Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Twitter Threads

Welcome to this week’s quick social media tip. Today I want you to show you how to create Twitter threads. 

Not sure what a Twitter thread looks like?

If you spend any time on Twitter you’ve probably already come across a Twitter thread, but perhaps not know that it was a thread.  Threads are a series of related tweets shared in succession by one person.

With a thread, you can provide additional context, an update, or an extended point by connecting multiple tweets together. When used well, threads are a powerful way to illustrate a larger point.

Before threads, users would have to just continue replying to their own Tweets in order to link them together. This was a  way to work around the old 140 character limit.

How To Create A Twitter Thread

1. Click the “Tweet” button to compose a new Tweet.

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2. Click the new “Add another Tweet” button.

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3. This brings up a second Tweet window.

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4. Continue in this way adding threads until you’ve said all you want to say.  You can either publish the entire thread by hitting “Tweet All”….

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Or you can hit post each tweet in succession, which allows you to build momentum, perfect for a live event or an ongoing train of thought.

Publishing the entire thread gives your followers a fully-formed story — a better choice for a message you want to control a bit more, like a nuanced company announcement.

Here’s how your published displays on Twitter when complete.

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Want to learn more?

Check out this guide to Twitter threads on Twitter’s business blog.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: PhotoScape X

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is PhotoScape X – an all in one photo editing software tool. 

It has a ton of features  – too numerous to list here. 

Its editing platform is easy to use and you can see your edits appear in real-time directly on your image.You can even create animated GIFs.

Check it out at http://x.photoscape.org

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Content With Emotional Resonance

Welcome to this week’s social media tip. Today I want you to think about how you can create emotional resonance through your content marketing.

The word “emotion” is a combination of the prefix e-, meaning “away,” and the Latin word movere, meaning “to move.” In this sense, emotions break us away from our standstills, moving us in new directions and prompting us to take action.

Numerous studies have found emotional arousal plays a key role in driving social sharing. In 2012, researchers Jonah Berger and Katherine Milkman published research based on an analysis of 7,000 articles from the New York Times to see which types of articles were most shared by email.

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The results indicate that virality is partially driven by physiological arousal.

“Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral.” — What Makes Online Content Viral?

The Harvard Business Review released research in 2016 which showed that creating a powerful emotional experience increases the chances of going viral. The research, based on an analysis by Frac.tl of the top 100 images of the year from imgur.com, as voted on Reddit.com, found:

  • A significant correlation between content views and positive feelings (specifically joy, interest, anticipation, and trust).
  • Negative emotions were less commonly found in highly viral content than positive emotions, but viral success was still possible when negative emotion also evoked anticipation and surprise.
  • The emotion of admiration was very commonly found in highly shared content, an unexpected result.

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Heatmap of the aggregate emotional data, representing the totals compiled (HBR)

One way to create emotional resonance is to tell a heartwarming story.

Effective stories inspire people by creating human connection and emotional resonance. In 2015, an article about a husband and wife celebrating 82 years of marriage, topped USA Today’s most shared content. Not only was the story uplifting and inspirational, but it also shared insights on reaching over 100 years of age (if you’re interested — the couple describes a healthy diet and frequent naps as the secret to growing old).

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Marie Yoland Eveillard speaks with her father Duranord Veillard, who will celebrate his 108th birthday on Saturday, and mother Jeanne Veillard, who turns 105 in May. The couple got married in Haiti in 1932. Tania Savayan/The Journal News

Once you understand how to strike the right emotional chords with your message, you can greatly increase your chance of getting your content widely shared.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Mojo

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Mojo video app – a free dedicated story-maker for Instagram.

Mojo gives you access to 300+ templates. You can combine text effects and GIFs, add music and share your story on any social platform.

You don’t need an account. Just download the mojo story maker and start creating insta stories or video collage stories for other platforms with ease.

Upgrade to the Pro version ($39.99/year) to use your own logo and fonts.

Posted in Thursday Tip

#ThursdayTip: How To Create An Animated Image For Social Media

Welcome to this week’s social media quick tip.  This week I want to show you how to add variety to your social media posts with an animated image.  

We are going to use Canva to create our animated image. If you aren’t already using this tool, I highly recommend you add it to your social media toolkit. 

Click here for a step by step guide to using Canva.

It’s super quick and easy to do as you can see from the video instructions below.

Note: This is a Pro Canva feature.

You can also access a range of social media templates with built-in animations. They’re fully customizable so you can add even more animation or change any element to make them your own
Posted in #HCSM

Public Disclosure on Twitter of Identifiable Patient Information by Health Professionals

Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges.

As health care professionals (HCPs) navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical profession and society.

In order to maintain the trust of the public and that of individual patients, HCPs increasingly need to understand the limits and risks of disclosure of certain types of information online. 

A study published in 2020 which sought to quantify potentially identifiable content shared on Twitter by physicians and other health care providers found nurses, physicians, and other health professionals may sometimes share more information than patients or families might expect.

The retrospective study describes a physician-initiated event sharing health-related stories and information on Twitter using the hashtag #ShareAStoryInOneTweet. The tweeted stories became widely shared, attracting media attention and disseminating the information widely. Almost none (either explicitly or appear to) confirm consent to share information publicly. HCPs commenting using the hashtag were “more likely to express support for the event and encourage others to participate than they were to raise concerns about patient privacy breaches.”

The study showed a relatively high incidence of sharing stories including details that might make them potentially identifiable to patients themselves or to families and friends in a setting that involved a large number of health care professionals. This finding highlights a lack of awareness about the privacy issues intrinsically connected to interactions on social media. 

The study authors conclude with recommendations for more research to confirm the findings of this study and determine how to ensure physicians, nurses, and other professionals adapt their behavior to maintain medical professionalism in the digital age. This will required greater specification of professional ethical standards in this context along with evidence-based training in ethical digital communications skills for the undergraduate, graduate, and continuing medical education.

Ahmed W, Jagsi R, Gutheil TG, Katz MS
Public Disclosure on Social Media of Identifiable Patient Information by Health Professionals: Content Analysis of Twitter Data
J Med Internet Res 2020;22(9):e19746

Related Reading: Social Media: Professional Boon or Bane? It’s Complicated

Posted in Cool Tool

Monday Morning Cool Tool: Veed

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending online video editing app Veed.

Say goodbye to clunky video software and hello to one-click editing online.

VEED is a simple online video editing platform – great for small editing tasks such as adding images, subtitles, text to videos and much more.

It’s perfect for anyone looking for simple and fast video editing without the need to install or set up complex software.

You can find out more about at VEED.IO

Posted in Facebook

Here’s What You Should Know About Facebook Analytics Shutting Down

Are you confused about Facebook’s announcement that its Analytics feature is going away?

You’re not alone.

This is something that has caused a lot of confusion – and panic among Facebook users since Facebook made the announcement.

The good news is that you will still be able to access Facebook’s native Insights platform.

Social media consultant Amanda Webb has made a helpful video to explain the difference between Analytics and Insights and what you need to know about the change.

You’ll feel much more reassured after watching this video. And do take some time to check out Amanda’s other videos – she is brilliant at explaining social media and giving viewers confidence to try something new.

Posted in #HCSM

7 Places To Discover What Your Audience Wants To Read (So You Can Write It For Them!)

In this post, you’ll learn about some effective ways to discover the content your audience is looking for so you can create that content for them.

Creating healthcare content your audience will want to read is an ongoing challenge. I want to help you solve that challenge by sharing with you 7 different ways you can uncover the content your audience is looking for so you can create that content for them.

Let’s dive in.

1. Look To Your Analytics

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The first place you should start is with your analytics. This will tell you what’s working for you, which types of posts resonate with your audience and get the most likes and comments.

Use Google Analytics to track top-performing content on your website, and the native analytics tools of each of the social networks you use to discover the type of posts that get the most engagement (shares, comments, likes, click-through rates, etc.)

2. Ask Your Audience

Go right to your audience and ask them what kind of content they’d like to see from you. You can create quick polls on Facebook, Twitter, and Instagram and post a question such as “What content do you want to see more of?”

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3. Find Inspiration On Buzzsumo

I use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

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In the example above, I entered “social media marketing” into the search box and discovered the most shared post is one detailing why email marketing is better than social media marketing. This led me to write about 4 Reasons Why Email Marketing Is More Powerful Than Social Media.

4. Ask Questions on Quora

Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.

Yahoo Answers and Reddit are also good places to do market research online

5. Search Keyword Suggestions with Google AdWords

This is a free Google AdWords tool that gives you insight into the volume of monthly searches for a particular keyword, and how much and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword.

You might also like to read  How To Find The Best Keywords For Your Website

6. Use Google Related Searches

Google displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.

7. Analyze What’s Working For Your Competitors and Industry Peers

Look at the type of content your competitors or industry peers are creating. Identify which content is performing well for them in terms of social shares, comments, likes, etc. Brainstorm around how you can take a piece of content they have created and add your own insight and expertise to make it more even more valuable to your readers.

Recommended ReadingSix Tools To Help You Perform A Competitor Audit

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

 

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Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!