Posted in Thursday Tip

#ThursdayTip: How To Track Twitter Hashtags 

Welcome to this week’s social media quick tip.  This week I want to show you how to  track hashtags on Twitter 

Hashtags are a useful way to find others who share your interest in similar topics, but did you know that you can do so much more with them? Analysis of hashtag data allows you to track, measure, manage and grow your social strategy.

3 Reasons You Should Track Hashtags

  1. Connect with existing conversations and people who are tweeting about your topics of interest. With this data, you can identify current trends and key influencers.
  2. Use hashtag analysis to measure and extend your social media reach.
  3. Create more effective campaigns by measuring the level of interest, sentiment (“positive”, “negative”, or “neutral” attitudes), key demographics and influencers of your campaign. Use the findings to plan future campaigns.

Which Tools Should You Use?

Twitter’s own native search can be a good starting point to track a hashtag — particularly if you make use of Twitter’s advanced search parameters.

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Apart from Twitter’s own search facility, there are a number of hashtag analysis tools at different price points. Most will allow you to try out a limited search for free, but for more detailed results, you will need to sign up to use the paid features. Here are three free tools for you to try straight away.

1. Social Searcher

Social Searcher allows you to monitor all public social mentions of your company, brand, product, or service in one easy to use dashboard.

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2. Twitonomy

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3. Tagboard

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.

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Here’s to your social media success!

 

 

 

Posted in Thursday Tip

#ThursdayTip: How To Create Live Videos on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to create live videos on Twitter.

With the announcement of its new live-streaming option, which will enable users to add audio-only guests into their streams, I thought it might be helpful to go through the steps needed to create live videos on Twitter. I’ve also included  instructions on how to add a guest to your broadcast and how to share your video with followers.

How to start a live video

  1. Swipe left from the home timeline or tap from the composer.
  2. Tap the live mode at the bottom selector.
  3. To go live with audio but not video, tap the microphone at the top right. This will turn off the camera, and you’ll be heard by viewers, but not seen.
  4. Fill in an optional description that will appear as a Tweet, and a location if desired. Then press Go live.
  5. Your live broadcast, with description and location (if added), will appear in a Tweet in your follower’s timeline and on your profile.

How to end a live video

You can end a live video at any time by pressing the Stop button on the top left and confirming your action in the menu that comes up. Your live videos will automatically be posted as a Tweet when you go live. You can also save your live video right to your device’s camera roll at the end of your live video by tapping Save to camera roll.

How to add a guest to live video

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When enabled, viewers of the live broadcast can request to join as a guest. Up to 3 guests can participate in a live broadcast at one time. Broadcasters can choose to turn off the camera, and participate as audio only. Guests will participate with audio, and can be heard by all viewers.

 

To start a live broadcast with guests:

  1. Open the camera by swiping left from your timeline.
  2. Tap the Live mode at the bottom.
  3. To allow live viewers to request to join your broadcast, tap the icon on the upper right.
  4. Tap Go LIVE to begin your broadcast.
  5. When a viewer has asked to join your broadcast, a notification will appear in the chat. You can also view the call-in list by tapping the icon on the bottom bar and see every viewer who has requested to join the broadcast.
  6. Tap the ± to add them to the broadcast. There will be a 5 second countdown before they join.
  7. To remove a guest from the broadcast, tap the X on the top right of their avatar.

To join a live broadcast as a guest

  1. While watching a live broadcast that has guests enabled, tap the icon, then tap Ask to join.
  2. The broadcaster must approve your request to join as a guest.
  3. Once accepted, a 5-second countdown will appear onscreen before you are added to the broadcast. If you choose not to join, tap Cancel.
  4. Your audio will be heard by all viewers of the broadcast.

To leave the broadcast as a guest

To exit the live broadcast as a guest, tap on the icon on the bottom, and select Hang up, or simply tap the X at the top left of the screen. When you leave the broadcast as a guest, you can continue to watch the live broadcast as a viewer.

How to share a live broadcast or replay

Your live video can go anywhere that a Tweet can go. This means that it’ll be searchable in the Twitter app, on the Twitter website, and it can be embedded on other websites just like any other Tweet. It will also exist and be searchable on Periscope, which powers live videos on Twitter.

From the live video or replay full-screen mode, click or tap the share icon then choose between the following options:

  1. Click or tap Share Live (when live) or Share From Beginning (when in replay mode) to Tweet, Direct Message, or copy the link of a full live video or replay from the beginning.
  2. Click or tap Share from… to Tweet, Direct Message, or copy the link of a live video or replay starting at a point chosen using the selection bar.

How to edit your videos

In the Twitter for iOS and Android apps, you can change the title, thumbnail image, and set a custom starting point after ending a broadcast. To get started, tap on the broadcast you’d like to edit. Tap on the overflow menu, then tap the Edit Broadcast option. Once you make your changes you’ll be prompted to save.

Keep in mind that broadcast titles can only be edited up to three times. Additionally, it will take up to 15 minutes for edits to appear in Twitter, and up to a minute for them to appear in Periscope.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Create Graphics With Canva

Welcome to this week’s social media quick tip.  This week I want to show you how to create great graphics with Canva. 

Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from. And best of all it’s free! If you want more advanced features, you do also have the option to upgrade for a small fee.

Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.

Here’s how to use it

i. Sign up at canva.com. The sign-up process is quick and easy.

ii. Next click on “Create a design” and choose the platform for which you wish to create a visual, for example, blog, Facebook, Twitter, etc. Your image will be automatically resized to fit the size dimensions of each platform.

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iii. Click on “Layouts” to select a layout for your graphic. There are tons of layouts to choose from. When you find one you like, click on it and it will automatically populate the blank screen for you to work with. You can change out the design at any time by clicking into another layout template.

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iv. To add an image, select “Elements” which allows you to choose from a variety of shapes, illustrations, and photos from the royalty-free library. Note that not all images are free, some are priced at $1 each. You can also upload your own images to use.

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v. To add text, click on “Text” and simply drag and drop your heading, subheading and body text. You can also choose from some pre-designed fonts, most of which are free.

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vi. Selecting “Background” allows you to choose different background colours and textures.

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vii. When you’re happy with your design, you have the option to embed it or share it from Canva straight to a social media platform, share a link for others to see the design or edit it if you wish. You can also download it to your computer in jpeg, png, or pdf format.

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That’s it. You’re all set to create customised graphics for your marketing.

Here’s to your social media success!

 

 

 

Posted in Thursday Tip

#ThursdayTip: Add Media To A Retweet

Welcome to this week’s social media quick tip. 

Twitter has this week rolled out an update to its Retweet feature. You can now add a photo, video or GIF to a Retweet, instead of just text.

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Admittedly, it’s a small change, but a welcome one.  By expanding the Retweet feature to support additional media Twitter users now have a richer, more engaging experience on the platform.

Here’s to your social media success!

 

 

 

Posted in Thursday Tip

How To Add A Search Stream To Twitter

One of the questions I get asked quite frequently is how to keep track on Twitter of a specific hashtag during a conference or Twitter chat.

The answer is to set up a search stream for your term.

Search streams are valuable for finding social activity around specific users, locations, hashtags or keywords. You have several options to monitor a search stream on Twitter but you’ll need to jump on a third-party tool outside Twitter to do it.

Here are 4 tools I use and recommend for the job.

1. Hootsuite

Hootsuite is a very useful application for managing all your social media channels in one place.   The basic Hootsuite plan is free. It enables you to view and monitor multiple streams in a single dashboard and allows you to keep tabs on key phrases, terms, keywords, brand mentions, etc.

Here’s a screenshot of a search stream I set up for a client recently.

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For a step-by-step guide to setting up your Hootsuite account, read my previous post, How To Better Manage Social Media With Hootsuite.

2. TweetDeck

Similar to Hootsuite, Tweetdeck is a Twitter client that lets you create several ‘columns’ in a single screen, so you can see everything that’s happening in one place. You can choose the type of columns you want to add, such as mentions, lists, messages, and search.

Here’s a screenshot of a column I have set up to monitor mentions of the hashtag #ePatient.

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3. Tchat.io

Primarily designed around Twitter chats, you can easily use this tool to also keep tabs on tweets from conferences and events happening in real time.  Unlike Hootsuite, you don’t need any set-up. Simply enter a hashtag that you want to follow and the tool will instantly load all the tweets with that hashtag.

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Tchat will update the stream with new tweets in real-time. What’s really cool about this tool is that you can pause the stream whenever you like, hide retweets, or switch between hashtags if you are following more than one topic.

4. Twubs

Similar to Tchat’s features, you can use Twubs to monitor tweets in real-time, pause the thread, reply, retweet, favorite, and tweet directly with the hashtag automatically included. Here’s a screenshot of a hashtag I’ve been following this week for the #WhyWeDoResearch Tweetfest. One of the cool features with Twubs is that it gives you the ability to set the feed speed from fastest to slowest.

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Do you use any of these tools? Are there other tools you would recommend?

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Build Your Email List

Welcome to this week’s quick social media tip. Today I want you to think about the value of creating and growing a list of email subscribers. 

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

4 Reasons You Should Build An Email List

1. Email marketing helps you build relationships and credibility

People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing. Email gives people a way to easily contact you with their questions.

2. Email marketing keeps you top of mind

Did you know that at least 91% of consumers check their email on a daily basis? While you can go for a few days without checking social media, most people check their email several times a day.

3. Email marketing is inexpensive

Email is an inexpensive way to reach people who are interested in hearing from you and communicating with them regularly.

4. You own your list

Unlike social media which is subject to change, your list is yours. in the words of Ann Handley, email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.

5. Email marketing converts better than social media

A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.

Bottom line — ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.

Take Action: One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download. Check out this list of 15 ways to create your first lead magnet.

Want to subscribe to my newsletter?

Each Monday I send out a weekly digest of social media marketing tips and the latest social media updates.

Click here to subscribe to my mailing list.

 

Posted in Thursday Tip

#ThursdayTip: How To Embed Tweets On Your Website

Welcome to this week’s social media quick tip. 

When it comes to writing, I’m a big fan of crowdsourcing quotes and ideas via Twitter. I then like to take those tweets and embed them directly into an article or blog post I’ve written.

What is an embedded Tweet?

An embedded Tweet includes the Tweet itself, plus any media content such as photo or video.  Here’s an example of a Medium article I published today containing several embedded Tweets.

How to embed a Tweet

Embedding a Tweet on your website or blog is a really simple process because Twitter auto-generates the required embed code. All you have to do is copy and paste the code and add it to your site.

Here’s how

1. Select the tweet you want to embed:

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2. Click on the down arrow icon [v]. Select Embed Tweet from the drop-down list.

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3. Copy the HTML code from the pop-up screen. If you only wish to include the Tweet without any media (photos, GIFs, videos)  displayed alongside the Tweet. then uncheck Include media to hide media.

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4. Paste the code into your blog or website.

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And voilà you’re done!

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Embedding tweets is a super way to add variety to your content and bring fresh perspectives and credibility to your writing.

Give it a go this week – and do let me know how it works out for you.

Here’s to your social media success!

 

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Generate Fresh Content Ideas In 30 Seconds.. Or Less

Welcome to this week’s quick social media tip.

Today I want you to share a tip with you for generating content ideas in under a minute using two similar tools. Use these tools as inspiration for topics you could write about.

1.  HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas for you

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2. Portent’s Content Idea Generator allows you to generate content ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

Sometimes all you need is a little spark to get your creativity flowing again, and these tools may just the thing to get your creative juices flowing again.

Here’s to your social media success!

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Take Action: Expand your content marketing and raise your online profile in 2019 by tapping into the power of SlideShare. The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Twitter Threads

Welcome to this week’s quick social media tip. Today I want you to show you how to create Twitter threads. 

Not sure what a Twitter thread looks like?

If you spend any time on Twitter you’ve probably already come across a Twitter thread, but perhaps not know that it was a thread.  Threads are a series of related tweets shared in succession by one person.

With a thread, you can provide additional context, an update, or an extended point by connecting multiple tweets together. When used well, threads are a powerful way to illustrate a larger point.

Before threads, users would have to just continue replying to their own Tweets in order to link them together. This was a  way to work around the old 140 character limit.

How To Create A Twitter Thread

1. Click the “Tweet” button to compose a new Tweet.

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2. Click the new “Add another Tweet” button.

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3. This brings up a second Tweet window.

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4. Continue in this way adding threads until you’ve said all you want to say.  You can either publish the entire thread by hitting “Tweet All”….

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Or you can hit post each tweet in succession, which allows you to build momentum, perfect for a live event or an ongoing train of thought.

Publishing the entire thread gives your followers a fully-formed story — a better choice for a message you want to control a bit more, like a nuanced company announcement.

Here’s how your published displays on Twitter when complete.

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Want to learn more?

Check out this guide to Twitter threads on Twitter’s business blog.

Here’s to your social media success!