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Posted in Infographics

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature In Your Healthcare Marketing

Is Instagram part of your healthcare marketing strategy? Instagram – the image-sharing site owned by Facebook –  now reaches 800 million monthly active users and currently boasts 500 million daily active users.

Visual marketing was hotter than ever in 2017 and will only continue to grow in importance over the next few years. People connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.

Visual content can be an incredibly powerful marketing tool – one that increases message association, brand awareness, and encourages engagement and shares.  Healthcare marketing has been slow to adopt Instagram, but if you are looking to increase digital engagement in 2018, it’s time to add the platform to your online marketing mix.

A new infographic by Salesforce shares some creative ideas to make the most of Instagram’s multiple-image posting feature.  Called a “carousel”, this feature lets you post up to 10 photos in a slideshow or an album and offers a host of possibilities to increase user engagement.

Here’s how it works:

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And now for some creative ways to use the feature:

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Click to view the full Salesforce infographic 

Posted in #HCSM

A Reader Asks….How Do You Create Twitter Lists?

I’ve been asked how I follow so many people on Twitter and yet manage to keep engaged. with them. When the number of people you follow gets into high figures, it can become unwieldy to manage them all. It’s easy to feel overwhelmed by the number of tweets appearing on your timeline – particularly now that Twitter has expanded to 280 characters. So how can you be sure you are keeping up to date with those folks you most want to hear from?

One word – Lists.

Twitter Lists is a feature that has been around from the early days of Twitter and it’s one of the most useful features on the platform.

Here’s how it works:

1. Click on Lists on your profile page

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2. Click Create New List

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3. Name the List and provide a description

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4. Designate the List as Public or Private & then hit Save List

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5. To add or remove people from your Lists:

  1. Use the person icon drop-down menu on somebody’s profile
  2. Choose add or remove from Lists
  3. Choose the List you would like to add the person to or uncheck the List the person was already a member of

Visit Twitter’s Help Center for more information on:

  • seeing Lists you’re a member of
  • viewing tweets from a List
  • subscribing to a List
  • editing or deleting a List
  • sharing a List URL

It’s so easy to build a Twitter List and it is such an effective and simple way to get a handle on your Twitter engagement. Each time you follow someone new on Twitter, get into the habit of adding them straight to one of your lists.  If you haven’t already started with your lists, start building them today!

Posted in Cool Tool

Monday Morning Cool Tool: Foller.me

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Foller.Me a simple, yet effective tool to get insights about any public Twitter profile.

How It Works

Foller.me is a Twitter analytics application that gives you rich insights about any public Twitter profile. The tool gathers near real-time data about topics, mentions, hashtags, followers, location and more. It then analyzes the tweet’s contents and tells you about topics usage in form of “tag clouds” so that you can easily understand which words were the most popular. Here’s what my tag cloud looks like:

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Foller.me is a free tool – visit https://foller.me to try it for yourself today.

 

Posted in #HCSM

5 Common Social Media Marketing Myths… And How To Bust Them![Infographic]

Even though social media is a common tactic used by marketers across the globe, myths about how and why to use social media persist. Buying into these myths will seriously undermine your social media marketing. In my latest infographic learn how to counter five of the most prevalent myths with my myth-busting tips.

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Click to see more social media marketing myths and how to bust them.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Infogr.am

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Infogr.am – a free design tool which makes it super simple to put together an infographic.

How to use it:

1. Go to https://infogr.am and log in with your Google or Facebook account.

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2. Choose from one of the three available themes – Infographic, Chart/Graph, or Map  – or you can click on “Data import or source” to start with your numbers.

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3. Pick a theme for your project.

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4. To your right, you’ll see the settings bar that lets you set the width, theme, add a custom logo, and specify a share button. To your left, you’ll see several icons. Clicking on them lets you customize your infographic with a map, a chart, text boxes, pictures, data, and even videos.

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5. When your project is complete, give your infographic a title and description. Decide on your permission settings. Do you want to make this public? Or is it just for your own use (public is the default setting; you will have to upgrade your account to keep it private)?  Click “Share” to send out your infographic to your social networks, or to get an embed link to add it to your blog or website!

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Gratisography

 

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Gratisography, a collection of free high-resolution pictures you can use on your personal and commercial projects, free of copyright restrictions.

What I really like about this site is many of the images are quirky and fun – no cheesy stock images here!

Check it out at https://gratisography.com and see for yourself.

Images: Gratisography

Posted in Cool Tool

Monday Morning Cool Tool: Crazy Egg

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is  Crazy Egg – a tool that tracks scrolls and clicks behavior on web pages to better understand customer interactions.

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Its features include:

Heatmap

A picture of where people clicked on your site.

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With confetti, you will be able to distinguish all of the clicks you get on your site segmented by referral sources, search terms and more.

Scrollmap

The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page.

Overlay

When you look at the overlay report, you will be able to see the number of clicks on each element of your page.

All plans are FREE for the first 30 days.

 

Posted in Cool Tool

Monday Morning Cool Tool: Google Alerts

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Google Alerts

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Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query –  for example, keeping updated on emerging healthcare trends. You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.

Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, customer complaints or thank someone for writing something positive about you.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Visme

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Visme – another free design tool that allows you to create interactive presentations, infographics, banner ads, animations, customer layouts, and more.  It has an extensive library full of templates, shapes, icons, and objects to choose from.

 

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Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.

Go to http://www.visme.co to get creating. 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Plotagraph 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Plotagraph – a really cool app that animates images with magical effects.

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Although you can’t see it in this still image, in Plotograph the water is moving!

You can use Plotagraph to create a looping video, animated GIF, or animated PNG. Then upload your eye-catching image to various social media platforms.  Most of the time, you make looping videos or animated images from a video. However, Plotagraph begins with a still image and creates the movement with what appears to be CGI effects. You can upload an image to the app or website, or take a photo inside the app.

Plotagraph is available via the web for free and the iOS app costs $4.99.

 

Posted in Cool Tool

Monday Morning Cool Tool: Readable.​io

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Readable.io – a tool to help you measure the readability of any text.

How It Works

Put in your written text – paste it, upload a document or a URL – and you will get a set of scores and measures:

  • Readability scores – including Flesch-Kincaid, Gunning Fog and the SMOG index
  • Text analytics – text statistics (like letter, word and syllable counts), composition stats (like adjective, noun and adverb counts)
  • Keywork densities – for single words, and two or three word phrases
  • Reading and speaking time
  • Sentiment analysis – is the text positive, negative or neutral

Once you’ve scored your text, you’ll want to start working to improve it, and the tool can help there as well. Alongside your readability scores and text analytics, you’ll see an advanced highlighting engine showing areas where your text might be improved:

  • Long sentences are highlighted in yellow – or where very long, in red
  • Long and difficult words are highlighted and underlined
  • Uses of passive voice are highlighted in blue
  • Adverbs are usually shown in gold
  • Spotting cliches is as easy as shooting fish in a barrel

Readible.io is free – with a premium option available from just $3 per month.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Typorama

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Typorama  another super easy design tool to enhance your social media and content marketing.

Choose from more than 40 different typographic styles, and add professional photo filters, overlays and adjustment tools.  Advanced crop options let you create the perfect size pictures for social media posts, wallpapers, posters, flyers and postcards.

Typorama is available for download from the App Store. 

Posted in Twitter

How To Analyze Your Twitter Followers

Who do you want to reach on Twitter? What are the best times to reach them?  You can find the answers to these questions and more by using a tool like Followerwonk –  a freemium Twitter audience analysis tool.

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Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.

Here’s how it works.

  • Visit Followerwonk and enter your brand or company’s Twitter handle.
  • Select the option to Analyze Their Followers

Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.

1. Mapped Location of Followers

Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.

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2. Most Active Hours of Followers

This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.

 

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3. Social Authority Score

Continue reading “How To Analyze Your Twitter Followers”

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Tagul

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Tagul a tool for creating beautiful graphics out of word clouds or tag clouds.

How to use it: 

  1. Visit tagul.com and click “Create Now”
  2. Click “Import words” and either copy and paste text from, add your own, or enter a URL to generate a word cloud.
  3. Now for my favorite bit. Choose from dozens of shapes, fonts, layout; then hit “Visualize” to see your word cloud.

Here’s a quick visual I created using social media marketing related words.

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Visit tagul.com  and get creating your own visuals. 

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

Facebook Page Reach Declined 20% in 2017

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According to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017. This report will hardly come as surprising news to those of us who have been despairing at the fall in organic reach on Facebook over the past few years. What I found most interesting in this report is the data on which posts are driving engagement – or not.

WhatsApp Is Testing Verified Business Accounts

unnamed (4)WhatsApp is now testing verified business accounts, which can be identified by their green check marks. The Facebook-owned messaging application said in a frequently asked questions post that the test “is currently limited to a small number of businesses participating in a pilot program.”

Google Announces Major Update To Mobile Search Results Page

Google has announced a major update to its mobile search results pages. Whenever your query brings up a video, Google will now show you a silent six-second clip to help you decide if it’s actually a video you want to see.

 

Twitter Adds Team Management Feature on Tweedeck’s Mobile App

 

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Multiple Twitter users can now share access to a single account via the social network’s iOS and Android applications without needing to share that account’s password.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pixlr

pixlr.pngI love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is  Pixlr   a photo-editing tool to enhance your social media and content marketing.

Pixlr offers you a combination of two tools – an image editor much like Photoshop, and a simple tool to add effects to your existing files.

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Key Features:

  • Provides access to either a full-blown image editor or a simplified version of it.
  • Lets you customize your images using advanced features and pre-built graphics.
  • Enables you to export your images in a range of formats.

Visit https://pixlr.com and try it for yourself.

Posted in #HCSM

A Three-Stage Approach to Handling a Healthcare Social Media Crisis

Knowing how to maintain an online reputation is an essential component of healthcare marketing. In this blog post, I will show you how to put an effective crisis response strategy in place for your healthcare brand.

Having an online presence has so many advantages when it comes to healthcare marketing, but it also comes with some risks. With the click of a mouse, patients can share their experiences online – good and bad – and their comments travel at lightening-speed through their social network. A social media crisis can escalate rapidly and you must be ready to step in and remedy the situation without delay. The only way to do this is to have a crisis plan already in place.

Crisis management involves dealing with threats before, during, and after they have occurred. Let’s look at these three stages in more detail.

 

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Image: HCSMMonitor

Stage 1 Preparation

Proactively prepare by developing a crisis response plan. The following elements are involved.

#1 Crisis Definition

First, define what constitutes a crisis. Three elements are common to a crisis (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time.

A crisis can fall into several categories including:

(a) Technological (eg; your website has been hacked);

(b) Confrontation (disgruntled employee, client, or patient attacks you online);

(c) Rumours (eg; spreading false information about you, your product or service online);

(d) Malevolence (eg; In 1982, a murderer added cyanide to some Tylenol capsules on store shelves, killing seven people).

#2 Monitor Online Chatter

An effective social media strategy requires active listening to the online chatter about your healthcare organization. Should a crisis occur, listening to the conversation will help you shape a more insightful and effective response. Responding in real time to issues strengthens public perception that your focus is firmly on patient satisfaction. In addition, use monitoring to find the healthcare conversations you can add value to. Investing in community building online now will pay dividends in the form of support should a crisis hit you.

There are many free and paid monitoring tools available to you. These tools vary in scope and range across a number of sites, real-time or delayed searching, the sophistication of analytics, the flexibility of data presentation, integration with other applications, and of course, price. When it comes to reputation management, choose a tool that does more than just track mentions of your name. You need to be able to evaluate the sentiment (the ratio of mentions that are positive to those that are negative) attached to the mentions. Social Mention is a free monitoring tool which includes sentiment. Tweets that include words like “not working,” “fail” or “poor experience” should be resolved immediately.

#3 Create a Written Plan

Your written plan should include the following:

  • Clear guidelines on how to respond to each of the different situations outlined above in #1.
  • Links to your terms of service.
  • Who should respond – establish a clear chain of command and list contact information.
  • Make sure every member of your team knows this plan is in place, how to access it, and how to put the plan into action.

Stage 2:  Action

Now’s the time to put your carefully crafted crisis plan into place. The following are key considerations:

  • Determine the exact nature of the crisis. How and where did it originate? How is it affecting your patients or clients?
  • Go to the source. Find where the complaint originated and with whom. Determine their sphere of influence. If a blogger has published something that is untrue or misrepresentative of you, ask them to remove, amend, or modify the piece if this is appropriate.
  • Be respectful, polite and engaged. Never get into a public argument or talk down to anyone.
  • Be as transparent as possible as quickly as possible. Acknowledge that you are aware of the situation and that you are dealing with it straight away.
  • Respond swiftly and appropriately. Every moment counts on social media. The longer you wait, the more the conversation will heat up. Twitter, in particular, is a place where people expect a quick response no matter what time of day.
  • Don’t  lie or try to hide the truth; admit when the fault is yours.
  • Use the same channel you were criticized on to respond.
  • Don’t censor or remove the critical comments that appear on your social media platforms. Tempting as this may appear, it will only fan the flames of the social media fire.
  • Channel communication to your own website. Develop an area on your website or blog that houses the information about the crisis and what your organization is doing about it.
  • Communicate your story. A story gets out of control when you haven’t told your side and people begin to speculate. While you can’t control the story, you can provide the facts, information, and access to key people that allow journalists and bloggers to help you frame it in the right way.

Stage 3: Review

When the crisis has passed, go over what happened. Ask yourself the following questions:

  • How well did you handle the situation?
  • Did it escalate to a bigger problem than it was?
  • What could you have done differently?
  • Prepare to deliver on your word. Make changes based on feedback if those changes are warranted and if you have promised to put them in place.

If handled well a crisis may even turn out to be an opportunity to show your commitment to your patients and consumers. Remember the Tylenol example above? Johnson & Johnson recalled and destroyed 31 million capsules at a cost of $100 million. The CEO appeared in television ads and at news conferences informing consumers of the company’s actions. Tamper-resistant packaging was quickly introduced, and Tylenol sales bounced back to near pre-crisis levels.

While you can’t control everything that happens on social media, you can control your response. The best way to handle a crisis is to have your response plan in place. If you haven’t already made one, then do it today.

Related Reading

Posted in Cool Tool, LinkedIn, Visual Marketing

Monday Morning Cool Tool: Dux-Soup

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Dux-Soup  – a browser plug-in which works with Google Chrome as your virtual assistant on LinkedIn.

Dux-Soup keeps track of every single profile you visit and allows you to make notes directly on the profile page which are saved. Profile date and notes can be export as a .CSV file to be opened in Microsoft Excel or similar. The .CSV file includes data such as the name of the person whose profile you visited, job title, company name, location, email and notes.

You can take and save notes on each profile such as: have sent invite/need to reply to a message / likes Opera etc. Dux-Soup can save you hours of manual data entry when it comes to tracking all your leads you interact with on LinkedIn.

You can opt to use the free version (which enables you to view a hundred LinkedIn profiles a day) or upgrade to the paid version (which allows you to set the number of profile visits you need to make per day and export the .CSV file and make use of the data you gathered.

Dux-Soup is available as a browser plug-in which works with Google Chrome. Download here.

Posted in Cool Tool

Monday Morning Cool Tool: Grammarly

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Grammarly a free writing app available as a Google Chrome Extension.

Adding Grammarly to Chrome means that your spelling and grammar will be vetted on Gmail, Facebook, Twitter, Linkedin, Tumblr, and nearly everywhere else you write on the web. I use it all the time and find it super useful.

Click here to download the app.

Posted in #HCSM

50 Power Words To Super Charge Your Content Marketing

 

Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your article.

An attention-getting headline will capture the reader’s attention right away and compel them to want to find out more. Clear, concise, and original content is important, but words that appeal to their emotions is the magic ingredient to giving your visitors a reason to want to diver deeper.
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Trigger words can entice readers to your content, but use these words with caution because they can also trigger skepticism and distrust. Make sure your content carries through on the promise in the headline and always avoid click-baiting.  Clickbait headlines typically aim to exploit the “curiosity gap”, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content. Always craft a headline that links to authentic and relevant content.

For a deep dive into which words and phrases drive the most shares and engagement, Buzzsumo analyzed 100 million article headlines and reported their findings here.

Further Related Reading

 

Posted in Cool Tool

Monday Morning Cool Tool: Page Analytics

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Page Analytics  a Google Chrome Extension.

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The Page Analytics Chrome Extension allows you to see how vistors interact with your web pages, including what they click and don’t click. You can use these insights to optimize your website layout, improve user experience, and increase conversions.

Click here to download the app.

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

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August already! If you are like me, you will feel as if you just blinked and suddenly the year is more than half over. Back in January, I wrote an article outlining 17 ways to rock your social media in 2017. Did you follow any of those tips?

Now that we are more than half way through this year, it seems like a good time to review how close you are getting to meeting your social media goals. If you are on track, well done! But even if you have fallen short of your goals, it’s never too late to get your social media back on track. As a reminder, I have put together six questions to guide you.

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Pinterest has been adding some new features recently, and the latest worth noting is the addition of a new search bar to its home screen and Pinterest Lens is now available to all Pinterest users worldwide.

 

 

 

unnamed (35)LinkedIn is giving more control to publishers – you can now turn off comments on your posts, helping users eliminate spam and harassment from the social network.

 

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Within a year of its debut, Instagram Stories now boasts “more than 250 million daily users,” which surpasses Snapchat’s reported 166 million daily users.

 

unnamed (6)Facebook is redesigning insights and analytics provided to video creators and to the publishers and pages that reshare their videos.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Aviary

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Aviary a simple graphics editor that you can use from your browser window or as an app for your phone.

Use Aviary to fine-tune your photos with a full range of filters and one-touch tools for adjusting lighting, focus and color. You can also erase blemishes and brighten whites in a tap, or personalize your pictures with stickers, frames and overlays.

Go to aviary.com to download the app, or use the desktop version and let the magic begin. 

 

 

Posted in #HCSM, LinkedIn

LinkedIn Website Demographics: Understand the Professional Audiences Visiting Your Website

LinkedIn has announced the roll-out of LinkedIn Website Demographics, “a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns.”

Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional dimensions, including job title, industry, job seniority, job function, company, location, and country.

Website Demographics also allows you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired audience segments. What’s more, you can now see if you have attracted new pools of prospects to your website. With these insights, you can craft new marketing content designed to better resonate with that audience.

This new feature will begin rolling out soon, so watch this space.

Posted in #HCSM, Infographics

Data Never Sleeps: Here’s What Happens Every Minute on the Internet

I never cease to be blown away by the sheer scale and acceleration of the Internet. The world is more connected than ever before. From 2000-2017 global Internet users jumped from 400 million to 3.7 billion. But just how much data is generated every minute? This fascinating infographic from Domo shows exactly how much data is created every single minute. From tweets to swipes, likes to shares, the digital world is exploding.

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Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: PicMonkey

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Picmonkey  – another super easy design tool to enhance your social media and content marketing.

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Picmonkey is a “freemium” tool with the option of paying for extras, but I’ve accomplished a lot with the free version.  Some of the features I like most include themed seasonal overlays and Photoshop style cosmetic enhancement features. It’s a great tool to touch up your images. I often use Picmonkey for quick resizing and enhancement of images before I post them online.

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Key Features:

  • Enables you to create custom graphics and customize them.
  • Lets you touch up your images and photographs using a broad collection of features.
  • Provides a vast library of templates to help speed up your work.
  • Lets you export your projects as images to use as you wish.

Visit www.picmonkey.com and try it for yourself!

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Canva

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Canva, a super easy design tool to enhance your social media and content marketing.

Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from.  And best of all it’s free!  If you want more advanced features, you do also have the option to upgrade for a small fee.

Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor.  Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons,  fonts, charts, and illustrations.

How to use it

1. Sign up at canva.com. The sign-up process is quick and easy.

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2. Next click on “Create a design” and choose the platform for which you wish to create a visual, for example, blog, Facebook, Twitter, etc. Your image will be automatically resized to fit the size dimensions of each platform.

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3. Click on “Layouts” to select a layout for your graphic. There are tons of layouts to choose from. When you find one you like, click on it and it will automatically populate the blank screen for you to work with. You can change out the design at any time by clicking into another layout template.

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4. To add an image, select “Elements” which allows you to choose from a variety of shapes, illustrations, and photos from Canva’s royalty-free library. Note that not all images are free, some are priced at €1 each.  You can also upload your own images to use.

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5. To add text, click on “Text” and simply drag and drop your heading, subheading and body text. You can also choose from some pre-designed fonts, most of which are free.

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6. Selecting “Background” allows you to choose different background colours and textures.

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7. When you’re happy with your design, you have the option to embed it or share it from Canva straight to a social media platform, share a link for others to see the design, or edit it if you wish. You can also download it to your computer in jpeg, png, or pdf format.

And finally here’s one I made earlier…

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Canva is so easy and versatile to use, I highly recommend you give it a go to enhance your visual marketing.

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

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Emerging Tech: Shifts for 2020

Last month, Facebook released a new research report as part of its “Shifts for 2020” series, which looks at how emerging tech is influencing user actions. The full research report and data is available on Facebook’s IQ Insights blog. For a snapshot of the findings check out my latest Medium post.

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Snapchat Adds Links, Voice Filters, and Backdrops to Snaps

 

Snapchat is breaking its long-standing “no links” rule while also providing some novel new creative tools to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android.

 

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Are You Accidentally Using Banned Hashtags on Instagram?

 

Instagram is now demoting content that utilizes particular hashtags that have been hijacked by bots.

 

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Facebook Pages Can Now Create Linked Groups

 

Facebook continues to put increased emphasis on Groups, with Chief Product Officer Chris Cox this week announcing that Groups for Pages are now available for all Pages worldwide.

 

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LinkedIn Tests New Mentor Matching Feature

 

LinkedIn is testing out a new free service for members that will match them with other professionals who can give them career advice.

 

 

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips

Posted in #HCSM

Get To Know Your Customers Day

According to Hubspot’s Social Media Calendar which I have been finding super useful as a source of content ideas, today is Get To Know Your Customers Day.  Whether you call them customers, clients, or your target market, it’s vital to know who you are trying to reach with social media. Your marketing efforts will be stronger if you can identify your target market first. You can then tailor your marketing more specifically to match their needs.

Who Is Your Audience?

You need to find the answers to basic demographic questions about your audience, whether they go online for research and what issues they are concerned with; alongside which communities inform, inspire, or influence them.

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It’s good practice to create audience personas as a way to really understand the people you want to reach.

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Hootsuite has created a useful guide on How to create buyer personas with social media data.

Segment Your Audience

Normally an organisation has too many segments it would like to reach. Targeting is about choosing which ones to prioritise. By dividing the whole market into segments of people who you think are particularly important for your organisation you can reach them more effectively. Segmenting and prioritising audiences improves reach, enhances relevance and helps put your resources to the best possible use.

Once you’ve identified who your audience is, map this information to social media behaviour. Most marketing efforts are focused on the trifecta of Facebook, Twitter and LinkedIn, but visual platforms such as Pinterest, Snapchat, and Instagram are also extremely popular. This doesn’t mean that you have to be everywhere at once. Do your research to determine where best to focus your social media efforts to be successful.Use Surveys (e.g. Survey Monkey), Polls (PollDaddy; Facebook; Twitter), and publicly available reports to match your audience demographic to the social networks they use.

Related Reading: 3 Free Tools to Understand Your Audience and Quickly Grow Sales

Posted in Cool Tool

Monday Morning Cool Tool: Twitonomy

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Twitonomy a freemium tool which yields insights on your followers, influence and interests.

Here’s a snapshot of my analytics — and yes, I do tweet a lot!

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You can also get search analytics on any hashtag, user or keyword. With the pro version you can download tweets, mentions, RTs, favorites and reports to Excel & PDF documents — a useful reporting tool.

 

Posted in Cool Tool

Monday Morning Cool Tool: ColorZilla

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is ColorZilla.

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With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. Colorzilla allows you to get the color of any pixel on the page. You can also pick a color from a palette and get the CSS code for each color.

ColorZilla is available as both Firefox and Google Chrome extensions.

Posted in #HCSM, LinkedIn

3 New LinkedIn Features To Try Today

LinkedIn has released some new updates recently which are worth checking out. 

1. View Connection History

First up, you can now easily view your connection history with your network.  Simply go to a connection’s profile and click on “Contact and Personal Info” to see when you first connected.

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2. Discover Who Is Searching For You 

With Search Appearances, you can see how many people found you in search, as well their companies and job titles. This is such a cool feature, particularly for job hunters.

Click on “Who’s Viewed Your Profile”

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You will then get a breakdown of the companies and job titles of the people who found you in search to help signal what types of opportunities you may be a fit for. Click through to see open jobs at each company as well as who the hiring managers are so you can follow up for more information.

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I’m excited that LinkedIn has announced you’ll soon also be able to see the keywords you’re being found for.

3.  Add An Image To Your Comment

I’ve been having fun trying out this feature.

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  • To comment on a post, click  Comment beneath the post, fill out the Add a comment… field, and click Post.
  • To comment on a comment, click Reply beneath the comment, fill out the Add a reply… field, and click Reply.
  • To add a photo to a comment or a reply, click the  Photo icon in the comment field, and select the picture. Then fill out the comment field and click Post or Reply.

 Have you tried any of these new features yet? Which of them do you find most useful?

Posted in Community Manager, Facebook

Facebook’s New Mission: Bringing Communities Closer Together

Facebook has reached a new milestone: there are now 2 billion people connecting and building communities on Facebook every month.

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Last week Facebook hosted its first-ever Facebook Communities Summit where Mark Zuckerberg announced a new mission for Facebook “Give people the power to build community and bring the world closer together”.

With this mission in mind, Facebook announced some new features to help group admins grow and manage their communities on Facebook.

  • Group Insights: With Group Insights, you will be able to see real-time metrics around growth, engagement, and membership — such as the number of posts and times that members are most engaged.
  • Membership request filtering: Facebook has added a way for admins to sort and filter membership requests on common categories like gender and location, and then accept or decline all at once.
  • Removed member clean-up: Group admins can now remove a person and the content they’ve created within the group, including posts, comments and other people added to the group, in one step.
  • Scheduled posts: You can now create and conveniently schedule posts on a specific day and time.

In addition to these updates, Facebook is testing group-to -group linking, which allows group admins to recommend similar or related groups to their members.

Related Reading


Do you run a Facebook group?  Have you noticed any of these changes yet? Which new feature do you think will be the most useful to you?

Posted in #HCSM

How Often Should You Post On Social Media?

Ask the question how often you should post updates to social media, and you will find a variety of answers.

My own advice is to test for yourself. Keep an eye on your analytics to determine the posting schedule which works best for you. However, this takes time, and in the meantime, it would be useful to have a guide to refer to.  But which guide to follow?

CoSchedule has done the heavy lifting for us by sifting through 14 different studies to identify the optimum data-driven times to post to social media.  The following are the recommendations from their research.

Facebook

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Evidence suggests that posting to Facebook more than once a day may be counterproductive. I admit I struggle with this one.

Twitter

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You might be surprised to see this data, but as the shelf-life of a tweet is so short, it makes sense to post quite frequently. I tweet between 10-15 times a day, but it’s important to space out your tweets. I use a scheduling tool to help me do this. Don’t forget to retweet other relevant tweets too.

Pinterest

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The optimum recommended frequency is to pin around 11 pins per day, although some recommended pinning up to 30 daily pins. And again, be sure to repin other users too.

LinkedIn

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Once a day seems like the optimum posting frequency on LinkedIn according to the data.

Google+

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A lower frequency of posting is also recommended for Google+

Instagram

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I’m slightly surprised that 1-2 posts per day is recommended as I see many brands sharing more than this.

Related Reading:

What 20 Studies Say About The Best Times To Post On Social Media 


 

What do you think of these recommendations? Do you find you are posting less or more than the recommended frequency? Do you have your recommendations to share about an optimum number of times to post to social media?

Posted in Cool Tool

Monday Morning Cool Tool: RiteTag

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is RiteTag, a useful Chrome extension which gives you instant feedback on your hashtag choices as you type them.

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How It Works 

RiteTag shows you how hashtags are performing on Twitter and Facebook before you post content. Once you log in to RiteTag using your Twitter or Facebook credentials, it checks the hashtags you begin typing in real time and color codes them:

  • If your hashtag is green, it means the hashtag will help your content be seen now.
  • If your hashtag is blue, it means the hashtag will help your content be seen over time.
  • If your hashtag is gray, you should select a new hashtag because it has low levels of engagement.
  • If your hashtag is red, you should select a new hashtag because it’s so popular, your content will disappear into the crowd.

RiteTag is available as a Chrome Extension. Download it here. 

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

  • Ten Top Tips For Social Media Day 2017

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To celebrate Social Media Day, I’ve put together ten of my tried and tested tips for social media success.

  • How To Share A Replay of Your Live Video To Instagram Stories

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You can now share live video replays to Instagram Stories for 24 hours with a new Share button found at the bottom of the screen once a broadcast ends

  • 3 New Updates To LinkedIN

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LinkedIn’s been steadily adding new tools and features to the platform as part of their recent re-design.

  • The 20 Most Effective Phrases on Facebook

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Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook?  To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Quuu, a hand-curated content suggestion platform that connects to your Buffer queue.

How It Works 

Select from over 300 interest categories to receive suggestions that matter to you and your audience. With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).  Relevant suggestions will be queued to your Buffer where you can choose to manually curate posts yourself or Quuu will post for you.

It’s free to sign up at http://www.quuu.co

Posted in Newsletter

How The American Diabetes Association Unleashed The Streisand Effect

My latest healthcare social media marketing newsletter has just gone out to subscribers. In this week’s newsletter, you can catch up on the controversial decision surrounding the American Diabetes Association efforts to ban tweets at their annual congress.

You can learn more about Twitter’s new look for iOS, Twitter for Android, TweetDeck, and Twitter Lite, and WordPress’s new media library for iOs and Android. You’ll also learn about two new features Facebook is rolling out aimed at helping advertisers to reach people who are more likely to take valuable actions towards your business objectives.

Plus regular features:

  • Social Media Quote of the Week
  • Cool Tool
  • Six Things To Know

Read the latest HCSMMonitor and subscribe here. 

Posted in Cool Tool

Monday Morning Cool Tool: BeFunky

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo-editing tool BeFunky.

There is so much you can do with this tool to enhance your visual marketing assets, including creating collages, adding “one-click” photo effects (there are over 300 photo effects and filters to choose from) and an array of graphics (eg speech bubbles). The basic account is free to use and provides users with access to a library of 125 digital effects.

Try it out for yourself at www.befunky.com

Posted in Cool Tool

Monday Morning Cool Tool: Photofeeler

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Photofeeler, billed as the “world’s smartest photo feedback” tool.  I’m intrigued by this free tool designed to help you make the right impression online.

 

Advanced algorithms by Carnegie Mellon University Ph.D. mathematicians make Photofeeler a valid scientific tool, not just a toy or game.  Photofeeler’s co-founder has a PhD in Optimization Algorithms and experience writing artificial intelligence for Fortune 500 companies. What Photofeeler does with algorithms and machine learning, is monitor vote quality, detect all manners of voter fraud in real time, and use sophisticated score distribution analysis — accounting for factors like individual voter styles — to optimize the accuracy of test results. The consequence is statistical accuracy far beyond what a small number of votes could normally provide.

How It Works

When you start a test on a photo, other logged-in Photofeeler users (within your selected voter demographic) can see that photo on the voting page in order to give their feedback. When the test is ended, the photo becomes entirely private again.

 

Photofeeler Ranks are a comparison between your photo’s score and all the rest that have been tested on the Photofeeler platform. Photofeeler Ranks are given as a percentile. So, for instance, a Rank of 58% means your photo did better than 58% of photos.

Let me know if you try this tool out – I’d love to hear how you get on with it. 

Sign up at http://www.photofeeler.com

 

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

  • 10 Steps To A Winning Content Strategy

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Creating great content begins with having a clear purpose in mind. Check out my ten step process to get there.

  • Mary Meeker’s 2017 Internet Trends Report

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Each year, Mary Meeker, partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, releases a report, described by Tech Crunch as “essentially the state of the union for the technology industry”. Read more about the report in this week’s newsletter.

  • Snapchat Rolls Out New Web Tool To Create On-Demand Geofilter

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Snapchat has introduced a redesigned web tool to make it easier for users to create on-demand geofilters from scratch. Find more details in this week’s newsletter.

  • Instagram Rolls Out Location Stories and Hashtag Stories

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Instagram is rolling out two new features to show you what’s happening around you and find stories related to your interests. More information in this week’s newsletter.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

Posted in Cool Tool

Monday Morning Cool Tool: Bit.ly

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite free tools with you at the start of each week. This week’s cool tool recommendation is Bit.ly, a tool which creates shortened links to track the performance of your content once you promote it. If you create a custom short link for each content promotion campaign, you can track what works well and what doesn’t.

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Also check out Snip.ly  a url shortner tool which allows you to enhance every link you share (whether your own content or someone else’s) with a call to action.

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When people click on the Sniply-generated link, they can view the article you shared and see a CTA.

Both these tools are extremely useful to track how your content is performing and if  you aren’t already using them, I highly recommend you start today.

Posted in social spotlight

Social Spotlight: Claire Whitehouse

This week I am delighted to kick off the social spotlight interview series again with Claire Whitehouse, lead nurse for research at The James Paget University Hospitals NHS Foundation Trust and founder of the #WhyWeDoResearch global campaign.


I love the #WhyWeDoResearch campaign. Can you tell us some more about how it started?

CW:  In 2014 I decided to introduce my team to our local population using twitter as our social media platform. I tweeted using our Research and Development handle @JPUHResearch and having explored the use of twitter for a few months prior to this, I had identified that photographs received the most attention, retweets and ‘favourites’. To introduce our team I decided to release one photo, name and job title per day along-with the individual holding a placard upon which they had written the reason why they personally are involved in research. There was born #WhyWeDoResearch. I had intended this would be for the 12 days of Christmas as a Christmas campaign. Within four days Michael Keeling (@keeling_michael ‏) of York Teaching Hospitals NHS Trust had picked up on it and from there it became a National campaign, at which point it was extended throughout the Christmas period. By the new year it had reached Canada and Australia and became known globally. Now, two years later it is in 23 countries globally, with >15,000 separate accounts participating and >250 MILLION impressions on the hashtag. I lead the campaign entirely voluntarily and there are other individuals who support this lead eg Hazel Smith who is based in Dublin. I am also involved in the Health and Research through Social Media (HARTSofthepossible) project which aims to drive health research through and using social media.

I really love how you have created these grass-roots campaigns. How did you first get started using social media professionally?  

CW:  The Executive Team at the JPUH decided to set up a Trust twitter account and asked departments to raise a hand if they wished to host a departmental account. The Head of Research and I felt this would be a sensible step to take (being research and development) so I volunteered to host the account and take the plunge (as I felt it was at the time). I recognised that there might be individuals or groups considered ‘hard to reach’ who were missing out on research opportunities and we all know social media is a growing entity. I’d used facebook in my personal life and joined twitter as a social media platform for my professional life

Which platform(s) do you enjoy using the most?

CW:  I focus on twitter as it’s so easy to use and has an extremely large reach. The @wenurses team have a fantastic tool called twitterversity which helps people get started.

That’s fantastic! I can probably guess the answer to this next question, but do tell us more about which topics interest you on Twitter? Do you take part in any particular twitter chats?

CW:  Regular twitter chats are hosted using #whywedoresearch – the topics vary depending on who volunteers or what conversations are happening at the time, this is the beauty of twitter, you can create live chats and people will always be interested. In 2016 we hosted the worlds first research tweetfest in May to coincide with International Clinical Trials Day. We can’t claim entire credit as an idea as it grew (as most things do) from a small idea. I tweeted (from my bed) one Saturday morning 2 weeks before ICTD and asked #whywedoresearch followers if they would like a tweetchat on ICTD. By that afternoon I had 11 individuals offering to host chats and within 48 hours we had set up over 20 chats and coined the phrase #tweetfest. The 2017 tweetfest is over 2 weeks from Monday 15th May and there are 31 chats to choose from.

What advice would you give someone just starting out on social media?

CW: Don’t be scared. Embrace it and go for it.

Finally, would you like to share a favourite quote with us?

“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” _- Albus Dumbledore

Thanks Claire for taking the time to share with us your experience of using social media in your work. I look forward to seeing your campaigns grow and prosper over the coming months. 


Posted in #HCSM, Twitter

12 Ways To Search For Health-Related Content On Twitter

Twitter’s statistics are mind-blowing. According to Internet Live Stats, every second, on average, around 6,000 tweets are tweeted on Twitter which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year! So, how do you keep up with all those tweets? Obviously it’s impossible to keep up, but you can handle the avalanche better through a combination of maintaining Twitter lists of the people you follow, health-related hashtags, etc., and using Twitter’s Advanced Search Engine.

While the easiest way to do a search on Twitter is to click the native search facility, you can do so much more with Twitter’s advanced search capabilities. It allows you to narrow down your search using parameters such as specific keywords, language, people, location, and date range. In today’s post, I will show you twelve ways you can use this powerful search engine to search for health-related content on Twitter.

1. Search for a phrase: for example “healthcare social media marketing strategy”.

2. Search for any of these words: for example “healthcare social media” or “healthcare marketing strategy”.

3. Exclude any word: for example “blog”.

4. Search for health related hashtags: for example #hcsm.

5. Search for any specific language.

6. Choose specific accounts to search within.

7. Or find tweets directed to a specified Twitter user or referencing a specific username.

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8. Search for tweets in a specific location or within a specified mile radius of a location.

9. Narrow down your tweets within a specific date range. This is useful if you want to catch up on tweets around a specific conference or event.

10. Discover sentiment around tweets – i.e. whether negative or positive.

11. Find health-related questions. This feature enables you to search for conversations happening locally that you might like to add your expertise to.

12. Choose to include re-tweets in your search. I usually exclude this search parameter, as I prefer to concentrate on original tweets; however it may be useful if you want to see how many times a tweet has been re-tweeted or who is re-tweeting specific tweets.

And here’s a snapshot of my final search results. As you can, I can zoom in on the most popular tweets, or those who are tweeting in real time. I cans also find photos and videos related to my search. I can even save this search, and embed it on my website.

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Considering its capabilities, it is surprising that Twitter’s advanced search engine is so underused. Try using it to create lists, curate content, and as a social media listening tool to find health-related conversations. Once you start, you are sure to find other ways to maximise this powerful search engine to advance your healthcare marketing.

Posted in Cool Tool

Monday Morning Cool Tool: Instagrok

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Instagrok which allows you to research any topic with an interactive concept map, that you can customize and share.

 

As you can see from the above example it’s an interesting site to input your particular topics and get related information, giving you the ability to learn about the topics in detail before you brainstorm and giving you a new interactive way to share information with your audience.

Posted in #HCSM

The Role of Social Media in Clinical Trial Recruitment

Last week I was delighted to present at the National Lipid Association’s Scientific Meeting in Philadelphia on the topic of social media and its role in clinical trial recruitment. You can view my slides below.

I also had the honor of chairing a social media panel with Dr Martha Gulati and Dr Katey Rayner.

It was a super experience and as I pointed out in my talk, I would never have imagined myself speaking to these clinicians, nurses, and researchers, if it wasn’t for Twitter. It still gives me a thrill to think how far a tweet can take you. It was by meeting Dr James Underberg, President of the National Lipid Association on Twitter that I found myself on my way from Ireland to Philadelphia for this meeting. So never underestimate those connections you make online – you just never know how far they may take you!

Posted in #HCSM, Video

Are Stories The New Social Media Newsfeed?

The social channels we use are less important now than ever before. Today, it’s all about how you tell your story.

Convince and Convert recently created a short video which explores the idea that stories are becoming the new newsfeed of social media. It’s less about what social network you use to reach your audience. What is important today is how you tell a story.

Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram, Facebook, Facebook Messenger, and WhatsApp. Stories are becoming the new newsfeed of social media, and you can’t avoid stories because your customers aren’t using Snapchat. So when we think about how to make content for social media, we need to be thinking in stories, and not in posts.

The presenter shares three elements essential to producing good stories:

  1. Use vertical video
  2. Create a chronological narrative sequence
  3. Add overlays such as text, filters, stickers, and emoji

Key Takeaways

  • Carefully choosing your social channels no longer has the impact it once had on your marketing success.
  • Many of the new feature roll-outs on top social platforms have focused on storytelling.
  • Forget about reaching your daily quota of posts, and focus more on the stories you share.

Related Reading