I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Grammarly a free writing app available as a Google Chrome Extension.
Adding Grammarly to Chrome means that your spelling and grammar will be vetted on Gmail, Facebook, Twitter, Linkedin, Tumblr, and nearly everywhere else you write on the web. I use it all the time and find it super useful.
When it comes to uploading images for social media, each platform has its own rules. It’s important to use the correct image sizes for your designs. Here’s a handy cheat sheet from We Are Top 10 to guide you.
Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your article.
An attention-getting headline will capture the reader’s attention right away and compel them to want to find out more. Clear, concise, and original content is important, but words that appeal to their emotions is the magic ingredient to giving your visitors a reason to want to diver deeper. Business2Community
Trigger words can entice readers to your content, but use these words with caution because they can also trigger skepticism and distrust. Make sure your content carries through on the promise in the headline and always avoid click-baiting. Clickbait headlines typically aim to exploit the “curiosity gap”, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content. Always craft a headline that links to authentic and relevant content.
For a deep dive into which words and phrases drive the most shares and engagement, Buzzsumo analyzed 100 million article headlines and reported their findings here.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Page Analytics a Google Chrome Extension.
The Page Analytics Chrome Extension allows you to see how vistors interact with your web pages, including what they click and don’t click. You can use these insights to optimize your website layout, improve user experience, and increase conversions.
My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:
August already! If you are like me, you will feel as if you just blinked and suddenly the year is more than half over. Back in January, I wrote an article outlining 17 ways to rock your social media in 2017. Did you follow any of those tips?
Now that we are more than half way through this year, it seems like a good time to review how close you are getting to meeting your social media goals. If you are on track, well done! But even if you have fallen short of your goals, it’s never too late to get your social media back on track. As a reminder, I have put together six questions to guide you.
Pinterest has been adding some new features recently, and the latest worth noting is the addition of a new search bar to its home screen and Pinterest Lens is now available to all Pinterest users worldwide.
LinkedIn is giving more control to publishers – you can now turn off comments on your posts, helping users eliminate spam and harassment from the social network.
Within a year of its debut,Instagram Stories now boasts “more than 250 million daily users,” which surpasses Snapchat’s reported 166 million daily users.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Aviary a simple graphics editor that you can use from your browser window or as an app for your phone.
Use Aviary to fine-tune your photos with a full range of filters and one-touch tools for adjusting lighting, focus and color. You can also erase blemishes and brighten whites in a tap, or personalize your pictures with stickers, frames and overlays.
Go to aviary.com to download the app, or use the desktop version and let the magic begin.
LinkedIn has announced the roll-out of LinkedIn Website Demographics, “a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns.”
Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional dimensions, including job title, industry, job seniority, job function, company, location, and country.
Website Demographics also allows you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired audience segments. What’s more, you can now see if you have attracted new pools of prospects to your website. With these insights, you can craft new marketing content designed to better resonate with that audience.
This new feature will begin rolling out soon, so watch this space.
I never cease to be blown away by the sheer scale and acceleration of the Internet. The world is more connected than ever before. From 2000-2017 global Internet users jumped from 400 million to 3.7 billion. But just how much data is generated every minute? This fascinating infographic from Domo shows exactly how much data is created every single minute. From tweets to swipes, likes to shares, the digital world is exploding.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation isPicmonkey – another super easy design tool to enhance your social media and content marketing.
Picmonkey is a “freemium” tool with the option of paying for extras, but I’ve accomplished a lot with the free version. Some of the features I like most include themed seasonal overlays and Photoshop style cosmetic enhancement features. I often use Picmonkey for quick resizing and enhancement of images before I post them online.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation isCanva, a super easy design tool to enhance your social media and content marketing.
Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from. And best of all it’s free!
How to use it
1. Sign up at canva.com. The sign-up process is quick and easy.
2. Next click on “Create a design” and choose the platform for which you wish to create a visual, for example, blog, Facebook, Twitter, etc. Your image will be automatically resized to fit the size dimensions of each platform.
3. Click on “Layouts” to select a layout for your graphic. There are tons of layouts to choose from. When you find one you like, click on it and it will automatically populate the blank screen for you to work with. You can change out the design at any time by clicking into another layout template.
4. To add an image, select “Elements” which allows you to choose from a variety of shapes, illustrations, and photos from Canva’s royalty-free library. Note that not all images are free, some are priced at €1 each. You can also upload your own images to use.
5. To add text, click on “Text” and simply drag and drop your heading, subheading and body text. You can also choose from some pre-designed fonts, most of which are free.
6. Selecting “Background” allows you to choose different background colours and textures.
7. When you’re happy with your design, you have the option to embed it or share it from Canva straight to a social media platform, share a link for others to see the design, or edit it if you wish. You can also download it to your computer in jpeg, png, or pdf format.
And finally here’s one I made earlier…
Canva is so easy and versatile to use, I highly recommend you give it a go to enhance your visual marketing.
Snapchat is breaking its long-standing “no links” rule while also providing some novel new creative tools to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android.
Instagram is now demoting content that utilizes particular hashtags that have been hijacked by bots.
Facebook continues to put increased emphasis on Groups, with Chief Product Officer Chris Cox this week announcing that Groups for Pages are now available for all Pages worldwide.
According to Hubspot’s Social Media Calendar which I have been finding super useful as a source of content ideas, today is Get To Know Your Customers Day. Whether you call them customers, clients, or your target market, it’s vital to know who you are trying to reach with social media. Your marketing efforts will be stronger if you can identify your target market first. You can then tailor your marketing more specifically to match their needs.
Who Is Your Audience?
You need to find the answers to basic demographic questions about your audience, whether they go online for research and what issues they are concerned with; alongside which communities inform, inspire, or influence them.
It’s good practice to create audience personas as a way to really understand the people you want to reach.
Normally an organisation has too many segments it would like to reach. Targeting is about choosing which ones to prioritise. By dividing the whole market into segments of people who you think are particularly important for your organisation you can reach them more effectively. Segmenting and prioritising audiences improves reach, enhances relevance and helps put your resources to the best possible use.
Once you’ve identified who your audience is, map this information to social media behaviour. Most marketing efforts are focused on the trifecta of Facebook, Twitter and LinkedIn, but visual platforms such as Pinterest, Snapchat, and Instagram are also extremely popular. This doesn’t mean that you have to be everywhere at once. Do your research to determine where best to focus your social media efforts to be successful.Use Surveys (e.g. Survey Monkey), Polls (PollDaddy; Facebook; Twitter), and publicly available reports to match your audience demographic to the social networks they use.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation isTwitonomya freemium tool which yields insights on your followers, influence and interests.
Here’s a snapshot of my analytics — and yes, I do tweet a lot!
You can also get search analytics on any hashtag, user or keyword. With the pro version you can download tweets, mentions, RTs, favorites and reports to Excel & PDF documents — a useful reporting tool.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is ColorZilla.
With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. Colorzilla allows you to get the color of any pixel on the page. You can also pick a color from a palette and get the CSS code for each color.
ColorZilla is available as both Firefox and Google Chrome extensions.
LinkedIn has released some new updates recently which are worth checking out.
1. View Connection History
First up, you can now easily view your connection history with your network. Simply go to a connection’s profile and click on “Contact and Personal Info” to see when you first connected.
2. Discover Who Is Searching For You
With Search Appearances, you can see how many people found you in search, as well their companies and job titles. This is such a cool feature, particularly for job hunters.
Click on “Who’s Viewed Your Profile”
You will then get a breakdown of the companies and job titles of the people who found you in search to help signal what types of opportunities you may be a fit for. Click through to see open jobs at each company as well as who the hiring managers are so you can follow up for more information.
I’m excited that LinkedIn has announced you’ll soon also be able to see the keywords you’re being found for.
3. Add An Image To Your Comment
I’ve been having fun trying out this feature.
To comment on a post, click Comment beneath the post, fill out the Add a comment… field, and click Post.
To comment on a comment, click Reply beneath the comment, fill out the Add a reply… field, and click Reply.
To add a photo to a comment or a reply, click the Photo icon in the comment field, and select the picture. Then fill out the comment field and click Post or Reply.
Have you tried any of these new features yet? Which of them do you find most useful?
Ask the question how often you should post updates to social media, and you will find a variety of answers.
My own advice is to test for yourself. Keep an eye on your analytics to determine the posting schedule which works best for you. However, this takes time, and in the meantime, it would be useful to have a guide to refer to. But which guide to follow?
CoSchedulehas done the heavy lifting for us by sifting through 14 different studies to identify the optimum data-driven times to post to social media. The following are the recommendations from their research.
Evidence suggests that posting to Facebook more than once a day may be counterproductive. I admit I struggle with this one.
You might be surprised to see this data, but as the shelf-life of a tweet is so short, it makes sense to post quite frequently. I tweet between 10-15 times a day, but it’s important to space out your tweets. I use a scheduling tool to help me do this. Don’t forget to retweet other relevant tweets too.
The optimum recommended frequency is to pin around 11 pins per day, although some recommended pinning up to 30 daily pins. And again, be sure to repin other users too.
Once a day seems like the optimum posting frequency on LinkedIn according to the data.
A lower frequency of posting is also recommended for Google+
I’m slightly surprised that 1-2 posts per day is recommended as I see many brands sharing more than this.
What do you think of these recommendations? Do you find you are posting less or more than the recommended frequency? Do you have your recommendations to share about an optimum number of times to post to social media?
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is RiteTag, a useful Chrome extension which gives you instant feedback on your hashtag choices as you type them.
How It Works
RiteTag shows you how hashtags are performing on Twitter and Facebook before you post content. Once you log in to RiteTag using your Twitter or Facebook credentials, it checks the hashtags you begin typing in real time and color codes them:
If your hashtag is green, it means the hashtag will help your content be seen now.
If your hashtag is blue, it means the hashtag will help your content be seen over time.
If your hashtag is gray, you should select a new hashtag because it has low levels of engagement.
If your hashtag is red, you should select a new hashtag because it’s so popular, your content will disappear into the crowd.
Who do you want to reach on Twitter? What are the best times to reach them? You can find the answers to these questions and more by using a tool like Followerwonk – a freemium Twitter audience analysis tool.
Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.
My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:
Ten Top Tips For Social Media Day 2017
To celebrate Social Media Day, I’ve put together ten of my tried and tested tips for social media success.
How To Share A Replay of Your Live Video To Instagram Stories
You can now share live video replays to Instagram Stories for 24 hours with a new Share button found at the bottom of the screen once a broadcast ends
3 New Updates To LinkedIN
LinkedIn’s been steadily adding new tools and features to the platform as part of their recent re-design.
The 20 Most Effective Phrases on Facebook
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017.
Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Quuu, a hand-curated content suggestion platform that connects to your Buffer queue.
How It Works
Select from over 300 interest categories to receive suggestions that matter to you and your audience. With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account). Relevant suggestions will be queued to your Buffer where you can choose to manually curate posts yourself or Quuu will post for you.
My latest healthcare social media marketing newsletter has just gone out to subscribers. In this week’s newsletter, you can catch up on the controversial decision surrounding the American Diabetes Association efforts to ban tweets at their annual congress.
You can learn more about Twitter’s new look for iOS, Twitter for Android, TweetDeck, and Twitter Lite, and WordPress’s new media library for iOs and Android. You’ll also learn about two new features Facebook is rolling out aimed at helping advertisers to reach people who are more likely to take valuable actions towards your business objectives.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo-editing tool BeFunky.
There is so much you can do with this tool to enhance your visual marketing assets, including creating collages, adding “one-click” photo effects (there are over 300 photo effects and filters to choose from) and an array of graphics (eg speech bubbles). The basic account is free to use and provides users with access to a library of 125 digital effects.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Photofeeler, billed as the “world’s smartest photo feedback” tool. I’m intrigued by this free tool designed to help you make the right impression online.
Advanced algorithms by Carnegie Mellon University Ph.D. mathematicians make Photofeeler a valid scientific tool, not just a toy or game. Photofeeler’s co-founder has a PhD in Optimization Algorithms and experience writing artificial intelligence for Fortune 500 companies. What Photofeeler does with algorithms and machine learning, is monitor vote quality, detect all manners of voter fraud in real time, and use sophisticated score distribution analysis — accounting for factors like individual voter styles — to optimize the accuracy of test results. The consequence is statistical accuracy far beyond what a small number of votes could normally provide.
How It Works
When you start a test on a photo, other logged-in Photofeeler users (within your selected voter demographic) can see that photo on the voting page in order to give their feedback. When the test is ended, the photo becomes entirely private again.
Photofeeler Ranks are a comparison between your photo’s score and all the rest that have been tested on the Photofeeler platform. Photofeeler Ranks are given as a percentile. So, for instance, a Rank of 58% means your photo did better than 58% of photos.
Let me know if you try this tool out – I’d love to hear how you get on with it.
My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:
10 Steps To A Winning Content Strategy
Creating great content begins with having a clear purpose in mind. Check out my ten step process to get there.
Mary Meeker’s 2017 Internet Trends Report
Each year, Mary Meeker, partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, releases a report, described by Tech Crunch as “essentially the state of the union for the technology industry”. Read more about the report in this week’s newsletter.
Snapchat Rolls Out New Web Tool To Create On-Demand Geofilter
Snapchat has introduced a redesigned web tool to make it easier for users to create on-demand geofilters from scratch. Find more details in this week’s newsletter.
Instagram Rolls Out Location Stories and Hashtag Stories
Instagram is rolling out two new features to show you what’s happening around you and find stories related to your interests. More information in this week’s newsletter.
Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite free tools with you at the start of each week. This week’s cool tool recommendation is Bit.ly, a tool which creates shortened links to track the performance of your content once you promote it. If you create a custom short link for each content promotion campaign, you can track what works well and what doesn’t.
Also check out Snip.ly a url shortner tool which allows you to enhance every link you share (whether your own content or someone else’s) with a call to action.
When people click on the Sniply-generated link, they can view the article you shared and see a CTA.
Both these tools are extremely useful to track how your content is performing and if you aren’t already using them, I highly recommend you start today.
This week I am delighted to kick off the social spotlight interview series again with Claire Whitehouse, lead nurse for research at The James Paget University Hospitals NHS Foundation Trust and founder of the #WhyWeDoResearch global campaign.
I love the #WhyWeDoResearch campaign. Can you tell us some more about how it started?
CW: In 2014 I decided to introduce my team to our local population using twitter as our social media platform. I tweeted using our Research and Development handle @JPUHResearch and having explored the use of twitter for a few months prior to this, I had identified that photographs received the most attention, retweets and ‘favourites’. To introduce our team I decided to release one photo, name and job title per day along-with the individual holding a placard upon which they had written the reason why they personally are involved in research. There was born #WhyWeDoResearch. I had intended this would be for the 12 days of Christmas as a Christmas campaign. Within four days Michael Keeling (@keeling_michael) of York Teaching Hospitals NHS Trust had picked up on it and from there it became a National campaign, at which point it was extended throughout the Christmas period. By the new year it had reached Canada and Australia and became known globally. Now, two years later it is in 23 countries globally, with >15,000 separate accounts participating and >250 MILLION impressions on the hashtag. I lead the campaign entirely voluntarily and there are other individuals who support this lead eg Hazel Smith who is based in Dublin. I am also involved in the Health and Research through Social Media (HARTSofthepossible) project which aims to drive health research through and using social media.
I really love how you have created these grass-roots campaigns. How did you first get started using social media professionally?
CW: The Executive Team at the JPUH decided to set up a Trust twitter account and asked departments to raise a hand if they wished to host a departmental account. The Head of Research and I felt this would be a sensible step to take (being research and development) so I volunteered to host the account and take the plunge (as I felt it was at the time). I recognised that there might be individuals or groups considered ‘hard to reach’ who were missing out on research opportunities and we all know social media is a growing entity. I’d used facebook in my personal life and joined twitter as a social media platform for my professional life
Which platform(s) do you enjoy using the most?
CW: I focus on twitter as it’s so easy to use and has an extremely large reach. The @wenurses team have a fantastic tool called twitterversity which helps people get started.
That’s fantastic! I can probably guess the answer to this next question, but do tell us more about which topics interest you on Twitter? Do you take part in any particular twitter chats?
CW: Regular twitter chats are hosted using #whywedoresearch – the topics vary depending on who volunteers or what conversations are happening at the time, this is the beauty of twitter, you can create live chats and people will always be interested. In 2016 we hosted the worlds first research tweetfest in May to coincide with International Clinical Trials Day. We can’t claim entire credit as an idea as it grew (as most things do) from a small idea. I tweeted (from my bed) one Saturday morning 2 weeks before ICTD and asked #whywedoresearch followers if they would like a tweetchat on ICTD. By that afternoon I had 11 individuals offering to host chats and within 48 hours we had set up over 20 chats and coined the phrase #tweetfest. The 2017 tweetfest is over 2 weeks from Monday 15th May and there are 31 chats to choose from.
What advice would you give someone just starting out on social media?
CW: Don’t be scared. Embrace it and go for it.
Finally, would you like to share a favourite quote with us?
“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” _- Albus Dumbledore
Thanks Claire for taking the time to share with us your experience of using social media in your work. I look forward to seeing your campaigns grow and prosper over the coming months.
Twitter’s statistics are mind-blowing. According to Internet Live Stats, every second, on average, around 6,000 tweets are tweeted on Twitter which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year! So, how do you keep up with all those tweets? Obviously it’s impossible to keep up, but you can handle the avalanche better through a combination of maintaining Twitter lists of the people you follow, health-related hashtags, etc., and using Twitter’s Advanced Search Engine.
While the easiest way to do a search on Twitter is to click the native search facility, you can do so much more with Twitter’s advanced search capabilities. It allows you to narrow down your search using parameters such as specific keywords, language, people, location, and date range. In today’s post, I will show you twelve ways you can use this powerful search engine to search for health-related content on Twitter.
1. Search for a phrase: for example “healthcare social media marketing strategy”.
2. Search for any of these words: for example “healthcare social media” or “healthcare marketing strategy”.
3. Exclude any word: for example “blog”.
4. Search for health related hashtags: for example #hcsm.
5. Search for any specific language.
6. Choose specific accounts to search within.
7. Or find tweets directed to a specified Twitter user or referencing a specific username.
8. Search for tweets in a specific location or within a specified mile radius of a location.
9. Narrow down your tweets within a specific date range. This is useful if you want to catch up on tweets around a specific conference or event.
10. Discover sentiment around tweets – i.e. whether negative or positive.
11. Find health-related questions. This feature enables you to search for conversations happening locally that you might like to add your expertise to.
12. Choose to include re-tweets in your search. I usually exclude this search parameter, as I prefer to concentrate on original tweets; however it may be useful if you want to see how many times a tweet has been re-tweeted or who is re-tweeting specific tweets.
And here’s a snapshot of my final search results. As you can, I can zoom in on the most popular tweets, or those who are tweeting in real time. I cans also find photos and videos related to my search. I can even save this search, and embed it on my website.
Considering its capabilities, it is surprising that Twitter’s advanced search engine is so underused. Try using it to create lists, curate content, and as a social media listening tool to find health-related conversations. Once you start, you are sure to find other ways to maximise this powerful search engine to advance your healthcare marketing.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.
This week’s cool tool recommendation is Instagrok which allows you to research any topic with an interactive concept map, that you can customize and share.
As you can see from the above example it’s an interesting site to input your particular topics and get related information, giving you the ability to learn about the topics in detail before you brainstorm and giving you a new interactive way to share information with your audience.
It was a super experience and as I pointed out in my talk, I would never have imagined myself speaking to these clinicians, nurses, and researchers, if it wasn’t for Twitter. It still gives me a thrill to think how far a tweet can take you. It was by meeting Dr James Underberg, President of the National Lipid Association on Twitter that I found myself on my way from Ireland to Philadelphia for this meeting. So never underestimate those connections you make online – you just never know how far they may take you!
The social channels we use are less important now than ever before. Today, it’s all about how you tell your story.
Convince and Convert recently created a short video which explores the idea that stories are becoming the new newsfeed of social media. It’s less about what social network you use to reach your audience. What is important today is how you tell a story.
Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram, Facebook, Facebook Messenger, and WhatsApp. Stories are becoming the new newsfeed of social media, and you can’t avoid stories because your customers aren’t using Snapchat. So when we think about how to make content for social media, we need to be thinking in stories, and not in posts.
The presenter shares three elements essential to producing good stories:
Use vertical video
Create a chronological narrative sequence
Add overlays such as text, filters, stickers, and emoji
Carefully choosing your social channels no longer has the impact it once had on your marketing success.
Many of the new feature roll-outs on top social platforms have focused on storytelling.
Forget about reaching your daily quota of posts, and focus more on the stories you share.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic. Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.
Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.
I can easily determine which posts are most popular through the number of shares they get. The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, you will need to upgrade to the paid version.
The first time I read this quote from Dana Lewis, moderator of #hcsm the premier tweet chat on healthcare, I was gripped by the notion of how Twitter and in particular tweet chats could influence the way we practise healthcare.
Social media is a radical shift in the way we communicate. The healthcare conversation is no longer a one-way narrative but is evolving into a global, participatory discussion. One of the most powerful ways I see this happening is in the modality of the tweet chat. The role Twitter plays in breaking down patient/provider barriers, disseminating and expanding the reach of healthcare information, widening social networks and co-creating a collaborative model of shared health information is one of the most exciting developments in social media.
What Is A Tweet Chat?
For those who may be unfamiliar with the phenomenon of a tweet chat – it is a pre-arranged chat that happens on Twitter through the use of updates called tweets. It includes a predefined #hashtag which links the tweets together in a virtual conversation. Most tweet chats follow a common format of a moderator who introduces pre-arranged topics relevant to the chat and keeps the conversation on track. The chats usually last one hour and a transcript of tweets is available after the chat has ended.
Symplur is doing an impressive job of compiling all of the healthcare hashtags and providing chat transcripts in The Healthcare Hashtag Project. The goal of the project is to make the use of healthcare social media and Twitter more accessible for the healthcare community as a whole (a full list and a tweet chat calendar of meeting times can be found on the Symplur website).
What Is The Impact Of Tweet Chats On Healthcare?
As a relatively new technological innovation, the use of Twitter as a modality for health communication is only now beginning to be explored with particular emphasis on the role Twitter may play in contributing to health based conversations directed at individual, community, and societal levels.
Many times, people’s choices in terms of Personal Health Practices (PHP) are context dependent and socially constructed. Healthcare tweet chats have tremendous potential to motivate participants and encourage change. Much of this change comes from peer-to-peer support which has been shown to be highly effective in motivating change. Many participants share conversational and informational knowledge that they believe is valuable both to themselves and others.
Studies show that individuals enrolled in meaningful social networks have protective properties in terms of overall health and wellbeing. Healthcare tweet chats provide participants with a sense of community and valuable opportunities for meaningful exchange and positive interactions.
The impact of digital technology in healthcare is leading to changing expectations by health consumers who, along with a desire to share information and connect with others, increasingly want to interact and engage with their healthcare providers. Twitter has also facilitated the emergence of the “patient opinion leader” an individual who is seen as an expert in chronic conditions such as cancer. Gunther Eysenbach refers to this group as “Apomediaries” – individuals that assist in the process of information searching but do not act as a gatekeeper.
So, what’s in it for healthcare practitioners?
Dr Bryan Vartabedian (@Doctor_V) of Baylor College notes of social media “the greatest value of this medium is the breakdown of barriers that have traditionally come between doctor and patient.” It is encouraging to see the increasing participation by doctors in many healthcare tweet chats, reaching out and sharing information, but also listening too.
Twitter offers opportunities for healthcare to reach out to patients in new and valuable ways.
These [social media] tools help us reach so many more people; we can bring shared interactions into our practice and that is powerful … This isn’t an addition to your job. This is part of your job. This is a conversation, and that is what we are trained to do … This is where our patients are these days and this is where we need to reach them. We can engage learners, patients and peers, and we are not limited by geography or time – Farris Timimi, M.D., medical director for the Mayo Clinic Center for Social Media.
Another striking feature is Twitter’s crowd-sourcing capacity which allows health consumers, researchers and practitioners tap into a global source of advice, support and information. Twitter also provides a unique opportunity to learn from patients’ direct experience shared during these chats.
If healthcare innovators and providers wish to remain relevant and connected to digitally enabled patients, they need to go where the conversations are – more and more those conversations are happening on Twitter and the evolving dynamic of the tweet chat is the best place to find them.
Eysenbach, G. (2008). Medicine 2.0: Social networking, collaboration, participation, apomediation, and openness. Journal of Medical Internet Research, 10(3), e22. doi:10.2196/jmir.1030
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Stencil, a quick and easy tool to design visuals.
Right within the dashboard you have access to 860,000+ background images. You can add whatever text and/or graphics to these and directly share them on social media. They have 200,000+ graphics and icons. If you like sharing quotes on social media you can take advantage of their ready to add quotes feature. It will save you a lot of time. They also have a browser extension that makes it easy to instantly upload any image from a webpage, modify it and then share it.
You can save, download or share up to 10 images per month, for free. You can upgrade to 500 images per month and unlimited plans after that.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Bloomberry. This tool gathers questions being asked across the web on forums, e-commerce sites, Quora, Reddit, and more. It’s a useful tool to help you discover what popular questions around topics can be answered through content that you can create. Here’s a snapshot of questions related to social media strategy, one of the topics I enjoy teaching and writing about the most.
For now, BloomBerry is free whilst in beta, with a new Pro tool being tested.
Do you have a recurring content feature on your blog? If not, it’s something I’d recommend you consider as a regular element of your editorial calendar.
Recurring content form hooks which keep readers interested in coming back to your blog or seeking similarly related posts. From a writer’s point of view it can enhance your creativity – choosing a topic in advance triggers your brain to come up with new ideas and make connections.
I’ve experimented over the years with many different types of regular recurring columns on various blogs. I’ve focused recently on a Cool Tool feature which I post each Monday morning.
Before you introduce a regular feature to readers, it’s important to take some time to choose a topic which matches your content strategy and crucially won’t have you running out of ideas after a few weeks. Ideally your topic should be associated with your keyword phrases to support your organic search efforts.
Once you’ve decided on your topic, decide on the elements you will use to maintain consistency in the design and format of your content. Choose the same day and time to publish so readers know to expect it at that time each week – this helps build an audience for your content. Keep the format and design elements consistent.
Here are three types of recurring features to add to your content marketing.
Set aside one day a week to provide step-by-step instructions, or answer readers’ questions. A great example is Moz’s Rand Fiskin’s Whiteboard Friday.
I ran an interview series, Social Spotlight, last year with healthcare thought leaders. It followed a consistent question format, with some tailoring to the interviewee, and was a popular addition to my content calendar.
Weekly Round-Up Post
I run several weekly round-up style posts for client blogs focussed on their niche. I curate the most helpful, interesting and topical news from their industry and publish them in a blog post, usually on a Friday. It’s always the most read content when I check the weekly blog stats.
Of course your recurring content can live outside the written word. With the popularity of video, consider adding a regular vlog or even more popular, a Facebook Live recurring feature. For a super example of this, check out social media marketer, Amanda Webb who goes live on Facebook each Friday morning with a round-up of the latest social media news.
Recurring posts of high value keeps your audience interested and coming back for more. By adding a regular recurring feature to your content marketing you give your audience something to look forward, while at the same time building a unique and recognisable element into your brand.
Do you have a recurring content feature on your blog? What are some of your favourite examples of recurring content themes?
My presentation highlights social media as a dynamic platform to conduct research on a global scale and to amplify and disseminate research findings. I focus on an understanding of some key characteristics of social media which can be leveraged for research purposes, such as interactivity and real-time communication on a global scale. What this presents is an opportunity for conducting research with an existing audience of highly targeted, motivated and connected patients.
I recommend tapping into the power of existing patient networks through social media as a means to mobilize and accelerate research faster than ever before. However, I stress that online communities are not just there to be taken from, but also given to. So I challenge researchers to consider how they might build trust and authenticity with a community of e-patients.
I finished my keynote presentation by sharing some best practice tips and left the audience with a final challenge to go beyond a basic level of social media activity to become exceptional digital communicators. I ended with one of my favourite quotes from social media marketing guru Seth Godin.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Quotes Cover.
Quotes Cover turns quotes or short text into images for social media and high resolution image for posters or other print design. It’s so simple to use. Simply enter your quote or text and then choose your preferred design elements, such as font, shadow effect, and color. You can upload your own image as a background, or keep it plain as I have in the following example.
When you are happy with your design, simply save in JPG or PNG format and it’s ready for you to use on your chosen social media sites. Here’s my finished design:
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is GIMP – a free and open source image editor for such tasks as photo retouching, image composition and image authoring.
GIMP (an acronym for GNU Image Manipulation Program) has many uses from a simple paint program and a quality photo retouching tool to an image format converter and an online batch processing system. Here’s an example from one of GIMP’s step-by-step tutorials showing how to modify the filesize of an image when exporting it to a format like JPEG.
This is a basic feature, but there are many more advanced features to explore. It’s a useful alternative to Photoshop for those who don’t have access to it. Check it out at www.gimp.org and see for yourself.
Maintaining a consistent posting schedule on social media – whether it’s writing blog posts, or sharing updates on social media channels – can be a challenge. When I teach social media classes, I always recommend creating an editorial calendar so you can map out in advance upcoming holidays and cause awareness days. By doing this, you will have a ready supply of things to share on social media.
To help you plan your content in advance, Hubspot has released a super-helpful social media calendar for the remainder of 2017. It’s downloadable, so you have an instant editorial calendar complete with hashtags to use on Twitter. Take a look at it and see which days you could build engagement around. Have some fun with it, but do make sure it fits with your brand. I’ve already spotted some fun awareness days I wish I had known about – like #NationalAwkwardMomentsDay which was on 18 March – but there’s still time to plan for #FindARainbowDay (3 April), #NationalPetDay (11 April) and #HaikuPoetryDay (17 April).
According to the calendar, today is #NationalDoctorsDay so what are you waiting for? Heere are some very nice examples on Twitter and Facebook to inspire you.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Freerangewhich provides free high res stock photos for commercial and non-commercial use.
The photos either come directly from in-house photographers and archives or they are contributed by a growing community of photographers. Images provided directly (in-house) by Freerange Stock originate one of two ways. They are either digitally photographed on Canon DSLR cameras or they are a high resolution (4000 dpi) Nikon scan of an original 35mm slide. Once the image is acquired, the photo is sharpened, color corrected, cropped and keyworded. Some images are manipulated in Photoshop to make them more effective. Then the original is archived and a 2400×1600 version is optimized and output, then posted on the live site.
It’s certainly one of the best sources of stock photos I’ve come across – and it’s free! Try it today.
Twitter has announced the launch of Moments analytics, a new tool which will show you a range of stats for each Moment you create, including ‘Opens’, ‘Unique opens’, ‘Likes’, ‘Shares’ and ‘Completion rate’.
Moments allows you to curate a series, or gallery, of tweets revolving around a particular theme, such as a developing news story or cultural meme. I’ve been a fan of the feature since Twitter unrolled it to all users late last year. However I seem to be in a minority of users. There just hasn’t been the uptake. This is a shame because I do think it has potential. Here’s an example of a recent Moments story I created:
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Hemingway Editor, a proofreading tool which clears your copy of all unnecessary copy.
Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.
As I reported in a recent post, people around the world are now watching a billion hours of YouTube’s content every single day. But who is watching what? This infographic from Adweek helpfully breaks down how much Gens X, Y and Z watches video content on YouTube, as well as what types of videos they like to watch.
Unsurprisingly, younger respondents to the survey were more likely to visit YouTube on a daily basis, while 4 percent of Gen X (34 and 54-years-old) respondents indicated they don’t use the platform at all.
When it comes to the type of video most watched by each generation, the breakdown is as follows:
Whichever demographic you’re looking to market to, YouTube is a valuable channel. For maximum impact, use these findings to understand just how your target age group interacts with the video-sharing platform.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is The Newspaper Clipping Generator which allows you to make a newspaper clipping with your own headline and story.
Last month YouTube announced on its blog that it has hit a milestone – people around the world are now watching a billion hours of YouTube’s content every single day. That’s a huge amount of time spent watching diverse content on the channel. Here are some more staggering stats to consider.
YouTube is the second largest search engine in the world with added SEO potential due to its Google connection. YouTube also has live-streaming options and social tools, which it’s expanding as it works to keep in line with evolving consumer trends.
Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore. Audience reach is bigger on mobile than on desktop for 99 of the top 100 YouTube channels in the United States.
Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found. YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.
As a form of patient education and health promotion, YouTube has great potential but recent studies show it is not being used to its full potential. A 2013 study which examined the effectiveness of YouTube as a source of medical information on heart transplantation found it time-consuming to find high-quality videos and recommended that more authoritative videos by trusted sources should be posted for dissemination of reliable information. Similarly a 2015 study found that in YouTube videos related to skin cancer, there was a missed opportunity for cancer prevention and control.
These findings notwithstanding, there are some good examples of medical organizations who are already using YouTube to communicate health information. Mayo Clinic in particular stands out, with50,917 subscribersto its channel and over 31,000,000 video views.
If you don’t already have a YouTube channel for your practice, perhaps now is the time to consider it. Check out this article by Sendible which has some useful tips on how to optimise your YouTube channel for success.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’ve been having fun trying out Picovico, an online tool which converts your photos into videos. There are three different pricing structures – for now, I’ve gone with the free option to test things out – this comes with water-marked logo and a lower resolution, but it gives you an idea of how it works. Here’s a link to the video I created to show you. It was a really quick and simple process.
The researchers did primary data collection on a variety of twitter users and also designed experiments using mock tweets to assess the drivers of assessment of credibility. They then ranked which factors lend the most credibility to a tweet, as well as which ones make them less credible.
The survey data was drawn from two sources:
respondents ranged in age from 18 – 60 (average age 32 years)
93.1% had a Twitter account, and all read tweets, with 91% reading them at least a few times a week, and 74% reading them at least once a day.
2. Carnegie Mellon University Alumni
respondents ranged in age from 18 – 54 years old.
34% were female.
88% had a Twitter account, and all read tweets, with 91% reading them at least a few times a week, and 77% reading them at least once a day.
Some of the key findings regarding users’ perceptions of tweet credibility include:
users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments.
users represented by the default Twitter icon are perceived as significantly less credible than users with any other type of icon image.
a retweet by someone they trust is the biggest factor in increasing credibility
Of the 31 factors determining credibility investigated in the study, the following lists the top 10 factors (1-5 rating of how much credibility the factor creates, 5 being the highest.)
A retweet from someone you trust (4.08)
Author has verifiable expertise in the subject (4.04)
Author is someone you follow (4.00)
It contains a link to a source (3.93)
Account has a verification seal (3.92)
Author tweets often on the topic (3.74)
There are many other tweets with similar content (3.71)
Author has a personal photo as the user image (3.70)
Author is often mentioned or retweeted (3.69)
Author is geographically near the topic (3.67)
The researchers also analyzed the least credible tweets and found the following factors influenced user perception:
Non-standard grammar or punctuation such as abbreviations commonly used in text messaging
Author has the default Twitter user image
Author has a cartoon or avatar as user image
Author is following too many users
What can we learn from this study?
“As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections….In the absence of the ability to distinguish truthfulness from the content alone, people must use other cues.”
Factors perceived as most enhancing a tweet’s credibility generally concerned the author of the tweet. These included author influence (as measured by follower, retweet, and mention counts, topical expertise
(as established through a Twitter homepage bio, history of on topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal).
Content related features viewed as credibility enhancing were containing a URL leading to a high quality site, and the existence of other tweets conveying similar information.
Aligning your Twitter profile to these cues will lend more credibility to your tweets.
always include a Twitter homepage bio
use your real name or one that is closely aligned to the main topic of tweeting
use a recognizable icon or a personal image – avoid the default twitter icon
build a large follower base
keep tweets focused on a single topic or related topics
add a verification seal (Twitter doesn’t accept requests for verification from the general public, but it will verify accounts emanating from universities, research institutions, etc)
provide a url to research, study or high quality information.
despite the 140 character space challenges of twitter, always use standard grammar and spelling
users tweeting on geographically specific events should update their bio to accurately identify location