these options – I’ll go with sample text for now.

download

The tool generates ideas for what I can write about based on what people are currently searching on Google.

download

If I enter the URL of this website, Text Optimizer generates a score for me to see how well my content is optimized for search.

download

download

These are just some of the things you can do with TextOptimizer. It’s a super tool so I encourage you to take a look around it and see for yourself.

Posted in Cool Tool

Monday Morning Cool Tool: Venngage

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending a free infographic maker  – Venngage.

You can choose from 100+ infographic templates and follow the steps below to create your own infographics.

3602df6f-938b-4c5b-b740-4d6930f0ac98

Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.

Click here to learn how to create your own healthcare infographic. 

Posted in Cool Tool

Monday Morning Cool Tool: QuestionDB

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending  QuestionDB – a tool designed to help you generate content ideas.

Here’s how it works.

To get started, pick a broad keyword.

f25544dc-d266-49ee-ab92-c1ac05dc538b

From there, whether you’re using the free or paid version of QuestionDB, you can dive deeper.

7a350f15-32e6-4665-9829-6894956146f8

Then search these individually on QuestionDB, and you will get a list of specific questions about these topics that you can use as content ideas for your blog. And because questions are continually added to QuestionDB, it will help you generate content ideas easily on a continuous basis.  To help you write those topics, toggle the “source” button on so that you can click through to where the question was originally asked (and see what others answered).

QuestionDB is free for a maximum of 10 results. The pro version costs $10 per month.

You might also like to read How To Brainstorm Fresh Content Ideas

Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.

Posted in Cool Tool

Monday Morning Cool Tool: MailerLite

This week I’m recommending  MailerLite an email marketing tool that makes it easy to create landing pages, opt-in forms, and emails.

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download.  This is where a tool like MailerLite is helpful.

MailerLite is free for up to 1,000 subscribers.

The free plan enables you to build landing pages and start mailing your first 1,000 subscribers, but excludes live chat support, free newsletter templates, and certain other features.

Premium plans start at $10/mo for up to 1,000 subscribers, rising in increments per subscribers. Premium plans offer additional features and unlimited emails per month.