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Posted in Cool Tool

Monday Morning Cool Tool: Bensound

This week I’m recommending Bensound – a useful source of royalty-free music.

You can use Bensound’s music available under Free License in your multimedia project (online videos, websites, animations, etc.) for free as long as you credit Bensound.

If you need high-quality files (mp3 and wav) choose “Premium” tracks or you can buy a Bensound Pro License.

Visit https://www.bensound.com/licensing to learn more.

Posted in Cool Tool

Monday Morning Cool Tool: Fotor

This week I’m recommending Fotor, a free image editing tool and design maker for PC and mobile.

Easy-to-use interfaces and tutorials make it a breeze to create beautiful images without needing to be a professional designer. You can choose from hundreds of templates and text-image combinations. Creating beautiful designs is as simple as modifying the templates.

You can use it to create a variety of images, including photo collages for social media, making as many edits as you need from an extensive menu of edits. Fotor even provides an area where you can experiment to the side of your canvas. It includes ready-to-go graphics, icons, and studio-quality video templates.   One of my favorite Fotor features is the  LinkedIn banner design and the logo maker. 

A paid version is available that contains more features and is ad-free. 

Visit www.Fotor.com and try it for yourself.

Posted in #HCSM

Social Media Image Sizes: A 2022 Cheat Guide

It probably isn’t necessary for me to tell you that compelling visuals make effective marketing.

It is a very powerful marketing tool that increases message association, brand awareness, and engagement.

In order to share high-quality visuals across platforms, make sure each image is the right size before sharing. A pixelated or cropped image can seem unprofessional to the viewer if it is not sized correctly.

To make the job of determining the right size and resolution of an image easier, there are several handy charts available from different sources.

Let’s start with this infographic from Hootsuite which covers the four main social platforms.

Now head on over to my Medium platform to find specific dimensions for each social platform.

Posted in Cool Tool

Monday Morning Cool Tool: Title Generator

This week’s cool tool recommendation is headline generator tool – Title Generator

This automated tool can help inspire titles for your content, but it can also throw up a lot of suggestions that are borderline click-bait – so use with a pinch of salt.

How to use it

Simply take your main topic idea, let the tool know whether it’s a noun or a verb and within seconds it will generate a list of headlines/titles you can use for online content, newsletter subject lines, and even book titles.

Related Reading:Write Better Headlines With These 9 Winning Formulas

Posted in #HCSM

How to Create a Winning Healthcare Content Strategy

To ensure that your healthcare content performs well on social media, you must be strategic about what you publish and when you publish it.

You can create a winning content strategy by following these 10 steps. 

Step #1 Define Your Purpose

Having a clear purpose in mind is the first step to creating great content. What do you hope to achieve with your content?

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Take Action: Set SMART goals for your social media marketing. For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time-specific, these are often called SMART goals.

Step #2 Identify Your Audience’s Needs

Once you have a clear why your next step is to identify exactly who is going to consume the content you create.

Every piece of content that you create should have an intended audience. As you think about creating content focus your strategy around your audience’s needs and interests.

What kind of information is your audience looking for? What problems can you solve for them? Will they be wiser for having read your content?

Focusing more clearly on your audience will help you to create tailored content as well as help you structure your writing for the people you are trying to help. You can then tailor your content more specifically to match their needs. There is no one-size-fits-all solution to attract and engage different members of your audience. The key here is to really know your audience and their pain points and write content that specifically answers their particular needs.

Take Action: Check out these suggestions for places to help you discover the content your audience is looking for so you can create that content for them.

Step #3 Determine Your Content Format

This is a two-part strategy. Firstly, you need to go where your audience is consuming content (many social media platforms lend themselves more naturally to specific types of content). Identify how, when, and where they like to engage with content, and then start to create content on your audience’s preferred platform and preferred way of consuming content.

Secondly, you need to take stock of your own resources. What internal and external resources will you need to run your content marketing engine? Do you have time to write regularly for a blog? Would it be better for you to create video blogs (vlogs) for your website or communicate through a live stream broadcast? What assets do you already have that you can leverage for your content strategy? For example, do you have access to a graphic designer who can create infographics? Use your in-house talent to create unique content and publish it in a format that will attract and retain your audience’s attention.

Step #4 Keep Content Ideas Flowing

Whether it’s an excel spreadsheet, Google Docs, or another note-taking system, create a place to add links to interesting articles, studies or ideas for content to share.

Take Action: Evernote is my go-to tool to store notes and ideas. You can add tags and create folders for easy retrieval. Evernote’s in-browser Web clipping tool allows you to save the full text of PDFs, Web content, and other materials. It will also alert you if you’ve already clipped an item or show content that’s related to what you’re saving. You can also email notes to your account and the content will be automatically stored and organized for you, allowing you to quickly reference it in the future.

Step #5 Write Captivating Headlines

If content is king, then the headline is queen. Your headline is the first impression you make on a prospective reader. No matter how awesome your content is, few people are going to click through to read it if they’re not immediately captivated by your headline.

According to CoSchedule how-to, list, and question headlines tend to get the most engagement.

  1. How To {Do Something} That Will {Help You Experience Desired Result}
  2. {#} Ways To {Do Something} To {Produce Desired Result}
  3. What Is The Best {Topic} That Will {Do Something Desirable}?

Take Action: Read Write Better Headlines With These 9 Winning Formulas for tips on creating headlines that attract attention.

Step #6 Add Images To Your Content

People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.

Take Action: Check out this list of tools to help you create professional graphics.

Step #7 Add A Sizzling Call-To-Action

Each time you write a new piece of content, go back to Step#1 to clarify your purpose. Whether that goal is for a reader to share or comment on your latest blog, call your office or buy a product or service, adding a call to action increases the likelihood the reader will take the desired action and engage with you further.

Take Action: Don’t assume that readers will know what to do next. Make it clear and unambiguous what the next step is after reading your content.

Step #8 Use Keywords Strategically

It’s important to include keywords in your content if you want to rank higher for particular search terms.

Take Action: Brainstorm a list of important, relevant topics related to your business. Read How To Find The Best Keywords For Your Website for some more tips.

Step #9 Promote Your Content

Content has no value unless it’s shared. You need to determine how you will connect your content with the right audience at the right time. Instead of treating content amplification as something you only do after the content is created and published, you should incorporate promotion strategies into the content planning and creation process.

Take Action: Leverage hashtags, create high-quality, relevant content that people will want to share, maintain a consistent posting schedule, post when your audience is online, write better headlines, add more images, and boost your best-performing posts with a paid promotion strategy.

Step #10 Measure Results

How do you know if all the time you’re investing in social media marketing is paying off? You don’t know unless you put a system in place to measure and analyze your efforts.

  • Traffic. How many blog or website visitors did you receive from social media?
  • Engagement. How many likes, clicks, and shares are your posts receiving?
  • Conversions. How many blog or website visitors are completing conversion steps?

Take Action: Use built-in tools such as Facebook Insights and Twitter Analytics, third-party tools, and measurement of social traffic and conversion with Google Analytics to track and measure your progress.

As always thanks for reading. I hope you learned something new today!

Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.

Posted in Cool Tool

Monday Morning Cool Tool: TinyPNG

 

This week’s cool tool recommendation is TinyPNG – a handy compression tool for JPEG and PNG images.

TinyPNG uses smart lossy compression techniques to reduce the file size of your image files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size.

 

Posted in Cool Tool

Monday Morning Cool Tool: RhymeZone

 

This week’s cool tool recommendation is RhymeZone a fast rhyming dictionary and thesaurus.

Quickly find rhymes, near rhymes, synonyms, antonyms, homophones, similar sounding words, words with the same consonant pattern, and other related words from its database of over 100,000 words and phrases.

RhymeZone also has an app for Amazon Alexa and an add-on for Google Docs.

 

 

 

 

 

 

Posted in #HCSM

Social Media Usage By Age

Are you curious about which social media sites people use according to an age demographic?  

Pew Research Center has provided the breakdown by age for American adults in 2021.

YouTube and Facebook are the most popular online platforms, and their user bases are most representative of the population as a whole.   

Even though other platforms don’t match the overall reach of YouTube or Facebook, there are certain sites or apps, such as Instagram, Snapchat, and TikTok, that have a particularly strong following among young adults. A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%), while roughly half use TikTok. They stand in stark contrast to those of older age groups. While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so – a difference of 63 percentage points.

Visit Pew Research Center to read the data in full

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in #HCSM

What Healthcare Marketers Should Know About Instagram in 2022

Are you using Instagram for your healthcare communication?

Instagram (IG) enables healthcare providers the opportunity to connect in an immediate way with their patients. It is particularly good for community outreach activities and patient education.  Healthcare providers can also use IG to show users a behind-the-scenes view of their practice.

Dermatologists, cosmetic dentists, and plastic surgeons can benefit from Instagram by using photos or video to illustrate their services. Practices can showcase before and after photos of patients, as well as videos or illustrations that educate patients on procedures and treatments.

A recent report by SproutSocial shows some of the latest facts and figures about Instagram, which it believes will reinforce your decision to use Instagram as a marketing channel.

Instagram users/usage at a glance

  • Over 2 billion monthly active users
  • Most downloaded app in Q4 2021
  • More than half of global IG users are aged 34 years or younger
  • 17.9% of global IG users are men between the ages of 18–24
  • 59% of users log in daily — 38% will do so several times a day

Instagram content statistics

The average engagement rate per post is 0.98%. RivalIQ’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. The median across all industries is now 0.98%. For influencers, though, the engagement rate per post is much higher at 1.42%.

To put this into context, this rate far surpasses the ones on Facebook (0.19%) and Twitter (0.04%).

If you’re looking to increase your engagement rate, consider carousel posts which have the highest engagement rate per impression.

Take action: Check out these free templates to create carousel images 

Stories also increase the engagement rate. You should post up to five stories a day, according to the report. Doing so ensures that you have a retention rate of over 70%. 

Which type of Story works best?

In Stories, you have the option of posting images or video content. For accounts with fewer than 100k followers, SproutSocial recommends image content, which beats out video content for story reach. 

However, those are just Story stats. If you’re looking at videos in general, 91% of active users watch videos on IG weekly so having a video marketing strategy is crucial.

What’s the best day to post on Instagram?

According to Sprout’s analysis, the best times to post on Instagram are Tuesday 11 a.m.–2 p.m. and Monday through Friday 11 a.m. The worst day to post is Sunday.

Take Action: Schedule your content for maximum engagement at optimal times.

Is this the best place for you to engage your audience?

The largest age group is 18–34 years old, consisting of 62.2% of all users, so if your target audience falls into this bracket, then Instagram is definitely the place for you to communicate.

Want to learn more?

Check out the full report here.

Posted in Thursday Tip

#ThursdayTip: How To Create Recurring Content

Welcome to this week’s social media quick tip.  This week I want to show you how to create a recurring content feature. 

What is recurring blog content?

Recurring content is consistent content published on a regular schedule using a defined structure. This content has the ability to form hooks that keep readers interested in coming back to your site for more of the same.

I’ve experimented over the years with many different types of regular recurring columns on various blogs, for example the Cool Tool feature which I post each Monday morning.

Why create recurring content?

Marketer Heidi Cohen outlines the following three advantages to creating consistent content.

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She goes on to outline the business value

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Before you introduce a regular feature to readers, it’s important to take some time to choose a topic that matches your content strategy and crucially won’t have you running out of ideas after a few weeks.  Ideally, your topic should be associated with your keyword phrases to support your organic search efforts.

Once you’ve decided on your topic, decide on the elements you will use to maintain consistency in the design and format of your content.  Choose the same day and time to publish so readers know to expect it at that time each week – this helps build an audience for your content.  To quote Cohen, “as the digital version of appointment media your audience depends on receiving your information at the same time every week. Over time, this builds share of audience attention.”

Finally, keep the format and design elements consistent.

Here are three types of recurring features to add to your content marketing.

1. Advice Column

Set aside one day a week to provide step-by-step instructions, or answer readers’ questions.

2. Interview Series

I ran an interview series, Social Spotlight, last year with healthcare thought leaders.  It followed a consistent question format, with some tailoring to the interviewee, and was a popular addition to my content calendar.

3. Weekly Round-Up Post

I run several weekly round-up style posts for client blogs focussed on their niche. I curate the most helpful, interesting and topical news from their industry and publish them in a blog post, usually on a Friday.  It’s always the most read content when I check the weekly blog stats.

Of course, your recurring content can live outside the written word. With the popularity of video, consider adding a regular vlog or even more popular, a Facebook Live recurring feature.

To sum up

Recurring posts of high value keeps your audience interested and coming back for more. By adding a regular recurring feature to your content marketing you give your audience something to look forward, while at the same time building a unique and recognisable element into your brand.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Quuu – a hand-curated content suggestion platform that connects to your scheduling tool of choice.

Here’s how it works

Sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience.

With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).

Relevant suggestions will be queued to your scheduling tool where you can choose to manually curate posts yourself or Quuu will post for you.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Generate Fresh Content Ideas In 30 Seconds.. Or Less

Welcome to this week’s quick social media tip.

Today I want to share a tip with you for generating content ideas in under a minute using two similar tools. Use these tools as inspiration for topics you could write about.

1.  HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas for you

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2. Portent’s Content Idea Generator allows you to generate content ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

Sometimes all you need is a little spark to get your creativity flowing again, and these tools may just the thing to get your creative juices flowing again.

Here’s to your social media success!

Posted in #HCSM

6 Simple Ways To Spring Clean Your Social Media Marketing

In the northern hemisphere spring has sprung at last.

Traditionally spring is a time for cleaning our homes, but we can also think about extending this to our social media lives too.

Our digital houses can get just as cluttered as our real-life homes.

So let’s take some time this spring to clear away the junk and dust those cobwebs from our social media channels.

Click to continue reading

Posted in Cool Tool

Monday Morning Cool Tool: Infogram

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Infogram, a free infographic and data visualization tool.

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Infogram’s Basic (free) plan is intended only for non-commercial use, such as personal projects, blogs and presentations, within the limits of fair use. Its Business plan allows you to remove Infogram’s branding and add your own logo (it offers a reduced price for nonprofit and educational organizations.) The Basic plan includes 37 chart templates and allows users to generate up to 10 three-page projects based on their data.

Related

How To Create A Plain Language Summary To Match Patient Preferences

How To Create A Healthcare Infographic

Posted in #HCSM

How To Create A Plain Language Summary To Match Patient Preferences

Health information should be easy to access, use, and understand for everyone, including both patients and their caregivers. However, despite the increasing availability of medical content from different forms of media, studies have shown that few non-experts can understand, or act on, the health information available

Often, the text is written so that it is beyond the general reading level, limiting understanding and hindering decision-making.

Enter the plain-language summary.

Plain language summaries (PLSs) have been introduced to give readers a clear, nontechnical, and easily understandable overview of medical, scientific, and policy literature.

Text is written using short, clear sentences, using everyday English words, and avoiding complex grammatical structures. Consequently, a PLS can explain complicated medical research to nonexperts, thereby extending scientific information’s reach and empowering non-experts to act on the information they receive.

Further, scientists directly disseminate their findings to a wider audience outside of the scientific community, ensuring greater clarity and reducing the possibility of misinterpretation by the media or social media.

Even though the rationale for providing patients with plain language summaries is well understood, little is known about specific patient preferences for PLSs.

Until now.

According to a survey published in the Journal of Medical Internet Research, infographic-based plain language summaries (PLSs) are most preferred by patients and caregivers, followed by a text-only summary of medium complexity.

Want to learn more about this study?

Head on over to my Medium article to read the details.

Related

Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heat maps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Heat maps to visualize user behaviour

A heat map (or heatmap) is a graphical representation of data where values are depicted by color. Heat maps make it easy to visualize complex data and understand it at a glance. They’re a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.

Visitor Recordings to see what your users see

By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.

Posted in #HCSM

Blogging For Your Healthcare Practice? Avoid These Common Mistakes

Healthcare blogs range in content and style, from commentary on a current issue to  patients sharing their lived experience with a disease and healthcare professionals educating patients on the management of an illness.

When it comes to marketing your practice, a blog is a powerful addition to your business website.

A blog can help you drive traffic to your website, convert that traffic into leads, establish authority in your industry, and grow your business.

Yet, how many people are actually finding your blog and reading it?

SEO company, Ahrefs set out to answer the question of how much content gets any search traffic from Google, and they got a stunning answer.

If you don’t want your readership to fall into the blue zone above, then check out my latest LinkedIn article, which outlines the ten most common blogging mistakes businesses make and how to fix them!

You might also like to read 9 Tips to Help You Build a Better Healthcare Blog

Posted in Cool Tool

Monday Morning Cool Tool: Repost

This week I’m recommending Repost – a simple tool that makes it easy to repost your photos and videos on Instagram while giving credit to the original Instagramer.

When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then in Repost, you can position the attribution mark and send the reposted media back to Instagram.

Click here for step-by-step guide. 

Posted in #HCSM

How To Set SMART Goals For Your Healthcare Marketing

It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.

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Source: Finances Online

When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Strategy Without Goals Is Putting The Cart Before The Horse

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

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Common Social Media Marketing Goals

Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Research shows that writing down your goals increases the completion rate of goals.

How To Set SMART Social Media Goals

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with defining a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to increase your Twitter followers by 10%.

Measurable — how will you measure your success? In this case it’s easy to measure 10% growth in Twitter followers when you check your follower numbers.

Attainable — is your goal attainable? Can you realistically achieve this Twitter growth?

Relevant — a relevant goal is aligned closely to your social media objectives. Is this goal relevant to your overall social media strategy?  Is Twitter the right platform for your communications?

Time Specific — give your goal a deadline – for example, increase your Twitter followers by 10% by the end of the month.

Wrapping Up

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: StoryLab.ai

 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is StoryLab.ai- an AI copy generator that helps you generate copy ideas, hooks, outlines and ready-made copy for marketing purposes.

Whether you’re looking to create an Instagram caption, a blog title, or ad copy, this tool is designed to inspire you.

Here’s How To Use StoryLab

Begin by selecting the type of content you want to create. 

In the example below, I’ve inputted “social media marketing strategy” as a blog topic and the tool has generated some ideas for headlines. 

Here’s what happens when I input the same term into the email subject line generator.

And here’s what is returned when I ask for ideas for a social media post. I have to say this is by far the most impressive result.

I’ve only recently been introduced to this tool, but I can already see I am going to save some time testing out its features over the coming week.

Pricing

You get 25 “runs” per month for free with StoryLab. Upgrade to a basic package to get 250 runs or unlimited runs with the top-tier package.

Posted in #HCSM

How Do You Stack Up On Social Media?

A new edition of Rival IQ’s Social Media Industry Benchmark Report has been released for 2022. This report, which surveyed millions of posts and billions of interactions from top brands in every major industry on Facebook, Instagram, and Twitter, brings you the freshest social media benchmark data.

Key Findings — At A Glance

Image Credit: Rival IQ

Want to learn more?

Click here for more insights into engagement rates across Facebook, Instagram and Twitter

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, without having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger.

Posted in #HCSM, Twitter

The 5 Stages of Twitter Adoption

Twitter reminded me last week that I’ve been on the platform for 13 years!

Even though I’ve seen Twitter change over the last decade, becoming less friendly and more confrontational, it’s still the social network I visit several times a day. 

Over the years I’ve met so many incredible people on Twitter – some of whom have become friends in real life.

I’ve been invited to speak at conferences around the globe.

I’ve never been so strategically connected.

And all because of Twitter.

And yet I still meet people who tell me they just don’t get Twitter.  They say it’s just a place to post what you ate for breakfast, or lunch, or.. well you get the picture.

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But here’s the thing about Twitter that not everyone realizes, you build your own experience to suit your interests and needs.

Twitter is the frame, not the picture, what’s inside is largely up to you.

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I can hardly remember back to the first tweet I sent, but I do remember that there were several stages in my evolution to becoming a Twitter devotee.

And it turns out most people who first join Twitter go through some, if not all, of these stages.

So here’s a fun infographic I created outlining the five most common stages of Twitter adoption.

5 Stages of A Twitter User (4)

I’d love to hear from you. Are you a Twitter user? Where do you fall on this adoption curve?

Posted in Thursday Tip

#ThursdayTip: How To Find Your Old Tweets

Welcome to this week’s social media quick tip.  This week I want to show you how to find old tweets in your Twitter archive. 

Have you ever wanted to search your Twitter archive to locate an old tweet?

Twitter shows your most recent 3,200 tweets in your timeline, which sounds like a lot, but if you’ve been using Twitter for quite a while and tweet a lot, you may find it hard to search for old tweets.

The solution lies in Twitter’s Advanced Search function.  Here’s how to perform a search for your old tweets.

1.  Go to https://twitter.com/search-advanced

2. Enter your username into the “From these accounts” field under “People.”

download - 2019-07-18T092448.723

3. Select a date range from the pop-up calendar to view your tweets (or tweets from any profile you wish to see) within a specific time frame.

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4. click the “Latest” tab to see all your tweets from this data range.

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Bonus Tip!

Want to see the first-ever tweet you sent?  Head over to www.findfirsttweet.com. Authenticate with your twitter account to unlock the search bar.

Here’s mine. Wow, I’ve been on Twitter for over ten years!

download - 2019-07-18T094115.782

Try it for yourself. Take a trip down Twitter memory lane and see how far you’ve come.

Here’s to your Twitter success!

Posted in #HCSM

What You Need to Know About Google Search in 2022

A new infographic from Oberlo caught my eye this week.

Whether you’re simply curious about the numbers behind the world’s most popular search engine, or you’re looking to optimize your website, these statistics are worth exploring.

Let’s start with the fact that Google dominates the search engine market, holding close to 92% of the market share (GS Statcounter, 2022), and is THE most visited website, with almost 90 billion visits per month on average.

This number is based on the fact that Google is used by people daily not just for search but also for email (Gmail) and video and image searching.

How Many Google Searches Are Conducted per Day?

The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).

84 percent of us use Google 3+ times a day or more often (Moz, 2019).

Most of these searches are conducted on mobile devices.

Here’s something worth mentioning, as Oberlo points out: “When comparing the types of searches on different devices, users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location-based. Searches carried out using mobile devices are typically done with less complex results in mind, which could include fast facts, rather than learning complex subjects.”

Take Action! To check if your site’s design is responsive, enter its URL into this Google tool: Mobile-Friendly Test — Google Search Console

Finally, check out this statistic, the majority of us stay on the first page of Google results. In fact, 60 percent of mobile users were “very likely” to click on the first two or three search results they saw.

google search statistics stat9

For tips on improving your Google ranking, check out my list of 7 Simple and Effective Ways to Improve Your Website’s Google Ranking in 2022

Posted in Cool Tool

Monday Morning Cool Tool: WordCounter

This week’s cool tool recommendation is WordCounter

Although it is a simple tool, it is an invaluable one.

Knowing the word count of a text can be important. For example, if you have to write a minimum or maximum amount of words for an article, report, etc., WordCounter will help to make sure its word count reaches a specific requirement or stays within a certain limit.

Apart from counting words and characters, WordCounter can help you to improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism. 

You can also copy and paste text from another program over into the online editor above. The Auto-Save feature will make sure you won’t lose any changes while editing, even if you leave the site and come back later. 

In addition, WordCounter shows you the top 10 keywords and keyword density of the article you’re writing. This allows you to know which keywords you use how often and at what percentages. This can prevent you from over-using certain words or word combinations and check for best distribution of keywords in your writing.

In the Details overview you can see the average speaking and reading time for your text, while Reading Level is an indicator of the education level a person would need in order to understand the words you’re using.

Pair this tool with one of the other tools I’ve recommended, such as Hemingway Editor, Quillbot, Wordtune, or Grammarly to improve your writing.

Posted in Cool Tool

Monday Morning Cool Tool: StreamYard

I’m preparing to go Live on LinkedIn this week to mark World Cancer Day on Feb 4. It is my first time going Live and I’m excited to do so. I’ll be using a third-party tool that I’ve used before for Facebook Live videos and it’s this week’s cool tool recommendation. 

StreamYard is a live streaming studio which runs on your laptop or desktop. You can use it to stream directly to Facebook, YouTube, LinkedIn and other platforms.  It’s  great for live interviews. You can have 6 people in the stream. Up to 10 people can enter the broadcast studio (with a paid version of the tool) so you can swap people in and out if you’re doing a dynamic talk show.

Other cool features include the ability to show viewer comments on screen, add a call to action, upload your logo, images, GIFs, and even videos.

Another great feature is the ability to pre-record your “live” stream 

This is a great option if you:

  • have a high stakes stream, and can’t afford mis-steps

  • are nervous about going live

  • can’t be online, or schedule a guest, at your normal show time.

StreamYard has both free and paid versions of the product. You can remove the StreamYard logo and upload your own. You can also add overlays and backgrounds, and use the restream integration. Full details are on the pricing page.

Posted in Cool Tool

Monday Morning Cool Tool: Twchat

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending  Twitter chat manager – Twchat.

For those who may be unfamiliar with Twitter chats, they are a public chat, moderated by a host that happens live on Twitter. To filter all the conversations a specific hashtag is used. This hashtag allows you to follow the discussion and participate in it.  Most Twitter chats are recurring and focus on specific topics introduced by a moderator.  The chats usually last one hour and a transcript of tweets is often made available after the chat has ended.

Twitter chats move fast, which is why using a third-party tool is useful. Twchat allows you to create real-time chat rooms based on Twitter hashtags. TwChat monitors the hashtag and creates a simple, clean interface similar to a chatroom. You can see new messages, send your own, and have total control over the content you see.

Do you use this tool or a similar one? Do you find it helpful?

For more information on Twitter chats, read How Does A Health Care Twitter Chat Work? #Twitter101

Posted in Cool Tool

Monday Morning Cool Tool: VSCO

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending – photo editing and media sharing tool, VSCO.

The free version gives users access to standard editing tools, such as white balance, exposure, contrast and a sampling of the available presets.

VSCO saves all the photos you edit into a “studio” for you, so you’ll never lose track of any images you want to post. Users can share their images and videos to the app’s feed and/or share them directly from VSCO to other social media.

Check out a review of the app’s other capabilities here. 

 

Posted in #HCSM

7 Reasons You Need To Update Your Practice Website In 2022

A new year is a perfect time to shed outdated practices and start afresh.

When was the last time you took a critical look at your website?

In the online world, your website is the face of your healthcare business. It showcases who you are and what you do.

Websites are meant to be living entities that grow along with your business.

Just like fashion, technology changes with the times. What once looked fresh and modern may now look old and outdated.


Use these seven questions to help you identify the key areas of your website that can benefit from improvement.

1. How does my website stack up against my peers/competitors?

Make a list of your peers’ and competitors’ sites and evaluate them in terms of look, design, and functionality. Screenshot the design features you think work well and think about how you might incorporate them into your own website.

Look also at what your competitor might be missing. Do you have a key differentiator that sets you apart from the competition? Highlight that difference on your website.

Read How To Conduct A Competitor Audit on Social Media to learn more

2. Can visitors easily find what they are looking for when they visit my site?

Users should be able to use your website intuitively. Put yourself in the shoes of your visitors and ask yourself how easy it is to find key information on your site. How many clicks does a visitor have to make to get to the information they are looking for? Look out for broken links and page redirects, and fix these along with any outdated content.

3. Is my website design mobile responsive?

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2022. Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Google now gives ranking priority to those sites that are mobile-friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. To check if your site’s design is responsive, enter its URL into this Google tool.

Mobile-Friendly Test — Google Search Console

4. Does my site still use Flash?

There was a time when Flash was a key element of every new website, but it’s now seen as an embarrassing relic of the past. It is no longer a matter of IF browsers will stop supporting Flash in the future, it is now a matter of WHEN they will do so, which means you need to take steps now if you want your site to be usable for the widest range of people in the future.

5. How much traffic am I getting?

The most common mistake I encounter when I work with clients, is they have no idea if their website is even attracting any visitors. Unless you regularly track your website performance, you will have no idea whether it’s producing results or not. Use a tool like Google Analytics to monitor your site’s performance.

Has web traffic declined over time? Are there fewer people coming to your site? Do they stick around or “bounce” off your site too quickly? Bounce rate is a contributor to your site’s search rankings, and it refers to the amount of time someone is on your site before “bouncing” off to another site. If you have a lot of people who look and quickly click away, it tells search engines you don’t have useful information on your site.

6. Is my website optimized for search engines?

If you want more people to find you online, you need to optimize your website through good search engine optimization practices. SEO (the ability to optimize your site for search engines), is a detailed and sometimes confusing process, and you may want to hire an SEO expert to do it for you.

If you don’t want to hire someone, there are search engine optimization tools available to help you do your own SEO — and many of them are free. I’ve put together this list of the best free SEO tools out there to help you instantly improve your online marketing.

Further Reading:7 Simple and Effective Ways to Improve Your Website’s Google Ranking in 2022 

7. How fast does my website load?

How fast your website loads is critical — a good site will load in 2 seconds. Research shows that a single-second delay in site load time can reduce your conversions by 7 percent.

Source: Salesforce

Pro Tip! Optimize your images for faster loading. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time.

If your site is taking longer than that, consider that around 40% of people will leave a website if it doesn’t load in 3 seconds.

Insider Tip! Use a website speed test tool like GTmetrix a website speed test tool to test how fast your site loads. It not only gives you insight into your site loading time, but it also provides actionable recommendations on how to optimize it. You can also use the tool to analyze the page-load of your site from 28 servers in 7 different regions around the world.

GTmetrix | Website Performance Testing and Monitoring

To Wrap Up

Your website is pivotal to your digital marketing strategy. It takes time and resources to optimize your site to deliver the best experience possible, but if you are serious about how your business performs, you need to get serious about the performance of your website too.

Posted in Cool Tool

Monday Morning Cool Tool: Wordtune

I love learning about new tools that can help make social media marketing more creative and effective, and I’d like to share them with you as well.

This week’s cool tool recommendation is Wordtune – an AI writing and editing tool designed to help you write better content. 

Let’s take a look at some of the great features of this tool

First up is the rewrite feature.

Wordtune suggests alternative ways of expressing what you want to say. You simply choose the suggested rewrite you feel best suits you.

It will also suggest enhancements to improve my writing, in the example below it suggests alternative words to “best” (from my sentence above).

So I’m going to go ahead and change “best” to “ideally”.

Wordtune suggests alternative ways of expressing what you want to say. You simply choose the suggested rewrite you feel ideally suits you.

If you need to paste text from another source into your writing piece, Wordtune automatically blends the text into your piece, making it sound (and read) natural.

Wordtune’s browser extension works across popular platforms such as g-mail, google docs, slack, and more.

Pricing

With the free account, you get 10 rewrites per day.

Upgrade to premium for unlimited rewrites and added features such as tone of voice, and shortening or expanding content.

Posted in Cool Tool

Monday Morning Cool Tool: Listen Notes

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Image Source: Listen Notes

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Listen Notes  – a free podcast search engine.

With this tool, you can not only search the whole Internet’s podcasts, but you can also curate your own podcast playlists. (Note that the Listen Notes search engine is designed to help you find content such as people topics, not specific shows.)  If you’re researching a specific person or topic, the search tool can help you find related episodes from a range of podcasts. You can then add results that interest you to a playlist.  After you create a playlist in Listen Notes, you receive a playlist URL that you can copy and paste into your favorite podcast app so you can listen to that playlist. You can also use the URL to share the playlist.

More cool features include the clipping feature which lets you annotate, save, and share audio clips from podcast episodes.  You can add individual episodes to Listen Later playlists and bring these playlists to your podcast player apps via RSS.

The tool is totally free and if, as many people are these days, you are a podcast fan, you will want to add this tool to your toolkit.

Posted in #HCSM

How To Develop A Social Media Strategy For Healthcare Marketing In 2022

In the past decade, social networks have evolved from “a nice to have” add-on to a necessity for healthcare marketers. 

If you haven’t yet incorporated social media into your marketing mix, now is the time.

Not only is social media marketing more affordable than traditional forms of marketing, but it’s also more accountable, with specific tracking and monitoring options at your disposal.

When it comes to using social media for marketing or communication, it’s important to understand that it’s more than just creating social accounts and posting updates every now and then.

Nor is it merely a digital tool to broadcast updates.

To make social media an effective means to reach patients you need to take a strategic approach.

Before you start using social media, you should consider what you want to achieve. The temptation is to get started right away by establishing a presence on one or more of the popular social media platforms.

However, this is not where you should begin.

You need to start with your “why” before your how.

why
Image: Marie Ennis-O’Connor

Lee Aase, communications director for the Mayo Clinic Social Media Network (MCSMN), has stated that “everything starts with why you are using social media If you do not have that “why” out there, then it’s going to be easy to not be motivated enough to stay with it.”

When I take on a new client, I always start by working deeply with them to uncover their motivation for wanting to use social media.  I believe this step is so critical that on occasion I have to advise some clients that they are not ready to commit to social media.

Social media will only work for you if you are prepared to put the work in.

For those of you reading this who are ready for the challenge and willing to work at it, read on to find out the next steps you need to take to ensure the time and effort you spend on social media will pay off for you.

A Six-Step Approach To Developing A Social Media Strategy For Healthcare Marketing

Step #1 Set SMART Goals

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear objectives will not only propel your strategy forward, but will also serve as defined metrics for measuring your progress. Describe the specific goals and outcomes you hope to achieve through your social media activity. These should be in line with your company’s objectives and clinical priorities.

Do you want to attract more patients? Communicate more effectively with existing patients? Create and maintain an online reputation? Drive traffic to your website? Chances are you may want to do all of these things, but it’s best to identify your top two to three goals and focus on them first.  Whichever goal you wish to pursue, make it as detailed and specific as possible. The more trackable your goal is, the easier it’ll be in a few months to see if you have achieved it.

Take Action: For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals.

Step #2 Understand Your Audience

Before you jump into the tactical and practical details of your social media plan, it’s critical that you take the time to understand your audience.  Where do your patients go online for research? What health issues concern them the most? Which online communities inform or influence them? What times are they online? Consider your audience’s engagement time, not your work hours.

Take Action: Start by finding data on your existing audience. Use the Demographics and Interests sections of Google Analytics and the audience analytics features contained within Facebook Insights and Twitter to help you.

Step #3  Set Your Marketing Budget

The perception that social media is free is misguided. The days you could make an impact with a few tweets or Facebook posts are long gone. Running a social presence now requires an investment of resources.  You may need to buy-in services such as SEO (search engine optimisation), analytics software, content or creative support. You will also need to budget for paid advertising, particularly if you want to make an impact on Facebook, where organic reach has steadily declined over the past few years.

Take Action: Set a realistic budget and create a digital marketing strategy that works within it. Whatever you decide to spend money or time on, be sure to track how your content performs on social media relative to the amount of time and money you put against it. This is your social media return of investment (ROI) and it is closely linked to the goals you set at step #1.

Step #4 Choose Your Social Channels

Armed with information on who makes up your audience, the next step is to determine which social media platforms they use and direct your efforts accordingly. Most marketing efforts are focused on the trifecta of Facebook, Twitter and LinkedIn, but visual platforms such as Pinterest, Snapchat, and Instagram are also very popular for healthcare marketing.  This doesn’t mean that you have to be everywhere at once. It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your time online.

Take Action: Do your research to determine where best to focus your social media efforts to be successful.  Read Which Social Network Is The Right One For Your Medical Practice? for more advice.

Step #5 Create A Content Strategy

If patients are searching for health information online you need to be creating and sharing what they are searching for.  Tune into the health stories patients are reading about and be ready to provide context, counter misinformation and dispel myths with medically factual information.

When creating a content strategy for your medical practice consider the following points.

What makes you uniquely you? What values does your organization stand for? Use social media to communicate the “who” and “why” of your practice. What unique qualities make you stand out?

Consider your social media tone and voice. How do you wish to communicate on social media? Do you wish to be seen as authoritative, inspiring, friendly, approachable, or helpful? Authentic communication and engagement are highly valued traits online as much as offline.  Look to build and strengthen trust and credibility in all your online interactions. The tone and voice you use should be consistent through all social channels. Your patients should be able to instantly recognize the tone in your social media messages as identifiably you.  Establishing a clear and identifiable voice can also make it easier for others in your office to post on social media for your practice.

Consider the type of content that works best on each platform. Facebook, Instagram, and Pinterest require high-quality visuals to stand out. A blog, on the other hand, is better suited to long-form thought pieces. Think about how you can vary your message delivery to complement how people like to consume online information. Alternate between written content, video, infographics, and podcasts to match your audience’s preferences.

Take Action: Create content that truly resonates with your patients. Generally speaking, patients are less interested in your brand, your physicians or your technology, than they are in how you can help them solve their problems. Great content is not about you, but about what you can do for your patients to improve their quality of life. Use a mix of original content and content curated from highly credible evidence-based sources.

Step #6 Track And Measure Social Media Activities

How will you know if you achieve your social media goals? To determine how effective your social media efforts are, you will need to measure your results. Some key metrics to track are the number of followers you attract and retain, what people are saying about you, your company, or brand, and which social media channels drive the most traffic to your website. Social media metrics should always be tied to your social media marketing goals and your target audience.

Take Action: Use built-in tools such as Facebook Insights and Twitter Analytics, third-party tools, and measurement of social traffic and conversion with Google Analytics to track and measure your progress.

With currently 2.8 billion social media users globally, expected to rise to almost 3 billion users by 2020, social media’s influence has still not reached its peak. It’s a dynamic environment in which new networks emerge, old networks evolve, and user bases continue to grow exponentially. It’s easy to feel overwhelmed by this rapidly moving landscape and unsure of your progress. By building your social media strategy on a solid foundation you are less likely to become distracted by shiny new tools, and more likely to see results over the long-term.


Like what you’ve read?

Why not sign up for my weekly newsletter filled with fresh insights for healthcare communicators? Click here to have more posts like these delivered direct to your in-box each Monday morning.

Posted in Cool Tool

Monday Morning Cool Tool: QuillBot

This week’s cool tool recommendation is writing tool, QuillBot.

QuillBot’s paraphrasing tool helps you rewrite and enhance any sentence, paragraph, or article using state-of-the-art AI.

One of the tools I frequently use in my writing is an online Thesaurus, so I am loving Quillbot’s Thesaurus feature. Simply click on any word in your writing to find the right synonyms and help you find your perfect word.

QuillBot integrates directly into Google Docs and I also have it installed as a Chrome Extension.

Here’s a sample piece of text that I inputted to the tool and the suggested amendents. As you can see from the top bar in the screenshot there are some other features to improve your writing further – such as expanding or shortening your sentences, but these are part of the tool’s Premium feature. 

Would you be interested in trying this tool? Do you think it would be useful to you? Drop me a comment below to let me know your thoughts.

Here’s to our writing success!

Posted in #HCSM

12 Days of Social Media Christmas

My annual 12 Days of #SocialMediaChristmas is ready to launch.

In the spirit of the 12 days of Christmas, I am offering you 12 tips and tools to supercharge your social media marketing in 2022.

Interested?

Then sign up below to receive a daily email starting tomorrow and running for the next twelve days.

12 Days Of Christmas (mailchi.mp)

Jump in anytime.

No worries if you are late signing up — you can still catch up as I will provide a link to the previous emails each day.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Top Tip: The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Zoomerang

This week’s cool tool recommendation is music video editor tool – Zoomerang

Zoomerang is a video creator designed for iPhone. No sign up or account required. Share it on TikTok, Instagram, Snapchat or other platforms right from the app, or save your video to your camera roll to share later.

Cool features include lots of step by step tutorials and templates, transtions and effects to enhance your video creation.

The app is free with the option to upgrade to Pro account after a free trial period. 

 

Posted in Thursday Tip

#ThursdayTip: How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

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Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Mailmunch

This week’s cool tool recommendation is website lead generator tool – Mailmunch.

Looking to grow your email subscribers?

Mailmunch enables users to create a variety of pop-up email forms for their website, giving you a choice of popovers, covers, scroll boxes, top bars, and embedded forms.  Although they are often viewed as intrusive and annoying, website pop ups nonetheless have been been shown to work when it comes to increasing signups on websites.

Pricing

Start for free; upgrades from $13.99 per month

Posted in Thursday Tip

#ThursdayTip: How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience. 

Not all social media is created equal. Different platforms attract different audiences.

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once. Every additional platform your business is active on means additional time and effort required to engage on and create tailored content for that platform.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

1. Will this platform help me achieve my marketing goals?

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. If you can’t explain how a particular social channel will help you to achieve your goals, then it may not be the right fit for you.

2. Is my target audience active on this platform?

The most effective social media strategies are informed by social media data. Refer to Google Analytics for your website to see which social networks are sending the most traffic to your site. Look at existing data to learn where a specific demographic spends their time online. Statista and GlobalWebIndex are good sources of worldwide statistics on Internet usage.

3. Which social networks are my competitors using?

Which social networks are your competitors using? Are they active on networks you aren’t? Use a tool like Buzzsumo to identify the social channels on which your competitors get the most shares. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you also.

4. Will this platform match the content I create?

If you want your content to do well on social media, you’ve got to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel. Identify how, when, and where your specific audience likes to engage with content. Certain content formats will be more suited to particular channels than others.

5. Can I integrate this platform with another similar one?

It’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms — for example, Facebook and Instagram — the key is to choose channels that integrate well with each other to create maximum impact.

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Bonus Tip! 

Consider broadening your social media horizons. While Facebook, Twitter, LinkedIn, Instagram and Snapchat might be the most popular social networks in the West, there is a world beyond the Big Five waiting for you to explore.

Here’s to your social media success!


Posted in Cool Tool

Monday Morning Cool Tool: LastPass

This week’s cool tool recommendation is password saver – LastPass.

With so many logins and passwords, both personal and client-based, I couldn’t manage without this super-useful site. It allows you to create and save unique passwords for multiple websites thus enabling secure easy login and password management.

Another useful feature is that it allows you to safely share passwords without sending  via text or email.

The free account is perfectly adequate but if you require more features, you can upgrade for a small fee. 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Follow Topics on Twitter

Welcome to this week’s quick social media tip. This week I want to show you how to follow topics on Twitter. Following a Topic allows you to stay informed on what’s happening and see more relevant content about that topic.

Here’s how to follow topics on Twitter

From your Home timeline

  1. While scrolling through your Home timeline, you may notice that Twitter will suggest a Topic for you to follow.
  2. Simply Tap the Follow button next to the suggested Topic to follow.

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From your Topics menu

Tap Topics in your profile icon menu.

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Tap Follow some Topics to browse by category type.

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From within each category and sub-category type, tap the Follow button next to the Topics you’d like to follow.

When finished, tap Done.

Note:  Just like with accounts you follow, you can unfollow Topics at any time.

How to unfollow a Topic

From your Home timeline:

  1. In your Home timeline, navigate to a Tweet about a Topic you’re currently following.
  2.  Tap the  icon from the top of the Tweet and select Unfollow.

From your Topics: 

  1. Tap Topics in your profile icon menu.
  2. Tap Unfollow next to the topic.

Worth Noting

Topics you follow are public.

Anyone who can see your full profile can view the Topics you follow. If your Tweets are protected, only your followers will be able to see your Topics.

How to see the Topics someone follows

You have the option to see the Topics that someone else is following. You’re able to view their Topics if their Tweets are public, or if their Tweets are protected and you’ve been approved as a follower.

On the Twitter for iOS and Android app, and twitter.com:

  1. Go to their profile.
  2. Click or tap the more menu  at the top of their profile page.
  3. Select View Topics.

Here’s to your Twitter success!

Posted in Cool Tool

Monday Morning Cool Tool: Cliché Finder

This week’s cool tool recommendation is ClicheFinder – a tool to help you eliminate overused clichés from your writing. 

This free tool finds and highlights words, expressions, and phrases that are trite, stale, or overused to help you improve your copy. To use simply copy and paste your text and click the button marked ‘Find Clichés’.

Visit https://www.clichefinder.net to try for yourself.

Posted in Infographics

How To Create A Healthcare Infographic

Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge. They are universally understandable and can illustrate information that may be too technical to communicate in text.

Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.

They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.

11 content ideas for a healthcare infographic  

There are so many possibilities when it comes to creating a healthcare infographic. Below are some suggestions to get you started.

  1. Technological breakthrough
  2. Latest research
  3. Medical conditions
  4. The human body
  5. First aid advice
  6. Drug information
  7. Statistics
  8. Diseases
  9. Health care reform
  10. Surgical procedures
  11. Nutrition

 7 tips for designing a healthcare infographic 

A good infographic takes time to create and should contain the following elements.

  1. Be concise
  2. Be visually appealing
  3. Be of value and interest to your readers
  4. Be accurate
  5. Be creative
  6. Be transparent (always cite your data sources )
  7. Be mindful of copyright

How to create a healthcare infographic

Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.

The following tools will make it easy for even the novice designer to create interesting infographics.

1. Canva

2. Visme

3. Infogram

If you are serious about using infographics to inform and educate your patients or market your brand, it’s best to hire a specialist infographic designer. But, if you just want to have some fun and test your design skills, then use the tips and tools listed above to get creative with your data.

 

Posted in Twitter

How To Live-Tweet A Health Event (Infographic)

Since in-person and hybrid conferences are on the rise these days, I’d like to revisit the topic of live-reporting via Twitter from conferences and events. 

The concept of live-tweeting is to keep your Twitter followers updated when a significant event takes place. Tweeters use the hashtag relevant to the event they are tweeting about, found on the conference’s website or Twitter profile. By using the hashtag, Twitter followers who are not able to attend the conference in person can follow along, which increases the conference’s reach.  As a bonus, live-tweeting enhances the conference experience, generates international engagement and global reach, and stimulates collaboration.  

The infographic below was created almost 10 years ago, but the tips it contains are still relevant today.

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Infographic created by Tom France iniscommunication.com and Tom Fowler TEDMED scholar

 

For more tips on live-tweeting, a health event see this post.