Blogs written by physicians, nurses, researchers, patients, and allied healthcare professionals add much to the richness and diversity of the online healthcare conversation.
But it’s not enough to write great content and hope that people will find it. You need to actively promote your blog to maximize opportunities for more people to find and learn from your content. In today’s post, I will share with you 10 tried and tested ways guaranteed to drive more traffic and increase engagement on your healthcare blog.
1. Tailor Your Content To Your Audience’s Needs
Firstly, every piece of content that you create should have an intended audience. What kind of healthcare information are your patients looking for? What problems can your content solve for them? Focusing more clearly on your audience will help you to create content that will draw more readers to your blog. The key here is to really know your audience and their pain points and write content that specifically answers their particular needs.
2. Hook Your Readers With An Irresistible Headline
If content is king, then the headline is queen. Your headline is the first impression you make on a prospective reader. A good headline frames your content. No matter how amazing your content is, few people are going to click through to read it if they’re not immediately captivated by your headline.
Recommended Reading: Write Better Headlines With These 9 Winning Formulas
3. Use Keywords Strategically
If you want your website to rank higher on Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.
The Google Keyword Planner within Adwords is a useful tool to find ideas for content based on keyword search. Google also displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.
4. Create Evergreen Content
Evergreen content is the kind of content that is continually relevant and stays “fresh” for readers. A Moz case study defines evergreen posts as “content having a continued and sustained success” and also shows that evergreen posts can generate traffic years after their original publication. Some common evergreen formats include Lists, and How To’s.
5. Add Visual Appeal
Study after study confirms that how you create and share content matters
with visual content leading the way. When it comes to creating visual content, don’t be tempted to reach for the nearest stock image. These days there’s no excuse for using boring stock images. In this post, I share my best recommendations for sourcing images you can use for free to enhance your social media posts.
6. Maintain A Consistent Posting Schedule
To create and maintain interest with your audience you need to post consistently to stay in front of your audience’s eyes and keep growing. One of the best ways to do this is to create recurring content. Recurring content form hooks which keep readers interested in coming back to your site. Having specific days or times that you post content means followers will get into the habit of checking your social media to see if anything new has appeared. Examples could be creating a weekly round-up post on your blog.
7. Leverage Guest Blogging
Whether you invite a guest blogger to blog on your site, or you guest blog for someone else, guest blogging is one of the most effective ways to increase your blog’s traffic. Not only do you get the opportunity to build your authority and increase your visibility, but you can also leverage the social following of your guest blogger when you mention them on social media.
8. Drive More Traffic With Social Shares
By making it easy for visitors to your site to share your content, you increase the likelihood that they will take this action. When more people share your content, you increase the chance of driving more visitors to your blog. Make sure your social sharing buttons are clearly visible. Check out this advice on the best position to place share icons on a web page.
9. Send an e-Newsletter to Subscribers
Newsletters can help keep your content top of mind with readers and drive more traffic to your website. Consider sending an email digest of your most recent blog posts, or send a targeted email each time you publish new content.
10. Repurpose Your Existing Content
Repurposing content simply means taking one asset and reusing it somewhere else. By re-purposing content you have already written, you can expand the reach of your content and attract new audiences. Identify your most popular content through your blog analytics tool and by using Google Analytics. You should aim to repurpose any content that consistently performs well.
These are just some of the ways in which you can drive more traffic to your website. Can you add more suggestions to this list?
You might also like to read: 9 Tips to Help You Build a Better Healthcare Blog