Welcome to this week’s social media quick tip. This week I want to show you how to analyze what’s working for your competitors and industry peers.
Your competitors and industry peers are valuable sources of insight. Look at the type of content your competitors are creating. Identify which content is performing well for them in terms of social shares, comments, likes, etc. Now, brainstorm around how you can take a piece of content they have created and put your own unique twist on it.
How to do this
Facebook provides an excellent feature to help you “spy” on your competitors with its Pages to Watch feature. To access Pages to Watch, go to your Facebook Page Insights and scroll down to the bottom of the Overview tab.
Here’s to your social media success!
Health Care Social Media 