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Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.

Posted in #HCSM

6 Content Marketing Lessons I Learned From A Simple Thanksgiving Tradition

Although I live outside the US, Thanksgiving’s one of those holidays I celebrate in spirit, if not in person. I’m always curious to learn more about Thanksgiving traditions and being a foodie I’m fascinated by what people eat at the dinner table.

While I still can’t get my head around that sweet potato and marshmallow combo, a green bean casserole is something I might be tempted to try. If you live in the US I guess you already know the story of how this dish came to be a Thanksgiving dinner staple, but for those who aren’t familiar, it’s such a great marketing story with lessons for all of us who want to improve our content marketing.

The casserole originated over 60 years ago in the test kitchen at Campbell’s Soup, where Dorcas Reilly worked as a home economist. Dorcas invented a Green Bean Casserole recipe in response to a question from the Associated Press: “What’s a good Thanksgiving side dish that uses ingredients found in most American kitchens?”

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First demo kitchen, Campbell’s, 1941

The dish Dorcas invented went viral. Millions of Americans made the casserole that year. And today, over 60 years later, it’ll be served on an estimated 30 million Thanksgiving tables across the US, earning its place as one of the most beloved recipes in America.

So what lessons can this simple recipe teach us as content marketers? Over on LinkedIn, I share six valuable lessons we can learn from Dorcas’s green bean casserole.

Click here to read

Posted in Cool Tool

Monday Morning Cool Tool: MailerLite

This week I’m recommending  MailerLite an email marketing tool that makes it easy to create landing pages, opt-in forms, and emails.

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download.  This is where a tool like MailerLite is helpful.

MailerLite is free for up to 1,000 subscribers.

The free plan enables you to build landing pages and start mailing your first 1,000 subscribers, but excludes live chat support, free newsletter templates, and certain other features.

Premium plans start at $10/mo for up to 1,000 subscribers, rising in increments per subscribers. Premium plans offer additional features and unlimited emails per month.

Posted in Thursday Tip

#ThursdayTip: How To Save Links On Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how to save links on Facebook.

Scrolling through your Facebook feed, you come across some interesting links which you’d like to save and read later when you have more time.

Did you know that Facebook has a handy save links feature to help you do this?

Here’s how to save links on Facebook

  • Click the ellipsis icon in the top right corner of the post/link you want to save.
  • Click Save link.

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To access your saved items on desktop, go to the left-hand sidebar and find Saved under Explore. Or just navigate to https://facebook.com/saved.

13 Interesting Facebook Tricks You Might Not Know

From here you can create collections to organize content for easy retrieval.

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Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heatmaps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Features include:

Heatmaps to visualize user behaviour

Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings to see what your users see

 By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.

Posted in #HCSM

Need a topic for your healthcare blog? Here are 12 ideas to get you started

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness.

Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. 

Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.

#1 Share Facts About A Common Medical Condition

What kind of questions do your patients most frequently ask about a specific medical condition? Compile a list of these frequently asked questions and answer them on your blog.

#2 Curate Content

Creating original content is time and resource intensive.  Curation helps you provide your audience with relevant, high quality information on a regular basis without sacrificing your time and resources. Don’t rely on curation alone; curated content is designed to complement your content creation plan—not replace it.

#3 Announce a New Product or Service

Are you rolling out a new program, product or service? Write a blog post to introduce it and highlight its features and benefits.

#4 Update Readers on Industry Trends

Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Readers will enjoy learning about it through your blog, particularly if you share your own unique perspective. Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.

#5 Create A Poll

There are several online tools you can use to create a readers’ poll. If you have a WordPress.com site, then you’ve got Polldaddy polls already built in. You can create, manage, and see results for all of your polls directly in your WordPress.com dashboard. If you use a WordPress.org install on your self-hosted site, install the Polldaddy WordPress.org plugin. Use it to get a snapshot of readers’ attitudes to health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Publish a follow-on post with your findings.

#6 Write About A Day In The Life

Write about a typica day in your working life as a healthcare professional. Be careful not to write about specific patients or to commit any breaches of privacy or confidentiality.

#7 Plan Posts Around Seasons and Events

Use an editorial calendar to track seasonal, cultural and industry events and write a blog post which fits the theme, for example, “How To Eat Healthily During The Holiday Season”.

#8. Share The Latest Medical Research

Have you been to a conference recently where you learned about new medical research? Or read about the latest research in a medical journal?  Let your readers know about it through your blog. Make sure you provide full references and link to online publications.

Here’s an example of this done really well by breast surgeon, Dr Deanna Attai on her blog.

#9 Invite A Guest Blogger

Ask a colleague to write a guest blog on an area of their expertise.

#10 Interview An Expert

Choose a respected healthcare professional and interview them for your blog. Alternatively, contact several experts in your field and have them answer a question: Take all the answers and turn them into one big blog post.

#11 Write About A Trending Topic

Provide your unique perspective on a trending topic. Find out what’s “hot right now” online by using Google Trends, Twitter.com/Search and Reddit.com.

#12 Provide a Weekly Round-Up Of Healthcare News

Gather the week’s healthcare news into a round-up post. Provide links, attribute sources and add your own commentary.

You might also like to read 3 Places To Find Interesting Ideas For Your Healthcare Blog

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Top Tip: The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Mute Accounts, Keywords & Hashtags on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to use the Mute feature on Twitter.

Mute is a handy feature on Twitter, which if you’re not familiar with, can be a real boon to your Twitter experience. It allows you to remove an account’s Tweets from your timeline without unfollowing or blocking that account. Muted accounts will not know that you’ve muted them and you can unmute them at any time.

How To Mute An Account 

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Some things to note about Mute:

  • Muted accounts can follow you and you can follow muted accounts. Muting an account will not cause you to unfollow them.
  • Muting an account does not impact the account’s ability to send you a Direct Message.
  • You will no longer receive push or SMS notifications from any muted account.
  • Replies and mentions by the muted account will still appear in your Notifications tab.
  • Tweets from a muted account – posted before the account was muted – will be removed from your Home timeline.
  • When you click or tap into a conversation, replies from muted accounts will be visible.

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How To  Mute Conversations, Keywords, and Hashtags

Twitter also gives you the option to mute Tweets that contain particular words, phrases, usernames, emojis, or hashtags. Muting will remove these Tweets from your Notifications tab, push notifications, SMS, email notifications, Home timeline, and from replies to Tweets.

If you would like to stop receiving notifications for a particular conversation, you can choose to mute it. When you mute a conversation, you won’t get any new notifications about that conversation. You will, however, still see Tweets from the conversation in your timeline and when you click into the original Tweet.

For more on how to use this feature, visit advanced muting options on Twitter.

Here’s to your Twitter success!

Posted in Cool Tool

Monday Morning Cool Tool: VSCO

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending – photo editing and media sharing tool, VSCO.

The free version gives users access to standard editing tools, such as white balance, exposure, contrast and a sampling of the available presets.

VSCO saves all the photos you edit into a “studio” for you, so you’ll never lose track of any images you want to post. Users can share their images and videos to the app’s feed and/or share them directly from VSCO to other social media.

Check out a review of the app’s other capabilities here. 

Posted in Thursday Tip

#ThursdayTip: How To Create A New Healthcare Hashtag [Infographic]

Welcome to this week’s social media quick tip.  This week I want to share with you the process of creating a new hashtag. 

If you cannot find an existing hashtag related to your healthcare topic, you might now be considering creating your own.

But, before you do, take a moment to consider your objectivesDoes the world truly need another hashtag?  Ask yourself: Why this hashtag? Why now? Will other users gain value from it?

Having decided the world does need another hashtag, follow the tips below to create yours.fiction (2)

Happy hashtagging and here’s to your social media success!

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Videoshop

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending Videoshop a free stand-alone video recorder and editing app.

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Because the app enables you to record and edit video in one place, you don’t have to use several different apps to create your video. Features include the ability to integrate your favorite songs to your video, add subtitles and noises like applause sounds. You can also adjust video speed to slow or fast, merge multiple clips into one and choose transitions to animate between video clip.

Videoshop is available on iOS or Android.

Posted in #HCSM

10 Point Checklist For A Social Media Audit

Checking my list of things to post in October, I discovered that today is #ChecklistDay.  

So to mark the day here is a ten-point checklist to audit your social media.

Conducting a social media audit is a key part of a social media marketing plan. An audit assesses how well your current social media use works for you.

We can waste time and resources trying to improve things that don’t need improving while neglecting the things that we really need to work on.

A social media audit is a great way to take stock of where you’re at and identify what you can improve on going forward.

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d   List All Your Social Accounts

Create a simple excel spreadsheet and list all your social accounts, including those you set up but haven’t used in a while.

  • Check that you only have one business profile on each platform.
  • Make sure you know all the passwords for your accounts and have access to the accounts and associated emails.
  • Keep your passwords secure and set up a system for changing them regularly.
  • List all account administrators.
  • Do you need to change access or permissions for someone who no longer manages your accounts?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Update Your Information

  • Have you pinned outdated information to the top of your timelines?
  • Have you fully completed your About sections? Do they contain all the information a prospective customer or client would need to find out about your services?
  • Do your social profiles include a URL that leads back to your website?
  • Are your bio details accurate?
  • Do you need to add or change any of the existing information?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Review Your Images

  • Are your header images clear and compelling?
  • Do your cover photos needed updating? Are you still showing that summer picture now that it’s winter?
  • Is your image resolution good? Are you using the correct image dimensions for each social platform? Find the most up-to-date image sizes here.
  • How about your bio picture? Are you happy it conveys a professional image? Is it clearly visible on all devices?
  • Are you making good use of keywords?
  • Do you need to include a new call-to-action?

Check out my guide to creating professional graphics

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Check For Consistency Across All Platforms

  • Are you consistent in how you use your brand images across all platforms?
  • Do background colours, logos, and other images follow your branding?
  • Are all descriptions and URLs uniform?
  • If you were your ideal customer, would you be able to identify with your brand on social media in terms of image, tone, and voice?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Claim Your Vanity URLs

 A vanity URL is the user name that you assign to your social media accounts which uniquely identifies you. Before you create your vanity URL, your social media profile is given a default URL that includes a string of random numbers.

  • Have you claimed your vanity URLS on Facebook and LinkedIn? For more information on claiming your vanity URL visit these pages at LinkedIn and Facebook.

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Dig Into Your Audience Demographics

How well do you know your audience? Finding data on your existing audience will help you identify who you’re currently reaching and if they are within your target market. Use Google Analytics and built-in audience analytics features such as Facebook Insights and Twitter Analytics to dig into detailed demographic data, including countries, occupations and interests, and the gender split of your audience.

  • Where do they like to hang out online?
  • What content is most relevant to them?
  • What kind of information are they looking for?
  • How do they like to consume that information?

Download my free audience persona template here

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8dAudit Your Posting Activity

Social media is all about engaging with the right audience on the right platform at the right time. Are you sharing the kind of information your audience finds useful? Are you sharing at the right time of the day? Audit how often you are posting on each platform and List which times you are posting and the results you are getting.

Schedule posts according to effective times of day:

o    6-10 times daily for Twitter

o    1-2 times daily for Facebook

o    1-3 times daily for Instagram

o    Update Instagram Story

o    1 time daily for LinkedIn

Recommended Reading: When Are The Best Times To Post On Social Media In 2020?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8dEvaluate Engagement Rates

Determine where you are getting the most engagement and make a decision about whether to continue efforts on all platforms, or to reduce your efforts to concentrate on just one or two platforms. It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

  • How engaged is your audience with you on each of your social networks?
  • Do your interactions seem to be coming from your target market?
  • Are most of your conversions coming from one network only?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8dStudy Your High Performing Content

Review your high performing content across all social networks.

  • Which content worked best for you? Create more of this content in the future.
  • Can you re-purpose this content and use it again.

Recommended Reading: How To Create Six Unique Social Shares From Just One Piece of Content

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Audit Your Competitors

Compare your competitors’ digital footprint against your own. While it’s tempting to go straight to vanity metrics such as follower numbers, it will be of more benefit if you skip the quantitative analysis for qualitative.

  • Look at the type of content your competitors are creating. How often are they sharing it?
  • How have they chosen to use brand images?
  • Which influencers are they interacting with?
  • Are they active on networks you aren’t?​
  • Take note of what they are doing well, and where they are lacking.

Recommended ReadingSix Tools To Help You Perform A Competitor Audit

How often should you do a social media audit?

I recommend you do a comprehensive audit on your accounts twice yearly to consider any major adjustments to your strategy. In the intervening time, keep an eye on your analytics and metrics on a monthly basis. Use a reporting system to keep track of monthly changes and review these when it comes time to do your twice-yearly audit.

Posted in Thursday Tip

#ThursdayTip: How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience. 

Not all social media is created equal. Different platforms attract different audiences.

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once. Every additional platform your business is active on means additional time and effort required to engage on and create tailored content for that platform.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

1. Will this platform help me achieve my marketing goals?

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. If you can’t explain how a particular social channel will help you to achieve your goals, then it may not be the right fit for you.

2. Is my target audience active on this platform?

The most effective social media strategies are informed by social media data. Refer to Google Analytics for your website to see which social networks are sending the most traffic to your site. Look at existing data to learn where a specific demographic spends their time online. Statista and GlobalWebIndex are good sources of worldwide statistics on Internet usage.

3. Which social networks are my competitors using?

Which social networks are your competitors using? Are they active on networks you aren’t? Use a tool like Buzzsumo to identify the social channels on which your competitors get the most shares. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you also.

4. Will this platform match the content I create?

If you want your content to do well on social media, you’ve got to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel. Identify how, when, and where your specific audience likes to engage with content. Certain content formats will be more suited to particular channels than others.

5. Can I integrate this platform with another similar one?

It’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms — for example, Facebook and Instagram — the key is to choose channels that integrate well with each other to create maximum impact.

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Bonus Tip! 

Consider broadening your social media horizons. While Facebook, Twitter, LinkedIn, Instagram and Snapchat might be the most popular social networks in the West, there is a world beyond the Big Five waiting for you to explore.

Here’s to your social media success!


Related Reading

How to Choose the Best Social Media Channels for Your Business 

Which Social Media Platforms Are Worth Your Time?

Posted in Cool Tool

Monday Morning Cool Tool: Buzzsumo

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic. Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.

Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.


I can easily determine which posts are most popular through the number of shares they get.

And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.

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The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.


You might also like to read 

The Ultimate Guide to Using BuzzSumo for Content Research 

How to Drive 10x Website Traffic Using Buzzsumo

Posted in social spotlight

Social Spotlight: Siobhán Freeney

 

This month’s social spotlight is shining on Siobhán Freeney – a tireless advocate for lobular breast cancer and the associated breast cancer risk with breast density. 


Hi Siobhán, I’d like to start off by asking you to share with us your path to patient advocacy. What set you on this path?

SF: I was diagnosed with Stage 3C Invasive Lobular Breast Cancer in December 2015. I really struggled with my diagnosis because I had no family history of breast cancer. I’m very Breast Cervical Screening aware – always attended for my mammograms and only had a clear mammogram 5 months earlier.  I noticed that my right nipple was inverting ever so slightly and requested an immediate referral from my GP. My diagnosis was immediate following a Triple assessment.  There was no ambiguity about a forthcoming mastectomy, which would follow after four months of dose-dense chemotherapy.

I have always had an inquisitive mind and so when I was told by the Breast Nurse not to Google, that’s exactly what I didn’t do!!! I quickly discovered there was a lack of information about Lobular Breast Cancer. Thankfully this has improved, mainly due to Patient Advocacy Groups who have begun to engage with researchers and clinicians in raising awareness.

Around the same time I was diagnosed, I came across an article on Breast Density.  I was completely blown away by the statistics on associated breast cancer screening risks from AreYouDense.com and the wonderful woman who started the Grassroots Breast Density Advocacy Group in the USA, Nancy Cappello.

And then you set about educating women in Ireland, where you live?

SF: Yes, I set up www.beingdense.com in Feb 2016.  The purpose was to inform (Irish women in particular) women, about the Breast Cancer risks associated with having Dense Breasts.

  1. Breast Density is an independent risk factor for developing breast cancer. Women with the densest Breasts are four to six times more likely to develop breast cancer.
  2. Mammograms are less likely to find early breast cancers in dense breasts. Mammograms miss 50% of breast cancers in the densest breasts.

It is not palpable and has nothing to do with size or shape.  Mammographic breast density is considered to be a woman’s personal biomarker for cancer and can only be determined by a mammogram.

Related Reading: Breast Cancer Survivor Knew Something Was Wrong WIth Diagnosis

How is breast density assessed?

SF: The radiologist who reads your mammogram can easily see how dense you are.

Breast Density is assessed using 4 levels

A             Mostly Fatty

B             Scattered Fibro glandular

C             Heterogeneously Dense

D             Extremely Dense

In the UK and Ireland, women are NOT routinely notified when their mammogram determines that they have dense breasts.

That lack of awareness must have shocked you. Is that when you started using social media to raise awareness?

SF: Yes. I began sharing research links and building awareness on FaceBook initially  at https://www.facebook.com/breastdensityreporting/

In retrospect, I was quite sheepish about patient advocacy at first, I didn’t want to upset the status quo too much.  I’ve learned that education and knowledge are the foundation blocks for change and great advances never come from comfort zones.

That’s so true! Your website Being Dense is now well-established as Irelan’s breast density awareness and education site. What other things have you achieved since setting up the site?

SF: In 2019 we co-hosted with Breast Predict, the first-ever mammographic breast density seminar in The Royal College Of Surgeons.  This year I took part in the Marie Keating Foundation #NotJustPink Campaign for October. Last February I spoke at a favourite event of mine, Choirs For Cancer in UCD, organised by Precision Oncology Ireland.

I’m a founder member of Lobular Ireland www.LobularIreland.com  This has been a real passion of mine.  Invasive Lobular Breast Cancer is the sixth most diagnosed cancer in women and the second most common subtype of breast cancer.  Lobular Ireland is a growing advocacy, interacting with researchers, clinicians and breast cancer organisations.  Lobular is my subtype of breast cancer and I’m keenly aware of the lack of research that has been carried out until very recently.  Patient advocates have proven to be a powerful tool in raising awareness and collectively can really bring change.

I was awarded a scholarship to travel to the 2nd Lobular Breast Cancer Symposium in Pittsburgh, USA this year but Covid had other plans and unfortunately, the event is postponed until 2021.  Meanwhile, we engage and collaborate with the Lobular Breast Cancer Alliance.  At the end of September, Precision Oncology Ireland agreed to support Lobular Ireland and together we held a very successful webinar with the amazing ILC Expert, Professor Steffi Oesterreich from @UPMCHillmanCC.

I’m also involved in AIS Advocates in Science with Susan G Komen and participate as much as I can.  In my spare time, I studied with the IPPOSI Patient Training Program and graduated with 25 other like-minded advocates in November 2019.

Another platform I’m very involved in is the European Lobular Breast Cancer Consortium http://www.ELBCC.org.  I’m the Irish patient advocate to the Consortium. There are several European Countries involved with leading scientists, epidemiologists, pathologists, lobular researchers and patients working together to enhance awareness, improve screening methodologies, fund lobular specific clinical trials and treatment options for invasive lobular breast cancer.  I attended their 3rd Annual meeting, in Leuven and we have just had our first virtual meeting.

You’re certainly kept busy with your advocacy work. When it comes to social media, which platforms do you like to use?

SF: I enjoy using both Facebook and Twitter.  I have a different following on each. I find FB great for patient advocacy support and building relationships with breast cancer community.  I try to spend about equal amounts of time on both.  I like to keep content fresh and interesting, evidence-based and factual.

It takes a lot of time to source and prepare content and make an effort to keep my breast density blog up to date too.  Methinks I spend too much time overall, but I would really like to keep the momentum going for as long as I can.

My popular Hashtags for #BCAM2020 October have been are #IAmDense #TellWomen #IAmLobular #LivingWithLobular and #NotJustPink with The Marie Keating Foundation. I’m currently trying to get my head around Instagram @aboutbreastdensity, it’s a work in progress. Can I give a shout out to #LitlleGoalsBigWins Barbara Croatto @bcroatto a wonderful Graphic Design Artist who has just designed a new Infographic for BeingDense.com. I love it thank you.

You certainly can Siobhán.  It’s a lot of work –  and of course unpaid work. Patient advocates like you really are the unsung heroes of healthcare.  Do you have time to take part in any Twitter chats on top of everything?

SF: I am so bad at participating in Twitter Chats, I always mean to make time and forward plan for them.  It’s an area I would like to work on.  There’s a lot to be gained from them, I know that from the ones I have taken part in.  I spend an awful lot of time as it is on social media though as it is.

Twitter chats are great but you are already doing so much! I think it’s important that we don’t feel we have to be everywhere at once. It’s easy to get overwhelmed with social media and all its tools and platforms. Do you have any advice for someone starting out with social media? 

SF: Be confident about your message.  Know your audience.  Keep it real.  Take it slowly and post relevant content.  It’s not a race to the finish, enjoy it.

I love that advice Siobhán – particularly the last part.  So, I like to end these interviews with a favorite quote or saying. Do you have one you’d like to share?

SF: I have so many quotes in my head – I love using them.

Here’s one from Maya Angelou, a strong independent woman, a woman of integrity, someone I have always admired, greatly.

‘Without courage, we cannot practice any other virtue with consistency.  We can’t be true, kind, merciful, generous or honest’

I love that quote and very apt – as I know you are a person of great courage, integrity and kindness. 

Thank you for taking the time to share your story and the role that social media plays in raising awareness of breast density and lobular cancer

SF: Marie – you’ve been such a support since I met you in 2018. You were the Guest Speaker and Moderator at an Irish Cancer Society Seminar in Dublin. Back then I would never have guessed that I would be here talking to you like this today, so thank you. You have created a uniquely positive platform for Patient Advocates. I truly value the relationships, advice and support that I’ve received from other amazing Advocates within your Weekly Round-Up of favourite Blogs on Twitter. 

I’m truly humbled by your words Siobhán. It’s been a pleasure and an honor to watch from the sidelines as you have grown your advocacy activities both on and offline. 

If you’d like to learn more about Siobhán’s work, visit her website http://www.beingdense.com Follow her on Twitter @breastdense.


This post is part of an ongoing conversation that explores how patient advocates, healthcare professionals, and researchers use social media to communicate their work. For more interviews, click here

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add Power Words To Your Headlines

Welcome to this week’s quick social media tip. Today I want you to think about the value of adding power words to your headlines.

Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your content.

An attention-getting headline will capture the reader’s attention right away and compel them to want to find out more. Clear, concise, and original content is important, but words that appeal to their emotions is the magic ingredient to giving your visitors a reason to want to dive deeper.
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“Trigger” words can entice readers to your content, but use these words with caution because they can also trigger skepticism and distrust. Make sure your content carries through on the promise in the headline and always avoid click-baiting.  Always craft a headline that links to authentic and relevant content.

Your to-do list for today:

Posted in Cool Tool

Monday Morning Cool Tool: Listen Notes

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Image Source: Listen Notes

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Listen Notes  – a free podcast search engine.

With this tool, you can not only search the whole Internet’s podcasts, but you can also curate your own podcast playlists. (Note that the Listen Notes search engine is designed to help you find content such as people topics, not specific shows.)  If you’re researching a specific person or topic, the search tool can help you find related episodes from a range of podcasts. You can then add results that interest you to a playlist.  After you create a playlist in Listen Notes, you receive a playlist URL that you can copy and paste into your favorite podcast app so you can listen to that playlist. You can also use the URL to share the playlist.

More cool features include the clipping feature which lets you annotate, save, and share audio clips from podcast episodes.  You can add individual episodes to Listen Later playlists and bring these playlists to your podcast player apps via RSS.

The tool is totally free and if, as many people are these days, you are a podcast fan, you will want to add this tool to your toolkit.

Posted in #HCSM

7 Essential Elements Of An Effective Healthcare Digital Marketing Strategy

If you’re looking to reach more patients online, then digital is an essential tool in your marketing strategy. The following list contains the essential elements you need to have in place to ensure your digital marketing is effective.

1. An Easy-To-Navigate Website

In the online world, your website is a virtual office location and the face of your practice. It acts as the initial “touchpoint” for potential patients. It showcases who you are and what you do.

A well-designed website can:

  • Boost your online reputation
  • Increase search engine visibility
  • Attract new patients

When visitors land on your medical practice website, they’re typically looking for something specific.  You may be surprised to learn that research has revealed that easy navigation and accessibility are more important to patients than reputability.

Users should be able to use your website intuitively. Put yourself in the shoes of your visitors and ask yourself how easy it is to find key information on your site. How many clicks does a visitor have to make to get to the information they are looking for?

Think about the information someone is searching for when they visit your site—and make it easy for them to find it. If your site contains a lot of information (as some hospital websites do) consider creating separate landing pages for specific conditions.

Further Reading: Digital Health Checkup: 10 Signs It’s Time To Redesign Your Medical Practice Website

2. Include A Blog

Want to increase your influence among healthcare consumers? Start blogging.

Blogs written by physicians, nurses, researchers, patients, and allied healthcare professionals add much to the richness and diversity of the online healthcare conversation. Blogs are a super way to educate patients and keep content on your website fresh.  Marketing to patients with a blog can be one of the most effective ways a new medical practice can reach more patients. Blogging regularly increases awareness of your practice, as well as help your website rank better in search engine result pages (SERPs) thereby increasing its organic traffic.

Further Reading: 3 Places To Find Interesting Ideas For Your Healthcare Blog

3. Content Marketing

If you’re serious about marketing your business online, you need a strategy and a plan to execute it. A content marketing strategy is a roadmap that not only tells you what you’re going to create but how you’re going to create it, when you’re going to publish it and how you’re going to promote it. It helps you create more meaningful, engaging and sustainable content.

According to the Content Marketing Institute, having a documented (i.e. written down) strategy means:

  • You’ll feel significantly less challenged by every aspect of content marketing.
  • You’ll generally consider yourself more effective in your use of all content marketing tactics and social media channels.
  • You’ll be able to justify spending a higher percentage of your marketing budget on content marketing.

4. Search Engine Optimisation (SEO)

SEO is the process of earning traffic from search engines organically — meaning you aren’t paying for ads or sponsored content placement.  If you want more people to find you online, you need to optimize your website through good search engine optimization practices. SEO (the ability to optimize your site for search engines),  is a detailed and sometimes confusing process, and you may want to hire an SEO expert to do it for you. If you don’t want to hire someone, there are search engine optimization tools available to help you do your own SEO — and many of them are free. I’ve put together this list of the best free SEO tools out there to help you instantly improve your online marketing.

5. E-Mail Marketing

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

Use email personalisation and segmentation based on a recipient’s interests and needs so they’re receiving information relevant to them. Send out a video, a current blog post or provide industry news that will give readers information on various topics. Be sure to plan these ahead of time so they are timely according to what’s going on at your organization or in the health industry.

6. Video Content

Video has become the predominant way people want to consume information and this goes for patients too. Information delivered via video vs. print equates to a much higher retention rate. In addition, patients who watch videos featuring a physician feel a greater level of trust. The type of video content you can create includes Q&As with physicians, patient testimonials, explainer videos, and live streaming.

Further Reading: How To Create A YouTube Channel for Your Medical Practice

7. Social Media Marketing

In the past decade, social networks have evolved from “a nice to have” add-on to a necessity for healthcare marketers.  With currently 2.8 billion social media users globally, expected to rise to almost 3 billion users by 2020, social media’s influence has still not reached its peak. It’s a dynamic environment in which new networks emerge, old networks evolve, and user bases continue to grow exponentially.

If you haven’t yet integrated social media into your marketing mix, it’s time to do so. Not only is social media marketing more affordable than traditional forms of marketing, but it’s also more accountable, with specific tracking and monitoring options at your disposal.

Further Reading: How To Develop A Social Media Strategy For Healthcare Marketing

Tying It All Together

Digital marketing in healthcare is dynamic and constantly evolving  — there are many different elements to consider. If this list feels overwhelming to you, don’t feel you have to do everything all at once. The best place to start is with your website – prioritise it in your strategy and build out your digital marketing from there. As always, if you have any questions, feel free to reach out to me.

Here’s to your digital marketing success!

Posted in #HCSM

3 Places To Find Interesting Ideas For Your Healthcare Blog

Have you started a blog for your medical practice or healthcare facility? Are you sometimes stuck for ideas when it comes to popular health topics to write about?

I’ve put together this list of places to find topic suggestions when your well of inspiration runs dry. I turn to these places when I need a fresh injection of ideas for my own content marketing and I feel sure you will find them helpful too.

1.Buzzsumo

Buzzsumo is a useful tool to find which popular healthcare topics people are searching for on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

In the example below, I’ve searched for the term “mental health” and you can see it’s brought up some interesting topic ideas!

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2. Keywords Everywhere

The Keywords Everywhere browser extension returns a host of long-tail phrases based on what people are searching for using specific keywords.

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Insider Tip: The Google Keyword Planner within Adwords is another useful tool to find ideas for content based on keyword search.

3. Quora

Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.

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You have the option to follow chosen topics in your niche. Once you do so you’ll keep seeing the ‘Top Stories’ (questions) in your Quora newsfeed. You can also check out the ‘New Questions’ option to see the latest questions. When you have written an article or blog post on the topic, go back into Quora and answer a question related to the topic. You can include a link to your post in your answer.

Insider Tip: Yahoo Answers and Reddit are also good places to do market research online.

Where do you find inspiration for your content marketing?  

Posted in Thursday Tip

#ThursdayTip: How To Track Twitter Hashtags 

Welcome to this week’s social media quick tip.  This week I want to show you how to  track hashtags on Twitter 

Hashtags are a useful way to find others who share your interest in similar topics, but did you know that you can do so much more with them? Analysis of hashtag data allows you to track, measure, manage and grow your social strategy.

3 Reasons You Should Track Hashtags

  1. Connect with existing conversations and people who are tweeting about your topics of interest. With this data, you can identify current trends and key influencers.
  2. Use hashtag analysis to measure and extend your social media reach.
  3. Create more effective campaigns by measuring the level of interest, sentiment (“positive”, “negative”, or “neutral” attitudes), key demographics and influencers of your campaign. Use the findings to plan future campaigns.

Which Tools Should You Use?

Twitter’s own native search can be a good starting point to track a hashtag — particularly if you make use of Twitter’s advanced search parameters.

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Apart from Twitter’s own search facility, there are a number of hashtag analysis tools at different price points. Most will allow you to try out a limited search for free, but for more detailed results, you will need to sign up to use the paid features. Here are three free tools for you to try straight away.

1. Social Searcher

Social Searcher allows you to monitor all public social mentions of your company, brand, product, or service in one easy to use dashboard.

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2. Twitonomy

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3. Tagboard

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.

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Here’s to your social media success!

 

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Loom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is video app –  Loom.

Combining face and screen video recording with audio, Loom makes it easy to create quick, personal videos ready for sharing via email, social media, YouTube, or as an embedded video on your website.

Check out this video which walks you through the desktop version (you can also use it as a Chrome extension or download iOS app). 

The basic version is free and allows you to record up to 25 videos.

Posted in Infographics

How To Create A Healthcare Infographic

Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge. They are universally understandable and can illustrate information that may be too technical to communicate in text.

Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.

They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.

11 content ideas for a healthcare infographic  

There are so many possibilities when it comes to creating a healthcare infographic. Below are some suggestions to get you started.

  1. Technological breakthrough
  2. Latest research
  3. Medical conditions
  4. The human body
  5. First aid advice
  6. Drug information
  7. Statistics
  8. Diseases
  9. Health care reform
  10. Surgical procedures
  11. Nutrition

 7 tips for designing a healthcare infographic 

A good infographic takes time to create and should contain the following elements.

  1. Be concise
  2. Be visually appealing
  3. Be of value and interest to your readers
  4. Be accurate
  5. Be creative
  6. Be transparent (always cite your data sources )
  7. Be mindful of copyright

How to create a healthcare infographic

Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.

The following tools will make it easy for even the novice designer to create interesting infographics.

1. Canva

2. Visme

3. Infogram

If you are serious about using infographics to inform and educate your patients or market your brand, it’s best to hire a specialist infographic designer. But, if you just want to have some fun and test your design skills, then use the tips and tools listed above to get creative with your data.

 

Posted in Thursday Tip

#ThursdayTip: Add Media To A Retweet

Welcome to this week’s social media quick tip. 

Did you know you can add a photo, video or GIF to a Retweet, instead of just text?

It’s super simple to do.

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By expanding the Retweet feature to support additional media Twitter users have a richer, more engaging experience on the platform.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: PhotoScape X

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is PhotoScape X – an all in one photo editing software tool. 

It has a ton of features  – too numerous to list here. 

Its editing platform is easy to use and you can see your edits appear in real-time directly on your image.You can even create animated GIFs.

Check it out at http://x.photoscape.org

 

 

Posted in Thursday Tip

#ThursdayTip: How To Embed A Tweet On Your Blog

Welcome to this week’s social media quick tip.  This week I want to show you how to embed a Tweet on your website or blog. 

1. Select a Tweet to embed on your site. Click on the down arrow icon (v).

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2.  Select Embed Tweet from the drop-down list.

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3. Now simply and paste the code provided into your blog or website.

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An embedded Tweet includes the Tweet itself, any media contents (photos, video) so if you don’t wish to include these, go to Customization Options and check “Hide Conversation.”

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Here you also have the option of translating your embedded Tweet into another language and selecting the colour you would like it to appear as on your website or blog.

Here’s to your Twitter success!

 

Posted in Cool Tool

Monday Morning Cool Tool: SocioViz

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SocioViz – a web-based Twitter analytics platform.

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Use it to:

  • search for any keyword, hashtag, emoji or user mention filtering by date, location and language. Setup your historical searches or collect posts in real-time.
  • Identify conversation peaks, hashtags, words and emoji most used, most active and influential users.
  • Analyze conversation to hear what people are saying about your brand, competitors, and industry.

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It’s a very detailed tool and best of all it’s free to sign up for an account. This short video gives you an overview of what you can do with it.

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Build Your Email List

Welcome to this week’s quick social media tip. Today I want you to think about the value of creating and growing a list of email subscribers. 

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

4 Reasons You Should Build An Email List

1. Email marketing helps you build relationships and credibility

People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing. Email gives people a way to easily contact you with their questions.

2. Email marketing keeps you top of mind

Did you know that at least 91% of consumers check their email on a daily basis? While you can go for a few days without checking social media, most people check their email several times a day.

3. Email marketing is inexpensive

Email is an inexpensive way to reach people who are interested in hearing from you and communicating with them regularly.

4. You own your list

Unlike social media which is subject to change, your list is yours. in the words of Ann Handley, email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.

5. Email marketing converts better than social media

A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.

Bottom line — ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.

Take Action: One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download. Check out this list of 15 ways to create your first lead magnet.

Want to subscribe to my newsletter?

Each Monday I send out a weekly digest of social media marketing tips and the latest social media updates.

Click here to subscribe to my mailing list.

Related Reading

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns

 

Posted in Cool Tool

Monday Morning Cool Tool: CopyChar.CC

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending CopyChar.CCa simple tool to copy symbols.

If you’ve ever found yourself hunting around to find a particular symbol, currency sign or emoji then this tool is great – allowing you to find what you’re looking for at a glance.  I just discovered it a couple of days ago and already I’ve added it to my list of time-saving tools. I think you’ll do the same once you’ve tried it for yourself!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Twitter Threads

Welcome to this week’s quick social media tip. Today I want you to show you how to create Twitter threads. 

Not sure what a Twitter thread looks like?

If you spend any time on Twitter you’ve probably already come across a Twitter thread, but perhaps not know that it was a thread.  Threads are a series of related tweets shared in succession by one person.

With a thread, you can provide additional context, an update, or an extended point by connecting multiple tweets together. When used well, threads are a powerful way to illustrate a larger point.

Before threads, users would have to just continue replying to their own Tweets in order to link them together. This was a  way to work around the old 140 character limit.

How To Create A Twitter Thread

1. Click the “Tweet” button to compose a new Tweet.

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2. Click the new “Add another Tweet” button.

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3. This brings up a second Tweet window.

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4. Continue in this way adding threads until you’ve said all you want to say.  You can either publish the entire thread by hitting “Tweet All”….

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Or you can hit post each tweet in succession, which allows you to build momentum, perfect for a live event or an ongoing train of thought.

Publishing the entire thread gives your followers a fully-formed story — a better choice for a message you want to control a bit more, like a nuanced company announcement.

Here’s how your published displays on Twitter when complete.

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Want to learn more?

Check out this guide to Twitter threads on Twitter’s business blog.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Bitwarden

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Bitwarden – a secure and free password manager for all of your devices.

Bitwarden makes it easy for you to store all of your logins and passwords while conveniently keeping them synced between all of your devices.

The tool is available as a chrome extension. Click here to download.

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Embrace Long-Form Content

Welcome to this week’s quick social media tip. Today I want you to think about how you can add more long-form content to your content marketing strategy.

It seems ironic, but even with the popularity of video and expiring content, there also exists an appetite for longer, more in-depth content.

serpIQ did a study of the average length of the content in the top 10 results of search queries. The company found that the top-rated posts usually were over 2,000 words.

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Long-form content also gives you an SEO edge. Put simply, search engines are built to serve people the best content, from credible sources, that answers users’ questions. Google has made it explicitly clear that it now prioritizes longer, informative posts over short ones that exist only to sell a product.

Try writing posts that are 1000 to 2000 plus words. Make them a resource type post that people will want to link to when they are writing their posts.

This tactic is no short-cut to success. To write a comprehensive, long-form piece of content with practical application that people want to share and link to takes a lot of research and time.

You won’t write this sort of content every day, but if you plan to make 2020 the year you will produce just one piece of stand-out content, I promise you will look back at the end of the year and feel you’ve really achieved something worth the effort.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Repost

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending  Reposta simple tool that makes it easy to Repost your photos and videos on Instagram while giving credit to the original Instagramer.

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When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then in Repost, you can position the attribution mark and send the reposted media back to Instagram.

Posted in #HCSM

Twitter Adds Context To Trends

I’m a huge Twitter fan. So many interesting healthcare conversations are happening everyday on the platform.

One of my favourite ways to use Twitter is to take part in Twitter chats. These are great networking and learning opportunities and a super way to engage in meaningful conversations about shared topics of interest. Think of it as a virtual meet-up for people with common interests.

When I teach social media classes, I do sometimes hear that Twitter is a confusing place for those new to the platform. It can take a while to learn the ropes and it’s not uncommon for new users to hesitate to ask about the meaning of some of Twitter’s features.

“What’s Trending” is one of those features that may not immediately make sense – even to those of us who are seasoned tweeters. It’s not always obvious why something is trending.

Twitter aims to fix this (hat tip Amanda Webb).

They are testing adding context to trends by attaching a ‘representative tweet which will give you a clue to the trend and they are also adding descriptions.

The representative tweets will be selected both by the algorithm and human beings.

Testing on mobile in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States.


You might also like to read

7 Data-Backed Tips To Drive More Engagement on Twitter

What To Post on Twitter: A Cheat Sheet For Healthcare Tweeters

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2020.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Save Searches on Twitter

Welcome to this week’s social media tip. Today I want you to show you how to save searches on Twitter.

1. Go to the Search tab 

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2. Enter your search into the search box.

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3. At the top of your results page, tap the three dots icon  and then tap Save. 

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4.Next time you tap the search box, a pop-up menu will display your Saved searches.

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5. To remove a search: Tap on delete saved search.ad759305-df08-40b2-a190-eea658880b6b

 Note: You may have up to 25 saved searches per account.

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Optimise Your Social Media Profile

Welcome to this week’s quick social media tip. If you find yourself with some extra time on your hands, why not take the opportunity to review your social media profiles. 

Your social media profile is the first place people will find you online so it’s important you make a good first impression. Check out this video quick tip to make your social media profile shine.

 

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Later

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Later, a scheduling and planning tool for Instagram.

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Use the app to sync photos and videos from your phone, desktop, Google Drive, or Dropbox and create a different content library for each Instagram account. And you can also search by hashtag, then save posts directly to your content library.

Pricing

You can add one account per user for free. Paid plans start at $9 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Subject Line

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is subject line rating tool – SubjectLine.

According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Your headline is the first (perhaps only) impression you make on a prospective reader.

SubjectLine has studied and analyzed millions of headlines to see what works. Simply enter your subject or title into its online tool and get a grade (out of 100 possible points). It will tell you what works and what can help you to improve.

You might also like to read: Write Better Headlines With These 9 Winning Formulas

 

Posted in Thursday Tip

#ThursdayTip: How To Upload Documents To LinkedIN

Welcome to this week’s social media quick tip.  This week I want to show you how to upload documents to share on LinkedIn.

Did you know that you can now share your presentation slides, research papers, industry reports, and more directly to LinkedIn?

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How to share a document

Click on the documents item on your desktop feed.

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Choose a document from your computer or upload one from the cloud.

 

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Give your document a name. Below I’m sharing my Speaker Sheet.

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Once you’ve uploaded your document, you can provide more information and add a relevant hashtag before you hit POST.

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Uploading documents to your feed, in a group, or on your LinkedIn page is a great way to share what you know with your community.

After you post a document, your followers can download it, embed it, and reshare it. You’ll also be able to see the analytics on how people did one of those actions.

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Have you availed of this feature yet? Do you think it’s a useful LinkedIn feature?

 

Posted in Cool Tool

Monday Morning Cool Tool: Piktochart

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is infographic maker Piktochart . 

Infographics are great for getting your content shared but many people are put off by the thought that you have to hire a graphic designer to create them. The good news is you don’t have to be a designer nor spend a lot of money to create them. Use a tool such as Piktochart to create engaging infographics. Choose a template and then customize it with text, fonts, and colors.

Try it for yourself at https://piktochart.com

You might also like to read: How To Create A Healthcare Infographic

 

Posted in #HCSM, social media tools

18 Top Tools For Your Healthcare Blog

I love discovering new tools and apps which help make our social media marketing activities more manageable and more productive.  Each Monday  I share one of favourite social media management tools with you to try during the coming week. Today I want to put some of those tools together in this post organized around the theme of blogging. These tools will help you create, edit and promote your blog content more effectively.

So let’s get started right away with tool #1.

1.  Bit.ly

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Bit.ly is a tool which creates shortened links to track the performance of your content once you promote it. Use it to create a custom short link for each post you create and share.

2. Buzzsumo

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Buzzsumo is a useful tool to explore which pieces of content are popular on social media around a certain topic. Use it to brainstorm popular topic ideas based on keywords related to your topics. You can also input your own domain name (as I have done in the example above) into the search bar and see at a glance how often and where your content is most shared.

3. Canva

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While the quality of your content is a vital factor for successful blogging, how you present your information is also very important. Visuals are a key component of a successful blog. Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from.  Use the pre-set blog template to create header images for your bog.

4. ClickToTweet

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Click to Tweet is a cool free tool which generates one-click tweet boxes or links that can be shared through your website, your blog, or via email. It’s a powerful way to increase social shares and highlight quotes, stats, and key takeaways for your content marketing. It’s also available as a handy Chrome extension.

5. Emotional Marketing Value (EMV) Headline Analyzer

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According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Your headline is the first (perhaps only) impression you make on a prospective reader.  Use the EMV headline analyzer to calculate the emotional value of your headlines to create titles which will resonate with your audience.

Bonus Tool: Download a list of 90 headline power words here.

6. FreePik

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FreePik offers users, high-quality graphic designs: exclusive illustrations and graphic resources. It operates on a freemium business model which means, the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. In addition, for a small fee, you can subscribe to the Premium plan and use the illustrations without any accreditation whatsoever.

7. Hemingway Editor

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A proofreading tool which clears your copy of all unnecessary copy. Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.

8.IM Free

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This site contains images (mostly from Flickr) organized by themes such as inspiration, recreation, and ambient. On the site, you’ll also find free templates, icons, button makers, and more.

9. Life of Pix  

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Life of Pix offers free, high-quality images that are available for personal and commercial use. Each comes with a helpful color palette so you can plan your visuals accordingly.

10. Lumen 5

This is a cool tool that enables you to turn your blog posts into slideshow-type videos in minutes. The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.

Simply input your blog post’s url and Lumen 5 will import the text and images from that post and auto-create your video. You can then edit it, swap out images, upload other images and add music before you hit publish.  The video above is one I created with  Lumen 5 from an original blog post

11. Pexels

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Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the Creative Commons license. Use the site’s list of popular searches to find the most in-demand stock video.

12. Pikwizard

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Pikwizard hosts over 100,000 completely free images, with over 20,000 of those exclusive to the site. The site has a good selection of medical-themed images. The site is particularly good for aesthetic procedures and dentistry-related images.

13. Photofunio

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With PhotoFunia you can edit photos online for free in a matter of seconds resulting in high-quality photo collages. As the name suggests, this tool is a lot of fun to use. It helps you make a mark with your photos by incorporating your photos into mock-ups of background images including billboards, magazine covers, and movie posters.

14. Snip.ly

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Similar to Bit.ly, this url shortner tool allows you to enhance every link you share (whether your own content or someone else’s) with a call to action (CTA). When people click on the Sniply-generated link, they can view the article you shared and see a CTA.

15. Stencil

If you like sharing quotes on your blog you can take advantage of their ready to add quotes feature. It will save you a lot of time. You can save, download or share up to 10 images per month, for free.

16. Text Readability Consensus Calculator

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This tool takes a sample of your writing and calculates the number of sentences, words, syllables, and characters. It then takes the output of these numbers and plugs them into 7 popular readability formulas to help you find out the reading level and grade level of your materials and help you to determine if your audience can read what you have written.

17. Quora

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Quroa is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research.

18.Unsplash

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Unsplash gives you access to a bank of 50,000+ free-to-use photos. All photos are licensed under Creative Commons Zero, which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.

Do you have any favourite tools to enhance your blogging? I’d love to hear about them if you do.

Posted in #HCSM

How To Develop A Social Media Strategy For Healthcare Marketing

In the past decade, social networks have evolved from “a nice to have” add-on to a necessity for healthcare marketers. 

If you haven’t yet integrated social media into your marketing mix, it’s time to do so. Not only is social media marketing more affordable than traditional forms of marketing, but it’s also more accountable, with specific tracking and monitoring options at your disposal.

When using social media for marketing purposes, it’s important to understand that social media marketing is more than just creating social accounts and posting updates once in a while. Nor is it merely a digital tool to broadcast updates. To make social media an effective means to reach patients you need to take a strategic approach.

Before diving into social media, you need to think about what you are actually trying to accomplish. The temptation is to start right away by building a following on one or more of the popular social media platforms. But actually, this is not where you should start.

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Image: Marie Ennis-O’Connor

You need to start with your “why” before your how. In an interview, Lee Aase, communications director for the Mayo Clinic Social Media Network (MCSMN), pointed out that “Everything starts with why you are using social media If you do not have that “why” out there, then it’s going to be easy to not be motivated enough to stay with it.”

When I take on a new client, I always start by working deeply with them to uncover their motivation for wanting to use social media.  I believe this step is so critical that on occasion I have to advise some clients that they are not ready to commit to social media.

Social media will only work for you if you are prepared to put the work in.

For those of you reading this who are ready for the challenge and willing to work at it, read on to find out the next steps you need to take to ensure the time and effort you spend on social media will pay off for you.

A Six-Step Approach To Developing A Social Media Strategy For Healthcare Marketing

Step #1 Set SMART Goals

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress. Describe the specific goals and outcomes you’re seeking to accomplish with your social media activity. These should be aligned with your business goals and clinical priorities.

Do you want to attract more patients? Communicate more effectively with existing patients? Create and maintain an online reputation? Drive traffic to your website? Chances are you may want to do all of these things, but it’s best to identify your top two to three goals and focus on them first.  Whichever goal you wish to pursue, make it as detailed and specific as possible. The more trackable your goal is, the easier it’ll be in a few months to see if you have achieved it.

Take Action: For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals.

Step #2 Understand Your Audience

Before you jump into the tactical and practical details of your social media plan, it’s critical that you take the time to understand your audience.  Where do your patients go online for research? What health issues concern them the most? Which online communities inform or influence them? What times are they online? Consider your audience’s engagement time, not your work hours.

Take Action: Start by finding data on your existing audience. Use the Demographics and Interests sections of Google Analytics and the audience analytics features contained within Facebook Insights and Twitter to help you.

Step #3  Set Your Marketing Budget

The perception that social media is free is misguided. The days you could make an impact with a few tweets or Facebook posts are long gone. Running a social presence now requires an investment of resources.  You may need to buy-in services such as SEO (search engine optimisation), analytics software, content or creative support. You will also need to budget for paid advertising, particularly if you want to make an impact on Facebook, where organic reach has steadily declined over the past few years.

Take Action: Set a realistic budget and create a digital marketing strategy that works within it. Whatever you decide to spend money or time on, be sure to track how your content performs on social media relative to the amount of time and money you put against it. This is your social media return of investment (ROI) and it is closely linked to the goals you set at step #1.

Step #4 Choose Your Social Channels

Armed with information on who makes up your audience, the next step is to determine which social media platforms they use and direct your efforts accordingly. Most marketing efforts are focused on the trifecta of Facebook, Twitter and LinkedIn, but visual platforms such as Pinterest, Snapchat, and Instagram are also very popular for healthcare marketing.  This doesn’t mean that you have to be everywhere at once. It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your time online.

Take Action: Do your research to determine where best to focus your social media efforts to be successful.  Read Which Social Network Is The Right One For Your Medical Practice? for more advice.

Step #5 Create A Content Strategy

If patients are searching for health information online you need to be creating and sharing what they are searching for.  Tune into the health stories patients are reading about and be ready to provide context, counter misinformation and dispel myths with medically factual information.

When creating a content strategy for your medical practice consider the following points.

What makes you uniquely you? What values does your organization stand for? Use social media to communicate the “who” and “why” of your practice. What unique qualities make you stand out?

Consider your social media tone and voice. How do you wish to communicate on social media? Do you wish to be seen as authoritative, inspiring, friendly, approachable, or helpful? Authentic communication and engagement are highly valued traits online as much as offline.  Look to build and strengthen trust and credibility in all your online interactions. The tone and voice you use should be consistent through all social channels. Your patients should be able to instantly recognize the tone in your social media messages as identifiably you.  Establishing a clear and identifiable voice can also make it easier for others in your office to post on social media for your practice.

Consider the type of content that works best on each platform. Facebook, Instagram, and Pinterest require high-quality visuals to stand out. A blog, on the other hand, is better suited to long-form thought pieces. Think about how you can vary your message delivery to complement how people like to consume online information. Alternate between written content, video, infographics, and podcasts to match your audience’s preferences.

Take Action: Create content that truly resonates with your patients. Generally speaking, patients are less interested in your brand, your physicians or your technology, than they are in how you can help them solve their problems. Great content is not about you, but about what you can do for your patients to improve their quality of life. Use a mix of original content and content curated from highly credible evidence-based sources.

Step #6 Track And Measure Social Media Activities

How will you know if you achieve your social media goals? To determine how effective your social media efforts are, you will need to measure your results. Some key metrics to track are the number of followers you attract and retain, what people are saying about you, your company, or brand, and which social media channels drive the most traffic to your website. Social media metrics should always be tied to your social media marketing goals and your target audience.

Take Action: Use built-in tools such as Facebook Insights and Twitter Analytics, third-party tools, and measurement of social traffic and conversion with Google Analytics to track and measure your progress.

With currently 2.8 billion social media users globally, expected to rise to almost 3 billion users by 2020, social media’s influence has still not reached its peak. It’s a dynamic environment in which new networks emerge, old networks evolve, and user bases continue to grow exponentially. It’s easy to feel overwhelmed by this rapidly moving landscape and unsure of your progress. By building your social media strategy on a solid foundation you are less likely to become distracted by shiny new tools, and more likely to see results over the long-term.


Need help creating a social media strategy for your business?

Get in touch with us to discuss your needs. 

Posted in Cool Tool

Monday Morning Cool Tool: PocketVideo

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending iOS video editing app PocketVideo.

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With PocketVideo you can create, shoot and edit your videos easily. The app supports any kind of video format: Horizontal (Landscape), Vertical (Portrait) or Square videos.

Features include:

  • Video Overlaying, Green Screen overlays and Picture in Picture.
  • Animated Doodle Tool to draw on top or your videos, synchronized with the playback.
  • Easy to use, one-tap “Reaction Cam” Feature for easy creation of reaction videos.
  • Commercial-free music library
  • Animated text titles
  • Stickers, GIFs and PNGs

If you want to create compelling and professional looking Youtube Vlogs, Snapchat Memories, Instagram Stories, Facebook Videos and more, then check out this app.

Posted in Thursday Tip

#ThursdayTip: How To Analyse Your Twitter Activity

Welcome to this week’s social media quick tip. Today I want to show you how to use Twitter’s Analytics Dashboard. 

The Tweet activity dashboard is a tool you can use to learn more about your Tweets and how they resonate with your audience. For instance:

  • See how people engage with your Tweets in real-time.
  • Compare your Tweet activity and followers, and see how they trend over time.
  • Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows, or clicks it receives.
  • Get detailed insights into who your audience is, especially those who engage with your Tweets.
  • Download your Tweet metrics.

How to use it

To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account.

To access your Tweet activity:

    • On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets.
    • In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.

I’m going to show you how this looks on my account on a laptop.

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From here I can click into an individual Tweet to see specific data for that Tweet:

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Use Twitter Analytics to track your progress over time – see which tweets resonate most with your followers, track your follower growth and more.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Pixaloop

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending photo animation app – Pixaloop.

This animation creator lets you create and edit moving photos with easy and powerful editing tools, bringing life to images, creating animation picture effects and cinemagraphs.   Animate photos and add picture effects to watch your image come to life as incredible videos that boomerang back and forth or flow like a GIF.

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The app is free to download from Gooogle Play and the Apple Store. 

Posted in #HCSM, Infographics

The 11 Most Common Website SEO Issues [Infographic]

SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.

Did you know that 39% of total global web traffic comes from search, with Google receiving over 63,000 searches per second on any given day?

But 75% of users never click past the first page of search results.

In this infographic, you can see at a glance some of the most common on-site SEO issues, with duplicate content being the worst offender.

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Want to optimize your website? Check out these tools.

Posted in Cool Tool

Monday Morning Cool Tool: MockoFUN

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending online graphic designer tool MockoFUN.

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An intuitive drag and drop online graphic design tool, you can easily use and customize hundreds of pre-made mockups and templates to edit text and photo and create logos.

You can use MockoFUN for free or you can also upgrade to premium or access to extra resources and unlimited access to all templates and mockups.

Posted in #HCSM

Ten Social Media Tools I’m Thankful For

In keeping with this week’s Thanksgiving theme, I want to share with you ten tools I use all the time which helps me manage my social media better. I’m thankful to the developers who made these useful tools free and easy to use!

1. Adobe Spark

A free suite of apps that allow both web and mobile users to create and share visual content — like posts for social media, graphics, web stories, and animated videos. One of my go-to graphic tools (the featured image on this post was created using this tool).

2. BeFunky

There is so much you can do with this tool to enhance your visual marketing assets, including creating collages, adding “one-click” photo effects (there are over 300 photo effects and filters to choose from) and an array of graphics (eg speech bubbles). The basic account is free to use and provides users with access to a library of 125 digital effects.

3. Canva

Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.

4. Emotional Marketing Value (EMV) Headline Analyzer

This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value.

5. Grammarly

A free writing app available as a Google Chrome Extension. Adding Grammarly to Chrome means that your spelling and grammar will be vetted everywhere you write on the web. I use it all the time and find it super useful.

6. Hemingway Editor

A proofreading tool that clears your copy of all unnecessary copy. Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.

7. IFTTT

IFTTT (an acronym for If This, Then That) allows you to sync up multiple apps so that when a certain activity happens, it kicks off a separate activity in another app.

8. Lumen5

This is a cool tool that enables you to turn your blog posts into slideshow-type videos in minutes. The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.

9. Pablo

This tool from Buffer is a bare-bones online image editor that lets you make basic social media images in seconds.

10. Scoop.It

A super content curation platform that allows you to easily find and share unique, relevant content to your social networks, website or blog. The free version will allow you to monitor a single topic and use the content generated on up to two social media accounts.

Looking for more tools like these?

Head on over to Medium for100 Tools To Help You Do More With Social Media.