Posted in Cool Tool

Monday Morning Cool Tool: Tweriod

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Twerioda  Twitter tool that helps you identify the best times to post on Twitter for your audience of followers.

Use the tool to pinpoint the days and times of the week when your followers are online to maximize the reach of your tweets.  Here’s a snapshot of my account showing me that engagement is highest on weekdays between 4 pm and 5 pm; 6 pm and 7 pm and 10 pm and 11 pm.

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Try it for yourself and adjust your tweeting schedule to reflect the results. Use a tool like Hootsuite or Buffer to schedule your tweets according to the optimum times for your audience on Twitter.

Posted in Cool Tool

Monday Morning Cool Tool: ImageQuote

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is ImageQuote –  a super easy tool to create quote images for sharing on social media.

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You can choose from high-quality background collections or use your own photos for images. Then choose from 50+ creative font choices to customise your text. When you’re happy with your image you can export it to Instagram, Facebook, or Twitter for easy sharing.

 

Posted in Cool Tool

Monday Morning Cool Tool: SocioViz

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SocioViz – a web-based Twitter analytics platform.

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Use it to:

  • search for any keyword, hashtag, emoji or user mention filtering by date, location and language. Setup your historical searches or collect posts in real-time.
  • Identify conversation peaks, hashtags, words and emoji most used, most active and influential users.
  • Analyze conversation to hear what people are saying about your brand, competitors, and industry.

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It’s a very detailed tool and best of all it’s free to sign up for an account. This short video gives you an overview of what you can do with it.

 

Posted in Cool Tool

Monday Morning Cool Tool: Trendsmap

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Trendsmapa real-time map of the latest Twitter trending hashtags and topics from anywhere in the world.

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Click on a word, zoom into your area of interest, and explore. You can also jump directly to  Locations or Top tweets.

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Tapping into cultural trends is all about marketing in the moment. This works because people are most interested in “what’s happening now.” This tool is super useful to help you keep tabs on trending topics on a daily basis.


You might also like to read How To Leverage A Cultural Trend

 

Posted in Cool Tool

Monday Morning Cool Tool: Missinglettr

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending blog promotion tool Missinglettr.

Missinglettr turns each of your blog posts into a 12 month social campaign, which is then dripped out to your social channels.  It creates a whole sequence of social content and branded imagery (fully cropped and optimised for each of your social accounts). Simply review and edit if needed.

You can choose from a default evergreen (6 or 12 months) or blast (2 weeks or 2 months) campaign or create own based on the number of posts, duration and posting days. Over the next 12 months, your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels.

Pricing starts at $22 per month, but you can try out Missinglettr with a 30-day trial to see if it’s the right tool for you. 

 

 

Posted in Cool Tool

Monday Morning Cool Tool: PickFu

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a Split Testing tool called PickFu.

This tool uses polls to give you real-time feedback – an objective third-party point-of-view on your project. You can also use it to slice and dice responses by age, gender, ethnicity, income, education.

Basic polls are simple:

  • ask a question about one or two options
  • get 50 responses from the general population
  • each response includes a vote and written explanation
  • see age and gender of each respondent
  • usually done in 15 minutes or less

With the free plan, you have the simplest features and the results are publicly viewable.  You can upgrade to keep results private and add more features.

Posted in Cool Tool

Monday Morning Cool Tool: GTmetrix

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending website speed test tool –  GTmetrix.

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GTmetrix has a suite of features and options to make optimizing your website clear and easy. It gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. You can also use the tool to analyze the page load of your site from 28 servers in 7 different regions around the world.

How fast your website loads is critical – a good site will load in 2 seconds. Research shows that a single second delay in site load time can reduce your conversions by 7 percent. If your site is taking longer than that, consider that around 40% of people will leave a website if it doesn’t load in 3 seconds.

The faster your site, the better. Google announced back in July 2018, page speed will be a ranking factor for mobile searches too.

Visit https://gtmetrix.com to try out this tool’s features.

 

Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heatmaps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Features include:

Heatmaps to visualize user behaviour

Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings to see what your users see

 By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.

Posted in Cool Tool

Monday Morning Cool Tool: Apester

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a digital storytelling tool called Apester

Described as a novel way to tell any story visually and natively blend it into any webpage, Apester’s plug and play tool mixes text and images with interactive content to create compelling stories. More cool features include the ability to create interactive content such as polls and quizzes.

Amazingly for such a super cool tool Apester is totally free! Check it out at apester.com

 

Posted in Cool Tool

Monday Morning Cool Tool: Boomerang for Gmail

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Boomerang for Gmail.

Boomerang allows you to schedule messages to be sent or returned at a later date. Write a message now, send it whenever, even if you’re not online. Track messages to make sure you hear back, and schedule reminders right inside Gmail and know whether your email got read with cross-platform read receipts.

Boomerang also helps you to postpone (“snooze”) incoming emails, by making them disappear from your Inbox into a folder or label, then bringing them back to the top of the message list at the specified time. It helps you keep your Inbox clean, without losing track of important messages. I also like to use the Inbox Pause feature to temporarily pause my Inbox so I can work more productively.

Price: 10 Free message credits per month; unlimited credits $4.99 pm.