Posted in #HCSM, Twitter

Twitter Adds Moments Analytics 

 

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Twitter has announced the launch of Moments analytics, a new tool which will show you a range of stats for each Moment you create, including ‘Opens’, ‘Unique opens’, ‘Likes’, ‘Shares’ and ‘Completion rate’.

Moments allows you to curate a series, or gallery, of tweets revolving around a particular theme, such as a developing news story or cultural meme. I’ve been a fan of the feature since Twitter unrolled it to all users late last year. However I seem to be in a minority of users. There just hasn’t been the uptake. This is a shame because I do think it has potential. Here’s an example of a recent Moments story I created:

There are some great tips on using Moments for your business in this post. Check them out and give Moments a fresh look.

Related Reading: Twitter Adds Moments Analytics – Will it Get More People Using Moments?

Posted in Cool Tool

Monday Morning Cool Tool: Hemingway Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Hemingway Editor, a proofreading tool which clears your copy of all unnecessary copy.

Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.

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Posted in #HCSM

How Gens X, Y and Z Consume Video Content

As  I reported in a recent post, people around the world are now watching a billion hours of YouTube’s content every single day.  But who is watching what? This infographic from Adweek helpfully breaks down how much Gens X, Y and Z watches video content on YouTube, as well as what types of videos they like to watch.

Unsurprisingly, younger respondents to the survey were more likely to visit YouTube on a daily basis, while 4  percent of Gen X (34 and 54-years-old) respondents indicated they don’t use the platform at all.

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When it comes to the type of video most watched by each generation, the breakdown  is as follows:

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Whichever demographic you’re looking to market to, YouTube is a valuable channel. For maximum impact, use these findings to understand just how your target age group interacts with the video-sharing platform.

Related Reading: YouTube: A Missed Opportunity For Patient Education 

Posted in #HCSM

YouTube: A Missed Opportunity For Patient Education

Last month YouTube announced on its blog that it has hit a milestone – people around the world are now watching a billion hours of YouTube’s content every single day.  That’s  a huge amount of time spent watching diverse content on the channel.  Here are some more staggering stats to consider.

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YouTube is the second largest search engine in the world with added SEO potential due to its Google connection. YouTube also has live-streaming options and social tools, which it’s expanding as it works to keep in line with evolving consumer trends.

Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore. Audience reach is bigger on mobile than on desktop for 99 of the top 100 YouTube channels in the United States.

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Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found. YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.

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As a form of patient education and health promotion, YouTube has great potential but recent studies show it is not being used to its full potential. A 2013 study which examined the effectiveness of YouTube as a source of medical information on heart transplantation found it time-consuming  to find high-quality videos and recommended that more authoritative videos by trusted sources should be posted for dissemination of reliable information. Similarly a 2015 study found that in YouTube videos related to skin cancer, there was a missed opportunity for cancer prevention and control.

These findings notwithstanding, there are some good examples of medical organizations who are already using YouTube to communicate health information. Mayo Clinic in particular stands out, with 50,917 subscribers to its channel and over 31,000,000 video views. 

If you don’t already have a YouTube channel for your practice, perhaps now is the time to consider it. Check out this article by Sendible which has some useful tips on how to optimise your YouTube channel for success.

Related Reading

Posted in Cool Tool

Monday Morning Cool Tool: Picovico

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’ve been having fun trying out Picovico, an online tool which converts your photos into videos. There are three different pricing structures – for now, I’ve gone with the free option to test things out – this comes with water-marked logo and a lower resolution, but it gives you an idea of how it works. Here’s a link to the video I created to show you. It was a really quick and simple process.

Try it out and let me know how it works for you!

Posted in Cool Tool

Monday Morning Cool Tool: Create Screencasts With Quick Cast

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Quick Cast, an ios app to help you make quick 3 minute screencast videos.

Once installed, it’s easy to record. Simply select the QuickCast logo in your toolbar and then click record. You’ll get a 5 second count-in. The app allows you to record for up to three minutes and you can even talk, so it’s a great tool if you want to make a guide or a tutorial. The QuickCast icon will indicate how much time you have left and you can preview or re-record.

Your recordings can be saved directly to your device and/or you can share them online through the QuickCast portal. You can also embed them into blog posts and webpages  using a unique URL and embed code for your own site.

Posted in Cool Tool

Monday Morning Cool Tool: Text Readability Consensus Calculator

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is the Text Readability Consensus Calculator. It takes a sample of your writing and calculates the number of sentences, words, syllables, and characters. It then takes the output of these numbers and plugs them into 7 popular readability formulas to help you find out the reading level and grade level of your materials and help you to determine if your audience can read what you have written.

Here’s what happened when I plugged the above paragraph into the tool.

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And the result

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So I come out with a difficult to read score – ironic given that I took much of the text from the description of the tool pasted on the website! That aside, it’s a good reminder to us to write more clear, accessible, and understandable copy when we write for a general audience.