Posted in Thursday Tip

#ThursdayTip: How To Find Your Old Tweets

Welcome to this week’s social media quick tip.  This week I want to show you how to find old tweets in your Twitter archive. 

Have you ever wanted to search your Twitter archive to locate an old tweet? Twitter shows your last 3,200 tweets in your timeline, which to a Twitter newbie may sound like a lot of tweets, but for those of us who have been using Twitter for several years and tweet a lot, leaves us struggling to find old tweets.

The solution lies in Twitter’s Advanced Search function.  Here’s how to perform a search for your old tweets.

1.  Go to https://twitter.com/search-advanced

2. Enter your username into the “From these accounts” field under “People.”

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3. Select a date range from the pop-up calendar to view your tweets (or tweets from any profile you wish to see) within a specific time frame.

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4. click the “Latest” tab to see all your tweets from this data range.

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Bonus Tip!

Want to see the first-ever tweet you sent?  Head over to www.findfirsttweet.com. Authenticate with your twitter account to unlock the search bar.

Here’s mine. Wow, I’ve been on Twitter for over ten years!

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Try it for yourself. Take a trip down Twitter memory lane and see how far you’ve come.

Here’s to your Twitter success!

Posted in Thursday Tip

#ThursdayTip: How To Ensure Your Website Is Mobile Compatible

Welcome to this week’s social media quick tip.  This week I want you to take a closer look at your website. 

Check how your website looks on a mobile device. If you need a magnifying glass to read it then your website is most likely not mobile responsive.

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In the online world, your website is a virtual office location. It showcases who you are and what you do.  Your website has seven seconds to make an impression and your patients are making snap judgments based on what they see and read.

Why You Need A Mobile Responsive Website

Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.  It is projected that by 2020 there will be 2.87 billion smartphone users.

Google now gives ranking priority to those sites that are mobile friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. To check if your site’s design is responsive, enter its URL into this Google tool.

How To Check If Your Website Is Mobile Compatible

Check how your website looks on a mobile device. If you need a magnifying glass to read it then your website is most likely not mobile responsive.

Below are some tips from Search Engine Watch to ensure your website is mobile compatible:

  • Use a responsive website design that adapts to mobile devices or create a mobile version of your website that is properly redirected for mobile users.
  • Use Google Search Console to add and verify the mobile version of your website.
  • Make sure that all the content formats used on your mobile site can be crawled and indexed (check using the txt testing tool ).
  • Ensure that content is consistent across your mobile site and desktop site.
  • Test your page speed using PageSpeed Insights. If your page is slow, use an auditing tool to find and fix uncompressed content, page errors, and other elements slowing your website down.

 

Here’s to your digital marketing success!

Posted in Thursday Tip

#ThursdayTip: How To Create A New Healthcare Hashtag [Infographic]

Welcome to this week’s social media quick tip.  This week I want to share with you the process of creating a new hashtag. 

If you cannot find an existing hashtag related to your healthcare topic, you might now be considering creating your own.

But, before you do, take a moment to consider your objectivesDoes the world truly need another hashtag?  Ask yourself: Why this hashtag? Why now? Will other users gain value from it?

Having decided the world does need another hashtag, follow the tips below to create yours.fiction (2)

Happy hashtagging and here’s to your social media success!

 

 

Posted in Thursday Tip

#ThursdayTip: How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience. 

Not all social media is created equal. Different platforms attract different audiences.

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once. Every additional platform your business is active on means additional time and effort required to engage on and create tailored content for that platform.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

1. Will this platform help me achieve my marketing goals?

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. If you can’t explain how a particular social channel will help you to achieve your goals, then it may not be the right fit for you.

2. Is my target audience active on this platform?

The most effective social media strategies are informed by social media data. Refer to Google Analytics for your website to see which social networks are sending the most traffic to your site. Look at existing data to learn where a specific demographic spends their time online. Statista and GlobalWebIndex are good sources of worldwide statistics on Internet usage.

3. Which social networks are my competitors using?

Which social networks are your competitors using? Are they active on networks you aren’t? Use a tool like Buzzsumo to identify the social channels on which your competitors get the most shares. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you also.

4. Will this platform match the content I create?

If you want your content to do well on social media, you’ve got to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel. Identify how, when, and where your specific audience likes to engage with content. Certain content formats will be more suited to particular channels than others.

5. Can I integrate this platform with another similar one?

It’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms — for example, Facebook and Instagram — the key is to choose channels that integrate well with each other to create maximum impact.

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Bonus Tip! 

Consider broadening your social media horizons. While Facebook, Twitter, LinkedIn, Instagram and Snapchat might be the most popular social networks in the West, there is a world beyond the Big Five waiting for you to explore.

Here’s to your social media success!


Related Reading

How to Choose the Best Social Media Channels for Your Business 

Which Social Media Platforms Are Worth Your Time?

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: Do These 4 Things Before You Post To Social Media

Welcome to this week’s social media tip. Today I want you to think about how you can do more than just add to the online chatter.

Here are four questions to ask yourself before you post to your social media channels.

1. Is this post valuable to my social media followers?

Ask yourself why your followers (and not just you, personally) would find the content to be valuable.

Better still, ask your audience.

Go right to your audience and ask them what kind of content they’d like to see from you. You can create quick polls on Facebook, Twitter, and Instagram or go deeper with a survey. Survey MonkeyPolldaddy and Google’s own survey forms are all simple tools of the trade which have been around for ages and they still work really well.

Recommended Reading7 Places To Discover What Your Audience Wants To Read (So You Can Write It For Them!)

2. Which channel is best suited for this post?

Now that you are certain the information adds value,  it’s time to decide which channel would be best suited to convey this message.

If you have already created a mission statement for each of your brand’s social media profiles, this step is easy: just see which channel’s mission statement best describes the post.

Recommended ReadingHow To Create A Social Media Mission Statement For Your Healthcare Business

3. Is this post optimized for the social network I’ve selected?

While the quality of your content is a key factor for successful social sharing, how you present your information is also very important.

Study after study confirms that how you create and share content matters — with visual content leading the way. According to research by Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

Obviously, if you’re sharing on a visual channel, like Instagram, you’ll want to add high-quality visuals, but consider adding visuals also to more text-based channels like Twitter. Tweets with photos give a boost to engagement rates. 

Pro Tip: You can easily create your own images with drag-and-drop tools, like Canva and Ribbet.  They will also automatically create the right sizes for your Facebook page, so you don’t need to worry about it.

Recommended Reading10 Places To Find The Best Free Images For Your Healthcare Marketing

Other things to consider when it comes to optimizing your posts are using the correct hashtags and creating an impactful headline.

Recommended Reading: 50 Power Words To Super Charge Your Content Marketing

4. Am I posting this at the best time?

To optimize your engagement and reach, you want to share content when your audience is online. If you search for optimal posting times, you will find many guides online. You can follow these recommendations as a starting point, but it’s best to do your own testing to see which days and times work best for your own audience.

Once you’ve determined the right posting times for each social channel, schedule your posts to hit those times. Use a scheduling tool like Buffer or Hootsuite.

Recommended ReadingHow To Better Manage Social Media With Hootsuite

Putting it all together

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I’ve been sharing this graphic for the past three years from Hootsuite and I still love it. The questions above are based on this flowchart. Keep it close to you and refer to it often.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Track Twitter Hashtags 

Welcome to this week’s social media quick tip.  This week I want to show you how to  track hashtags on Twitter 

Hashtags are a useful way to find others who share your interest in similar topics, but did you know that you can do so much more with them? Analysis of hashtag data allows you to track, measure, manage and grow your social strategy.

3 Reasons You Should Track Hashtags

  1. Connect with existing conversations and people who are tweeting about your topics of interest. With this data, you can identify current trends and key influencers.
  2. Use hashtag analysis to measure and extend your social media reach.
  3. Create more effective campaigns by measuring the level of interest, sentiment (“positive”, “negative”, or “neutral” attitudes), key demographics and influencers of your campaign. Use the findings to plan future campaigns.

Which Tools Should You Use?

Twitter’s own native search can be a good starting point to track a hashtag — particularly if you make use of Twitter’s advanced search parameters.

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Apart from Twitter’s own search facility, there are a number of hashtag analysis tools at different price points. Most will allow you to try out a limited search for free, but for more detailed results, you will need to sign up to use the paid features. Here are three free tools for you to try straight away.

1. Social Searcher

Social Searcher allows you to monitor all public social mentions of your company, brand, product, or service in one easy to use dashboard.

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2. Twitonomy

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3. Tagboard

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.

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Here’s to your social media success!

 

 

 

Posted in Thursday Tip

#ThursdayTip: How To Create Live Videos on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to create live videos on Twitter.

With the announcement of its new live-streaming option, which will enable users to add audio-only guests into their streams, I thought it might be helpful to go through the steps needed to create live videos on Twitter. I’ve also included  instructions on how to add a guest to your broadcast and how to share your video with followers.

How to start a live video

  1. Swipe left from the home timeline or tap from the composer.
  2. Tap the live mode at the bottom selector.
  3. To go live with audio but not video, tap the microphone at the top right. This will turn off the camera, and you’ll be heard by viewers, but not seen.
  4. Fill in an optional description that will appear as a Tweet, and a location if desired. Then press Go live.
  5. Your live broadcast, with description and location (if added), will appear in a Tweet in your follower’s timeline and on your profile.

How to end a live video

You can end a live video at any time by pressing the Stop button on the top left and confirming your action in the menu that comes up. Your live videos will automatically be posted as a Tweet when you go live. You can also save your live video right to your device’s camera roll at the end of your live video by tapping Save to camera roll.

How to add a guest to live video

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When enabled, viewers of the live broadcast can request to join as a guest. Up to 3 guests can participate in a live broadcast at one time. Broadcasters can choose to turn off the camera, and participate as audio only. Guests will participate with audio, and can be heard by all viewers.

 

To start a live broadcast with guests:

  1. Open the camera by swiping left from your timeline.
  2. Tap the Live mode at the bottom.
  3. To allow live viewers to request to join your broadcast, tap the icon on the upper right.
  4. Tap Go LIVE to begin your broadcast.
  5. When a viewer has asked to join your broadcast, a notification will appear in the chat. You can also view the call-in list by tapping the icon on the bottom bar and see every viewer who has requested to join the broadcast.
  6. Tap the ± to add them to the broadcast. There will be a 5 second countdown before they join.
  7. To remove a guest from the broadcast, tap the X on the top right of their avatar.

To join a live broadcast as a guest

  1. While watching a live broadcast that has guests enabled, tap the icon, then tap Ask to join.
  2. The broadcaster must approve your request to join as a guest.
  3. Once accepted, a 5-second countdown will appear onscreen before you are added to the broadcast. If you choose not to join, tap Cancel.
  4. Your audio will be heard by all viewers of the broadcast.

To leave the broadcast as a guest

To exit the live broadcast as a guest, tap on the icon on the bottom, and select Hang up, or simply tap the X at the top left of the screen. When you leave the broadcast as a guest, you can continue to watch the live broadcast as a viewer.

How to share a live broadcast or replay

Your live video can go anywhere that a Tweet can go. This means that it’ll be searchable in the Twitter app, on the Twitter website, and it can be embedded on other websites just like any other Tweet. It will also exist and be searchable on Periscope, which powers live videos on Twitter.

From the live video or replay full-screen mode, click or tap the share icon then choose between the following options:

  1. Click or tap Share Live (when live) or Share From Beginning (when in replay mode) to Tweet, Direct Message, or copy the link of a full live video or replay from the beginning.
  2. Click or tap Share from… to Tweet, Direct Message, or copy the link of a live video or replay starting at a point chosen using the selection bar.

How to edit your videos

In the Twitter for iOS and Android apps, you can change the title, thumbnail image, and set a custom starting point after ending a broadcast. To get started, tap on the broadcast you’d like to edit. Tap on the overflow menu, then tap the Edit Broadcast option. Once you make your changes you’ll be prompted to save.

Keep in mind that broadcast titles can only be edited up to three times. Additionally, it will take up to 15 minutes for edits to appear in Twitter, and up to a minute for them to appear in Periscope.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Create Graphics With Canva

Welcome to this week’s social media quick tip.  This week I want to show you how to create great graphics with Canva. 

Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from. And best of all it’s free! If you want more advanced features, you do also have the option to upgrade for a small fee.

Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.

Here’s how to use it

i. Sign up at canva.com. The sign-up process is quick and easy.

ii. Next click on “Create a design” and choose the platform for which you wish to create a visual, for example, blog, Facebook, Twitter, etc. Your image will be automatically resized to fit the size dimensions of each platform.

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iii. Click on “Layouts” to select a layout for your graphic. There are tons of layouts to choose from. When you find one you like, click on it and it will automatically populate the blank screen for you to work with. You can change out the design at any time by clicking into another layout template.

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iv. To add an image, select “Elements” which allows you to choose from a variety of shapes, illustrations, and photos from the royalty-free library. Note that not all images are free, some are priced at $1 each. You can also upload your own images to use.

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v. To add text, click on “Text” and simply drag and drop your heading, subheading and body text. You can also choose from some pre-designed fonts, most of which are free.

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vi. Selecting “Background” allows you to choose different background colours and textures.

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vii. When you’re happy with your design, you have the option to embed it or share it from Canva straight to a social media platform, share a link for others to see the design or edit it if you wish. You can also download it to your computer in jpeg, png, or pdf format.

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That’s it. You’re all set to create customised graphics for your marketing.

Here’s to your social media success!

 

 

 

Posted in Thursday Tip

#ThursdayTip: Add Media To A Retweet

Welcome to this week’s social media quick tip. 

Twitter has this week rolled out an update to its Retweet feature. You can now add a photo, video or GIF to a Retweet, instead of just text.

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Admittedly, it’s a small change, but a welcome one.  By expanding the Retweet feature to support additional media Twitter users now have a richer, more engaging experience on the platform.

Here’s to your social media success!

 

 

 

Posted in Thursday Tip

How To Add A Search Stream To Twitter

One of the questions I get asked quite frequently is how to keep track on Twitter of a specific hashtag during a conference or Twitter chat.

The answer is to set up a search stream for your term.

Search streams are valuable for finding social activity around specific users, locations, hashtags or keywords. You have several options to monitor a search stream on Twitter but you’ll need to jump on a third-party tool outside Twitter to do it.

Here are 4 tools I use and recommend for the job.

1. Hootsuite

Hootsuite is a very useful application for managing all your social media channels in one place.   The basic Hootsuite plan is free. It enables you to view and monitor multiple streams in a single dashboard and allows you to keep tabs on key phrases, terms, keywords, brand mentions, etc.

Here’s a screenshot of a search stream I set up for a client recently.

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For a step-by-step guide to setting up your Hootsuite account, read my previous post, How To Better Manage Social Media With Hootsuite.

2. TweetDeck

Similar to Hootsuite, Tweetdeck is a Twitter client that lets you create several ‘columns’ in a single screen, so you can see everything that’s happening in one place. You can choose the type of columns you want to add, such as mentions, lists, messages, and search.

Here’s a screenshot of a column I have set up to monitor mentions of the hashtag #ePatient.

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3. Tchat.io

Primarily designed around Twitter chats, you can easily use this tool to also keep tabs on tweets from conferences and events happening in real time.  Unlike Hootsuite, you don’t need any set-up. Simply enter a hashtag that you want to follow and the tool will instantly load all the tweets with that hashtag.

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Tchat will update the stream with new tweets in real-time. What’s really cool about this tool is that you can pause the stream whenever you like, hide retweets, or switch between hashtags if you are following more than one topic.

4. Twubs

Similar to Tchat’s features, you can use Twubs to monitor tweets in real-time, pause the thread, reply, retweet, favorite, and tweet directly with the hashtag automatically included. Here’s a screenshot of a hashtag I’ve been following this week for the #WhyWeDoResearch Tweetfest. One of the cool features with Twubs is that it gives you the ability to set the feed speed from fastest to slowest.

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Do you use any of these tools? Are there other tools you would recommend?