Posted in Thursday Tip

#ThursdayTip: How To Analyse Your Twitter Activity

Welcome to this week’s social media quick tip. Today I want to show you how to use Twitter’s Analytics Dashboard. 

The Tweet activity dashboard is a tool you can use to learn more about your Tweets and how they resonate with your audience. For instance:

  • See how people engage with your Tweets in real-time.
  • Compare your Tweet activity and followers, and see how they trend over time.
  • Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows, or clicks it receives.
  • Get detailed insights into who your audience is, especially those who engage with your Tweets.
  • Download your Tweet metrics.

How to use it

To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account.

To access your Tweet activity:

    • On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets.
    • In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.

I’m going to show you how this looks on my account on a laptop.

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From here I can click into an individual Tweet to see specific data for that Tweet:

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Use Twitter Analytics to track your progress over time – see which tweets resonate most with your followers, track your follower growth and more.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: TinyPNG

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is TinyPNGa handy compression tool for JPEG and PNG images to make your sites and apps faster.

TinyPNG uses smart lossy compression techniques to reduce the file size of your image files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size.

 Use TinyPNG to shrink images for your apps and sites. It will use less bandwidth and load faster. The files produced by TinyPNG are displayed perfectly on all modern browsers including mobile devices. 

Posted in #HCSM

7 Free Google Tools To Boost Your Healthcare Marketing

Over two decades ago, two Stanford Ph.D. students launched a new search engine with a bold mission to organize the world’s information and make it universally accessible and useful. 

Now two decades later, at the first sign of a symptom, patients instinctively turn first to “Dr. Google” to find answers to their health questions.

But Google is more than just a powerful search engine. 

Google also provides us with some really useful tools as online marketers and communicators.

In this post, I’m going to share some of my favorite go-to Google tools that I regularly turn to. Best of all these tools are completely free so you can enjoy trying them out without spending a cent.

1. Google Mobile Friendly Test

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.

Just enter a page URL to see how your page scores.

Why this tool is useful

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. 

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.

2. Google Page Speed Insights

PageSpeed Insights is a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.

Why this tool is useful

Although speed has been used in Google ranking for some time, that signal was focused on desktop searches. Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches too.  This marks an important shift in Google’s approach to measuring page speed while stressing the importance of mobile user experiences.

3. Google Alerts

Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query –  for example, keeping updated on emerging healthcare trends. You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.

Why this tool is useful

Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, customer complaints or thank someone for writing something positive about you.

4. Google My Business

Google My Business is a simple to use tool that allows small business owners  to increase their online visibility and promote their business information on Google Search.

GMB appears on desktop – just to the right of the organic and paid search results. If you’re on mobile, it appears as a top result before the organic results. If you haven’t set up your GMB listing, it’s time to do so. Follow these step-by-step instructions to get started right away.

Why this tool is useful

According to Google “Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.”

5. Google Analytics

Tracking the number of visitors to your website, where they came from, how they got there, and what they read can provide you with important marketing insight. The most comprehensive and free tool to do this is Google Analytics.

Why this tool is useful

Use Google Analytics to track top-performing content on your website, and the native analytics tools of each of the social networks you use to discover the type of posts that get the most engagement (shares, comments, likes, click-through rates, etc.)

6. Google AdWords

 Google AdWords gives you insight into the volume of monthly searches for a particular keyword, and how much and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword.

Why this tool is useful

If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

7. Google Trends

Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time.

Why this tool is useful

You can use this tool to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and show related keywords, which can be helpful in getting new keyword suggestions.

Do you use any of these Google tools? Do you have any other Google tools to add to this list?

Posted in Thursday Tip

#ThursdayTip: How To Mute Accounts, Keywords & Hashtags on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to use the Mute feature on Twitter.

Mute is a handy feature on Twitter, which if you’re not familiar with, can be a real boon to your Twitter experience. It allows you to remove an account’s Tweets from your timeline without unfollowing or blocking that account. Muted accounts will not know that you’ve muted them and you can unmute them at any time.

How To Mute An Account 

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Some things to note about Mute:

  • Muted accounts can follow you and you can follow muted accounts. Muting an account will not cause you to unfollow them.
  • Muting an account does not impact the account’s ability to send you a Direct Message.
  • You will no longer receive push or SMS notifications from any muted account.
  • Replies and mentions by the muted account will still appear in your Notifications tab.
  • Tweets from a muted account – posted before the account was muted – will be removed from your Home timeline.
  • When you click or tap into a conversation, replies from muted accounts will be visible.

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How To  Mute Conversations, Keywords, and Hashtags

Twitter also gives you the option to mute Tweets that contain particular words, phrases, usernames, emojis, or hashtags. Muting will remove these Tweets from your Notifications tab, push notifications, SMS, email notifications, Home timeline, and from replies to Tweets.

If you would like to stop receiving notifications for a particular conversation, you can choose to mute it. When you mute a conversation, you won’t get any new notifications about that conversation. You will, however, still see Tweets from the conversation in your timeline and when you click into the original Tweet.

For more on how to use this feature, visit advanced muting options on Twitter.

Here’s to your Twitter success!

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in Infographics

How To Create A Healthcare Infographic

Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge. They are universally understandable and can illustrate information that may be too technical to communicate in text.

Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.

They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.

11 content ideas for a healthcare infographic  

There are so many possibilities when it comes to creating a healthcare infographic. Below are some suggestions to get you started.

  1. Technological breakthrough
  2. Latest research
  3. Medical conditions
  4. The human body
  5. First aid advice
  6. Drug information
  7. Statistics
  8. Diseases
  9. Health care reform
  10. Surgical procedures
  11. Nutrition

 7 tips for designing a healthcare infographic 

A good infographic takes time to create and should contain the following elements.

  1. Be concise
  2. Be visually appealing
  3. Be of value and interest to your readers
  4. Be accurate
  5. Be creative
  6. Be transparent (always cite your data sources )
  7. Be mindful of copyright

How to create a healthcare infographic

Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.

The following tools will make it easy for even the novice designer to create interesting infographics.

1. Canva

2. Visme

3. Infogram

If you are serious about using infographics to inform and educate your patients or market your brand, it’s best to hire a specialist infographic designer. But, if you just want to have some fun and test your design skills, then use the tips and tools listed above to get creative with your data.

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Embrace Long-Form Content

Welcome to this week’s quick social media tip. Today I invite you to think about how you can add more long-form content to your content marketing strategy.

It seems ironic, but even with the popularity of video and expiring content, there also exists an appetite for longer, more in-depth content.

serpIQ did a study of the average length of the content in the top 10 results of search queries. The company found that the top-rated posts usually were over 2,000 words.

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Long-form content also gives you an SEO edge. Put simply, search engines are built to serve people the best content, from credible sources, that answers users’ questions. Google has made it explicitly clear that it now prioritizes longer, informative posts over short ones that exist only to sell a product.

Try writing posts that are 1000 to 2000 plus words. Make them a resource type post that people will want to link to when they are writing their posts.

This tactic is no short-cut to success. To write a comprehensive, long-form piece of content with practical application that people want to share and link to takes a lot of research and time.

You won’t write this sort of content every day, but if you plan to make 2020 the year you will produce just one piece of stand-out content, I promise you will look back at the end of the year and feel you’ve really achieved something worth the effort.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Loom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is video app –  Loom.

Combining face and screen video recording with audio, Loom makes it easy to create quick, personal videos ready for sharing via email, social media, YouTube, or as an embedded video on your website.

Check out this video which walks you through the desktop version (you can also use it as a Chrome extension or download iOS app). 

The basic version is free and allows you to record up to 25 videos.

Posted in Infographics

How To Handle Comments On Social Media [Infographic]

Salesforce do super infographics – here’s one on handling different types of comments on social media. 

First up, a flow-chart for dealing with positive, negative or neutral comments.

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Source: Jeff Bullas

Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.

Trolls are more challenging.  Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications  should be reported to  the relevant authorities.

Finally, some general advice. You should  always personalise your interactions online. Reach out to and engage with your followers regularly.

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Related

How Should You Handle Trolls On Social Media?

Posted in #HCSM

Here’s How Bots and Trolls Spread Fake News on Social Media

Fake news. It’ not only a problem in politics; misinformation online is a huge problem in healthcare.

Just like fake news, untrustworthy health information problematically circulates across social media platforms.  Facebook is one of the biggest offenders.

A study conducted by Oxford University showed that content from less reputable sources gets shared 4x more than content from reputable, trusted news outlets across Facebook.

There is some good news on this front. Recently Facebook announced it’s to take a stand against vaccine denial by directing people searching for information or using vaccine hashtags to web pages set up by public health bodies.

And a Finnish Public Broadcasting Company has created a tool which taps into the power of gamification to increase public awareness of  how “fake news, emotive content and bot armies are utilized to affect moods, opinions, and decision-making.”

The game, called Troll Factory,  shows you first-hand how information operations work on social media. It makes use of authentic social media content around polarizing themes like climate change and immigration to highlight the roles played by paid bots, demographic microtargeting, fake news, and conspiracy theories in misleading and amplifying propaganda.

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Players learn to wield the tools that trolls use as they seek to influence public opinion: botnets, paid marketing and internet memes in a realistic mobile setting. This gives them an opportunity to reflect on their real-life choices, and to better understand the consequences of their actions.

In its review of the game, TechCrunch states “The best medicine against online disinformation is an informed society that’s thinking critically.”  Troll Factory is a creative and clever way to promote digital media literacy, especially among people who don’t consume traditional news (more people now get their news from social media than from newspapers)  and helps social media users understand how they play a role in spreading false information — even unintentionally.


Related Reading

Anatomy of a conspiracy theory: how misinformation travels on Facebook 

How Disinformation Hacks Your Brain