Posted in Thursday Tip

#ThursdayTip: How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience. 

Not all social media is created equal. Different platforms attract different audiences.

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once. Every additional platform your business is active on means additional time and effort required to engage on and create tailored content for that platform.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

1. Will this platform help me achieve my marketing goals?

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. If you can’t explain how a particular social channel will help you to achieve your goals, then it may not be the right fit for you.

2. Is my target audience active on this platform?

The most effective social media strategies are informed by social media data. Refer to Google Analytics for your website to see which social networks are sending the most traffic to your site. Look at existing data to learn where a specific demographic spends their time online. Statista and GlobalWebIndex are good sources of worldwide statistics on Internet usage.

3. Which social networks are my competitors using?

Which social networks are your competitors using? Are they active on networks you aren’t? Use a tool like Buzzsumo to identify the social channels on which your competitors get the most shares. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you also.

4. Will this platform match the content I create?

If you want your content to do well on social media, you’ve got to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel. Identify how, when, and where your specific audience likes to engage with content. Certain content formats will be more suited to particular channels than others.

5. Can I integrate this platform with another similar one?

It’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms — for example, Facebook and Instagram — the key is to choose channels that integrate well with each other to create maximum impact.

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Bonus Tip! 

Consider broadening your social media horizons. While Facebook, Twitter, LinkedIn, Instagram and Snapchat might be the most popular social networks in the West, there is a world beyond the Big Five waiting for you to explore.

Here’s to your social media success!


Related Reading

How to Choose the Best Social Media Channels for Your Business 

Which Social Media Platforms Are Worth Your Time?

Posted in Cool Tool

Monday Morning Cool Tool: LastPass

This week’s cool tool recommendation is password saver – LastPass.

With so many logins and passwords, both personal and client-based, I couldn’t manage without this super-useful site. It allows you to create and save unique passwords for multiple websites thus enabling secure easy login and password management.

Another useful feature is that it allows you to safely share passwords without sending  via text or email.

The free account is perfectly adequate but if you require more features, you can upgrade for a small fee. 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Follow Topics on Twitter

Welcome to this week’s quick social media tip. This week I want to show you how to follow topics on Twitter. Following a Topic allows you to stay informed on what’s happening and see more relevant content about that topic.

Here’s how to follow topics on Twitter

From your Home timeline

  1. While scrolling through your Home timeline, you may notice that Twitter will suggest a Topic for you to follow.
  2. Simply Tap the Follow button next to the suggested Topic to follow.

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From your Topics menu

Tap Topics in your profile icon menu.

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Tap Follow some Topics to browse by category type.

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From within each category and sub-category type, tap the Follow button next to the Topics you’d like to follow.

When finished, tap Done.

Note:  Just like with accounts you follow, you can unfollow Topics at any time.

How to unfollow a Topic

From your Home timeline:

  1. In your Home timeline, navigate to a Tweet about a Topic you’re currently following.
  2.  Tap the  icon from the top of the Tweet and select Unfollow.

From your Topics: 

  1. Tap Topics in your profile icon menu.
  2. Tap Unfollow next to the topic.

Worth Noting

Topics you follow are public.

Anyone who can see your full profile can view the Topics you follow. If your Tweets are protected, only your followers will be able to see your Topics.

How to see the Topics someone follows

You have the option to see the Topics that someone else is following. You’re able to view their Topics if their Tweets are public, or if their Tweets are protected and you’ve been approved as a follower.

On the Twitter for iOS and Android app, and twitter.com:

  1. Go to their profile.
  2. Click or tap the more menu  at the top of their profile page.
  3. Select View Topics.

Here’s to your Twitter success!

Posted in Cool Tool

Monday Morning Cool Tool: Cliché Finder

This week’s cool tool recommendation is ClicheFinder – a tool to help you eliminate overused clichés from your writing. 

This free tool finds and highlights words, expressions, and phrases that are trite, stale, or overused to help you improve your copy. To use simply copy and paste your text and click the button marked ‘Find Clichés’.

Visit https://www.clichefinder.net to try for yourself.

Posted in Thursday Tip

#ThursdayTip: How To Create Recurring Content

Welcome to this week’s social media quick tip.  This week I want to show you how to create a recurring content feature. 

What is recurring blog content?

Recurring content is consistent content published on a regular schedule using a define structure. This content has the ability to form hooks that keep readers interested in coming back to your site for more of the same.

I’ve experimented over the years with many different types of regular recurring columns on various blogs, for example the Cool Tool feature which I post each Monday morning.

Why create recurring content?

Marketer Heidi Cohen outlines the following three advantages to creating consistent content.

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She goes on to outline the business value

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Before you introduce a regular feature to readers, it’s important to take some time to choose a topic that matches your content strategy and crucially won’t have you running out of ideas after a few weeks.  Ideally, your topic should be associated with your keyword phrases to support your organic search efforts.

Once you’ve decided on your topic, decide on the elements you will use to maintain consistency in the design and format of your content.  Choose the same day and time to publish so readers know to expect it at that time each week – this helps build an audience for your content.  To quote Cohen, “as the digital version of appointment media your audience depends on receiving your information at the same time every week. Over time, this builds share of audience attention.”

Finally, keep the format and design elements consistent.

Here are three types of recurring features to add to your content marketing.

1. Advice Column

Set aside one day a week to provide step-by-step instructions, or answer readers’ questions.

2. Interview Series

I ran an interview series, Social Spotlight, last year with healthcare thought leaders.  It followed a consistent question format, with some tailoring to the interviewee, and was a popular addition to my content calendar.

3. Weekly Round-Up Post

I run several weekly round-up style posts for client blogs focussed on their niche. I curate the most helpful, interesting and topical news from their industry and publish them in a blog post, usually on a Friday.  It’s always the most read content when I check the weekly blog stats.

Of course, your recurring content can live outside the written word. With the popularity of video, consider adding a regular vlog or even more popular, a Facebook Live recurring feature.

To sum up

Recurring posts of high value keeps your audience interested and coming back for more. By adding a regular recurring feature to your content marketing you give your audience something to look forward, while at the same time building a unique and recognisable element into your brand.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Title Generator

This week’s cool tool recommendation is headline generator tool – Title Generator

This automated tool can help inspire titles for your content, but it can also throw up a lot of suggestions that are borderline click-bait – so use with a pinch of salt.

How to use it

Simply take your main topic idea, let the tool know whether it’s a noun or a verb and within seconds it will generate a list of headlines/titles you can use for online content, newsletter subject lines, and even book titles.

Related Reading:Write Better Headlines With These 9 Winning Formulas

Posted in Cool Tool

Monday Morning Cool Tool: Savvy Time

This week’s cool tool recommendation is time zone converter tool Savvy Time.

With the clocks changing this past weekend here in Europe, this tool became super useful for me as I tried to calculate timing between three different time zones for a forthcoming webinar. Users can choose to compare between time zones or cities, and will find the current time in both locations.

 

Posted in #HCSM

Webinar: How Digital Health Empowers Cancer Patients To Become Active Partners In Their Care

Update: To view recording of this webinar go to: How digital health empowers cancer patients to become active partners in their care — YouTube

It’s increasingly acknowledged that engaging patients — and their caregivers — in digital health design is a necessary step in the development of digital technology that not only works but works for end-users in the everyday context of their lives.

Heretofore, too many developers assumed they understood what patients needed, but in reality, many appeared to be motivated more by the cleverness of new technology than actual improvements in health outcomes.

Despite the progress the healthcare industry has made in bringing patients closer to the design process, there still exists a gap between including patients and including patients in ways that are purposeful and meaningful

Clinicians may be experts in disease, developers in technology, but patients are the experts in their own lives. They know better than anyone what it takes to live with a condition day in and day out day. Ultimately, it is their insights that will help build better digital health solutions.

On Thursday 4th November I will be hosting a discussion on this topic via Zoom. Join me to discover how digital health can empower cancer patients and ways to enable shared decision-making with the co-creation of digital health solutions.

Register Here

You might also like to read: A Patient Engagement Manifesto: Guiding Principles For Digital Health Transformation

Posted in Thursday Tip

#ThursdayTip: How To Brainstorm Fresh Content Ideas

Welcome to this week’s social media quick tip.  This week I want to show you how to generate content ideas when you are running out of inspiration.

Next time you’re stuck for something to write about,  try brainstorming using a tool like HubSpot’s Blog Topic Generator. It lets you input up to three different nouns and returns five blog topic ideas that will exercise your writing muscles again.

Here are the suggestions generated for me when I input the terms “social media” and “marketing” into the tool.

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A similar tool to Hubspot, Portent’s Content Idea Generator allows you to generate ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

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I also like to use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

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In the example above, I entered “social media marketing” into the search box and discovered the most shared post is one detailing why email marketing is better than social media marketing. This led me to create a similar post right here on Medium 4 Reasons Why Email Marketing Is More Powerful Than Social Media.


Posted in Cool Tool

Monday Morning Cool Tool: Storrito

This week’s cool tool recommendation is Instagram Stories web editor tool Storrito. 

Storrito enables users to create Instagram and Facebook Stories on desktop/laptop computers.

Features include:

  • Add free or upload your own GIFs to your stories
  • Highres Emojis 😀 😍 😁
  • Custom fonts selection
  • Use professional stock photos for free
  • Access thousands of professional story templates from Canva.com and add interactive stickers in our editor

Pricing

You can post 50 stories for free and paid features start at $15 per month.