Posted in Cool Tool

Monday Morning Cool Tool: Tweriod

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Twerioda  Twitter tool that helps you identify the best times to post on Twitter for your audience of followers.

Use the tool to pinpoint the days and times of the week when your followers are online to maximize the reach of your tweets.  Here’s a snapshot of my account showing me that engagement is highest on weekdays between 4 pm and 5 pm; 6 pm and 7 pm and 10 pm and 11 pm.

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Try it for yourself and adjust your tweeting schedule to reflect the results. Use a tool like Hootsuite or Buffer to schedule your tweets according to the optimum times for your audience on Twitter.

Posted in Thursday Tip

#ThursdayTip: How To Embed A Tweet On Your Blog

Welcome to this week’s social media quick tip.  This week I want to show you how to embed a Tweet on your website or blog. 

1. Select a Tweet to embed on your site. Click on the down arrow icon (v).

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2.  Select Embed Tweet from the drop-down list.

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3. Now simply and paste the code provided into your blog or website.

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An embedded Tweet includes the Tweet itself, any media contents (photos, video) so if you don’t wish to include these, go to Customization Options and check “Hide Conversation.”

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Here you also have the option of translating your embedded Tweet into another language and selecting the colour you would like it to appear as on your website or blog.

Here’s to your Twitter success!

 

Posted in Cool Tool

Monday Morning Cool Tool: ImageQuote

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is ImageQuote –  a super easy tool to create quote images for sharing on social media.

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You can choose from high-quality background collections or use your own photos for images. Then choose from 50+ creative font choices to customise your text. When you’re happy with your image you can export it to Instagram, Facebook, or Twitter for easy sharing.

 

Posted in Thursday Tip

#ThursdayTip: How To Save Links On Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how to save links on Facebook.

Scrolling through your Facebook feed, you come across some interesting links which you’d like to save and read later when you have more time.

Did you know that Facebook has a handy save links feature to help you do this?

Here’s how to save links on Facebook

  • Click the ellipsis icon in the top right corner of the post/link you want to save.
  • Click Save link.

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To access your saved items on desktop, go to the left-hand sidebar and find Saved under Explore. Or just navigate to https://facebook.com/saved.

13 Interesting Facebook Tricks You Might Not Know

From here you can create collections to organize content for easy retrieval.

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Posted in #HCSM

Not Just a Headache: How People With Migraine Use Social Media 

A recently published study* has set out to describe how people with migraine use social media and how social media use affects their identity and sense of self.

Migraine symptoms are typically episodic and unpredictable, making it a difficult condition to manage in daily life. It is distinctive from other chronic conditions as it lacks a visible illness marker. This can cause frustration for the person with migraine when the condition is not understood (or believed) and may result in altered self-concept or self-esteem. As a consequence, people with migraine may not receive adequate support owing to the experience of illness and pain being subjective.

Social Media Use

The study recruited 20 patients in total. Participants’ use of social media tended to fit on a spectrum from actively engaging with social media to more observational social media users, and some people in between.

Facebook was the most commonly used social media platform among participants. Many sought information and social support from closed migraine-specific Facebook groups. Blogs were used by 2 participants. A total of 3 participants used YouTube to observe migraine symptoms and learn about migraine causes or pain reduction. One participant created YouTube videos to educate others about migraine. Twitter was often viewed as a more professional domain rather than personal.

Seeking and Sharing Information

The study findings suggest that people with migraine are using social media to obtain health-related information to better understand their condition and treatment options.

In total, 11 said they gained expertise in migraine knowledge and 13 gained awareness of new treatments. For some, interacting with others in Facebook groups resulted in a change of self-management for migraines.

In total, 14 participants said they shared information with other users on social media, mostly on Facebook. Some shared information with others who experience migraines in migraine-specific groups.

Others used social media to share information with people who do not experience migraine by posting on their personal Facebook walls, seeking to help others to understand their condition.

16 participants spoke about the benefit of pooling knowledge on social media. The dialogue and collaboration with other users added another level of benefit to information seeking and sharing.

A total of 12 participants said information gathered on social media had increased their confidence, knowledge, and skills in managing their own health care.  Others benefited from reading the online discussion and not taking part themselves.

A total of 10 participants spoke about the need to experience migraine to truly understand it. Being able to read the lived experiences of other people with migraine was beneficial in providing personally relevant information

Social Support

Social media can offer instant access to continuous migraine-related information, as well as social support from empathic others. The opportunity to pool the subjective lived experience of migraines on social media was described as invaluable, and the exchange of support and information was viewed as mutually beneficial

A total of 10 participants described not feeling alone and that social media had helped them to feel less isolated. For some, social media provided a source of support for an unpredictable and invisible illness.  They spoke of the invisible and episodic nature of the condition that may contribute to societal misunderstanding about the impact and severity of migraine.

A total of 14 participants referred to migraine being an invisible illness, with 10 participants saying they had been given patronizing or unhelpful advice offline by others who often saw migraine as just a headache. In total, 18 participants discussed how the use of social media can help validate the migraine experience and combat the lack of understanding about the unpredictable and invisible nature of migraine.

I think the worst thing for people is not getting support…I think social media can be a good way of calling that out when we see it and people going: “Yes, that happened to me. That’s not okay.” There’s quite a lot of validating involved.

For 19 participants, the process of being able to hear about others’ experiences and compare them with their own provided a sense of comfort. In the cases where people were unsure of what they were experiencing, reading similar accounts from others provided validation and reminded them that they were not alone.

After accessing content on social media, some participants benefited from reassurance regarding unusual symptoms.

In this sense, the use of social media served to normalize what some felt might be abnormal. In total, 6 participants also described social media as a lifeline:

I don’t know how people survived beforehand actually, especially because it’s [migraine] invisible.

A total of 10 participants referred to social media being available all the time, providing a continual source of contact with other users not limited to geographic location.

A total of 10 participants described how they used social media as an outlet for discussing frustrating migraine experiences. Social media was a resource for some participants to cope with the emotions that built up from their experiences. 8 participants described how venting to other people on social media can prevent over-burdening family and friends.

Study Conclusion

Social media can help validate the experience of migraine and in turn help people who experience migraines to feel better understood and less alone. How migraine is part of a person’s identity and represented online varies. Further understanding about the needs of people with long-term chronic conditions may help in the development of future Web-based interventions to improve health and well-being.


*Pearson C, Swindale R, Keighley P, McKinlay AR, Ridsdale L. Not Just a Headache: Qualitative Study About Web-Based Self-Presentation and Social Media Use by People With MigraineJ Med Internet Res 2019;21(6):e10479

Related

Migraine Tweets – What can online behavior tell us about disease?

Posted in Cool Tool

Monday Morning Cool Tool: SocioViz

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SocioViz – a web-based Twitter analytics platform.

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Use it to:

  • search for any keyword, hashtag, emoji or user mention filtering by date, location and language. Setup your historical searches or collect posts in real-time.
  • Identify conversation peaks, hashtags, words and emoji most used, most active and influential users.
  • Analyze conversation to hear what people are saying about your brand, competitors, and industry.

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It’s a very detailed tool and best of all it’s free to sign up for an account. This short video gives you an overview of what you can do with it.

 

Posted in #HCSM

Here’s How Bots and Trolls Spread Fake News on Social Media

Fake news. It’ not only a problem in politics; misinformation online is a huge problem in healthcare.

Just like fake news, untrustworthy health information problematically circulates across social media platforms.  Facebook is one of the biggest offenders.

A study conducted by Oxford University showed that content from less reputable sources gets shared 4x more than content from reputable, trusted news outlets across Facebook.

There is some good news on this front. Recently Facebook announced it’s to take a stand against vaccine denial by directing people searching for information or using vaccine hashtags to web pages set up by public health bodies.

And a Finnish Public Broadcasting Company has created a tool which taps into the power of gamification to increase public awareness of  how “fake news, emotive content and bot armies are utilized to affect moods, opinions, and decision-making.”

The game, called Troll Factory,  shows you first-hand how information operations work on social media. It makes use of authentic social media content around polarizing themes like climate change and immigration to highlight the roles played by paid bots, demographic microtargeting, fake news, and conspiracy theories in misleading and amplifying propaganda.

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Players learn to wield the tools that trolls use as they seek to influence public opinion: botnets, paid marketing and internet memes in a realistic mobile setting. This gives them an opportunity to reflect on their real-life choices, and to better understand the consequences of their actions.

In its review of the game, TechCrunch states “The best medicine against online disinformation is an informed society that’s thinking critically.”  Troll Factory is a creative and clever way to promote digital media literacy, especially among people who don’t consume traditional news (more people now get their news from social media than from newspapers)  and helps social media users understand how they play a role in spreading false information — even unintentionally.

 


Related Reading 

New Study Finds Consumers are Concerned About the Influence of Social Media on News Coverage

Posted in Thursday Tip

#ThursdayTip: How To Snoop On Your Competitors on Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how you can find out which kinds of ads your industry peers and competitors are running on their Facebook pages. 

In an effort to increase accountability and transparency of Pages, Facebook is showing more information about Pages and the people who manage them in the Page Transparency section on Pages, which formerly appeared on the Info and Ads tab.

This gives you the ability to see which kinds of ads a Page is running, which can provide a useful comparator for your own social media marketing.

Here’s how to works

In this example, I’m going to check out the Mayo Clinic’s Facebook Page.

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To access this information as a page visitor, visit any Page’s Timeline, scroll down to the Page Transparency below the About section and tap See More. 

 

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Now you can scroll through the ads currently running and in which countries (note you can’t see how the ads are doing in terms of engagement).

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Why this feature is useful to your social media marketing

This kind of competitive analysis can be helpful to you to improve your own Facebook advertising. I’m not saying you should copy the ad creative, but you can certainly use it as inspiration for your own campaigns. Using this feature you can gain valuable insights into the kinds of images, headlines and call-to-actions that successful industry players are employing.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Trendsmap

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Trendsmapa real-time map of the latest Twitter trending hashtags and topics from anywhere in the world.

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Click on a word, zoom into your area of interest, and explore. You can also jump directly to  Locations or Top tweets.

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Tapping into cultural trends is all about marketing in the moment. This works because people are most interested in “what’s happening now.” This tool is super useful to help you keep tabs on trending topics on a daily basis.


You might also like to read How To Leverage A Cultural Trend

 

Posted in Thursday Tip

#ThursdayTip: How To Upload Documents To LinkedIN

Welcome to this week’s social media quick tip.  This week I want to show you how to upload documents to share on LinkedIn.

Did you know that you can now share your presentation slides, research papers, industry reports, and more directly to LinkedIn?

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How to share a document

Click on the documents item on your desktop feed.

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Choose a document from your computer or upload one from the cloud.

 

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Give your document a name. Below I’m sharing my Speaker Sheet.

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Once you’ve uploaded your document, you can provide more information and add a relevant hashtag before you hit POST.

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Uploading documents to your feed, in a group, or on your LinkedIn page is a great way to share what you know with your community.

After you post a document, your followers can download it, embed it, and reshare it. You’ll also be able to see the analytics on how people did one of those actions.

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Have you availed of this feature yet? Do you think it’s a useful LinkedIn feature?