Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Plotagraph 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Plotagraph – a really cool app that animates images with magical effects.

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Although you can’t see it in this still image, in Plotograph the water is moving!

You can use Plotagraph to create a looping video, animated GIF, or animated PNG. Then upload your eye-catching image to various social media platforms.  Most of the time, you make looping videos or animated images from a video. However, Plotagraph begins with a still image and creates the movement with what appears to be CGI effects. You can upload an image to the app or website, or take a photo inside the app.

Plotagraph is available via the web for free and the iOS app costs $4.99.

 

Posted in Cool Tool

Monday Morning Cool Tool: Readable.​io

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Readable.io – a tool to help you measure the readability of any text.

How It Works

Put in your written text – paste it, upload a document or a URL – and you will get a set of scores and measures:

  • Readability scores – including Flesch-Kincaid, Gunning Fog and the SMOG index
  • Text analytics – text statistics (like letter, word and syllable counts), composition stats (like adjective, noun and adverb counts)
  • Keywork densities – for single words, and two or three word phrases
  • Reading and speaking time
  • Sentiment analysis – is the text positive, negative or neutral

Once you’ve scored your text, you’ll want to start working to improve it, and the tool can help there as well. Alongside your readability scores and text analytics, you’ll see an advanced highlighting engine showing areas where your text might be improved:

  • Long sentences are highlighted in yellow – or where very long, in red
  • Long and difficult words are highlighted and underlined
  • Uses of passive voice are highlighted in blue
  • Adverbs are usually shown in gold
  • Spotting cliches is as easy as shooting fish in a barrel

Readible.io is free – with a premium option available from just $3 per month.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Typorama

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Typorama  another super easy design tool to enhance your social media and content marketing.

Choose from more than 40 different typographic styles, and add professional photo filters, overlays and adjustment tools.  Advanced crop options let you create the perfect size pictures for social media posts, wallpapers, posters, flyers and postcards.

Typorama is available for download from the App Store. 

Posted in Twitter

How To Analyze Your Twitter Followers

Who do you want to reach on Twitter? What are the best times to reach them?  You can find the answers to these questions and more by using a tool like Followerwonk –  a freemium Twitter audience analysis tool.

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Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.

Here’s how it works.

  • Visit Followerwonk and enter your brand or company’s Twitter handle.
  • Select the option to Analyze Their Followers

Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.

1. Mapped Location of Followers

Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.

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2. Most Active Hours of Followers

This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.

 

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3. Social Authority Score

Continue reading “How To Analyze Your Twitter Followers”

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Tagul

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Tagul a tool for creating beautiful graphics out of word clouds or tag clouds.

How to use it: 

  1. Visit tagul.com and click “Create Now”
  2. Click “Import words” and either copy and paste text from, add your own, or enter a URL to generate a word cloud.
  3. Now for my favorite bit. Choose from dozens of shapes, fonts, layout; then hit “Visualize” to see your word cloud.

Here’s a quick visual I created using social media marketing related words.

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Visit tagul.com  and get creating your own visuals. 

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

Facebook Page Reach Declined 20% in 2017

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According to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017. This report will hardly come as surprising news to those of us who have been despairing at the fall in organic reach on Facebook over the past few years. What I found most interesting in this report is the data on which posts are driving engagement – or not.

WhatsApp Is Testing Verified Business Accounts

unnamed (4)WhatsApp is now testing verified business accounts, which can be identified by their green check marks. The Facebook-owned messaging application said in a frequently asked questions post that the test “is currently limited to a small number of businesses participating in a pilot program.”

Google Announces Major Update To Mobile Search Results Page

Google has announced a major update to its mobile search results pages. Whenever your query brings up a video, Google will now show you a silent six-second clip to help you decide if it’s actually a video you want to see.

 

Twitter Adds Team Management Feature on Tweedeck’s Mobile App

 

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Multiple Twitter users can now share access to a single account via the social network’s iOS and Android applications without needing to share that account’s password.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pixlr

pixlr.pngI love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is  Pixlr   a photo-editing tool to enhance your social media and content marketing.

Pixlr offers you a combination of two tools – an image editor much like Photoshop, and a simple tool to add effects to your existing files.

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Key Features:

  • Provides access to either a full-blown image editor or a simplified version of it.
  • Lets you customize your images using advanced features and pre-built graphics.
  • Enables you to export your images in a range of formats.

Visit https://pixlr.com and try it for yourself.

Posted in #HCSM

How Gens X, Y and Z Consume Video Content

People around the world are now watching a billion hours of YouTube’s content every single day.  But who is watching what? This infographic from Adweek helpfully breaks down how much Gens X, Y and Z watches video content on YouTube, as well as what types of videos they like to watch.

Unsurprisingly, younger respondents to the survey were more likely to visit YouTube on a daily basis, while 4  percent of Gen X (34 and 54-years-old) respondents indicated they don’t use the platform at all.

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When it comes to the type of video most watched by each generation, the breakdown  is as follows:

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Whichever demographic you’re looking to market to, YouTube is a valuable channel. For maximum impact, use these findings to understand just how your target age group interacts with the video-sharing platform.

Related Reading: YouTube: A Missed Opportunity For Patient Education 

Posted in #HCSM

Why (And How) You Should Create Recurring Content on Your Blog

Do you have a recurring content feature on your blog? If not, it’s something I’d recommend you consider as a regular element of your editorial calendar.

Recurring content form hooks which keep readers interested in coming back to your blog or seeking similarly related posts.  From a writer’s point of view, it can enhance your creativity – choosing a topic in advance triggers your brain to come up with new ideas and make connections.

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I’ve experimented over the years with many different types of regular recurring columns on various blogs.  I’ve focused recently on a Cool Tool feature which I post each Monday morning.

Before you introduce a regular feature to readers, it’s important to take some time to choose a topic which matches your content strategy and crucially won’t have you running out of ideas after a few weeks.  Ideally, your topic should be associated with your keyword phrases to support your organic search efforts.

Once you’ve decided on your topic, decide on the elements you will use to maintain consistency in the design and format of your content.  Choose the same day and time to publish so readers know to expect it at that time each week – this helps build an audience for your content.  Keep the format and design elements consistent.

Here are three types of recurring features to add to your content marketing.

  1. Advice Column

Set aside one day a week to provide step-by-step instructions, or answer readers’ questions.  A great example is Moz’s Rand Fiskin’s Whiteboard Friday.

  1. Interview Series

I ran an interview series, Social Spotlight, last year with healthcare thought leaders.  It followed a consistent question format, with some tailoring to the interviewee, and was a popular addition to my content calendar.

  1. Weekly Round-Up Post

I run several weekly round-up style posts for client blogs focussed on their niche. I curate the most helpful, interesting and topical news from their industry and publish them in a blog post, usually on a Friday.  It’s always the most read content when I check the weekly blog stats.

Of course your recurring content can live outside the written word. With the popularity of video, consider adding a regular vlog or even more popular, a Facebook Live recurring feature. For a super example of this, check out social media marketer, Amanda Webb who goes live on Facebook each Friday morning with a round-up of the latest social media news.

Recurring posts of high value keeps your audience interested and coming back for more. By adding a regular recurring feature to your content marketing you give your audience something to look forward, while at the same time building a unique and recognisable element into your brand.

Do you have a recurring content feature on your blog? What are some of your favourite examples of recurring content themes?