Marketing That Works!

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Cheatsheet: Create Perfect Posts On Social Media Platforms

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#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

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I am passionate about the power of healthcare tweet chats – you can read why I think they are such a transformative modality in Can A Hashtag Change Healthcare? One of my favorite… Continue reading

Medical Students: Here’s How To Manage Social Media

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Although most undergraduate medical students are digital natives, well versed in social media, their activities can sometimes work against them when it comes to using new media to create and maintain a professional… Continue reading

Which Social Media Platforms are Most Popular Among US Physicians?

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Facebook is the most commonly used social media platform by physicians up to the age of 60 years, according to “2014 Work/Life Profiles of Today’s U.S. Physician” released by AMA Insurance.The survey, conducted in… Continue reading

Co-Design: Moving The Needle On Digital Health

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I had the great pleasure of presenting the keynote address this week at the  HealthXL Asia Pacific event in Melbourne, Australia. HealthXL is a truly global digital health mentor network. The program is backed… Continue reading

Oh, the Pozibilities!

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Dr Jessica Browne is a Research Fellow at The Australian Centre for Behavioural Research in Diabetes, a partnership for better health between Diabetes Australia – Vic and Deakin University. Jessica, along with her… Continue reading

The Science Behind The Ideal Length of Everything Online

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Ever wondered what the ideal number of characters in a tweet should be? Or the optimal length of a Facebook post? Buffer, the online scheduler, has come up with some interesting answers to… Continue reading

Digital Health Care Check-Up (Infographic)

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The Future Of Health 2014 Report

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In collaboration with Boehringer Ingleheim, PSFK Labs has published their latest Future of Health report. This report examines 13 trends that fit within four larger themes – Behavioral Nudge, Empowered Patient, Orchestrated Care… Continue reading

Twitter for Social Care

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Social Media And The Evolution Of Medical Professionalism

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Ready to represent Asia Pacific at the premier global digital health event?

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Would you like to join a global gathering of digital health investors, entrepreneurs and thought leaders? In May 2014, over 300 top investors, entrepreneurs and thought leaders around the world will meet at… Continue reading

What Health Care Can Learn From Amazon #HIMSS14

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Small Screens, Big Changes: Frontiers in Mobile Technology for Nutrition, Health and Wellness

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Twitter 101

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Twitter is about talking – not walking into a room shouting an announcement and walking out again— Teresa Chinn RN (@AgencyNurse) February 28, 2014

Guide To The Future Of Medicine (Infographic)

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Nice infographic from Dr Bertalan Meskó  from his Guide To The Future Of Medicine ebook. 

Hangout With Doctors 2.0

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I had the pleasure this week of moderating a discussion on e-patient and physician relations for a Doctors 2.0 & You Google hangout. The  panel which included Denise Silber (founder of Doctors 2.0),… Continue reading

HealthCare On Pinterest

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My latest SlideShare is based on an article I have written for HealthWorks Collective. There is a common misconception that Pinterest is only for women posting images of shoes, home decor ideas and recipes,… Continue reading

Latest Social Media Statistics

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Some interesting statistics here to inform your healthcare marketing for 2014.

What Causes Health Information Disparity?

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A growing number of people are seeking health information on the Internet. To meet demands, healthcare providers are increasingly disseminating information online. While online health information has enhanced the dissemination of health information… Continue reading

My so-called digital life – what value does it have?

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Catching up on some online reading, I came across this post by Brian Solis, which really captures the other side of social media – its addictive nature and encroaching presence in our everyday lives.… Continue reading

Because One List Just Wasn’t Enough….

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Inevitably I got a mixed reaction to posting my recommendations of healthcare social media accounts to follow on Twitter. It’s been an interesting exercise in probing the wisdom of the crowd. I am… Continue reading

New Year’s Resolution #1 Get A Handle On Emails

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Ah. New Year’s Day. A fresh start and a time for resolutions. If one of yours is to get a handle on your email inbox, then  start by checking out this infographic illustrated… Continue reading

100 Social Media And Digital Health Accounts To Follow In 2014

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Social media is a radical shift in the way we communicate. The healthcare conversation is no longer a one-way narrative but is evolving into a global, participatory discussion. If you want to find… Continue reading

Snapshot of #MedEd Hashtag

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Using the Hashtracking Explorer Report, I have screenshot this current snapshot of the #MedEd hastrack to show its reach, number of tweets and most influential users. You can view the full report by… Continue reading

How Did Doctors Use Social Media In 2013?

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A Digital Doctor  survey commissioned by ZocDoc reveals which social media tools digitally savvy doctors are using.  The Top 3 social media platforms used by doctors in the survey were: Facebook Google+ LinkedIn I am… Continue reading

25 Nurses To Follow On Twitter

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25 Nurses To Follow On Twitter In 2014 from Marie Ennis O’Connor

Why Doctors Should Participate In Twitter Chats

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Dr Matthew Katz, a community-based doctor dedicated to improving cancer care and health empowerment, was the guest on the latest  #HCHLITSS  Twitter chat. For those who may be unfamiliar with the phenomenon of a… Continue reading

21 Rules For Social Media Marketing In Healthcare

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I am normally not a big fan of the word “rules” when it comes to social media, but if you want to be successful on social media and achieve results, you need to… Continue reading

5 tips to make the most of your next conference

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I experienced conference envy this past week as I followed the terrific tweets filling my timeline from both Med.20 in London and Standford’s MedX. It would have been wonderful to have been there… Continue reading

Health IT And The Promise Of Information Driven Healthcare

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Last week marked the 8th annual celebration of National Health IT Week, a time when organizations across the country join together to raise awareness of the value of health IT.  This infographic illustrates… Continue reading

4 Essential Steps to Healthcare Social Media Marketing Success

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As the Internet increasingly becomes the medium of choice for researching health information, social media has become an important channel for healthcare marketing.  In today’s social media-connected, content marketing rich environment, healthcare marketeers… Continue reading

Guide To The Best Social Media Tools For Healthcare Goals

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The temptation with social media can be to jump on the bandwagon and establish a presence on every platform – but some platforms match your goals better than others. Here is a useful… Continue reading

60 Seconds Online

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If you want to get an idea of the sheer scale of the creating and sharing that goes on in social media, then check out this infographic by Qmee. Among the mind-blowing statistics,… Continue reading

How Social Media Influences Medical Education

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Medical student Eve Purdy, has made this video which highlights three important ways that social media is influencing her learning as a medical student.

Benefits Of Health Informatics (Infographic)

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View The Latest Twitter Statistics

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Since its launch in 2006, Twitter has amassed a staggering 500 million users (an estimated 20 million accounts are fake) with China leading the way as the country with the most users –… Continue reading

Can A Hashtag Change Healthcare? The Impact of Healthcare Tweet Chats

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Can A Hashtag Change Healthcare?   The first time I read this quote from Dana Lewis, moderator of #hcsm the premier tweet chat on healthcare, I was gripped by the notion of how… Continue reading

Digital Health, Informatics and Remote Monitoring

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In this short video, Director of the Institute of Digital Healthcare and Professor of Healthcare Technology , Christopher James elaborates on the effectiveness of various types of digital health technologies.

The Intersection of Health and IT

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The infographic below — by the University of Illinois at Chicago’s Online Masters of Health Informatics program — breaks down and describes health informatics and the mashup of technology and healthcare.

Rising Use Of Social And Mobile In Healthcare (Infographic)

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Discordance in patients’ and professionals’ motives and use of social media in health care

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The results of a recent Dutch study has indicated discordance in patients’ and professionals’ motives and use of social media in health care. The study set out to investigate patients’ and health professionals’… Continue reading

Social Media Lessons And Tools For Doctors

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Social media is transforming how doctors and patients interact. How should doctors use social media? What tools can they use to do the job? In this short video segment, Albert Einstein College of… Continue reading

Harnessing Social Media to Advance Clinical Research

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Slidedeck by Joel Selzer, co-founder of ArcheMedX from his talk at the Society of Clinical Research Associates conference on “Harnessing Social Media to Advance Clinical Research”, August 2, 2013 in Philadelphia. Key Takeaways… Continue reading

The Healthcare Social Media Evolution

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Video produced by Akron Children’s Hospital focussing on the growing number of families using social media as their primary source for health and wellness information and advice.

Get engaged: How to be a more powerful patient

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Patient engagement has been called “the blockbuster drug of the century.” Being engaged means being an active participant in your health care and health decisions. Often the results are better medical care with… Continue reading

E-patients and their hunt for health information

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Some interesting data in the following presentation by Lee Rainie, Director of the Pew Internet Project, on how patients and their caregivers seek health information in the digital age and crucially how that… Continue reading

Healthcare Social Media Infographic

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Doctors Telling Their Stories Online – A Bridge Too Far?

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Anne Marie Cunningham has an excellent post on her blog today on physician burnout and it raises an interesting question.While we encourage patients to tell their stories through blogs and other social media… Continue reading

How Digital Strategy Shapes Patient Engagement at Boston Children’s Hospital

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The chief marketing officer of this pediatric powerhouse says that social media and mobile access are essential to its strategy and “innovation p Source: healthleadersmedia.com See on Scoop.it – Health Care Social Media… Continue reading

Deloitte Health Care on Twitter: How would you rate the credibility of health info provided by social media?

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Great insight for us! RT @DeloitteHealth How would you rate the credibility of #health info provided by social media? http://t.co/j50E6ZRwJB Source: twitter.com See on Scoop.it – Health Care Social Media And Digital Health

Social Media in Medicine: Do Your Patients ‘Like’ You? — AAFP News — AAFP

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The Federation of State Medical Boards (FSMB) recently issued guidelines for the use of social media and social networking in medical practice. You could read the entire 17-page document here, or I can… Continue reading

Beyond the hype, what’s the evidence for digital health’s benefits?

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The health and technology communities have been buzzing about the possibilities of digital health, but is it possible those boosters have argued beyond the evidence? The clinical proof underpinning the effectiveness of digital… Continue reading

A YouTube Video Is Doctor’s Secret Weapon Against Back Pain

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Back pain is common. Nearly all of us have at least one episode in our lives, and two-thirds of us will have it repeatedly. Exercise, though it may seem counterintuitive, is often the… Continue reading

SAPVoice: The Overlooked: Social Media Marketing For Senior Citizens

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By Katie Moran, Boston College Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media.  Those 65 years and older are changing: they are living longer,… Continue reading

The Case for Social Media in Professionalism

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I really like the way the organizers of this Mayo Clinic CME conference framed the title of my presentation today. It’s not the case fo… Source: network.socialmedia.mayoclinic.org See on Scoop.it – Health Care… Continue reading

To Reinvent Health Care, Let’s Get Personal | Healthagen

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As a designer in health care, my goal is to ensure that the products and technologies we build engage our users – be they patients or health care providers. Design is a strategic… Continue reading

Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement

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Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement Source: http://www.jmir.org This research represents the first attempts to comprehensively describe publicly available health content and user engagement with health… Continue reading

Pharma Gets Social: How Johnson & Johnson engages nurses in rich integrated digital campaign

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This month, Daniel Ghinn examines how Johnson & Johnson’s integrated social media channels are working to support nurses and prospective nurses. By 2020, the US will face a shortage of 800,000 nurses, according… Continue reading

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