Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Access Your Twitter Data

Welcome to this week’s quick social media tip. Today I want to show you how to review your Twitter data.

Reviewing your Twitter data can give you insights into the type of information stored for your account.

What type of information is available to you?

Your Twitter data provides you with a snapshot of your Twitter information, including the following:

Account: Log into your Twitter account and go to More.

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Click on Settings and Privacy. You will see information such as your username, email addresses or phone numbers associated with your account, etc.  You can update or correct most of this information at any time.

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Account history: You’ll also be able to see your login history, as well as the places you’ve been while using Twitter.

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Apps and devices: You can also view the browsers and mobile devices associated with your account (if you are logged in) or current device (if logged out), and the apps you have connected to your Twitter account. If you see login activity from an app you don’t recognize or that looks suspicious, you can go to the Apps tab in your settings to revoke its access to your Twitter account. The IP location shown is the approximate location of the IP address you used to access Twitter, and it may be different from your physical location.

Account activity: You will be able to see the accounts you’ve blocked or muted.

Interests and Ads data: You can also see interests that Twitter and its partners have inferred about your account or current device.

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You can also view any Twitter advertisers who have included your account or current device in their tailored audiences. You can opt-out of interest-based advertising in your personalization and data settings. This will change the ads you see on Twitter, however, it won’t remove you from advertisers’ audiences.

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Download an archive of your data: You can also download a machine-readable archive of information associated with your account in HTML and JSON files.

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Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Optimise Your Social Media Profile

Welcome to this week’s quick social media tip. If you find yourself with some extra time on your hands, why not take the opportunity to review your social media profiles. 

Your social media profile is the first place people will find you online so it’s important you make a good first impression. Check out this video quick tip to make your social media profile shine.

 

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Find Influencers With Buzzsumo

Welcome to this week’s social media quick tip. 

Regular readers will know that I often recommend BuzzSumo as a useful tool to explore which pieces of content are popular on social media around a certain topic.  Today I want to show you another way to use the tool to find the top influencers for your topics of interest on Twitter.

This is a quick and easy process. Simply log in or if you don’t already have an account, sign up for a free trial. At the end of the trial, you have the choice of paying for a PRO plan or switching to a limited free option.

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Once you’re logged in to Buzzsumo, click on Influencers in the top navigation.

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Use the drop-down menu to sort influencers by relevancy – number of followers, domain authority, retweet ratio, etc.

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With the free account, you can view the top 10 influencers. Here’s a snapshot from my search for “healthcare social media influencers.”

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You can dive further into the analytics to discover the most popular topics and sources of links shared by the influencer.

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It’s a cool feature and there are many possibilities for how you might use this information. For example, you could ask a question about or comment on something they’ve written or shared in the past week.

Here’s to your social media success!

 

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Assign Admin Roles on Facebook

Welcome to this week’s social media tip. Today I want you to show you how to assign admin roles on your Facebook Page. 

Facebook allows five different administrator roles: admin, editor, moderator, advertiser and insights analyst. Each role has different capabilities.

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Admin can manage all aspects of the Page. They can publish and send Messenger messages as the Page, respond to and delete comments on the Page, post from Instagram to Facebook, create ads, see who created a post or comment, view insights, and assign Page roles. If an Instagram account is connected to the Page, they can respond to and delete comments, send Direct messages, sync business contact info and create ads.

Editor can publish content and send Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment, post from Instagram to Facebook, and view insights. If an Instagram account is connected to the Page, they can respond to and delete comments, send Direct messages, sync business contact info and create ads.

Moderator can send Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment, and view insights. If an Instagram account is connected to the Page, they can respond to Instagram comments, send Direct messages and create ads.

Advertiser can create ads, see who created a post or comment, and view insights. If an Instagram account is connected to the Page, they can create ads.

Analyst can create ads, see who created a post or comment, and view insights. If an Instagram account is connected to the Page, they can create ads.

To assign a role go to Settings on your Page, and click on Page Roles. Scroll down through the options above to choose which roles you wish to assign to your team members.

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Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Create A New Healthcare Hashtag [Infographic]

Welcome to this week’s social media quick tip.  This week I want to share with you the process of creating a new hashtag. 

If you cannot find an existing hashtag related to your healthcare topic, you might now be considering creating your own.

But, before you do, take a moment to consider your objectivesDoes the world truly need another hashtag?  Ask yourself: Why this hashtag? Why now? Will other users gain value from it?

Having decided the world does need another hashtag, follow the tips below to create yours.fiction (2)

Happy hashtagging and here’s to your social media success!

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add Power Words To Your Headlines

Welcome to this week’s quick social media tip. Today I want you to think about the value of adding power words to your headlines.

Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your content.

An attention-getting headline will capture the reader’s attention right away and compel them to want to find out more. Clear, concise, and original content is important, but words that appeal to their emotions is the magic ingredient to giving your visitors a reason to want to dive deeper.
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“Trigger” words can entice readers to your content, but use these words with caution because they can also trigger skepticism and distrust. Make sure your content carries through on the promise in the headline and always avoid click-baiting.  Always craft a headline that links to authentic and relevant content.

Your to-do list for today:

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Build Your Email List

Welcome to this week’s quick social media tip. Today I want you to think about the value of creating and growing a list of email subscribers. 

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

4 Reasons You Should Build An Email List

1. Email marketing helps you build relationships and credibility

People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing. Email gives people a way to easily contact you with their questions.

2. Email marketing keeps you top of mind

Did you know that at least 91% of consumers check their email on a daily basis? While you can go for a few days without checking social media, most people check their email several times a day.

3. Email marketing is inexpensive

Email is an inexpensive way to reach people who are interested in hearing from you and communicating with them regularly.

4. You own your list

Unlike social media which is subject to change, your list is yours. in the words of Ann Handley, email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.

5. Email marketing converts better than social media

A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.

Bottom line — ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.

Take Action: One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download. Check out this list of 15 ways to create your first lead magnet.

Want to subscribe to my newsletter?

Each Monday I send out a weekly digest of social media marketing tips and the latest social media updates.

Click here to subscribe to my mailing list.

Related Reading

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Create Twitter Moments

Welcome to this week’s quick social media tip. This week I want to show you how to create Twitter Moments.

Twitter Moments are curated stories about what’s happening around the world—powered by Tweets. It’s easy to create your own story with Twitter Moments.

There are three ways to begin creating your own Moment via twitter.com.

You can access Moments through the Moments tab, your profile page, or through a Tweet detail.

Note: Moment creation is only available on twitter.com. It is no longer possible to create a Moment from your Twitter for iOS or Android app. 

To get started from the Moments tab follow these instructions:

From the Moments tab, click the Create new Moment button.

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Click the Title your Moment field to give your Moment a name.

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Click the Add a description field to type in a description for your Moment.

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Choose Tweets to add to your Moment

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From the Add Tweets to your Moment section at the bottom of the page, quickly access content to select Tweets from Tweets I’ve liked, Tweets by account, Tweet link, and Tweet search prompts. To add a Tweet to your Moment, click on the checkmark.

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Click Set cover to choose a cover image from one of your selected Tweets, or to upload an image from your computer.

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Drag your selected image to set a Mobile preview, click the Next button, then click the Save button.

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As you can see this image is cut off in mobile preview, so I might want to change it for something that will show up better on a mobile device.  To change your selected image, hover over the cover image and click on Change cover media.

Once you have Tweets in your collection, click on the up or down arrow buttons to the right of a Tweet to move it up or down.

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Click on the delete (x) button to remove a Tweet from your Moment.

Click the Finish later button at the top of the page to save a draft.When you are ready to make your Moment live, click on the Publish button at the top of the page.

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You have the option to share Moments privately, making the Moment available to only those whom you share a link with.
Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Add GIFS to Your Tweets

Welcome to this week’s quick social media tip. This week I want to show you how to add GIFS to your tweets. 

Want to add variety to your tweets and help them stand out? Try adding GIFs.

Here’s how

From the Tweet compose box, click the GIF icon to search for and select a GIF from the GIF library.

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When you choose a GIF, the image will attach to your Tweet in full size.

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Click Tweet to post.

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Notes

  • GIF attachments do not count towards the character limit in a Tweet.
  • Animated GIFs can’t be included in Tweets with multiple images. You can send only one GIF in a Tweet.
  • Twitter supports looping GIFs. If your animated GIF doesn’t loop and plays a single time, it will display as a static image.
Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Embrace Long-Form Content

Welcome to this week’s quick social media tip. Today I want you to think about how you can add more long-form content to your content marketing strategy.

It seems ironic, but even with the popularity of video and expiring content, there also exists an appetite for longer, more in-depth content.

serpIQ did a study of the average length of the content in the top 10 results of search queries. The company found that the top-rated posts usually were over 2,000 words.

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Long-form content also gives you an SEO edge. Put simply, search engines are built to serve people the best content, from credible sources, that answers users’ questions. Google has made it explicitly clear that it now prioritizes longer, informative posts over short ones that exist only to sell a product.

Try writing posts that are 1000 to 2000 plus words. Make them a resource type post that people will want to link to when they are writing their posts.

This tactic is no short-cut to success. To write a comprehensive, long-form piece of content with practical application that people want to share and link to takes a lot of research and time.

You won’t write this sort of content every day, but if you plan to make 2020 the year you will produce just one piece of stand-out content, I promise you will look back at the end of the year and feel you’ve really achieved something worth the effort.

Here’s to your social media success!