Posted in Cool Tool

Monday Morning Cool Tool: Grammarly

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Grammarly a free writing app available as a Google Chrome Extension.

Adding Grammarly to Chrome means that your spelling and grammar will be vetted on Gmail, Facebook, Twitter, Linkedin, Tumblr, and nearly everywhere else you write on the web. I use it all the time and find it super useful.

Click here to download the app.

Posted in #HCSM

50 Power Words To Super Charge Your Content Marketing

 

Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your article.

An attention-getting headline will capture the reader’s attention right away and compel them to want to find out more. Clear, concise, and original content is important, but words that appeal to their emotions is the magic ingredient to giving your visitors a reason to want to diver deeper.
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Trigger words can entice readers to your content, but use these words with caution because they can also trigger skepticism and distrust. Make sure your content carries through on the promise in the headline and always avoid click-baiting.  Clickbait headlines typically aim to exploit the “curiosity gap”, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content. Always craft a headline that links to authentic and relevant content.

For a deep dive into which words and phrases drive the most shares and engagement, Buzzsumo analyzed 100 million article headlines and reported their findings here.

Further Related Reading

 

Posted in Cool Tool

Monday Morning Cool Tool: Page Analytics

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Page Analytics  a Google Chrome Extension.

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The Page Analytics Chrome Extension allows you to see how vistors interact with your web pages, including what they click and don’t click. You can use these insights to optimize your website layout, improve user experience, and increase conversions.

Click here to download the app.

Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

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August already! If you are like me, you will feel as if you just blinked and suddenly the year is more than half over. Back in January, I wrote an article outlining 17 ways to rock your social media in 2017. Did you follow any of those tips?

Now that we are more than half way through this year, it seems like a good time to review how close you are getting to meeting your social media goals. If you are on track, well done! But even if you have fallen short of your goals, it’s never too late to get your social media back on track. As a reminder, I have put together six questions to guide you.

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Pinterest has been adding some new features recently, and the latest worth noting is the addition of a new search bar to its home screen and Pinterest Lens is now available to all Pinterest users worldwide.

 

 

 

unnamed (35)LinkedIn is giving more control to publishers – you can now turn off comments on your posts, helping users eliminate spam and harassment from the social network.

 

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Within a year of its debut, Instagram Stories now boasts “more than 250 million daily users,” which surpasses Snapchat’s reported 166 million daily users.

 

unnamed (6)Facebook is redesigning insights and analytics provided to video creators and to the publishers and pages that reshare their videos.

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Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Aviary

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Aviary a simple graphics editor that you can use from your browser window or as an app for your phone.

Use Aviary to fine-tune your photos with a full range of filters and one-touch tools for adjusting lighting, focus and color. You can also erase blemishes and brighten whites in a tap, or personalize your pictures with stickers, frames and overlays.

Go to aviary.com to download the app, or use the desktop version and let the magic begin. 

 

 

Posted in #HCSM, LinkedIn

LinkedIn Website Demographics: Understand the Professional Audiences Visiting Your Website

LinkedIn has announced the roll-out of LinkedIn Website Demographics, “a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns.”

Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional dimensions, including job title, industry, job seniority, job function, company, location, and country.

Website Demographics also allows you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired audience segments. What’s more, you can now see if you have attracted new pools of prospects to your website. With these insights, you can craft new marketing content designed to better resonate with that audience.

This new feature will begin rolling out soon, so watch this space.

Posted in #HCSM, Infographics

Data Never Sleeps: Here’s What Happens Every Minute on the Internet

I never cease to be blown away by the sheer scale and acceleration of the Internet. The world is more connected than ever before. From 2000-2017 global Internet users jumped from 400 million to 3.7 billion. But just how much data is generated every minute? This fascinating infographic from Domo shows exactly how much data is created every single minute. From tweets to swipes, likes to shares, the digital world is exploding.

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Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: PicMonkey

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Picmonkey  – another super easy design tool to enhance your social media and content marketing.

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Picmonkey is a “freemium” tool with the option of paying for extras, but I’ve accomplished a lot with the free version.  Some of the features I like most include themed seasonal overlays and Photoshop style cosmetic enhancement features. I often use Picmonkey for quick resizing and enhancement of images before I post them online.

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Visit www.picmonkey.com and try it for yourself!