Posted in Cool Tool

Monday Morning Cool Tool: Quuu

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Quuu – a hand-curated content suggestion platform that connects to your scheduling tool of choice.

Here’s how it works

Sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience.

With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).

Relevant suggestions will be queued to your scheduling tool where you can choose to manually curate posts yourself or Quuu will post for you.

Posted in Cool Tool

Monday Morning Cool Tool: Infogram

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Infogram, a free infographic and data visualization tool.

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Infogram’s Basic (free) plan is intended only for non-commercial use, such as personal projects, blogs and presentations, within the limits of fair use. Its Business plan allows you to remove Infogram’s branding and add your own logo (it offers a reduced price for nonprofit and educational organizations.) The Basic plan includes 37 chart templates and allows users to generate up to 10 three-page projects based on their data.

Related

How To Create A Plain Language Summary To Match Patient Preferences

How To Create A Healthcare Infographic

Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heat maps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Heat maps to visualize user behaviour

A heat map (or heatmap) is a graphical representation of data where values are depicted by color. Heat maps make it easy to visualize complex data and understand it at a glance. They’re a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.

Visitor Recordings to see what your users see

By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.

Posted in Cool Tool

Monday Morning Cool Tool: Repost

This week I’m recommending Repost – a simple tool that makes it easy to repost your photos and videos on Instagram while giving credit to the original Instagramer.

When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then in Repost, you can position the attribution mark and send the reposted media back to Instagram.

Click here for step-by-step guide. 

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2022.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: StoryLab.ai

 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is StoryLab.ai- an AI copy generator that helps you generate copy ideas, hooks, outlines and ready-made copy for marketing purposes.

Whether you’re looking to create an Instagram caption, a blog title, or ad copy, this tool is designed to inspire you.

Here’s How To Use StoryLab

Begin by selecting the type of content you want to create. 

In the example below, I’ve inputted “social media marketing strategy” as a blog topic and the tool has generated some ideas for headlines. 

Here’s what happens when I input the same term into the email subject line generator.

And here’s what is returned when I ask for ideas for a social media post. I have to say this is by far the most impressive result.

I’ve only recently been introduced to this tool, but I can already see I am going to save some time testing out its features over the coming week.

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You get 25 “runs” per month for free with StoryLab. Upgrade to a basic package to get 250 runs or unlimited runs with the top-tier package.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, without having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger.

Posted in Cool Tool

Monday Morning Cool Tool: WordCounter

This week’s cool tool recommendation is WordCounter

Although it is a simple tool, it is an invaluable one.

Knowing the word count of a text can be important. For example, if you have to write a minimum or maximum amount of words for an article, report, etc., WordCounter will help to make sure its word count reaches a specific requirement or stays within a certain limit.

Apart from counting words and characters, WordCounter can help you to improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism. 

You can also copy and paste text from another program over into the online editor above. The Auto-Save feature will make sure you won’t lose any changes while editing, even if you leave the site and come back later. 

In addition, WordCounter shows you the top 10 keywords and keyword density of the article you’re writing. This allows you to know which keywords you use how often and at what percentages. This can prevent you from over-using certain words or word combinations and check for best distribution of keywords in your writing.

In the Details overview you can see the average speaking and reading time for your text, while Reading Level is an indicator of the education level a person would need in order to understand the words you’re using.

Pair this tool with one of the other tools I’ve recommended, such as Hemingway Editor, Quillbot, Wordtune, or Grammarly to improve your writing.

Posted in Cool Tool

Monday Morning Cool Tool: StreamYard

I’m preparing to go Live on LinkedIn this week to mark World Cancer Day on Feb 4. It is my first time going Live and I’m excited to do so. I’ll be using a third-party tool that I’ve used before for Facebook Live videos and it’s this week’s cool tool recommendation. 

StreamYard is a live streaming studio which runs on your laptop or desktop. You can use it to stream directly to Facebook, YouTube, LinkedIn and other platforms.  It’s  great for live interviews. You can have 6 people in the stream. Up to 10 people can enter the broadcast studio (with a paid version of the tool) so you can swap people in and out if you’re doing a dynamic talk show.

Other cool features include the ability to show viewer comments on screen, add a call to action, upload your logo, images, GIFs, and even videos.

Another great feature is the ability to pre-record your “live” stream 

This is a great option if you:

  • have a high stakes stream, and can’t afford mis-steps

  • are nervous about going live

  • can’t be online, or schedule a guest, at your normal show time.

StreamYard has both free and paid versions of the product. You can remove the StreamYard logo and upload your own. You can also add overlays and backgrounds, and use the restream integration. Full details are on the pricing page.

Posted in Cool Tool

Monday Morning Cool Tool: Twchat

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending  Twitter chat manager – Twchat.

For those who may be unfamiliar with Twitter chats, they are a public chat, moderated by a host that happens live on Twitter. To filter all the conversations a specific hashtag is used. This hashtag allows you to follow the discussion and participate in it.  Most Twitter chats are recurring and focus on specific topics introduced by a moderator.  The chats usually last one hour and a transcript of tweets is often made available after the chat has ended.

Twitter chats move fast, which is why using a third-party tool is useful. Twchat allows you to create real-time chat rooms based on Twitter hashtags. TwChat monitors the hashtag and creates a simple, clean interface similar to a chatroom. You can see new messages, send your own, and have total control over the content you see.

Do you use this tool or a similar one? Do you find it helpful?

For more information on Twitter chats, read How Does A Health Care Twitter Chat Work? #Twitter101