Posted in Cool Tool

Monday Morning Cool Tool: TinyPNG

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is TinyPNGa handy compression tool for JPEG and PNG images to make your sites and apps faster.

TinyPNG uses smart lossy compression techniques to reduce the file size of your image files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size.

 Use TinyPNG to shrink images for your apps and sites. It will use less bandwidth and load faster. The files produced by TinyPNG are displayed perfectly on all modern browsers including mobile devices. 

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Loom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is video app –  Loom.

Combining face and screen video recording with audio, Loom makes it easy to create quick, personal videos ready for sharing via email, social media, YouTube, or as an embedded video on your website.

Check out this video which walks you through the desktop version (you can also use it as a Chrome extension or download iOS app). 

The basic version is free and allows you to record up to 25 videos.

Posted in Cool Tool

Monday Morning Cool Tool: Buzzsumo

This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic.

Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.

Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.


I can easily determine which posts are most popular through the number of shares they get.

And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.

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The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.


You might also like to read 

The Ultimate Guide to Using BuzzSumo for Content Research 

How to Drive 10x Website Traffic Using Buzzsumo

Posted in Cool Tool

Monday Morning Cool Tool: Google Mobile Friendly Tool

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending  Google Mobile Friendly Test.

 

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. 

To check if your site’s design is responsive, enter its URL into this Google tool.

Here are the results I get for my website.

It only takes a few seconds to do and it’s an important element of your website optimisation.

For more tips on optimising your site, check out Digital Health Checkup: 10 Signs It’s Time To Redesign Your Medical Practice Website

Posted in Cool Tool

Monday Morning Cool Tool: CopyChar.CC

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending CopyChar.CCa simple tool to copy symbols.

If you’ve ever found yourself hunting around to find a particular symbol, currency sign or emoji then this tool is great – allowing you to find what you’re looking for at a glance.  I just discovered it a couple of days ago and already I’ve added it to my list of time-saving tools. I think you’ll do the same once you’ve tried it for yourself!

Posted in Cool Tool

Monday Morning Cool Tool: URLList

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending URLList – a bookmarklet that allows you to bring a group of URLs together in one place and then share them with a single link.

Pro Tip!

As recommended by Social Media Examiner, “One use case that isn’t explicitly stated on their site is to create a large list of URLs for all of your different product landing pages and then use that one URL in your Instagram bio.”

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Quuu – a hand-curated content suggestion platform that connects to your scheduling tool of choice.

Here’s how it works

Sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience.

With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).  

Relevant suggestions will be queued to your scheduling too where you can choose to manually curate posts yourself or Quuu will post for you.

Check it out at http://www.quuu.co

Posted in Cool Tool

Monday Morning Cool Tool: TweetsMap

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending iOS Twitter tool –  Tweeps Map 

The free version of this tool is limited to a visual representation of where  your Twitter followers are based geographically. 

This can be useful to determine whether the content and the language and references you are using are actually relevant to where your followers are living.  In my case, although I live in Ireland, the majority of my followers are based in the USA. 

I can further break this down to State and Province

And City

I can also track which follower geographic locations mention my Twitter account most.

The free plan will allow you to also track top unfollowers and inactive accounts.

Learn more at https://tweepsmap.com/

Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.