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Posted in Cool Tool

Monday Morning Cool Tool: NameCheckr

I love learning about new tools to make social media marketing more creative and effective, so I am sharing some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is NameCheckr – a tool  to research domain and social username availability.

Picking a unique and available name can be a challenge. This tool aims to simplify that process by helping you find the best name cross the most popular social networks.

Posted in #HCSM

10 Questions To Answer For Healthcare Social Media Success

This post outlines ten questions you should ask yourself before using social media. Whether you are a social media beginner or a seasoned pro, the following questions and actionable steps will help you achieve success with social media.  

1. Who Am I Speaking To?

Before you start planning your social media, you need to know who your audience is. To create an experience that connects directly with your audience, you have to get to know them, from their psychological behaviors to their demographics.

Create audience personas that don’t just describe your audience’s demographics, but also their challenges, dreams, hopes, and fears. You should know where your audience hangs out online, and what communities inform, inspire, and influence them.

Download my audience persona template here

You can identify who you are reaching and whether they fall within your target audience by finding data on your existing audience. You can do this with Google Analytics and built-in audience analytics features like Facebook Insights and Twitter Analytics.  

2. Which Social Media Platforms Should I Choose?

Armed with information on who makes up your audience, the next step is to determine which social media platforms they use and direct your efforts accordingly. This doesn’t mean that you have to be everywhere at once. Do your research to determine where best to focus your social media efforts to be successful.

Use Surveys (e.g. Survey Monkey), Polls (PollDaddy; Facebook; Twitter), and publicly available reports to match your audience demographic to the social networks they use.

3. What Do I Want To Achieve With Social Media?

Goals and objectives guide every decision and tactic in your strategy. By setting clear goals, you kickstart the process of collecting data and tracking metrics, so your future marketing will be data-driven.

Goals should be as specific and trackable as possible. The more detailed your goal, the easier it will be to see if you’ve accomplished it. Use the SMART goal-setting model, which means specific, measurable, and achievable within a certain timeframe. Also, set benchmarks so you can see what’s working and what’s not so you can put more effort into what’s working.

4. What Is My Social Media Budget?

Social media requires money and man-hours. It’s up to you how you allocate them. There’s a misconception that social media is free. It’s true that all the major platforms are free, but most offer premium features you might want to check out.

It’s a good idea to budget for paid advertising, particularly if you want to make an impact on Facebook, where organic reach has steadily declined over the past few years.

5. How Much Time Can I Give To Social Media?

Time is another cost you need to factor in to the social media equation. To achieve results and credibility you have to be prepared to devote time regularly to producing and promoting content and engaging with your audience.

Ask yourself how much of a time commitment can you afford for social media? Will you concentrate on just one platform and do this really well? Do you need to hire some social media help?

The good news is that there are many ways you can actually save time and become more productive in managing your time online.All it takes is some organization, a few social media tools, and a dash of creativity.

Read Ten Tried and Tested Time Saving Tips For Social Media for ideas.

6. What Type Of Content Will I Create?

Your answer to the previous question may influence the type of content you will create for social media. Do you have time to write regularly for a blog? Would it be better to make short videos for YouTube or to communicate through a livestream broadcast?

You also need to keep in mind the content that works best on the platforms you have chosen – for example, Facebook, Instagram and Pinterest require high-quality visuals (and increasingly this means video) to stand out. Whichever type of content you intend to create, quality and consistency are more important than quantity.

Read How to Create a Winning Content Strategy for more content tips.

7. What Are My Competitors Doing On Social Media?

You can learn a lot by taking some time to observe what your competitors are doing online. Which social media platforms do they use? What type of content do they share? How does their audience respond to them? What are they doing really well? What aren’t they currently doing that you could do well?

Take Action! Compare your competitors’ social footprint and content against your own. How have they chosen to use brand images? How many followers/likes do they have? How often do they post? What types of posts do they create? What is engagement like for each of these post types? What aren’t they doing?

Recommended Reading How To Conduct A Competitor Audit on Social Media

8. Who will be responsible for social media?

When developing your social media strategy, it’s key to clearly define roles and understand who will manage, monitor, and engage on each account. You may wish to take full responsibility for maintaining your social media presence, but if you are giving the task to someone in your organization, or hiring outside help, you need to ensure they are the right person for the job.

There are many different roles which make up a social media marketing job (for example content creation, e-mail marketing, social media management etc.). Clearly define the roles and outline the responsibilities of this position.

Recommended Reading: Do You Have What It Takes To Be A Social Media Manager?

9. How will I monitor social media?

From a marketing perspective, social media monitoring will help you determine the impact on your product, service or brand, and if required, make adjustments to your communication, marketing or sales plans. Responding in real time and resolving issues around your brand should they arise, strengthens public perception that your focus is strongly centred on customer satisfaction.

There are many free and paid monitoring tools, with new services being added continually, which will help you track the metrics relevant to your brand across the web. The tools vary in scope and range across a number of sites, real-time or delayed searching, sophistication of analytics, flexibility of data presentation, integration with other applications, and cost. Which one you choose will depend on your budget and the level of analytics you wish to achieve.

10. How will I measure social media success?

How will you know if you achieve your social media goals? To determine how effective your social media efforts are, you will need to measure your results. Understand and track the metrics that matter to the core of the business and the bottom line. Social media metrics should always be tied to your overall business goals. Go beyond vanity metrics which merely serve as an ego-boost. Instead, ask if these metrics make an impact on your bottom line.

Take Action: Use platform native tools such as Facebook Insights and Twitter Analytics, third-party tools, and measurement of social traffic and conversion with Google Analytics to track and measure your progress.

Posted in Thursday Tip

#ThursdayTip: How To Analyse Your Twitter Activity

Welcome to this week’s social media quick tip. Today I want to show you how to use Twitter’s Analytics Dashboard. 

The Tweet activity dashboard is a tool you can use to learn more about your Tweets and how they resonate with your audience. For instance:

  • See how people engage with your Tweets in real-time.
  • Compare your Tweet activity and followers, and see how they trend over time.
  • Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows, or clicks it receives.
  • Get detailed insights into who your audience is, especially those who engage with your Tweets.
  • Download your Tweet metrics.

How to use it

To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account.

To access your Tweet activity:

    • On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets.
    • In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.

I’m going to show you how this looks on my account on a laptop.

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From here I can click into an individual Tweet to see specific data for that Tweet:

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Use Twitter Analytics to track your progress over time – see which tweets resonate most with your followers, track your follower growth and more.

Here’s to your social media success!

 

Posted in #HCSM

7 Free Google Tools To Boost Your Healthcare Marketing

Over two decades ago, two Stanford Ph.D. students launched a new search engine with a bold mission to organize the world’s information and make it universally accessible and useful. 

Now two decades later, at the first sign of a symptom, patients instinctively turn first to “Dr. Google” to find answers to their health questions.

But Google is more than just a powerful search engine. 

Google also provides us with some really useful tools as online marketers and communicators.

In this post, I’m going to share some of my favorite go-to Google tools that I regularly turn to. Best of all these tools are completely free so you can enjoy trying them out without spending a cent.

1. Google Mobile Friendly Test

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.

Just enter a page URL to see how your page scores.

Why this tool is useful

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. 

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.

2. Google Page Speed Insights

PageSpeed Insights is a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.

Why this tool is useful

Although speed has been used in Google ranking for some time, that signal was focused on desktop searches. Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches too.  This marks an important shift in Google’s approach to measuring page speed while stressing the importance of mobile user experiences.

3. Google Alerts

Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query –  for example, keeping updated on emerging healthcare trends. You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.

Why this tool is useful

Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, complaints or thank someone for writing something positive about you.

4. Google My Business

Google My Business is a simple-to-use tool that allows small business owners  to increase their online visibility and promote their business information on Google Search.

GMB appears on the desktop – just to the right of the organic and paid search results. If you’re on mobile, it appears as a top result before the organic results. If you haven’t set up your GMB listing, it’s time to do so. Follow these step-by-step instructions to get started right away.

Why this tool is useful

According to Google “Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.”

5. Google Analytics

Tracking the number of visitors to your website, where they came from, how they got there, and what they read can provide you with important marketing insight. The most comprehensive and free tool to do this is Google Analytics.

Why this tool is useful

Use Google Analytics to track top-performing content on your website, and the native analytics tools of each of the social networks you use to discover the type of posts that get the most engagement (shares, comments, likes, click-through rates, etc.)

6. Google AdWords

 Google Ads Keyword Planner gives you insight into the volume of monthly searches for a particular keyword, and how much and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword.

Why this tool is useful

If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

7. Google Trends

Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time.

Why this tool is useful

You can use this tool to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and show related keywords, which can be helpful in getting new keyword suggestions.

Do you use any of these Google tools? Do you have any other Google tools to add to this list?

Posted in Cool Tool

Monday Morning Cool Tool: Cliché Finder

This week’s cool tool recommendation is ClicheFinder – a tool to help you eliminate overused clichés from your writing. 

This free tool finds and highlights words, expressions, and phrases that are trite, stale, or overused to help you improve your copy. To use simply copy and paste your text and click the button marked ‘Find Clichés’.

Visit https://www.clichefinder.net to try for yourself.

Posted in Cool Tool

Monday Morning Cool Tool: SnapWidget

I love learning about new tools to make social media marketing more creative and effective, so I am sharing some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SnapWidget – a tool that allows you to display your Facebook, Twitter, and Instagram photos in collage format on your website or blog.

When you post photos and videos to Instagram, Twitter, Facebook or YouTube, the widget on your website, blog or Shopify store automatically updates with new content.

Pricing

You can start with a free plan and if you find you need more features, you can try out a paid plan for free for 14 days.

Posted in Thursday Tip

#ThursdayTip: How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

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Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower-quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!

Posted in #HCSM, Twitter

How To Use Twitter Analytics: A Simple Step-By-Step Guide For Healthcare Communicators

Twitter analytics is a simple but effective insights tool to help you analyse your Twitter activity.

It’s still surprising to me how many people who are using Twitter for marketing and communications have never checked this inbuilt analytics tool.

You can navigate to the platform either by visiting https://analytics.twitter.com/about or accessing it directly from your Twitter account under the More tab (on the desktop version).

From the Home tab, you get a summary of your account activity for the past 28 days. This includes your tweets, tweet impressions, profile visits, mentions, and follower count.

Scroll down on your account home page to view highlights of your account activity over the past few months, such as top tweets, top followers, and top mentions.

By clicking into Tweet Activity you can get a more granular view of how people engaged with a particular tweet.

Scroll back up to the Tweets tab at the top of the page to view your tweet activity. 

The first thing you will see is a snapshot of the number of Impressions your tweets got over the past 28 days.

Twitter Impressions are simply when a tweet appears on someone’s timeline. It’s important to note that this doesn’t necessarily mean a person engaged with your tweet, but it does give you a sense of how many people your tweets has the potential to reach.

From the screenshot above you will also see you have the option of changing the date range – the default is the last 28 days. You can choose to view the last 7 days or any of the previous 5 months. You also have an option to specify a specific date range.

To the right of the date range selection, you’ll also see the option to Export Data. Clicking on this tab gives you the option to download “by tweet” or “by day” via a .csv file which can be imported to an excel spread sheet – great for reporting.

Now let’s take a closer look at the kind of data we can see on this page. Your tweets are analyzed according to Top Tweets, Tweets and Replies, Promoted Tweets (if you are advertising on Twitter), Impressions, Engagement and Engagement Rate.

We’ve already look at Impressions earlier, so now let’s turn to Engagements. An engagement is an interaction with a tweet ( e.g. likes and retweets. The engagement rate of a tweet is the number of engagements it gets divided by its number of impressions. This is a key metric to track over time.

You can also get a graphic representation of your engagement rate as you can see in the image below.

Looking into your Twitter data in this way is useful to show you how your content is performing on the platform. It gives you insight into the best days to post and which types of content people most like to engage with. If you run a campaign, it’s essential that you track the campaign from the start right through to the end. Keeping a close eye on the data will allow you to adjust your campaign as you go.

Use the insights you gather from Twitter analytics to inform your social strategy, optimize your content, grow your following and boost your engagement.

To learn more visit the Twitter Analytics page.

You might also like to read the following articles:

Become a Social Media Ninja With These 25 Smart Twitter Hacks

Posted in Cool Tool

Monday Morning Cool Tool: Text Optimizer

This week’s cool tool recommendation is Text Optimizer – a tool to help you optimize your content to rank better on SERPs (Search Engine Results Pages)

How it works

Text Optimizer extracts terms and concepts from SERPs and analyzes the semantics to come up with a list of questions to include in your articles.  

Select the search engine you want to optimize for, enter the desired search terms, choose a targeting location, and either paste your text or provide a link to existing content.

Let’s see how it works with the broad term “social media marketing”

And here are just some of my results – the tool returns many more suggestions.

You can use the tool to compare your existing text to the snippets Google returns for that query if you already have a page you want to rank. After scoring your text, it will suggest adding some of those suggested terms to your content.

Why this tool is a valuable addition to your online content strategy

Google generates its search snippets based on which sentences from ranked pages best answer the query. In other words, the search snippets are Google’s best (in its opinion) summary of the topic of the query. The semantic analysis of these snippets and the extraction of related terms and topics will give you a better understanding of what you need to include in your content.

Pricing

You can start for free with Text Optimizer. Paid tools begin at $60 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Emotional Marketing Value Headline Analyzer

This week’s cool tool recommendation is the Emotional Marketing Value (EMV) Headline Analyzer.

This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”

Here’s how it works. 

Enter your headline in the space provided and choose the industry you are targeting your message to.

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Click Submit. 

Here’s my score:

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While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.

Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.

For more headline tools like this, read: 7 Tools To Find Inspiration For Your Headlines

Posted in #HCSM

10 Smart Ways To Drive More Readers To Your Healthcare Blog

Blogs written by physicians, nurses, researchers, patients, and allied healthcare professionals add much to the richness and diversity of the online healthcare conversation.

But it’s not enough to write great content and hope that people will find it. You need to actively promote your blog to maximize opportunities for more people to find and learn from your content. In today’s post, I will share with you 10 tried and tested ways guaranteed to drive more traffic and increase engagement on your healthcare blog.

1. Tailor Your Content To Your Audience’s Needs

Firstly, every piece of content that you create should have an intended audience. What kind of healthcare information are your patients looking for? What problems can your content solve for them? Focusing more clearly on your audience will help you to create content that will draw more readers to your blog. The key here is to really know your audience and their pain points and write content that specifically answers their particular needs.

2. Hook Your Readers With An Irresistible Headline

If content is king, then the headline is queen. Your headline is the first impression you make on a prospective reader. A good headline frames your content. No matter how amazing your content is, few people are going to click through to read it if they’re not immediately captivated by your headline.

Recommended Reading: Write Better Headlines With These 9 Winning Formulas

3.  Use Keywords Strategically

If you want your website to rank higher on Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

The Google Keyword Planner within Adwords is a useful tool to find ideas for content based on keyword search. Google also displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.

4. Create Evergreen Content

Evergreen content is the kind of content that is continually relevant and stays “fresh” for readers. A Moz case study defines evergreen posts as “content having a continued and sustained success” and also shows that evergreen posts can generate traffic years after their original publication. Some common evergreen formats include Lists, and How To’s.

5. Add Visual Appeal

Study after study confirms that how you create and share content matters
with visual content leading the way. When it comes to creating visual content, don’t be tempted to reach for the nearest stock image. These days there’s no excuse for using boring stock images. In this post, I share my best recommendations for sourcing images you can use for free to enhance your social media posts.

6. Maintain A Consistent Posting Schedule

To create and maintain interest with your audience you need to post consistently to stay in front of your audience’s eyes and keep growing. One of the best ways to do this is to create recurring content. Recurring content form hooks which keep readers interested in coming back to your site. Having specific days or times that you post content means followers will get into the habit of checking your social media to see if anything new has appeared. Examples could be creating a weekly round-up post on your blog.

7. Leverage Guest Blogging

Whether you invite a guest blogger to blog on your site, or you guest blog for someone else, guest blogging is one of the most effective ways to increase your blog’s traffic. Not only do you get the opportunity to build your authority and increase your visibility, but you can also leverage the social following of your guest blogger when you mention them on social media.

8.  Drive More Traffic With Social Shares

By making it easy for visitors to your site to share your content, you increase the likelihood that they will take this action. When more people share your content, you increase the chance of driving more visitors to your blog. Make sure your social sharing buttons are clearly visible. Check out this advice on the best position to place share icons on a web page.

9. Send an e-Newsletter to Subscribers

Newsletters can help keep your content top of mind with readers and drive more traffic to your website. Consider sending an email digest of your most recent blog posts, or send a targeted email each time you publish new content.

10. Repurpose Your Existing Content

Repurposing content simply means taking one asset and reusing it somewhere else. By re-purposing content you have already written, you can expand the reach of your content and attract new audiences.  Identify your most popular content through your blog analytics tool and by using Google Analytics. You should aim to repurpose any content that consistently performs well.

These are just some of the ways in which you can drive more traffic to your website. Can you add more suggestions to this list?

You might also like to read: 9 Tips to Help You Build a Better Healthcare Blog

Posted in #HCSM

#ThursdayTip: How to Embed a YouTube Video into WordPress

Welcome to this week’s quick social media tip!

Feeling stuck when it comes to blogging? 

Here’s an idea.

Find a relevant video on YouTube and post it on your site. You could add your comments on the post or just let the video speak for itself.

This is a super simple way to keep your blog updated and it is very straightforward to add a YouTube video to your website. 

Here’s how.

Click on “SHARE” right below the video you’ve chosen on YouTube

Simply copy the video URL.

Now go to your website page or post editor where you want to embed the video and follow the prompts to insert the embed code.

And you’re all set!

Posted in Cool Tool

Monday Morning Cool Tool: Snappr Photo Analyzer

This week’s cool tool recommendation is Snappr’s Photo Analyzer – a tool that uses machine learning technologies to determine how well your photo will perform on LinkedIn.

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After it’s analyzed your LinkedIn profile picture, the tool gives you a score on parameters from composition to editing and gives you plenty of actionable tips to improve your score.


Check out my LinkedIn article How You Can Benefit from an Optimized Profile on LinkedIn for more tips on creating a stand-out profile on the platform. 

Posted in #HCSM

#ThursdayTip: How To “Unmention” Yourself From A Twitter Discussion

Take control of your mentions and leave a conversation with this week’s quick Twitter Tip.

Twitter is rolling out to all users across the platform the ability to leave a conversation and it couldn’t be simpler to do. 

Simply click on the ellipses (three dots) beside the Twitter conversation you wish to leave.

Choose leave this conversation and you will be untagged from the original Tweet and all replies.  You can also see from the screenshot below, you have other options too – stop future mentions (people can’t mention you again in this conversation) and stop notifications (you won’t receive further notifications but will still see the conversation).

You might also like to read How To Mute Accounts, Keywords & Hashtags on Twitter

Posted in Cool Tool

Monday Morning Cool Tool: Cutt.ly

 

This week’s cool tool recommendation is Cutt.ly – a URL shortening tool.

What is a URL Shortener?

A URL (Uniform Resource Locator) is the address you type to access a website on the Internet. A URL shortener (also called a link shortener) makes it easy to manage long URLs. By using a URL shortener, you can reduce the length of your URL, which makes them more shareable and memorable. 

In addition, long URLs with letters, numbers, backslashes, and question marks can appear suspicious. As a result, people may be reluctant to click on the link.

There are several URL shorteners on the market, and today I am going to share one of those with you – Cutt.ly.

Let’s see it in action. 

As well as shortening your URL, Cutt.ly lets you create QR codes and customize your link to match your brand name or indicate what it is about (this is available on the paid plan). Furthermore, you can find out who clicks on them, where they are, and when they do so you can assess their effectiveness. 

Posted in #HCSM

#ThursdayTip: How To Pin A Tweet

Welcome to this week’s social media tip.

Pinning a Tweet allows you to showcase your best content at the top of your profile page for as long as you’d like.

In the past Twitter typically only allowed viewers to see posts in a sequential timeline which meant that your most important or relevant content quickly got lost in the fast-moving Twitter stream.

To solve this issue Twitter now allows you to pin a tweet or keep it placed at the top of the newsfeed giving you more editorial control as to what a viewer will see first when visiting your page.

How To Pin A Tweet

It’s super quick and easy to do. Follow the steps below to pin your first tweet.

1. Open up your Twitter Profile Page.

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2. Choose a Tweet you would like to Pin. Select “Pin to your profile page”.

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3. The Tweet will now automatically appear at the top of Page.

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4. To remove a pinned tweet, simply click on the “unpin” option. 

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It’s a good idea to review your pinned tweets regularly to make sure you are sharing up-to-date posts. Out-dated pins will make your profile look out-dated too.  To refresh your Twitter profile simply choose another tweet to pin. Twitter will ask you to confirm if you want to replace your current pinned tweet.

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It couldn’t be easier to follow these steps and it’s something you should certainly do to highlight your accomplishments, share your latest news, and bring your viewers attention to the posts you want them to see first.

Here’s to your tweeting success!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Access Your Twitter Data

Welcome to this week’s quick social media tip. Today I want to show you how to review your Twitter data.

Reviewing your Twitter data can give you insights into the type of information stored for your account.

What type of information is available to you?

Your Twitter data provides you with a snapshot of your Twitter information, including the following:

Account: Log into your Twitter account and go to More.

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Click on Settings and Privacy. You will see information such as your username, email addresses or phone numbers associated with your account, etc.  You can update or correct most of this information at any time.

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Account history: You’ll also be able to see your login history, as well as the places you’ve been while using Twitter.

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Apps and devices: You can also view the browsers and mobile devices associated with your account (if you are logged in) or current device (if logged out), and the apps you have connected to your Twitter account. If you see login activity from an app you don’t recognize or that looks suspicious, you can go to the Apps tab in your settings to revoke its access to your Twitter account. The IP location shown is the approximate location of the IP address you used to access Twitter, and it may be different from your physical location.

Account activity: You will be able to see the accounts you’ve blocked or muted.

Interests and Ads data: You can also see interests that Twitter and its partners have inferred about your account or current device.

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You can also view any Twitter advertisers who have included your account or current device in their tailored audiences. You can opt-out of interest-based advertising in your personalization and data settings. This will change the ads you see on Twitter, however, it won’t remove you from advertisers’ audiences.

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Download an archive of your data: You can also download a machine-readable archive of information associated with your account in HTML and JSON files.

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Posted in Cool Tool

Monday Morning Cool Tool: Linktree

 

This week’s cool tool recommendation is Linktree – a landing page tool that houses links to your social sites.  

When you sign up, you receive a unique Linktree URL that you can add to your bio on any social media platform, in your email signature, etc., so your followers and visitors can choose which of your content they want to see.  

If you use Instagram, you already know that you can’t have more than one link on the website portion of your profile. This is where Linktree comes in. With Linktree, you can create a landing page with as many links as you like.   

See this example from podcasters, Our MBC Life, to see how it looks in practice.  

Pricing

You can sign up for free to get unlimited links and a customizable Linktree. For more customisation, there are paid plans.

Posted in Cool Tool

Monday Morning Cool Tool: Loom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is video app –  Loom.

Combining face and screen video recording with audio, Loom makes it easy to create quick, personal videos ready for sharing via email, social media, YouTube, or as an embedded video on your website.

Check out this video which walks you through the desktop version (you can also use it as a Chrome extension or download iOS app). 

The basic version is free and allows you to record up to 25 videos.

Posted in Cool Tool

Monday Morning Cool Tool: Pexels

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This week’s cool tool recommendation is stock image site Pexels.

Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the CC0 license. Use the site’s list of popular searches to find the most in-demand stock video.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Twitter Threads

Welcome to this week’s quick social media tip. Today I want you to show you how to create Twitter threads. 

Not sure what a Twitter thread looks like?

If you spend any time on Twitter you’ve probably already come across a Twitter thread, but perhaps not know that it was a thread.  Threads are a series of related tweets shared in succession by one person.

With a thread, you can provide additional context, an update, or an extended point by connecting multiple tweets together. When used well, threads are a powerful way to illustrate a larger point.

Before threads, users would have to just continue replying to their own Tweets in order to link them together. This was a  way to work around the old 140 character limit.

How To Create A Twitter Thread

1. Click the “Tweet” button to compose a new Tweet.

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2. Click the new “Add another Tweet” button.

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3. This brings up a second Tweet window.

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4. Continue in this way adding threads until you’ve said all you want to say.  You can either publish the entire thread by hitting “Tweet All”….

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Or you can hit post each tweet in succession, which allows you to build momentum, perfect for a live event or an ongoing train of thought.

Publishing the entire thread gives your followers a fully-formed story — a better choice for a message you want to control a bit more, like a nuanced company announcement.

Here’s how your published displays on Twitter when complete.

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Want to learn more?

Check out this guide to Twitter threads on Twitter’s business blog.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool:  Dr. Link Check

This week I’m recommending  Dr. Link Check– a tool to help you identify broken links on your website and fix them.

Did you know that broken links on your website are sending signals to Google that your website is old and outdated and perhaps even untrustworthy?

Broken links or dead links are hyperlinks on a webpage that are no longer functional. They can negatively impact your SEO by impacting bounce rate (the percentage of visitors that navigate away from a particular site after viewing only one page) and time on site, two factors that directly affect SEO.

Finding broken links is the first step to fixing them. This can be done in a number of ways. One is to use a tool like Dr. Link Checker.

It’s very simple to use. Simply type in the url of your site and let the link checker go to work.

This shows me a list of the broken links on my own website that I need to fix. A majority of these link to dead external sites. This makes sense since I originally linked out to speaking engagements and the conference and meeting sites have been taken down.  In this case, I have no choice but to delete the hyperlink since I have no control over external links.  

When it comes to internal links, I have control over them, and it’s good SEO practice to review content and correct broken links immediately.   

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Content Ideas

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Generate Fresh Content Ideas In 30 Seconds.. Or Less

Welcome to this week’s quick social media tip.

Today I want to share a tip with you for generating content ideas in under a minute using two similar tools. Use these tools as inspiration for topics you could write about.

1.  HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas for you

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2. Portent’s Content Idea Generator allows you to generate content ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

Sometimes all you need is a little spark to get your creativity flowing again, and these tools may just the thing to get your creative juices flowing again.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: UberSuggest

This week I’m recommending UberSuggest – a free keyword research tool that lets you see which keywords are performing best for your competitors/peers.

This truly is a super helpful tool when it comes to Search Engine Optimisation. It generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google, allowing you to see volume, competition, and even seasonal trends for each of your chosen keywords.

Let’s see it in action.

Type in your chosen keyword (or a domain of a competitor to see which keywords are ranking for them). In this example, I’ll use the keyword ‘social media’.

The first thing I get is an overview of keyword search volume (the number of searches this keyword has per month) SEO difficulty (estimated competition in organic search – the higher the number the more competitive) paid difficulty (estimated competition in organic search – the higher the number the more competitive) and cost per click (if you are using paid Google ads).

Keyword Ideas

Now I can start to drill down into keyword ideas based on my head keyword.

As you can see from the screenshot above, you can do a lot more, such as identify how popular the keyword is based on its search volume over the last 12 months.  

Content Ideas

Now let’s look at what we can do with these keywords. Ubersuggest shows you the highest performing content for your chosen keywords.

Backlink Data

Backlinks are one of the most important components of Google’s ranking algorithm. However, there is a problem. They are difficult to build. Ubersuggest lets you see exactly what content people are linking to in your space. You then approach each of these sites and ask them to link to you.  

Pricing

You get three free daily searches with the free version. Before you decide to upgrade, you can try out a paid version for free for 7 days.   

Posted in Cool Tool

Monday Morning Cool Tool: Refind

Find quality articles from around the net that will spark your interest and make you smarter every day with this week’s cool tool recommendation.

Refind – a daily curated list of quality reading from around the web designed to spark your interest and make you smarter.

Sign up to get 7 (or more) new links every day tailored to your interests, curated from 10k+ sources.

Here’s how to get started

1. Create an account at Refind.com

2. Choose 3 topics of interest

3. Rate links to tailor your experience to your interests

4. Choose a Deep Dive or Thought Leader to subscribe to.

5. Choose how many links you wish to receive each day, the time of it day you wish to receive them, and the email address to deliver them to.

6. And now you’re all set to dive into your curated reading list.

Refind is also available for download on the App Store and Google Play.

Posted in Cool Tool

Monday Morning Cool Tool: Bensound

This week I’m recommending Bensound – a useful source of royalty-free music.

You can use Bensound’s music available under Free License in your multimedia project (online videos, websites, animations, etc.) for free as long as you credit Bensound.

If you need high-quality files (mp3 and wav) choose “Premium” tracks or you can buy a Bensound Pro License.

Visit https://www.bensound.com/licensing to learn more.

Posted in Cool Tool

Monday Morning Cool Tool: Fotor

This week I’m recommending Fotor, a free image editing tool and design maker for PC and mobile.

Easy-to-use interfaces and tutorials make it a breeze to create beautiful images without needing to be a professional designer. You can choose from hundreds of templates and text-image combinations. Creating beautiful designs is as simple as modifying the templates.

You can use it to create a variety of images, including photo collages for social media, making as many edits as you need from an extensive menu of edits. Fotor even provides an area where you can experiment to the side of your canvas. It includes ready-to-go graphics, icons, and studio-quality video templates.   One of my favorite Fotor features is the  LinkedIn banner design and the logo maker. 

A paid version is available that contains more features and is ad-free. 

Visit www.Fotor.com and try it for yourself.

Posted in #HCSM

Social Media Image Sizes: A 2022 Cheat Guide

It probably isn’t necessary for me to tell you that compelling visuals make effective marketing.

It is a very powerful marketing tool that increases message association, brand awareness, and engagement.

In order to share high-quality visuals across platforms, make sure each image is the right size before sharing. A pixelated or cropped image can seem unprofessional to the viewer if it is not sized correctly.

To make the job of determining the right size and resolution of an image easier, there are several handy charts available from different sources.

Let’s start with this infographic from Hootsuite which covers the four main social platforms.

Now head on over to my Medium platform to find specific dimensions for each social platform.

Posted in #HCSM

How to Create a Winning Healthcare Content Strategy

To ensure that your healthcare content performs well on social media, you must be strategic about what you publish and when you publish it.

You can create a winning content strategy by following these 10 steps. 

Step #1 Define Your Purpose

Having a clear purpose in mind is the first step to creating great content. What do you hope to achieve with your content?

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Take Action: Set SMART goals for your social media marketing. For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time-specific, these are often called SMART goals.

Step #2 Identify Your Audience’s Needs

Once you have a clear why your next step is to identify exactly who is going to consume the content you create.

Every piece of content that you create should have an intended audience. As you think about creating content focus your strategy around your audience’s needs and interests.

What kind of information is your audience looking for? What problems can you solve for them? Will they be wiser for having read your content?

Focusing more clearly on your audience will help you to create tailored content as well as help you structure your writing for the people you are trying to help. You can then tailor your content more specifically to match their needs. There is no one-size-fits-all solution to attract and engage different members of your audience. The key here is to really know your audience and their pain points and write content that specifically answers their particular needs.

Take Action: Check out these suggestions for places to help you discover the content your audience is looking for so you can create that content for them.

Step #3 Determine Your Content Format

This is a two-part strategy. Firstly, you need to go where your audience is consuming content (many social media platforms lend themselves more naturally to specific types of content). Identify how, when, and where they like to engage with content, and then start to create content on your audience’s preferred platform and preferred way of consuming content.

Secondly, you need to take stock of your own resources. What internal and external resources will you need to run your content marketing engine? Do you have time to write regularly for a blog? Would it be better for you to create video blogs (vlogs) for your website or communicate through a live stream broadcast? What assets do you already have that you can leverage for your content strategy? For example, do you have access to a graphic designer who can create infographics? Use your in-house talent to create unique content and publish it in a format that will attract and retain your audience’s attention.

Step #4 Keep Content Ideas Flowing

Whether it’s an excel spreadsheet, Google Docs, or another note-taking system, create a place to add links to interesting articles, studies or ideas for content to share.

Take Action: Evernote is my go-to tool to store notes and ideas. You can add tags and create folders for easy retrieval. Evernote’s in-browser Web clipping tool allows you to save the full text of PDFs, Web content, and other materials. It will also alert you if you’ve already clipped an item or show content that’s related to what you’re saving. You can also email notes to your account and the content will be automatically stored and organized for you, allowing you to quickly reference it in the future.

Step #5 Write Captivating Headlines

If content is king, then the headline is queen. Your headline is the first impression you make on a prospective reader. No matter how awesome your content is, few people are going to click through to read it if they’re not immediately captivated by your headline.

According to CoSchedule how-to, list, and question headlines tend to get the most engagement.

  1. How To {Do Something} That Will {Help You Experience Desired Result}
  2. {#} Ways To {Do Something} To {Produce Desired Result}
  3. What Is The Best {Topic} That Will {Do Something Desirable}?

Take Action: Read Write Better Headlines With These 9 Winning Formulas for tips on creating headlines that attract attention.

Step #6 Add Images To Your Content

People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.

Take Action: Check out this list of tools to help you create professional graphics.

Step #7 Add A Sizzling Call-To-Action

Each time you write a new piece of content, go back to Step#1 to clarify your purpose. Whether that goal is for a reader to share or comment on your latest blog, call your office or buy a product or service, adding a call to action increases the likelihood the reader will take the desired action and engage with you further.

Take Action: Don’t assume that readers will know what to do next. Make it clear and unambiguous what the next step is after reading your content.

Step #8 Use Keywords Strategically

It’s important to include keywords in your content if you want to rank higher for particular search terms.

Take Action: Brainstorm a list of important, relevant topics related to your business. Read How To Find The Best Keywords For Your Website for some more tips.

Step #9 Promote Your Content

Content has no value unless it’s shared. You need to determine how you will connect your content with the right audience at the right time. Instead of treating content amplification as something you only do after the content is created and published, you should incorporate promotion strategies into the content planning and creation process.

Take Action: Leverage hashtags, create high-quality, relevant content that people will want to share, maintain a consistent posting schedule, post when your audience is online, write better headlines, add more images, and boost your best-performing posts with a paid promotion strategy.

Step #10 Measure Results

How do you know if all the time you’re investing in social media marketing is paying off? You don’t know unless you put a system in place to measure and analyze your efforts.

  • Traffic. How many blog or website visitors did you receive from social media?
  • Engagement. How many likes, clicks, and shares are your posts receiving?
  • Conversions. How many blog or website visitors are completing conversion steps?

Take Action: Use built-in tools such as Facebook Insights and Twitter Analytics, third-party tools, and measurement of social traffic and conversion with Google Analytics to track and measure your progress.

As always thanks for reading. I hope you learned something new today!

Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.

Posted in Cool Tool

Monday Morning Cool Tool: TinyPNG

 

This week’s cool tool recommendation is TinyPNG – a handy compression tool for JPEG and PNG images.

TinyPNG uses smart lossy compression techniques to reduce the file size of your image files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size.

 

Posted in Cool Tool

Monday Morning Cool Tool: RhymeZone

 

This week’s cool tool recommendation is RhymeZone a fast rhyming dictionary and thesaurus.

Quickly find rhymes, near rhymes, synonyms, antonyms, homophones, similar sounding words, words with the same consonant pattern, and other related words from its database of over 100,000 words and phrases.

RhymeZone also has an app for Amazon Alexa and an add-on for Google Docs.

 

 

 

 

 

 

Posted in #HCSM

Social Media Usage By Age

Are you curious about which social media sites people use according to an age demographic?  

Pew Research Center has provided the breakdown by age for American adults in 2021.

YouTube and Facebook are the most popular online platforms, and their user bases are most representative of the population as a whole.   

Even though other platforms don’t match the overall reach of YouTube or Facebook, there are certain sites or apps, such as Instagram, Snapchat, and TikTok, that have a particularly strong following among young adults. A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%), while roughly half use TikTok. They stand in stark contrast to those of older age groups. While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so – a difference of 63 percentage points.

Visit Pew Research Center to read the data in full

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in #HCSM

What Healthcare Marketers Should Know About Instagram in 2022

Are you using Instagram for your healthcare communication?

Instagram (IG) enables healthcare providers the opportunity to connect in an immediate way with their patients. It is particularly good for community outreach activities and patient education.  Healthcare providers can also use IG to show users a behind-the-scenes view of their practice.

Dermatologists, cosmetic dentists, and plastic surgeons can benefit from Instagram by using photos or video to illustrate their services. Practices can showcase before and after photos of patients, as well as videos or illustrations that educate patients on procedures and treatments.

A recent report by SproutSocial shows some of the latest facts and figures about Instagram, which it believes will reinforce your decision to use Instagram as a marketing channel.

Instagram users/usage at a glance

  • Over 2 billion monthly active users
  • Most downloaded app in Q4 2021
  • More than half of global IG users are aged 34 years or younger
  • 17.9% of global IG users are men between the ages of 18–24
  • 59% of users log in daily — 38% will do so several times a day

Instagram content statistics

The average engagement rate per post is 0.98%. RivalIQ’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. The median across all industries is now 0.98%. For influencers, though, the engagement rate per post is much higher at 1.42%.

To put this into context, this rate far surpasses the ones on Facebook (0.19%) and Twitter (0.04%).

If you’re looking to increase your engagement rate, consider carousel posts which have the highest engagement rate per impression.

Take action: Check out these free templates to create carousel images 

Stories also increase the engagement rate. You should post up to five stories a day, according to the report. Doing so ensures that you have a retention rate of over 70%. 

Which type of Story works best?

In Stories, you have the option of posting images or video content. For accounts with fewer than 100k followers, SproutSocial recommends image content, which beats out video content for story reach. 

However, those are just Story stats. If you’re looking at videos in general, 91% of active users watch videos on IG weekly so having a video marketing strategy is crucial.

What’s the best day to post on Instagram?

According to Sprout’s analysis, the best times to post on Instagram are Tuesday 11 a.m.–2 p.m. and Monday through Friday 11 a.m. The worst day to post is Sunday.

Take Action: Schedule your content for maximum engagement at optimal times.

Is this the best place for you to engage your audience?

The largest age group is 18–34 years old, consisting of 62.2% of all users, so if your target audience falls into this bracket, then Instagram is definitely the place for you to communicate.

Want to learn more?

Check out the full report here.

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Quuu – a hand-curated content suggestion platform that connects to your scheduling tool of choice.

Here’s how it works

Sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience.

With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).

Relevant suggestions will be queued to your scheduling tool where you can choose to manually curate posts yourself or Quuu will post for you.

Posted in #HCSM

6 Simple Ways To Spring Clean Your Social Media Marketing

In the northern hemisphere spring has sprung at last.

Traditionally spring is a time for cleaning our homes, but we can also think about extending this to our social media lives too.

Our digital houses can get just as cluttered as our real-life homes.

So let’s take some time this spring to clear away the junk and dust those cobwebs from our social media channels.

Click to continue reading

Posted in Cool Tool

Monday Morning Cool Tool: Infogram

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Infogram, a free infographic and data visualization tool.

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Infogram’s Basic (free) plan is intended only for non-commercial use, such as personal projects, blogs and presentations, within the limits of fair use. Its Business plan allows you to remove Infogram’s branding and add your own logo (it offers a reduced price for nonprofit and educational organizations.) The Basic plan includes 37 chart templates and allows users to generate up to 10 three-page projects based on their data.

Related

How To Create A Plain Language Summary To Match Patient Preferences

How To Create A Healthcare Infographic

Posted in #HCSM

How To Create A Plain Language Summary To Match Patient Preferences

Health information should be easy to access, use, and understand for everyone, including both patients and their caregivers. However, despite the increasing availability of medical content from different forms of media, studies have shown that few non-experts can understand, or act on, the health information available

Often, the text is written so that it is beyond the general reading level, limiting understanding and hindering decision-making.

Enter the plain-language summary.

Plain language summaries (PLSs) have been introduced to give readers a clear, nontechnical, and easily understandable overview of medical, scientific, and policy literature.

Text is written using short, clear sentences, using everyday English words, and avoiding complex grammatical structures. Consequently, a PLS can explain complicated medical research to nonexperts, thereby extending scientific information’s reach and empowering non-experts to act on the information they receive.

Further, scientists directly disseminate their findings to a wider audience outside of the scientific community, ensuring greater clarity and reducing the possibility of misinterpretation by the media or social media.

Even though the rationale for providing patients with plain language summaries is well understood, little is known about specific patient preferences for PLSs.

Until now.

According to a survey published in the Journal of Medical Internet Research, infographic-based plain language summaries (PLSs) are most preferred by patients and caregivers, followed by a text-only summary of medium complexity.

Want to learn more about this study?

Head on over to my Medium article to read the details.

Related

Posted in #HCSM

Blogging For Your Healthcare Practice? Avoid These Common Mistakes

Healthcare blogs range in content and style, from commentary on a current issue to  patients sharing their lived experience with a disease and healthcare professionals educating patients on the management of an illness.

When it comes to marketing your practice, a blog is a powerful addition to your business website.

A blog can help you drive traffic to your website, convert that traffic into leads, establish authority in your industry, and grow your business.

Yet, how many people are actually finding your blog and reading it?

SEO company, Ahrefs set out to answer the question of how much content gets any search traffic from Google, and they got a stunning answer.

If you don’t want your readership to fall into the blue zone above, then check out my latest LinkedIn article, which outlines the ten most common blogging mistakes businesses make and how to fix them!

You might also like to read 9 Tips to Help You Build a Better Healthcare Blog

Posted in Cool Tool

Monday Morning Cool Tool: Repost

This week I’m recommending Repost – a simple tool that makes it easy to repost your photos and videos on Instagram while giving credit to the original Instagramer.

When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then in Repost, you can position the attribution mark and send the reposted media back to Instagram.

Click here for step-by-step guide. 

Posted in #HCSM

How To Set SMART Goals For Your Healthcare Marketing

It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.

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Source: Finances Online

When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Strategy Without Goals Is Putting The Cart Before The Horse

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

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Common Social Media Marketing Goals

Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Research shows that writing down your goals increases the completion rate of goals.

How To Set SMART Social Media Goals

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with defining a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to increase your Twitter followers by 10%.

Measurable — how will you measure your success? In this case it’s easy to measure 10% growth in Twitter followers when you check your follower numbers.

Attainable — is your goal attainable? Can you realistically achieve this Twitter growth?

Relevant — a relevant goal is aligned closely to your social media objectives. Is this goal relevant to your overall social media strategy?  Is Twitter the right platform for your communications?

Time Specific — give your goal a deadline – for example, increase your Twitter followers by 10% by the end of the month.

Wrapping Up

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: StoryLab.ai

 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is StoryLab.ai- an AI copy generator that helps you generate copy ideas, hooks, outlines and ready-made copy for marketing purposes.

Whether you’re looking to create an Instagram caption, a blog title, or ad copy, this tool is designed to inspire you.

Here’s How To Use StoryLab

Begin by selecting the type of content you want to create. 

In the example below, I’ve inputted “social media marketing strategy” as a blog topic and the tool has generated some ideas for headlines. 

Here’s what happens when I input the same term into the email subject line generator.

And here’s what is returned when I ask for ideas for a social media post. I have to say this is by far the most impressive result.

I’ve only recently been introduced to this tool, but I can already see I am going to save some time testing out its features over the coming week.

Pricing

You get 25 “runs” per month for free with StoryLab. Upgrade to a basic package to get 250 runs or unlimited runs with the top-tier package.

Posted in #HCSM

How Do You Stack Up On Social Media?

A new edition of Rival IQ’s Social Media Industry Benchmark Report has been released for 2022. This report, which surveyed millions of posts and billions of interactions from top brands in every major industry on Facebook, Instagram, and Twitter, brings you the freshest social media benchmark data.

Key Findings — At A Glance

Image Credit: Rival IQ

Want to learn more?

Click here for more insights into engagement rates across Facebook, Instagram and Twitter

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, without having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger.

Posted in #HCSM, Twitter

The 5 Stages of Twitter Adoption

Twitter reminded me last week that I’ve been on the platform for 13 years!

Even though I’ve seen Twitter change over the last decade, becoming less friendly and more confrontational, it’s still the social network I visit several times a day. 

Over the years I’ve met so many incredible people on Twitter – some of whom have become friends in real life.

I’ve been invited to speak at conferences around the globe.

I’ve never been so strategically connected.

And all because of Twitter.

And yet I still meet people who tell me they just don’t get Twitter.  They say it’s just a place to post what you ate for breakfast, or lunch, or.. well you get the picture.

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But here’s the thing about Twitter that not everyone realizes, you build your own experience to suit your interests and needs.

Twitter is the frame, not the picture, what’s inside is largely up to you.

  twittericonClick To Tweet

I can hardly remember back to the first tweet I sent, but I do remember that there were several stages in my evolution to becoming a Twitter devotee.

And it turns out most people who first join Twitter go through some, if not all, of these stages.

So here’s a fun infographic I created outlining the five most common stages of Twitter adoption.

5 Stages of A Twitter User (4)

I’d love to hear from you. Are you a Twitter user? Where do you fall on this adoption curve?

Posted in Infographics

How To Create A Healthcare Infographic

Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge. They are universally understandable and can illustrate information that may be too technical to communicate in text.

Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.

They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.

11 content ideas for a healthcare infographic  

There are so many possibilities when it comes to creating a healthcare infographic. Below are some suggestions to get you started.

  1. Technological breakthrough
  2. Latest research
  3. Medical conditions
  4. The human body
  5. First aid advice
  6. Drug information
  7. Statistics
  8. Diseases
  9. Health care reform
  10. Surgical procedures
  11. Nutrition

 7 tips for designing a healthcare infographic 

A good infographic takes time to create and should contain the following elements.

  1. Be concise
  2. Be visually appealing
  3. Be of value and interest to your readers
  4. Be accurate
  5. Be creative
  6. Be transparent (always cite your data sources )
  7. Be mindful of copyright

How to create a healthcare infographic

Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.

The following tools will make it easy for even the novice designer to create interesting infographics.

1. Canva

2. Visme

3. Infogram

If you are serious about using infographics to inform and educate your patients or market your brand, it’s best to hire a specialist infographic designer. But, if you just want to have some fun and test your design skills, then use the tips and tools listed above to get creative with your data.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Visme

This week’s cool tool recommendation is Visme – a browser-based design tool that allows you to create interactive presentations, infographics, banner ads, animations, and more.

Want to create a quick presentation? Visme makes it easy. Log in and click Presentations.  Choose the template that you like and start creating your presentation right away.

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Insert text using Visme’s shapes and icons, images as well as widgets to visualize your data into graphs and tables. You can even add video or record audio.

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Similarly, you can use Visme to create infographics, reports, social graphics, and even e-books. You can search through hundreds of custom templates and fully customize each of them to fit your specific needs.

Useful Links

Presentations:
https://www.visme.co/presentation-software/

Infographics
https://www.visme.co/make-infographics/

Charts and Graphs
https://www.visme.co/graph-maker/

Flyers for Print
www.visme.co/flyer-maker

Pricing

Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.

Go to http://www.visme.co to get creating.