Posted in Cool Tool

Monday Morning Cool Tool: Text Readability Consensus Calculator

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is the Text Readability Consensus Calculator. It takes a sample of your writing and calculates the number of sentences, words, syllables, and characters. It then takes the output of these numbers and plugs them into 7 popular readability formulas to help you find out the reading level and grade level of your materials and help you to determine if your audience can read what you have written.

Here’s what happened when I plugged the above paragraph into the tool.

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And the result

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So I come out with a difficult to read score – ironic given that I took much of the text from the description of the tool pasted on the website! That aside, it’s a good reminder to us to write more clear, accessible, and understandable copy when we write for a general audience.

Posted in Cool Tool

Monday Morning Cool Tool: Adobe Spark

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Adobe Spark, a free suite of apps which allow both web and mobile users to create and share visual content – like posts for social media, graphics, web stories, and animated videos.

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It comprises three separate design apps: Spark Post, Spark Page and Spark Video.

  1. Spark Post is aimed at letting you create professional graphics in minutes.
  2. Spark Page is focused on helping you craft web stories. That means you can use it for things like magazine-style travel stories, photo albums, online newsletters, reports, or anything else that you want to present on the web. It’s basically a simplified web editing platform, with tools that let you mix text and imagery in a highly visual way.
  3. Spark Video lets you create animated videos. Note, this isn’t a tool for filming content – instead, you combine text, images, icons and themes in a presentation, then speak your voice over the story in order to create the video.

Here’s how I used  Spark Post to create a quick and easy quote graphic for Instagram:

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Top Design Tip!

Follow CoSchedule‘s best design practice to create even better graphics.

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