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Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Twitter Threads

Welcome to this week’s quick social media tip. Today I want you to show you how to create Twitter threads. 

Not sure what a Twitter thread looks like?

If you spend any time on Twitter you’ve probably already come across a Twitter thread, but perhaps not know that it was a thread.  Threads are a series of related tweets shared in succession by one person.

With a thread, you can provide additional context, an update, or an extended point by connecting multiple tweets together. When used well, threads are a powerful way to illustrate a larger point.

Before threads, users would have to just continue replying to their own Tweets in order to link them together. This was a  way to work around the old 140 character limit.

How To Create A Twitter Thread

1. Click the “Tweet” button to compose a new Tweet.

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2. Click the new “Add another Tweet” button.

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3. This brings up a second Tweet window.

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4. Continue in this way adding threads until you’ve said all you want to say.  You can either publish the entire thread by hitting “Tweet All”….

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Or you can hit post each tweet in succession, which allows you to build momentum, perfect for a live event or an ongoing train of thought.

Publishing the entire thread gives your followers a fully-formed story — a better choice for a message you want to control a bit more, like a nuanced company announcement.

Here’s how your published displays on Twitter when complete.

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Want to learn more?

Check out this guide to Twitter threads on Twitter’s business blog.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: PhotoScape X

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is PhotoScape X – an all in one photo editing software tool. 

It has a ton of features  – too numerous to list here. 

Its editing platform is easy to use and you can see your edits appear in real-time directly on your image.You can even create animated GIFs.

Check it out at http://x.photoscape.org

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Content With Emotional Resonance

Welcome to this week’s social media tip. Today I want you to think about how you can create emotional resonance through your content marketing.

The word “emotion” is a combination of the prefix e-, meaning “away,” and the Latin word movere, meaning “to move.” In this sense, emotions break us away from our standstills, moving us in new directions and prompting us to take action.

Numerous studies have found emotional arousal plays a key role in driving social sharing. In 2012, researchers Jonah Berger and Katherine Milkman published research based on an analysis of 7,000 articles from the New York Times to see which types of articles were most shared by email.

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The results indicate that virality is partially driven by physiological arousal.

“Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral.” — What Makes Online Content Viral?

The Harvard Business Review released research in 2016 which showed that creating a powerful emotional experience increases the chances of going viral. The research, based on an analysis by Frac.tl of the top 100 images of the year from imgur.com, as voted on Reddit.com, found:

  • A significant correlation between content views and positive feelings (specifically joy, interest, anticipation, and trust).
  • Negative emotions were less commonly found in highly viral content than positive emotions, but viral success was still possible when negative emotion also evoked anticipation and surprise.
  • The emotion of admiration was very commonly found in highly shared content, an unexpected result.

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Heatmap of the aggregate emotional data, representing the totals compiled (HBR)

One way to create emotional resonance is to tell a heartwarming story.

Effective stories inspire people by creating human connection and emotional resonance. In 2015, an article about a husband and wife celebrating 82 years of marriage, topped USA Today’s most shared content. Not only was the story uplifting and inspirational, but it also shared insights on reaching over 100 years of age (if you’re interested — the couple describes a healthy diet and frequent naps as the secret to growing old).

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Marie Yoland Eveillard speaks with her father Duranord Veillard, who will celebrate his 108th birthday on Saturday, and mother Jeanne Veillard, who turns 105 in May. The couple got married in Haiti in 1932. Tania Savayan/The Journal News

Once you understand how to strike the right emotional chords with your message, you can greatly increase your chance of getting your content widely shared.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Mojo

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Mojo video app – a free dedicated story-maker for Instagram.

Mojo gives you access to 300+ templates. You can combine text effects and GIFs, add music and share your story on any social platform.

You don’t need an account. Just download the mojo story maker and start creating insta stories or video collage stories for other platforms with ease.

Upgrade to the Pro version ($39.99/year) to use your own logo and fonts.

Posted in Thursday Tip

#ThursdayTip: How To Create An Animated Image For Social Media

Welcome to this week’s social media quick tip.  This week I want to show you how to add variety to your social media posts with an animated image.  

We are going to use Canva to create our animated image. If you aren’t already using this tool, I highly recommend you add it to your social media toolkit. 

Click here for a step by step guide to using Canva.

It’s super quick and easy to do as you can see from the video instructions below.

Note: This is a Pro Canva feature.

You can also access a range of social media templates with built-in animations. They’re fully customizable so you can add even more animation or change any element to make them your own
Posted in #HCSM

Public Disclosure on Twitter of Identifiable Patient Information by Health Professionals

Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges.

As health care professionals (HCPs) navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical profession and society.

In order to maintain the trust of the public and that of individual patients, HCPs increasingly need to understand the limits and risks of disclosure of certain types of information online. 

A study published in 2020 which sought to quantify potentially identifiable content shared on Twitter by physicians and other health care providers found nurses, physicians, and other health professionals may sometimes share more information than patients or families might expect.

The retrospective study describes a physician-initiated event sharing health-related stories and information on Twitter using the hashtag #ShareAStoryInOneTweet. The tweeted stories became widely shared, attracting media attention and disseminating the information widely. Almost none (either explicitly or appear to) confirm consent to share information publicly. HCPs commenting using the hashtag were “more likely to express support for the event and encourage others to participate than they were to raise concerns about patient privacy breaches.”

The study showed a relatively high incidence of sharing stories including details that might make them potentially identifiable to patients themselves or to families and friends in a setting that involved a large number of health care professionals. This finding highlights a lack of awareness about the privacy issues intrinsically connected to interactions on social media. 

The study authors conclude with recommendations for more research to confirm the findings of this study and determine how to ensure physicians, nurses, and other professionals adapt their behavior to maintain medical professionalism in the digital age. This will required greater specification of professional ethical standards in this context along with evidence-based training in ethical digital communications skills for the undergraduate, graduate, and continuing medical education.

Ahmed W, Jagsi R, Gutheil TG, Katz MS
Public Disclosure on Social Media of Identifiable Patient Information by Health Professionals: Content Analysis of Twitter Data
J Med Internet Res 2020;22(9):e19746

Related Reading: Social Media: Professional Boon or Bane? It’s Complicated

Posted in Cool Tool

Monday Morning Cool Tool: Veed

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending online video editing app Veed.

Say goodbye to clunky video software and hello to one-click editing online.

VEED is a simple online video editing platform – great for small editing tasks such as adding images, subtitles, text to videos and much more.

It’s perfect for anyone looking for simple and fast video editing without the need to install or set up complex software.

You can find out more about at VEED.IO

Posted in Facebook

Here’s What You Should Know About Facebook Analytics Shutting Down

Are you confused about Facebook’s announcement that its Analytics feature is going away?

You’re not alone.

This is something that has caused a lot of confusion – and panic among Facebook users since Facebook made the announcement.

The good news is that you will still be able to access Facebook’s native Insights platform.

Social media consultant Amanda Webb has made a helpful video to explain the difference between Analytics and Insights and what you need to know about the change.

You’ll feel much more reassured after watching this video. And do take some time to check out Amanda’s other videos – she is brilliant at explaining social media and giving viewers confidence to try something new.

Posted in #HCSM

7 Places To Discover What Your Audience Wants To Read (So You Can Write It For Them!)

In this post, you’ll learn about some effective ways to discover the content your audience is looking for so you can create that content for them.

Creating healthcare content your audience will want to read is an ongoing challenge. I want to help you solve that challenge by sharing with you 7 different ways you can uncover the content your audience is looking for so you can create that content for them.

Let’s dive in.

1. Look To Your Analytics

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The first place you should start is with your analytics. This will tell you what’s working for you, which types of posts resonate with your audience and get the most likes and comments.

Use Google Analytics to track top-performing content on your website, and the native analytics tools of each of the social networks you use to discover the type of posts that get the most engagement (shares, comments, likes, click-through rates, etc.)

2. Ask Your Audience

Go right to your audience and ask them what kind of content they’d like to see from you. You can create quick polls on Facebook, Twitter, and Instagram and post a question such as “What content do you want to see more of?”

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3. Find Inspiration On Buzzsumo

I use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

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In the example above, I entered “social media marketing” into the search box and discovered the most shared post is one detailing why email marketing is better than social media marketing. This led me to write about 4 Reasons Why Email Marketing Is More Powerful Than Social Media.

4. Ask Questions on Quora

Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.

Yahoo Answers and Reddit are also good places to do market research online

5. Search Keyword Suggestions with Google AdWords

This is a free Google AdWords tool that gives you insight into the volume of monthly searches for a particular keyword, and how much and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword.

You might also like to read  How To Find The Best Keywords For Your Website

6. Use Google Related Searches

Google displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.

7. Analyze What’s Working For Your Competitors and Industry Peers

Look at the type of content your competitors or industry peers are creating. Identify which content is performing well for them in terms of social shares, comments, likes, etc. Brainstorm around how you can take a piece of content they have created and add your own insight and expertise to make it more even more valuable to your readers.

Recommended ReadingSix Tools To Help You Perform A Competitor Audit

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

 

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Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Facebook Collections With Saved Content

Welcome to this week’s social media tip. Today I want you to show you how to use Facebook Collections to curate and organize saved content for easy access and sharing.

Ever come across a piece of content on Facebook but don’t have time to read it in the moment? Did you know you can save that content to view later?  Facebook lets you save content (posts, events, pages, and photos) directly from your news feed and then easily access your saved items from the left navigation menu on the home page.

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Here’s how to do it.

To save content to your saved item list, simply click the three dots at the top right of any Facebook post in your news feed, and then simply select the option to save the content.

download - 2019-12-05T082106.892 When you start building a group of saved posts, you can start to organize it into collections, categorizing it by topic.

To create a collection, simply click on Create Collection in the left sidebar.  You’ll then be prompted to name your collection.

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If you want to add a saved post to a collection, simply click the Add to Collection button below the item in your saved list – or create a new collection.

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You can also share a saved item directly from your list by clicking the Share button.

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I find the ability to save content on Facebook and categorize it according to collections a very useful feature.  I like to share a #MondayMotivation quote each week and many times scrolling through Facebook I’ll find the perfect quote to save. Come Monday all I have to do is access my folder containing quotes to share one quickly and easily with my followers.

Here’s to your social media success!

Posted in #HCSM

A Literature Review of Social Media Use by Health Care Providers

A recently published literature review aims to shed light on social media use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of healthcare professionals.

A literature review conducted between March and April 2020 is the latest most up to date reviews of the uses of social media in healthcare, including the use of social media during the COVID-19 pandemic.

Based on 158 studies, conducted in the United States (61), Canada (12), Brazil (2), the United Kingdom (12), Europe (22), the Middle East (9), India (9), Asia (8), and Australia (7), most of the reviewed articles were published over the past decade.

The findings presented in this review have implications for health care professionals, educators, and researchers.

Key Findings

As of August 4, 2020, 27,546 results appeared when searching for social media on PubMed, demonstrating the growing interest in SM within the health care industry.

Social media (SM) brings a new dimension to health care and is changing the nature and speed of health-related interactions between individuals and health organizations.

Healthcare professionals (HCPs)and health organizations should capitalize on the opportunities provided by SM and update strategies to reach communities and age cohorts at a relatively low cost.

Advantages of using SM in health care include accessibility from a smartphone, prompt content sharing and response generation, two-way communication,ability to forge connections between people, ability to reach large masses regardless of geographic location, age, or education, compared with traditional communication methods.

The most influential advantage of SM remains its cost-benefit feature: it can reach an increasing number of people without the high cost of traditional means and the information remains available 24 hours a day, 7 days a week.

In health care, SM tools can be used for different purposes (health promotion; dissemination of health information; education; professional development; recruitment; communication with the public, colleagues, and patients; and research) and in diverse medical specialties (cardiology, nursing, radiology, dentistry, surgery, pathology, pediatrics, pharmacy, emergency, and critical and palliative care).

Using SM could be a key strategy in addressing some of the challenges and limitations often faced by HCPs in traditional health communication through faster and cheaper dissemination, more accessibility, better interaction, and increased patient empowerment.

Those who choose to use SM should be aware of the potential risks and problems that they could encounter but should not shy away from using SM because it can greatly increase the reach and impact of HCPs’ work and improve patients’ health.

Access the full paper: Farsi D.Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers J Med Internet Res 2021;23(4):e23205

You might also like to read:

What’s the Influence of Patients’ Internet Health Information-Seeking Behaviour on the Patient-Physician Relationship?

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2021.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in Cool Tool

Monday Morning Cool Tool: MockoFUN

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending browser-based graphic designer tool MockoFUN.

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An intuitive drag and drop online graphic design tool, you can easily use and customize hundreds of pre-made mockups and templates to edit text and photo and create logos.

You can use MockoFUN for free or you can also upgrade to premium or access to extra resources and unlimited access to all templates and mockups.

Posted in Cool Tool

Monday Morning Cool Tool: Later

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Later, a scheduling and planning tool for Instagram.

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Use the app to sync photos and videos from your phone, desktop, Google Drive, or Dropbox and create a different content library for each Instagram account. And you can also search by hashtag, then save posts directly to your content library.

Pricing

You can add one account per user for free. Paid plans start at $9 per month.

Posted in Thursday Tip

#ThursdayTip: Deciding on a Facebook Page Vs a Facebook Group For Your Healthcare Business

Welcome to this week’s social media quick tip.  This week I want to show you how to choose whether a Facebook  Page or a Facebook Group is better for your healthcare business.  

In her post, which sets out to provide the definitive answer to the question of Pages vs Groups, Andrea Vahl  describes the difference as follows:

When you post something on your Page, people see that post in their News Feed as coming from your Page.  Then your Page can also participate in the comment section of the post.  In Groups, you are participating as a personal profile with the Group name also mentioned in the discussion.

4 Reasons To Create A Facebook Page For Your Healthcare Business

Vahl outlines the following 4 reasons in her post.

  1. Facebook Pages have built-in analytics.  You can measure what is working.
  2. You can advertise via Facebook Pages.
  3. Facebook Pages are more branded as your business.  Groups facilitate discussion but you are participating as your profile.
  4. Facebook Pages allow the installation of Apps that can help you collect e-mail addresses and leads or do things like run contests.

When Should You Use Facebook Groups?

The number #1 reason from a visibility viewpoint to use Facebook’s  Groups feature is that you will be much more visible in the  News Feed.  At the start of 2018, Facebook announced major changes to the Facebook news feed which meant that people see fewer posts from Pages. It appears that Groups aren’t taking the hit that Pages are in the news feed, so using them in tandem with your Page is a good strategy to increase visibility.

Vahl explains, that “Groups can have higher organic growth rate than Pages because of the fact that they are more visible. For a Page to grow organically, you do need to invest time in adding great content and possibly promoting it with ads.”

A Facebook Group is a natural fit for healthcare as it facilitates a stronger sense of community and conversation. However, this can be a disadvantage if you don’t have the time to moderate these discussions.

So, as always factor in the time you will have to engage with Group discussions.

Over to you

Do you use Facebook Pages or Groups in your healthcare communication? Or a combination of both? What have you found works best for you?


You might also like to read 10 Tips To Create More Engaging Content For Your Facebook Page

Posted in Cool Tool

Monday Morning Cool Tool: Anchor

anchor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a super recording app called Anchor.

Anchor is an audio recording app for micro-podcasting, audio broadcasting, Q&As, and more. Features like sound clips and transcriptions make it simple to create audio for social media. Billed as “the easiest way to make a podcast, ever,” it lets you record a high-quality podcast, and distribute it everywhere (including Apple Podcasts) — all in one place. No fancy equipment or podcasting experience necessary, and it’s 100% free!

 

Posted in Cool Tool

Monday Morning Cool Tool: Crop Video

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is video editor crop.video.

With this tool, you can turn landscape video into cropped vertical or square video for optimised viewing on social media.  Use it to adjust each shot separately, remove unwanted shots at the begining and end of your video and add subtitles or your logo.

With the free version of Crop Video, you can export one shot without a watermark, and the size, length, and quality of your exported video are limited.

Posted in Cool Tool

Monday Morning Cool Tool: Evernote

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending note taking app  Evernote.

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Evernote is one of the everyday tools I use to keep me organized. A note-taking app that synchronizes all your files by saving them to a cloud service. quickly capture ideas, whether they’re notes, to-do lists, reminders, or even pictures. Because Evernote has apps for mobile, desktop, and web, your notes are instantly available on all of your devices.

Price: Free for basic plan; Premium plan starts at $6.99 pm.

Posted in Cool Tool

Monday Morning Cool Tool: Sharethrough

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending the Sharethrough headline tool.

This tool analyzes your headline and gives it a score based on a multivariate linguistic algorithm which takes into account more than 300 unique variables, enabling your headlines to capture attention, increase engagement and deliver a stronger impression.

In the example below I typed the following headline and achieved a score of 65% with suggestions on how to improve and gain a higher score. Try it with your own headlines and let me know how you find the tool.

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Related Reading

Write Better Headlines With These 9 Winning Formulas 

Posted in #HCSM

What Healthcare Marketers Should Know About Instagram in 2021

Are you using Instagram for your healthcare communication?

Instagram (IG) enables healthcare providers the opportunity to connect in an immediate way with their patients. It is particularly good for community outreach activities and patient education.  Healthcare providers can also use IG to show users a behind-the-scenes view of their practice.

Dermatologists, cosmetic dentists, and plastic surgeons can benefit from Instagram by using photos or video to illustrate their services. Practices can showcase before and after photos of patients, as well as videos or illustrations that educate patients on procedures and treatments.

A new infographic summarises some key facts and figures about Instagram which will be of interest whether you are already using the platform or wondering if it’s a place you should be in 2021.

Since its launch in 2010 Instagram has grown to over 1 billion active monthly users, sharing 95 million posts every day.

And Instagram users aren’t just active — they’re highly engaged. More than 200 million users spend an average of 53 minutes per day on Instagram and visit at least one business profile.

So how does Instagram stack up against popular platforms such as Facebook and Twitter?

Turns out it has higher engagement rates than both. In general, Instagram has an average engagement rate that is 14x higher than that of Facebook. Compared to Twitter, the rate is even 27x as high. 

Is this the best place for you to engage your audience?

The most active age demographic is 18-34 so if your target audience falls into this bracket, then Instagram is definitely the place for you to communicate.

Want to learn more?

Check out this presentation which I gave at the Social Media Residency Clinic during Mayo Clinic’s Middle Eastern Summit.

Posted in Thursday Tip

#ThursdayTip: How To Brainstorm Fresh Content Ideas

Welcome to this week’s social media quick tip.  This week I want to show you how to generate content ideas when you are running out of inspiration.

Next time you’re stuck for something to write about,  try brainstorming using a tool like HubSpot’s Blog Topic Generator. It lets you input up to three different nouns and returns five blog topic ideas that will exercise your writing muscles again.

Here are the suggestions generated for me when I input the terms “social media” and “marketing” into the tool.

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A similar tool to Hubspot, Portent’s Content Idea Generator allows you to generate ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

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I also like to use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

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In the example above, I entered “social media marketing” into the search box and discovered the most shared post is one detailing why email marketing is better than social media marketing. This led me to create a similar post right here on Medium 4 Reasons Why Email Marketing Is More Powerful Than Social Media.


 

Posted in Cool Tool

Monday Morning Cool Tool: PNG Transparency Creator

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is PNG Transparency Creator

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Billed as the world’s simplest online Portable Network Graphics (PNG) transparency maker. Just import your PNG image in the editor and you will instantly get a transparent PNG. Free, quick, and instantaneous it’s a super easy tool to add to your image creation toolbox.

Posted in #HCSM

Write Better Headlines With These 9 Winning Formulas

“The purpose of a title is to get potential readers to read the first line of your content.” – David Ogilvy

David Ogilvy, the original Mad Man of advertising, once famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Ogilvy’s remark reminds us never to underestimate the power of the humble headline.

Even in this digital age, headlines count.

Think about how many headlines you read every day while searching online or browsing social media. What makes you actually click on an article or post to read it?

Quite often it’s the headline.

According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.

Your headline is the first (perhaps only) impression you make on a prospective reader.

And yet many content creators treat their titles as an afterthought. The good news is that writing captivating headlines is a skill you can learn and hone to perfection.

Over the years, I have developed some tried and tested formulas for writing headlines which compel readers to click and read more.

In this post, you will learn nine secrets to writing great headlines that work every time.

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There’s no absolute rule on how long your title should be, but try not to make it any longer than it needs to be.

As a rough guide aim for 6-10 words or 50-60 characters.  It’s worth remembering that when the length of your headline exceeds 62 characters, search engines ignore the remainder of the headline (which may decrease your click-through rate).

CoSchedule has some good information on optimal headline length here: What Really Is the Best Headline Length?

My Post Copy 6 (6)

People love number-style articles. Our brains are attracted to numbers because they automatically organize information into a logical order.

Several research studies have shown that headlines with numbers tend to generate 73% more social shares and engagement (interestingly, research shows that headlines that contain odd numbers have a higher click-through rate than headlines with even numbers).

When adding numbers to your title, use the numeral, not the word. Web users scan headlines and using a numeral makes your title more scannable.

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Question headlines have two benefits. Firstly, they leverage a reader’s curiosity.   Secondly, a question headline boosts your SEO efforts.

Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the Internet. It’s estimated that by 2020, 50% percent of all searches will likely be voice searches. In essence, voice searches are largely about answering questions, not about focusing on individual keywords.

Question headlines help future-proof your content for SEO. To quote NewsCred, “If you’re a marketer, ‘What’s the Alexa strategy?’ will be a question you’ll be expected to answer.”

My Post Copy 6 (8)

It’s important to include keywords in your titles if you want to rank higher for particular search terms. Adding them at the start of your headline can have a greater SEO-impact than if you include them at the end of a title.

When researching keywords I like to turn to Google Related Searches. You’ve probably noticed that Google displays related search results at the bottom of the first page when you type in your Google search query. This is a helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.

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Personalizing your title by adding a “You” or “Yours” makes your headline more effective since it speaks to your readers’ concerns and sounds more conversational. It’s important to use the words and language your audience actually uses. If you’re not sure what that language is, use social media as a listening tool to find out.

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All great headlines are benefit-driven. David Ogilvy said that the headlines which work best are those that promise the reader a benefit. Keep the benefit upfront and specific in your title. Will your readers learn something new? Are you offering actionable steps for them to take?

Including words like tips, ways, strategies, etc. in your headline promises your readers that they will know more and do more after they have read your post. Be sure you deliver on that promise. Ask yourself: “As a reader, what would I expect to read if I clicked through to this post?”

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Research by CoSchedule found that content with emotional value gets shared significantly more than content that contains little emotional value. Emotion is a key driver for making people click and share your content, with positive emotions driving more clicks and shares than negative or neutral content.

If you want to test this theory for yourself, plug your headline into the Advanced Marketing Institute’s Emotional Marketing Value (EMV) Headline Analyzer. This tool scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”

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All words are not created equal. Although I’m no fan of hyped-up phrases, the judicious use of power words in your headline will grab a reader’s attention fast.

Try reading the title of this post, omitting the adjective “Winning”, and it’s not quite so compelling. The key here is to make sure the choice of word is justified. Don’t say your solution is “easy” if it clearly involves a lot of work. Download a list of 90 headline power words here.

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By nature we are curious beings, so leverage that curiosity in your titles. Learn from the masters of the headline craft, Buzzfeed and Upworthy. A word of caution here—when using this formula, never resort to click-baiting. Always craft a headline that links to authentic and relevant content.

Over to you

Test out the suggestions in this post next time you sit down to write a piece of content. There is no excuse to settle for a “good enough” headline. Keep a swipe file handy for inspiration, adding to it every time you see a great headline. The more you practice, the more skilled you will become as a headline writer.

Do let me know what your favorite headline formula is. Which headlines work best for your audience? Share your best tips with readers in the comments below.


This post first published  Mayo Clinic Social Media Network

Posted in Thursday Tip

#ThursdayTip: How To Snoop On Your Competitors on Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how you can find out which kinds of ads your industry peers and competitors are running on their Facebook pages. 

In an effort to increase accountability and transparency of Pages, Facebook is showing more information about Pages and the people who manage them in the Page Transparency section on Pages, which formerly appeared on the Info and Ads tab.

This gives you the ability to see which kinds of ads a Page is running, which can provide a useful comparator for your own social media marketing.

Here’s how to works

In this example, I’m going to check out the Mayo Clinic’s Facebook Page.

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To access this information as a page visitor, visit any Page’s Timeline, scroll down to the Page Transparency below the About section and tap See More. 

 

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Now you can scroll through the ads currently running and in which countries (note you can’t see how the ads are doing in terms of engagement).

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Why this feature is useful to your social media marketing

This kind of competitive analysis can be helpful to you to improve your own Facebook advertising. I’m not saying you should copy the ad creative, but you can certainly use it as inspiration for your own campaigns. Using this feature you can gain valuable insights into the kinds of images, headlines and call-to-actions that successful industry players are employing.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: PicPlayPost

This week I’m recommending PicPlayPost – a free app for combining multiple videos and photos into a collage.

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Features

  • Full editing capabilities
  • Create up to 30 minute videos
  • Trim, speed up, slow down videos
  • Add multiple songs
  • Supports all formats (photos, videos, Gifs, live photos) and ratios (9:16 for IG stories, TikTok and Snap, 16:9 for YouTube)

It’s available for both iOS and Android.

Posted in #HCSM

#ThursdayTip: How To Pin A Tweet

Welcome to this week’s social media tip.

Pinning a Tweet allows you to showcase your best content at the top of your profile page for as long as you’d like.

In the past Twitter typically only allowed viewers to see posts in a sequential timeline which meant that your most important or relevant content quickly got lost in the fast-moving Twitter stream.

To solve this issue Twitter now allows you to pin a tweet or keep it placed at the top of the newsfeed giving you more editorial control as to what a viewer will see first when visiting your page.

How To Pin A Tweet

It’s super quick and easy to do. Follow the steps below to pin your first tweet.

1. Open up your Twitter Profile Page.

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2. Choose a Tweet you would like to Pin. Select “Pin to your profile page”.

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3. The Tweet will now automatically appear at the top of Page.

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4. To remove a pinned tweet, simply click on the “unpin” option. 

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It’s a good idea to review your pinned tweets regularly to make sure you are sharing up-to-date posts. Out-dated pins will make your profile look out-dated too.  To refresh your Twitter profile simply choose another tweet to pin. Twitter will ask you to confirm if you want to replace your current pinned tweet.

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It couldn’t be easier to follow these steps and it’s something you should certainly do to highlight your accomplishments, share your latest news, and bring your viewers attention to the posts you want them to see first.

Here’s to your tweeting success!

Posted in Cool Tool

Monday Morning Cool Tool: StreamYard

This week’s cool tool recommendation is live streaming app StreamYard.

StreamYard is a live streaming studio which runs in Chrome and Firefox on your laptop or desktop. You can use it to stream directly to Facebook, YouTube, and other platforms.  StreamYard is great for live interviews. You can have 6 people in the stream. Up to 10 people can enter the broadcast studio so you can swap people in and out if you’re doing a dynamic talk show.

Other cool features include the ability to show viewer comments on screen, add a call to action, upload your logo, images, GIFs, and even videos.

 

StreamYard has both free and paid versions of the product. You can remove the StreamYard logo and upload your own. You can also add overlays and backgrounds, and use the restream integration. Full details are on the pricing page.

 

 

Posted in #HCSM

How Does The Facebook News Feed Predict What You See?

At the start of 2018, Facebook announced major changes to the Facebook news feed which means that firstly, people will see fewer posts from Pages and more from personal connections.

What this essentially means, is that Facebook will prioritize content that engages users in their Newsfeed.

But how exactly does the Facebook algorithm determine what to show you? This short video from Facebook explains in simple terms how it decides what you will see when you log in to the platform.

Want to learn more?

Check out my Medium article 7 Ways To Increase Organic Reach and Create Engaging Content on Facebook.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Use Twitter’s Conversation Settings

Welcome to this week’s quick social media tip.

Today I want you to show you how to use Twitter’s Tweet Reply conversation setting. 

Last August Twitter rolled out this function to users to give people more control over the conversations they start.

Sometimes people are more comfortable talking about what’s happening when they can choose who can reply. Users in the test pool have said that they feel more comfortable tweeting, and more protected from spam and abuse, which has lead to them tweeting longer, more in-depth thoughts, particularly on sensitive subjects.

Here’s how it works

Before you Tweet, choose who can reply with three options:

  1. Everyone (the default, standard setting)
  2. Only people you follow
  3. Only people you mention

 

Tweets with the latter two settings will be labeled and the reply icon will be grayed out for people who can’t reply. People who can’t reply will still be able to view, Retweet, Retweet with Comment, share, and like these Tweets.

I admit I haven’t used the feature, but it’s interesting to see how some brands are utilising it here.

How about you? Do you think this is a useful feature?

Posted in Cool Tool

Monday Morning Cool Tool: Otter Voice Notes

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Otter Voice Notes – a super useful tool that helps you take voice notes and generate transcripts simultaneously, or transcribe pre-recorded audio and video files.

Here’s how it works

  • Record conversations using Otter on your phone or web browser. Import or sync recordings from other services.  You can integrate the tool with Zoom.
  • Get real-time streaming transcripts and, within minutes, rich, searchable notes with text, audio, images, speaker ID, and key phrases.
  • Share or export voice notes to inform others and get on the same page. Create groups to invite collaborators and keep organized.

Pricing Otter Voice Notes lets you transcribe up to 600 minutes per month for free with a pricing structure based on Basic, Premium, and Teams subscriptions.

Posted in #HCSM

How To Handle a Healthcare Social Media Crisis

Knowing how to maintain an online reputation is an essential component of healthcare marketing. In this blog post, I will show you how to put an effective crisis response strategy in place for your healthcare brand.

Having an online presence has so many advantages when it comes to healthcare marketing, but it also comes with some risks. With the click of a mouse, patients can share their experiences online – good and bad – and their comments travel at lightening-speed through their social network. A social media crisis can escalate rapidly and you must be ready to step in and remedy the situation without delay. The only way to do this is to have a crisis plan already in place.

Crisis management involves dealing with threats before, during, and after they have occurred. Let’s look at these three stages in more detail.

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Image: HCSMMonitor

Stage 1 Preparation

Proactively prepare by developing a crisis response plan. The following elements are involved.

#1 Crisis Definition

First, define what constitutes a crisis. Three elements are common to a crisis (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time.

A crisis can fall into several categories including:

(a) Technological (eg; your website has been hacked);

(b) Confrontation (disgruntled employee, client, or patient attacks you online);

(c) Rumours (eg; spreading false information about you, your product or service online);

(d) Malevolence (eg; In 1982, a murderer added cyanide to some Tylenol capsules on store shelves, killing seven people).

#2 Monitor Online Chatter

An effective social media strategy requires active listening to the online chatter about your healthcare organization. Should a crisis occur, listening to the conversation will help you shape a more insightful and effective response. Responding in real time to issues strengthens public perception that your focus is firmly on patient satisfaction. In addition, use monitoring to find the healthcare conversations you can add value to. Investing in community building online now will pay dividends in the form of support should a crisis hit you.

There are many free and paid monitoring tools available to you. These tools vary in scope and range across a number of sites, real-time or delayed searching, the sophistication of analytics, the flexibility of data presentation, integration with other applications, and of course, price. When it comes to reputation management, choose a tool that does more than just track mentions of your name. You need to be able to evaluate the sentiment (the ratio of mentions that are positive to those that are negative) attached to the mentions. Mention is a freemium monitoring tool that includes sentiment. Tweets that include words like “not working,” “fail” or “poor experience” should be resolved immediately.

#3 Create a Written Plan

Your written plan should include the following:

  • Clear guidelines on how to respond to each of the different situations outlined above in #1.
  • Links to your terms of service.
  • Who should respond – establish a clear chain of command and list contact information.
  • Make sure every member of your team knows this plan is in place, how to access it, and how to put the plan into action.

Stage 2:  Action

Now’s the time to put your carefully crafted crisis plan into place. The following are key considerations:

  • Determine the exact nature of the crisis. How and where did it originate? How is it affecting your patients or clients?
  • Go to the source. Find where the complaint originated and with whom. Determine their sphere of influence. If a blogger has published something that is untrue or misrepresentative of you, ask them to remove, amend, or modify the piece if this is appropriate.
  • Be respectful, polite and engaged. Never get into a public argument or talk down to anyone.
  • Be as transparent as possible as quickly as possible. Acknowledge that you are aware of the situation and that you are dealing with it straight away.
  • Respond swiftly and appropriately. Every moment counts on social media. The longer you wait, the more the conversation will heat up. Twitter, in particular, is a place where people expect a quick response no matter what time of day.
  • Don’t lie or try to hide the truth; admit when the fault is yours.
  • Use the same channel on which you were criticized to respond.
  • Don’t censor or remove the critical comments that appear on your social media platforms. Tempting as this may appear, it will only fan the flames of the social media fire.
  • Channel communication to your own website. Develop an area on your website or blog that houses the information about the crisis and what your organization is doing about it.
  • Communicate your story. A story gets out of control when you haven’t told your side and people begin to speculate. While you can’t control the story, you can provide the facts, information, and access to key people that allow journalists and bloggers to help you frame it in the right way.

Stage 3: Review

When the crisis has passed, go over what happened. Ask yourself the following questions:

  • How well did you handle the situation?
  • Did it escalate to a bigger problem than it was?
  • What could you have done differently?
  • Prepare to deliver on your word. Make changes based on feedback if those changes are warranted and if you have promised to put them in place.

If handled well a crisis may even turn out to be an opportunity to show your commitment to your patients and consumers. Remember the Tylenol example above? Johnson & Johnson recalled and destroyed 31 million capsules at a cost of $100 million. The CEO appeared in television ads and at news conferences informing consumers of the company’s actions. Tamper-resistant packaging was quickly introduced, and Tylenol sales bounced back to near pre-crisis levels.

While you can’t control everything that happens on social media, you can control your response. The best way to handle a crisis is to have your response plan in place. If you haven’t already made one, then do it today.

Related Reading

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create A Twitter Fleet

Welcome to this week’s quick social media tip. Today I want to show you how to create a Fleet moment on Twitter.

Fleets are one of the newer features released last year by Twitter.  Here’s how it describes them.

Not every thought deserves a Tweet. But that’s where Fleets come in. Say what’s on your mind and move on. You can share a photo, video, or some text with your followers but not have it appear on your Home Timeline. There are no likes, no Retweets, and Fleets can only be seen for 24 hours.

 
How to create a Fleet

To create a new Fleet, start by tapping your profile image. Tap the Fleet compose icon (plus sign). 

 

  • Compose your message (it can be comprised of text, photos, a GIF, or video).

Using the text editor to add media to your Fleet:

  • Tap the screen to bring up the keyboard and toolbar.
  • Tap the Align button to format the text center, left, or right.
  • To change the text to bold, tap the B button.
  • To highlight your text, select the Highlight button.
  • The color wheel will change the text and highlight color, tap the color wheel icon to change the text.
  • To move or resize the text, image, or emoji, use two fingers to pinch to resize or move the media.
  • Tap the circle icon at the bottom left of the screen to change your Fleet’s background color.

Fleets appear above the Home timeline. When someone taps on the circle with your profile they’ll be able to see your Fleet for 24 hours.

So there you have it. It’s a very simple feature, but I haven’t seen too many use it. It seems to me to be a novel way to stand out among a sea of tweets with your message.

Have you tried Fleets? What are your thoughts on this feature?

Posted in Cool Tool

Monday Morning Cool Tool: DuetCam

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending DuetCam– an iOS app that lets you record both the front-facing and back-facing cameras at the same time stitched together on your iPhone.

Features include:

* videos are saved directly to your library, similar as to the stock camera app

* apply digital zoom using any of the available lenses

* change the position of the PIP image while recording

* switch front and back cameras while recording

* browse your videos within the app

* play videos and share them without leaving the app

* share your videos as an IG story directly from the app

DuetCam costs $2.99

* Note this app requires the iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Max, iPhone 11 Max Pro or the iPad Pro with A12 chip or better to be able to use 2 cameras simultaneously.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Access Your Twitter Data

Welcome to this week’s quick social media tip. Today I want to show you how to review your Twitter data.

Reviewing your Twitter data can give you insights into the type of information stored for your account.

What type of information is available to you?

Your Twitter data provides you with a snapshot of your Twitter information, including the following:

Account: Log into your Twitter account and go to More.

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Click on Settings and Privacy. You will see information such as your username, email addresses or phone numbers associated with your account, etc.  You can update or correct most of this information at any time.

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Account history: You’ll also be able to see your login history, as well as the places you’ve been while using Twitter.

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Apps and devices: You can also view the browsers and mobile devices associated with your account (if you are logged in) or current device (if logged out), and the apps you have connected to your Twitter account. If you see login activity from an app you don’t recognize or that looks suspicious, you can go to the Apps tab in your settings to revoke its access to your Twitter account. The IP location shown is the approximate location of the IP address you used to access Twitter, and it may be different from your physical location.

Account activity: You will be able to see the accounts you’ve blocked or muted.

Interests and Ads data: You can also see interests that Twitter and its partners have inferred about your account or current device.

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You can also view any Twitter advertisers who have included your account or current device in their tailored audiences. You can opt-out of interest-based advertising in your personalization and data settings. This will change the ads you see on Twitter, however, it won’t remove you from advertisers’ audiences.

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Download an archive of your data: You can also download a machine-readable archive of information associated with your account in HTML and JSON files.

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Posted in Cool Tool

Monday Morning Cool Tool: PhotoRoom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending image-editing app PhotoRoom.

PhotoRoom lets you capture, edit, and mix images by editing objects. In one tap, you can remove the background in your photos and select from different backgrounds like a solid color or design, or import your own image. You can also blur the background, erase it, or desaturate it for a color splash of the subject.

Available for free at Apple Store and Google Play Store.

Posted in Cool Tool

Monday Morning Cool Tool: RecordScreen.io

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending the web-based screen-recording tool RecordScreen.io.

This cool tool couldn’t be simpler to use. There’s no software or app to download, nor account needed to access this tool. It’s all web-based and works right from the browser.

You have the choice of recording your screen only or screen with camera.

RecordScreen.io is free to use and compatible with all web browsers.

Posted in #HCSM

How To Set SMART Goals For Your Healthcare Marketing in 2021

It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.

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Source: Finances Online

When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Strategy Without Goals Is Putting The Cart Before The Horse

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

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Common Social Media Marketing Goals

Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Research shows that writing down your goals increases the completion rate of goals.

How To Set SMART Social Media Goals

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with defining a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to grow your Twitter followers.

Measurable — how will you measure your success? For example — double the number of your existing Twitter followers.

Attainable — is your goal attainable? Can you realistically double the number of your Twitter followers?

Relevant — a relevant goal is aligned closely to your business objectives. Does this goal support your business’s objectives, vision, or values?

Time Specific — give your goal a deadline. Double Twitter follower numbers in three months.

Wrapping Up

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.

 

Posted in Cool Tool

Monday Morning Cool Tool: URLList

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending URLList – a bookmarklet that allows you to bring a group of URLs together in one place and then share them with a single link.

Pro Tip!

As recommended by Social Media Examiner, “One use case that isn’t explicitly stated on their site is to create a large list of URLs for all of your different product landing pages and then use that one URL in your Instagram bio.”

Posted in Cool Tool

Monday Morning Cool Tool: TextOptimizer

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending SEO tool TextOptimizer.

TextOptimizer helps you get a better search engine ranking by optimizing the text on your website. What’s cool about this tool is that it helps you surface topic ideas for your content marketing. You can see what people search for on the internet and tailor your content to answer those questions. Producing content loved by users and optimized for search engines means more organic traffic and more conversion.

Here’s how it works.

Enter your keywords in the search box.

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Choose which search engine you want to optimize for.

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Choose one of these options – I’ll go with sample text for now.

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The tool generates ideas for what I can write about based on what people are currently searching on Google.

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If I enter the URL of this website, Text Optimizer generates a score for me to see how well my content is optimized for search.

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These are just some of the things you can do with TextOptimizer. It’s a super tool so I encourage you to take a look around it and see for yourself.

Posted in Thursday Tip

#ThursdayTip: How To Create Twitter Lists

Welcome to this week’s social media quick tip.  This week I want to show you how to create Twitter lists.

Twitter Lists are essentially filtered timelines and it’s one of the most effective and simple ways to get a handle on your Twitter engagement.

Here’s how it works:

1. Click on Lists on your profile page

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2. Click Create New List

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3. Name the List and provide a description

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4. Designate the List as Public or Private & then hit Save List

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5. To add or remove people from your Lists:

  1. Use the person icon drop-down menu on somebody’s profile
  2. Choose add or remove from Lists
  3. Choose the List you would like to add the person to or uncheck the List the person was already a member of

It’s so easy to build a Twitter List and it is such an effective and simple way to get a handle on your Twitter engagement. Each time you follow someone new on Twitter, get into the habit of adding them straight to one of your lists.  If you haven’t already started with your lists, start building them today!


Related Reading 

Visit Twitter’s Help Center for more information on:

  • seeing Lists you’re a member of
  • viewing tweets from a List
  • subscribing to a List
  • editing or deleting a List
  • sharing a List URL
Posted in Cool Tool

Monday Morning Cool Tool: Venngage

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending a free infographic maker  – Venngage.

You can choose from 100+ infographic templates and follow the steps below to create your own infographics.

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Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.

Click here to learn how to create your own healthcare infographic. 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Add GIFS to Your Tweets

Welcome to this week’s quick social media tip. This week I want to show you how to add GIFS to your tweets. 

Want to add variety to your tweets and help them stand out? Try adding GIFs.

Here’s how

From the Tweet compose box, click the GIF icon to search for and select a GIF from the GIF library.

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When you choose a GIF, the image will attach to your Tweet in full size.

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Click Tweet to post.

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Notes

  • GIF attachments do not count towards the character limit in a Tweet.
  • Animated GIFs can’t be included in Tweets with multiple images. You can send only one GIF in a Tweet.
  • Twitter supports looping GIFs. If your animated GIF doesn’t loop and plays a single time, it will display as a static image.
Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Generate Fresh Content Ideas In 30 Seconds.. Or Less

Welcome to this week’s quick social media tip.

Today I want you to share a tip with you for generating content ideas in under a minute using two similar tools. Use these tools as inspiration for topics you could write about.

1.  HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas for you

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2. Portent’s Content Idea Generator allows you to generate content ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

Sometimes all you need is a little spark to get your creativity flowing again, and these tools may just the thing to get your creative juices flowing again.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.

Posted in #HCSM

6 Content Marketing Lessons I Learned From A Simple Thanksgiving Tradition

Although I live outside the US, Thanksgiving’s one of those holidays I celebrate in spirit, if not in person. I’m always curious to learn more about Thanksgiving traditions and being a foodie I’m fascinated by what people eat at the dinner table.

While I still can’t get my head around that sweet potato and marshmallow combo, a green bean casserole is something I might be tempted to try. If you live in the US I guess you already know the story of how this dish came to be a Thanksgiving dinner staple, but for those who aren’t familiar, it’s such a great marketing story with lessons for all of us who want to improve our content marketing.

The casserole originated over 60 years ago in the test kitchen at Campbell’s Soup, where Dorcas Reilly worked as a home economist. Dorcas invented a Green Bean Casserole recipe in response to a question from the Associated Press: “What’s a good Thanksgiving side dish that uses ingredients found in most American kitchens?”

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First demo kitchen, Campbell’s, 1941

The dish Dorcas invented went viral. Millions of Americans made the casserole that year. And today, over 60 years later, it’ll be served on an estimated 30 million Thanksgiving tables across the US, earning its place as one of the most beloved recipes in America.

So what lessons can this simple recipe teach us as content marketers? Over on LinkedIn, I share six valuable lessons we can learn from Dorcas’s green bean casserole.

Click here to read

Posted in Cool Tool

Monday Morning Cool Tool: MailerLite

This week I’m recommending  MailerLite an email marketing tool that makes it easy to create landing pages, opt-in forms, and emails.

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download.  This is where a tool like MailerLite is helpful.

MailerLite is free for up to 1,000 subscribers.

The free plan enables you to build landing pages and start mailing your first 1,000 subscribers, but excludes live chat support, free newsletter templates, and certain other features.

Premium plans start at $10/mo for up to 1,000 subscribers, rising in increments per subscribers. Premium plans offer additional features and unlimited emails per month.

Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heatmaps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Features include:

Heatmaps to visualize user behaviour

Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings to see what your users see

 By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.

Posted in #HCSM

Need a topic for your healthcare blog? Here are 12 ideas to get you started

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness.

Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. 

Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.

#1 Share Facts About A Common Medical Condition

What kind of questions do your patients most frequently ask about a specific medical condition? Compile a list of these frequently asked questions and answer them on your blog.

#2 Curate Content

Creating original content is time and resource intensive.  Curation helps you provide your audience with relevant, high quality information on a regular basis without sacrificing your time and resources. Don’t rely on curation alone; curated content is designed to complement your content creation plan—not replace it.

#3 Announce a New Product or Service

Are you rolling out a new program, product or service? Write a blog post to introduce it and highlight its features and benefits.

#4 Update Readers on Industry Trends

Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Readers will enjoy learning about it through your blog, particularly if you share your own unique perspective. Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.

#5 Create A Poll

There are several online tools you can use to create a readers’ poll. If you have a WordPress.com site, then you’ve got Polldaddy polls already built in. You can create, manage, and see results for all of your polls directly in your WordPress.com dashboard. If you use a WordPress.org install on your self-hosted site, install the Polldaddy WordPress.org plugin. Use it to get a snapshot of readers’ attitudes to health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Publish a follow-on post with your findings.

#6 Write About A Day In The Life

Write about a typica day in your working life as a healthcare professional. Be careful not to write about specific patients or to commit any breaches of privacy or confidentiality.

#7 Plan Posts Around Seasons and Events

Use an editorial calendar to track seasonal, cultural and industry events and write a blog post which fits the theme, for example, “How To Eat Healthily During The Holiday Season”.

#8. Share The Latest Medical Research

Have you been to a conference recently where you learned about new medical research? Or read about the latest research in a medical journal?  Let your readers know about it through your blog. Make sure you provide full references and link to online publications.

Here’s an example of this done really well by breast surgeon, Dr Deanna Attai on her blog.

#9 Invite A Guest Blogger

Ask a colleague to write a guest blog on an area of their expertise.

#10 Interview An Expert

Choose a respected healthcare professional and interview them for your blog. Alternatively, contact several experts in your field and have them answer a question: Take all the answers and turn them into one big blog post.

#11 Write About A Trending Topic

Provide your unique perspective on a trending topic. Find out what’s “hot right now” online by using Google Trends, Twitter.com/Search and Reddit.com.

#12 Provide a Weekly Round-Up Of Healthcare News

Gather the week’s healthcare news into a round-up post. Provide links, attribute sources and add your own commentary.

You might also like to read 3 Places To Find Interesting Ideas For Your Healthcare Blog

Posted in Thursday Tip

#ThursdayTip: How To Mute Accounts, Keywords & Hashtags on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to use the Mute feature on Twitter.

Mute is a handy feature on Twitter, which if you’re not familiar with, can be a real boon to your Twitter experience. It allows you to remove an account’s Tweets from your timeline without unfollowing or blocking that account. Muted accounts will not know that you’ve muted them and you can unmute them at any time.

How To Mute An Account 

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Some things to note about Mute:

  • Muted accounts can follow you and you can follow muted accounts. Muting an account will not cause you to unfollow them.
  • Muting an account does not impact the account’s ability to send you a Direct Message.
  • You will no longer receive push or SMS notifications from any muted account.
  • Replies and mentions by the muted account will still appear in your Notifications tab.
  • Tweets from a muted account – posted before the account was muted – will be removed from your Home timeline.
  • When you click or tap into a conversation, replies from muted accounts will be visible.

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How To  Mute Conversations, Keywords, and Hashtags

Twitter also gives you the option to mute Tweets that contain particular words, phrases, usernames, emojis, or hashtags. Muting will remove these Tweets from your Notifications tab, push notifications, SMS, email notifications, Home timeline, and from replies to Tweets.

If you would like to stop receiving notifications for a particular conversation, you can choose to mute it. When you mute a conversation, you won’t get any new notifications about that conversation. You will, however, still see Tweets from the conversation in your timeline and when you click into the original Tweet.

For more on how to use this feature, visit advanced muting options on Twitter.

Here’s to your Twitter success!