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Posted in #HCSM

10 Keys To Find, Grow & Nurture Your Social Media Community

What is a social media community and why should we care about creating one?

A  social media community is a group of people who share a strong common interest, form relationships and interact online. It’s important we draw a difference between a “social following” and a “social community” because sometimes people confuse the two.  Whereas a following is an audience that interacts with you, a community is an audience that interacts with you – but even more importantly with each other.

According to Meltwater, “If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s difficult to build brand awareness and deliver ROI.”

Want to learn more? My slide-deck from a recent talk on this topic is now available to view on SlideShare

Posted in Cool Tool

Monday Morning Cool Tool: Stencil

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Stencil, a quick and easy tool to design visuals.

Right within the dashboard you have access to 860,000+ background images. You can add whatever text and/or graphics to these and directly share them on social media. They have 200,000+ graphics and icons. If you like sharing quotes on social media you can take advantage of their ready to add quotes feature. It will save you a lot of time. They also have a browser extension that makes it easy to instantly upload any image from a webpage, modify it and then share it.

You can save, download or share up to 10 images per month, for free. You can upgrade to 500 images per month and unlimited plans after that.

Try it and let me know what you think!

Posted in Cool Tool

Monday Morning Cool Tool: Picovico

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’ve been having fun trying out Picovico, an online tool which converts your photos into videos. There are three different pricing structures – for now, I’ve gone with the free option to test things out – this comes with water-marked logo and a lower resolution, but it gives you an idea of how it works. Here’s a link to the video I created to show you. It was a really quick and simple process.

Try it out and let me know how it works for you!

Posted in #HCSM

Beyond Technology: A Human Experience #HIMSSEurope18

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I’ve just returned from beautiful Sitges, just outside Barcelona, Spain where I gave the joint opening keynote with Fabian Bolin, Founder of War on Cancer, at the HIMSS Europe Conference.

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I speak at and attend many, many conferences across the globe, but this was a stand-out experience for me. It wasn’t just because there were interesting sessions  – let’s be honest, we could get a lot of this information from watching a webinar – it was those conversations that happen outside the main auditorium that interest me the most.

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With Pablo Barredo, founder, La Fundación Diario De Un Cuidador and Erik Gerritsen,  Secretary General of the Dutch Ministry of Health, Welfare and Sport (note: you cannot replicate the charisma and dynamism of these two online!)

I met some amazing people who are passionate about digital transformation. I arrived with no great expectations – a little conferenced out even this early in the year – but I returned with renewed energy and hope for the future of healthcare.  I made some really great connections in terms of future work collaborations, but more importantly to me, they are people whose vision for a better future for patients I share.

The location this year in Sitges was stunning. It’s a beautiful coastal town and I am already planning a return visit to explore it some more.

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Sitges By Night

The fact that the conference took place in a purpose-built hotel was unique to me and it worked really well in making the experience more relaxed and intimate.  Congregating in the delightful garden made it feel more like a gathering of friends than a sterile conference hall ever could. More conferences should do this and if I ruled the conference planning world, they would!

A shout-out to Pascal Lardier and Kim Mancha for being so accessible and approachable to new ideas throughout the planning process. Consummate professionals, I  loved working with them and their hard-working behind the scenes team.

Finally, at the risk of this sounding like some kind of cheesy Oscars acceptance speech, I also want to send out a special mention to the wonderful patient advisory board, Shane, Pierre-Mikael, Mitch, Dee, Emilie, Victor, Fabian, and my two co-conspirators Mitch and Pablo.

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With My Wonderful Patient Advisory Team Members

I arrived at HIMSS to attend a conference, but I left with so much more. Here’s to new friendships, fruitful collaborations, and renewing acquaintances again next year.

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See you in Helsinki!

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Posted in Cool Tool

Monday Morning Cool Tool: Pexels

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is stock image site Pexels.

Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the CC0 license. Use the site’s list of popular searches to find the most in-demand stock video.

 

Posted in #HCSM

Exploring Hospitals’ Use of Facebook: Thematic Analysis

A new study published this month in Journal of Medical Internet Research analyzes the types of content US hospitals post on their Facebook pages and how hospitals’ Facebook activities differ with regard to content types.

The study authors, Nima Kordzadeh and Diana K. Young, point out that whilst health care organizations “have widely embraced social media as a means to educate the community on health topics and increase patient loyalty and satisfaction, little is known about the content these organizations actually share when using social media channels.”

The researchers collected and thematically analyzed more than 1700 Facebook posts made over a 3-month period by 17 US hospitals. They identified a list of 13 unique health social media post themes and classified those themes into thematic groups.

Thematic Analysis

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The most frequently used theme was sharing health information, which appeared in 35.81% of the posts analyzed. Such posts sought to provide health tips and advice to community members.

Recognizing special days and recognizing employees were the second and third most frequently used themes, respectively, with 14.95% and 11.82% of the posts containing those themes. The researchers expressed surprised at the frequency of these themes, nothing “the content was geared more toward stakeholders internal to the organization, although most previous literature has focused on social media as a tool to connect with external stakeholders.”

In addition, the researchers found many of the posts involved more than one theme, and selected sets of themes co-occurred frequently. For example, 25.4% of the posts recognizing special days also included content to share health information, and approximately 38%  of the posts announcing research activities also included content to share health information.

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The results of this study showed most posts in the sample could be classified as serving 3 purpose groups:

  •  announcing and reporting
  •  recognizing
  • sharing activities

Within the announcing and reporting purpose group, the authors found the sampled institutions used Facebook to broadcast information relating to donations opportunities, upcoming events, research activities, and organizational news. They further found that recognizing posts were used to acknowledge employees and special days, whereas sharing posts were used to disseminate health information as well as patient success and feel good stories.

Conclusions

The study concludes with a recommendation that hospitals and clinics that are expanding their social media activities or are starting to embark on social media strategies can use the results of this study to better formulate their activities on Facebook.

These results can be used as a benchmark for the health care institutions that want to establish a social media presence to communicate with the public audience and for the smaller clinics and hospitals that want to further expand and improve their activities on social media websites.

Further Research

The authors point to further research opportunities including investigating the following questions:

  1. Does announcing events on Facebook increase attendance?
  2. Does acknowledging employees increase their organizational commitment, morale, and satisfaction?
  3. Is sharing health information via Facebook an effective approach in raising awareness about diseases and medical issues in the community?

Another avenue for future research, suggested by the authors is to examine the content generation process in terms of who is responsible for posting contents on health care organizations’ Facebook pages, and whether their expertise is in health care (eg, physicians, dentists, and nurse practitioners) or in social media marketing.

Such research should investigate how the content provider impacts the type of content shared, the manner in which it is shared, and the resulting level of audience engagement. This can ultimately influence the overall effectiveness of health care organizations’ activities on Facebook and other social media platforms.

Furthermore, future research can examine user engagement in different types of posts to understand the extent to which each content type can draw users’ attention and trigger their reactions in terms of liking a post, leaving a comment on it, or sharing it with others on Facebook.

In a statement that will have many of us nodding our heads in agreement, the authors conclude that “understanding user engagement is important because it can transform one-way, provider-to-consumer information dissemination activities into two-way or many-to-many communication processes. In this way, the “social” aspect of such platforms as Facebook can be realized more meaningfully, adding value to the health care organizations’ activities in virtual environments.”

Kordzadeh N, Young DK, Exploring Hospitals’ Use of Facebook: Thematic Analysis, J Med Internet Res 2018;20(5):e190

Posted in Cool Tool

Monday Morning Cool Tool: Quotes Cover

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Quotes Cover.

Quotes Cover turns quotes or short text into images for social media and high resolution image for posters or other print design.  It’s so simple to use. Simply enter your quote or text and then choose your preferred design elements, such as font, shadow effect, and color.  You can upload your own image as a background, or keep it plain as I have in the following example.

When you are happy with your design, simply save in JPG or PNG format and it’s ready for you to use on your chosen social media sites.   Here’s my finished design:

Posted in #HCSM

How To Increase Social Shares With “Click To Tweet”

Click to Tweet is a cool free tool which generates one-click tweet boxes or links that can be shared through your website, your blog, or via email. It’s a powerful way to increase social shares and highlight quotes, stats, and key takeaways for your content marketing.

Here’s a good example of how it looks on a blog.click2tweeteg.png

And here’s how to do it for your own blog or website.

Step One: Sign in with your Twitter account.

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Step Two: Write the message that you want others to share in the box provided.

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Step Three: Click the “Generate New Link” button to create a custom link.

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Step Four: Share the link and track the activity of each link over time.

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Whoever clicks on the link will have the message automatically added to their Twitter status box- they simply click to tweet.

Try it now and see for yourself!

Posted in Cool Tool

Monday Morning Cool Tool: Life of Pix  

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is stock image site Life of Pix.

Life of Pix offers free, high-quality images that are available for personal and commercial use. Each comes with a helpful color palette so you can plan your visuals accordingly.

Visit https://www.lifeofpix.com.

Posted in #HCSM

What’s The State of Healthcare Content Marketing in 2018?

I just love reports, don’t you? 

Firstly, Social Media Examiner’s annual marketing industry report, published last week, threw up these findings:

  • A very significant 94% of marketers use Facebook (followed by Instagram at 66%). Two in three marketers claim Facebook is their most important social platform. However, only 49% of marketers feel their Facebook marketing is effective and 52% said they’ve seen declines in their organic Facebook reach in the last year.
  • Facebook ads reign supreme: Facebook ads are used by 72% of marketers
    (followed by Instagram at 31%). Nearly half of all marketers increased their
    Facebook ad activities in the last year and 67% plan on increasing their use of
    Facebook ads over the next 12 months.
  • Facebook Messenger bots pique marketers’ interest: While only 15% of
    marketers are using Messenger bots, 51% plan on using Messenger bots in the
    next year.
  • For the first time in years, generating leads has become more of a focus for marketers than cultivating a loyal fan base. This could be a sign that metrics and automation are becoming more important than engagement.

You can download the report here.

Secondly, a content marketing report from True North Custom and Healthcare Insight based on data from a survey conducted in 4Q17 among 53 healthcare marketing professionals who work for hospitals, urgent care centers, physician practices, and other healthcare organizations, found that the rise of content marketing in the healthcare industry continues, with steady growth in usage. 

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However, measuring content marketing effectiveness is (still) slightly behind the adoption curve. Some 36% of respondents say their organization’s content marketing efforts are very effective, and 58% say they are somewhat effective.

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Only one-third of respondents say their healthcare organization has a documented content marketing strategy.

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Measuring ROI

Increasing the ability to demonstrate return on content marketing investment remains a challenge. The majority of respondents (65%) consider themselves successful at tracking ROI, compared to 44% who responded the same way last year. However, only 10% consider themselves very successful at tracking ROI.

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When it comes to measuring impact, website traffic is the most popular way to do this.

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Content Marketing Goals

Content marketing goals remain consistent with top-of-the-funnel priorities like Brand Awareness, Engagement and Patient Loyalty holding the top three spots for the third consecutive year. 

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Marketing Tactics

Social media reigns supreme, followed by eNewseltters and video taking the top three places in marketing tactics.

Chapter3_Graph1.pngAccording to Becker’s Hospital Review in an article on healthcare marketing trends for 2018, “Health-related video content is in demand. There is a whole market for qualified physicians to provide health information through videos without offering clinical advice.” 

Social Media Distribution

No surprise that Facebook tops the poll when it comes to organizations promoting their content on social media. YouTube is also extremely popular testifying to video’s growing influence, and I am happy to see Twitter is still hanging on in there. Chapter3_Graph2.png

Recommendations

The report concludes with three recommendations.

Create a documented strategy

A well-documented strategy will help your brand message rise above the noise. Mapping out your plan avoids what Convince & Convert Founder Jay Baer calls random acts of content and involves the use of personas, journey maps, editorial calendars, and other tools that set your brand and content apart from the pack.

Leverage Email Marketing

The large majority of people who visit your website or subscribe to your e-newsletter aren’t ready to make a healthcare decision. This is where content can play a crucial role in keeping them engaged while building affinity for your brand as a trusted resource. And while email is a leading channel for delivering content, many healthcare organizations never tap into that potential. A well-designed email nurturing program has proven to be an effective tool for building an audience and advancing them through the buyer’s journey.

Make Sure Everyone Is On Message

Rather than losing your prospect at the most critical point in the campaign, coordinate with your call center or intake team to integrate tracking mechanisms and create scripts that facilitate the lead intake process.

You can read the report in full here.

What do you think of these two reports? I don’t think there are any real surprises – we’ve been hearing for years that many healthcare organizations don’t have a documented strategy in place and struggle to measure ROI.

  • Facebook still reigns supreme, but I wonder how effective it truly is considering the lack of metrics employed to measure its effectiveness?
  • LinkedIn and Instagram are in joint place in terms of social media marketing, but should this be the case? They are two very different platforms and I wonder if marketers are using each of them effectively?
  • I am pleased to see YouTube high up the rankings – this is a good strategy for healthcare marketing.
  • And while people either fall into two camps of loving or hating Twitter, I personally see many robust healthcare conversations take place on this platform.
  • Finally, Pinterest and Snapchat are under-utilized and there’s a real opportunity here for us to own this space.

I’d love to hear your thoughts on these reports. What are your observations? What’s working for you? Where do you recommend healthcare marketers should focus their attention going forward?

Posted in Cool Tool

Monday Morning Cool Tool: ISO Republic 

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is stock image site ISO Republic

ISO Republic provides free stock photos for creative professionals. Since launch, it has published over 3,000  images under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for personal or commercial purposes with no attribution required.

Visit https://isorepublic.com for more information.

Posted in Cool Tool

Monday Morning Cool Tool: FreePik

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is stock image site FreePik.

FreePik offers users, high-quality graphic designs: exclusive illustrations and graphic resources. It operates on a freemium business model which means, the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. In addition, for a small fee, you can subscribe to the Premium plan and use the illustrations without any accreditation whatsoever.

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Qzzr

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Qzzr a tool to create engaging quizzes, polls, and lists to drive social traffic.

The basic plan is €24.99 per month, but you can try it for free to see if it’s right for your marketing.  if you are looking for a more advanced interactive marketing solution, check out Ceros for quality, interactive e-books, infographics, microsites, and more.

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Text Readability Consensus Calculator

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is the Text Readability Consensus Calculator. It takes a sample of your writing and calculates the number of sentences, words, syllables, and characters. It then takes the output of these numbers and plugs them into 7 popular readability formulas to help you find out the reading level and grade level of your materials and help you to determine if your audience can read what you have written.

Here’s what happened when I plugged the above paragraph into the tool.

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And the result

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So I come out with a difficult to read score – ironic given that I took much of the text from the description of the tool pasted on the website! That aside, it’s a good reminder to us to write more clear, accessible, and understandable copy when we write for a general audience.

Posted in Cool Tool

Monday Morning Cool Tool: Piktochart

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I  love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Piktochart . 

Infographics are great for getting your content shared but many people are put off by the thought that you have to hire a graphic designer to create them. The good news is you don’t have to be a designer nor spend a lot of money to create them. Use a tool such as Piktochart to create engaging infographics. Choose a template and then customize it with text, fonts, and colors. Try it for yourself at https://piktochart.com

Posted in Cool Tool

Monday Morning Cool Tool: Recite

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Recite, a tool to create quote images.  Quote images are one of the most popular types of content on social media and Recite is a really simple tool to try.

You simply enter your quote into the editor on the homepage, and then select a layout from a gallery of templates.

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Try it for yourself at http://www.recitethis.com

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Tagul

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Tagul a tool for creating beautiful graphics out of word clouds or tag clouds.

How to use it: 

  1. Visit tagul.com and click “Create Now”
  2. Click “Import words” and either copy and paste text from, add your own, or enter a URL to generate a word cloud.
  3. Now for my favorite bit. Choose from dozens of shapes, fonts, layout; then hit “Visualize” to see your word cloud.

Here’s a quick visual I created using social media marketing related words.

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Visit tagul.com  and get creating your own visuals. 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, wanting having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger. Repair minor imperfections on your face, some small spots from dust on your camera sensor, or other point-like spots by just tapping on them.

TouchRetouch is available for $1.99 for iOS and Android

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Easil

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is graphic design tool Easil.

Easil is a simple, browser-based system with pre-made templates that you can adapt in seconds with simple drag-and-drop tools.  The website also hosts a blog with super helpful design tips.

Try it today and let me know what you think!

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: IM Free

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource IM Free.

IM Free is a “curated collection of free web design resources, all for commercial use.” The royalty-free stock photos are organized by themes such as inspiration, recreation, and ambient. On the site you’ll also find free templates, icons, button makers, and more.

Check it out at http://imcreator.com/free

Posted in #HCSM

How to Create an Awareness Campaign with Social Media

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started?

Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. On Thursday, 22 February, I will be hosting an online webinar with Mayo Clinic Social Media Network, in which I will show you how to plan and execute a social media campaign from setting your campaign objectives right through to measuring your campaign’s impact. You will also learn creative ideas and best practice tips from other successful campaigns.

At the end of this webinar, you will be able to apply the learning to:

  • Clarify your campaign message
  • Set defined goals and performance metrics
  • Find and reach your target audience
  • Choose the right tactics and tools to raise campaign awareness
  • Leverage the power of online influencers to increase campaign reach
  • Create shareable content with clear calls-to-action
  • Plan your content calendar to maximize momentum
  • Use the power of storytelling to create impact
  • Measure your results

Details and Signup 

Hope to see you there!

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pixabay

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty-free stock image resource Pixabay.

Pixabay hosts over 650,000 free stock photos, vectors, and art illustrations free of copyrights under Creative Commons. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Burst

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Burst

Burst is powered by Shopify, with many of its collections created with entrepreneurs in mind. “Business Ideas” features free photo collections and case studies that revolve around trending ecommerce niches. The free photo sets include both the product shots and lifestyle images, so that you have all the stock images you need to create a professional brand for free.

Check it out at https://burst.shopify.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Picjumbo

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Picjumbo.

Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013. Users can click through the different categories of over 600 free high resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing.

Check it out at https://burst.shopify.com

Posted in #HCSM

New Google Page Speed Ranking For Mobile Searches: What You Should Know

Although speed has been used in Google ranking for some time, that signal was focused on desktop searches. Google recently announced that starting in July 2018, page speed will be a ranking factor for mobile searches too.

The “Speed Update,” as Google is calling it, “will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

Although there is no tool that directly indicates whether a page is affected by this new ranking factor, Google recommends the following resources can be used to evaluate a page’s performance.

  • Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
  • Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
  • PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Related

9 Questions To Help You Decide If It’s Time For A Website 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Unsplash

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Unsplash

Unsplash gives you access to a bank of 50,000+ free-to-use photos. All photos are licensed under Creative Commons Zero, “which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.”

Check it out at https://unsplash.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Morguefile

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Morguefile.

Morguefile is a free photo archive “for creatives, by creatives.” Founded in the early Internet days of 1996, the site was created to serve as a free image exchange for creative professionals and teachers to use in their work. This same mission remains true today and all photos found in the Morguefile archive are free for you to download and re-use in your work, be it commercial or not. The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.

Check it out at https://morguefile.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Stockvault

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Stockvault.

Stockvault is a free stock photo community where photographers and artists can share their own photos and artwork. It hosts over 35,000 royalty-free images, pictures and illustrations and also has a large collection of free textures ranging from grunge, dirt, paint, rock, plastic, wood and liquid to metallic and rusty surfaces and backgrounds.

Check it out at http://www.stockvault.net

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Rawpixel

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Rawpixel.

Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.

Check it out at https://www.rawpixel.com

Posted in #HCSM

7 Social Media Marketing Trends To Prepare For In 2018 [Infographic]

It’s the start of a new year and for social media marketers that means looking ahead to the trends that will impact on our work over the next 12 months.

As the close of 2017 drew nearer, social media marketing experts gazed into their crystal balls to see what’s coming down the line in 2018. So which of their predictions should we set our sights on? I’ve put together this list of the top predictions from around the web to help you keep your finger on the pulse of the trends which will shape the social media landscape. Take some time to look at your existing marketing strategies, and see which ones could benefit from (or be negatively affected by) these coming trends.

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For more trends and predictions click here.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Magic Eraser

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is image editing app Magic Eraser.

There’s no need to open Photoshop as this app lets you cut out and save transparent images for use in logos, keynote presentations, documents, image editors, etc.
Remove the background of any picture with just a few taps and save as PNG or JPG. Just touch where you want to remove, and the “Magic Wand” function removes the area of similar color automatically.

Magic Eraser is available for free for iOS.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: A Color Story

Summer-Day-1-1200x800.jpgI love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is image editing app  A Color Story.

The app lets you choose from a large selection of filters to make your photos stand out. Instead of filtering your photos to look all the same, A Color Story filters aim to enhance the color you’ve chosen in your composition. Bright whites, rich color, and clean adjustments.

One very helpful feature of the app is that it lets you save your editing steps to reuse for future edits, which will save time when batch-editing photos.

A Color Story is available free for iOS and Android .

 

Posted in Cool Tool

Monday Morning Cool Tool: Page Analytics

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Page Analytics  a Google Chrome Extension.

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The Page Analytics Chrome Extension allows you to see how vistors interact with your web pages, including what they click and don’t click. You can use these insights to optimize your website layout, improve user experience, and increase conversions.

Click here to download the app.

Posted in Infographics

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature In Your Healthcare Marketing

Is Instagram part of your healthcare marketing strategy? Instagram – the image-sharing site owned by Facebook –  now reaches 800 million monthly active users and currently boasts 500 million daily active users.

Visual marketing was hotter than ever in 2017 and will only continue to grow in importance over the next few years. People connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.

Visual content can be an incredibly powerful marketing tool – one that increases message association, brand awareness, and encourages engagement and shares.  Healthcare marketing has been slow to adopt Instagram, but if you are looking to increase digital engagement in 2018, it’s time to add the platform to your online marketing mix.

A new infographic by Salesforce shares some creative ideas to make the most of Instagram’s multiple-image posting feature.  Called a “carousel”, this feature lets you post up to 10 photos in a slideshow or an album and offers a host of possibilities to increase user engagement.

Here’s how it works:

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And now for some creative ways to use the feature:

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Click to view the full Salesforce infographic 

Posted in #HCSM

A Reader Asks….How Do You Create Twitter Lists?

I’ve been asked how I follow so many people on Twitter and yet manage to keep engaged. with them. When the number of people you follow gets into high figures, it can become unwieldy to manage them all. It’s easy to feel overwhelmed by the number of tweets appearing on your timeline – particularly now that Twitter has expanded to 280 characters. So how can you be sure you are keeping up to date with those folks you most want to hear from?

One word – Lists.

Twitter Lists are essentially filtered timelines and it’s one of the most useful features on the platform.

Here’s how it works:

1. Click on Lists on your profile page

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2. Click Create New List

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3. Name the List and provide a description

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4. Designate the List as Public or Private & then hit Save List

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5. To add or remove people from your Lists:

  1. Use the person icon drop-down menu on somebody’s profile
  2. Choose add or remove from Lists
  3. Choose the List you would like to add the person to or uncheck the List the person was already a member of

It’s so easy to build a Twitter List and it is such an effective and simple way to get a handle on your Twitter engagement. Each time you follow someone new on Twitter, get into the habit of adding them straight to one of your lists.  If you haven’t already started with your lists, start building them today!


 

Related Reading 

Visit Twitter’s Help Center for more information on:

  • seeing Lists you’re a member of
  • viewing tweets from a List
  • subscribing to a List
  • editing or deleting a List
  • sharing a List URL
Posted in Cool Tool

Monday Morning Cool Tool: Foller.me

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Foller.Me a simple, yet effective tool to get insights about any public Twitter profile.

How It Works

Foller.me is a Twitter analytics application that gives you rich insights about any public Twitter profile. The tool gathers near real-time data about topics, mentions, hashtags, followers, location and more. It then analyzes the tweet’s contents and tells you about topics usage in form of “tag clouds” so that you can easily understand which words were the most popular. Here’s what my tag cloud looks like:

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Foller.me is a free tool – visit https://foller.me to try it for yourself today.

 

Posted in #HCSM

5 Common Social Media Marketing Myths… And How To Bust Them![Infographic]

Even though social media is a common tactic used by marketers across the globe, myths about how and why to use social media persist. Buying into these myths will seriously undermine your social media marketing. In my latest infographic learn how to counter five of the most prevalent myths with my myth-busting tips.

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Click to see more social media marketing myths and how to bust them.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Infogr.am

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Infogr.am – a free design tool which makes it super simple to put together an infographic.

How to use it:

1. Go to https://infogr.am and log in with your Google or Facebook account.

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2. Choose from one of the three available themes – Infographic, Chart/Graph, or Map  – or you can click on “Data import or source” to start with your numbers.

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3. Pick a theme for your project.

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4. To your right, you’ll see the settings bar that lets you set the width, theme, add a custom logo, and specify a share button. To your left, you’ll see several icons. Clicking on them lets you customize your infographic with a map, a chart, text boxes, pictures, data, and even videos.

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5. When your project is complete, give your infographic a title and description. Decide on your permission settings. Do you want to make this public? Or is it just for your own use (public is the default setting; you will have to upgrade your account to keep it private)?  Click “Share” to send out your infographic to your social networks, or to get an embed link to add it to your blog or website!

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Gratisography

 

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Gratisography, a collection of free high-resolution pictures you can use on your personal and commercial projects, free of copyright restrictions.

What I really like about this site is many of the images are quirky and fun – no cheesy stock images here!

Check it out at https://gratisography.com and see for yourself.

Images: Gratisography

Posted in Cool Tool

Monday Morning Cool Tool: Crazy Egg

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is  Crazy Egg – a tool that tracks scrolls and clicks behavior on web pages to better understand customer interactions.

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Its features include:

Heatmap

A picture of where people clicked on your site.

Confetti

With confetti, you will be able to distinguish all of the clicks you get on your site segmented by referral sources, search terms and more.

Scrollmap

The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page.

Overlay

When you look at the overlay report, you will be able to see the number of clicks on each element of your page.

All plans are FREE for the first 30 days.

 

Posted in Cool Tool

Monday Morning Cool Tool: Google Alerts

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Google Alerts

Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query –  for example, keeping updated on emerging healthcare trends.

Start by going to the Google Alerts homepage and entering your keyword. Click on “Show options” to set an alert frequency and any other parameters you’re interested in. If you put the keywords in quotation marks, you will only receive alerts for that exact phrase – thus avoiding Google returning irrelevant results to you.

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You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.

Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, customer complaints or thank someone for writing something positive about you.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Visme

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Visme – another free design tool that allows you to create interactive presentations, infographics, banner ads, animations, customer layouts, and more.  It has an extensive library full of templates, shapes, icons, and objects to choose from.

 

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Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.

Go to http://www.visme.co to get creating. 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Plotagraph 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Plotagraph – a really cool app that animates images with magical effects.

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Although you can’t see it in this still image, in Plotograph the water is moving!

You can use Plotagraph to create a looping video, animated GIF, or animated PNG. Then upload your eye-catching image to various social media platforms.  Most of the time, you make looping videos or animated images from a video. However, Plotagraph begins with a still image and creates the movement with what appears to be CGI effects. You can upload an image to the app or website, or take a photo inside the app.

Plotagraph is available via the web for free and the iOS app costs $4.99.

 

Posted in Cool Tool

Monday Morning Cool Tool: Readable.​io

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Readable.io – a tool to help you measure the readability of any text.

How It Works

Put in your written text – paste it, upload a document or a URL – and you will get a set of scores and measures:

  • Readability scores – including Flesch-Kincaid, Gunning Fog and the SMOG index
  • Text analytics – text statistics (like letter, word and syllable counts), composition stats (like adjective, noun and adverb counts)
  • Keywork densities – for single words, and two or three word phrases
  • Reading and speaking time
  • Sentiment analysis – is the text positive, negative or neutral

Once you’ve scored your text, you’ll want to start working to improve it, and the tool can help there as well. Alongside your readability scores and text analytics, you’ll see an advanced highlighting engine showing areas where your text might be improved:

  • Long sentences are highlighted in yellow – or where very long, in red
  • Long and difficult words are highlighted and underlined
  • Uses of passive voice are highlighted in blue
  • Adverbs are usually shown in gold
  • Spotting cliches is as easy as shooting fish in a barrel

Readible.io is free – with a premium option available from just $3 per month.

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

Facebook Page Reach Declined 20% in 2017

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According to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017. This report will hardly come as surprising news to those of us who have been despairing at the fall in organic reach on Facebook over the past few years. What I found most interesting in this report is the data on which posts are driving engagement – or not.

WhatsApp Is Testing Verified Business Accounts

unnamed (4)WhatsApp is now testing verified business accounts, which can be identified by their green check marks. The Facebook-owned messaging application said in a frequently asked questions post that the test “is currently limited to a small number of businesses participating in a pilot program.”

Google Announces Major Update To Mobile Search Results Page

Google has announced a major update to its mobile search results pages. Whenever your query brings up a video, Google will now show you a silent six-second clip to help you decide if it’s actually a video you want to see.

 

Twitter Adds Team Management Feature on Tweedeck’s Mobile App

 

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Multiple Twitter users can now share access to a single account via the social network’s iOS and Android applications without needing to share that account’s password.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips.