Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.

Posted in Cool Tool

Monday Morning Cool Tool: MailerLite

This week I’m recommending  MailerLite an email marketing tool that makes it easy to create landing pages, opt-in forms, and emails.

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download.  This is where a tool like MailerLite is helpful.

MailerLite is free for up to 1,000 subscribers.

The free plan enables you to build landing pages and start mailing your first 1,000 subscribers, but excludes live chat support, free newsletter templates, and certain other features.

Premium plans start at $10/mo for up to 1,000 subscribers, rising in increments per subscribers. Premium plans offer additional features and unlimited emails per month.

Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heatmaps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Features include:

Heatmaps to visualize user behaviour

Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings to see what your users see

 By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.

Posted in Cool Tool

Monday Morning Cool Tool: VSCO

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending – photo editing and media sharing tool, VSCO.

The free version gives users access to standard editing tools, such as white balance, exposure, contrast and a sampling of the available presets.

VSCO saves all the photos you edit into a “studio” for you, so you’ll never lose track of any images you want to post. Users can share their images and videos to the app’s feed and/or share them directly from VSCO to other social media.

Check out a review of the app’s other capabilities here. 

Posted in Cool Tool

Monday Morning Cool Tool: Videoshop

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending Videoshop a free stand-alone video recorder and editing app.

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Because the app enables you to record and edit video in one place, you don’t have to use several different apps to create your video. Features include the ability to integrate your favorite songs to your video, add subtitles and noises like applause sounds. You can also adjust video speed to slow or fast, merge multiple clips into one and choose transitions to animate between video clip.

Videoshop is available on iOS or Android.

Posted in Cool Tool

Monday Morning Cool Tool: Buzzsumo

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic. Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.

Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.


I can easily determine which posts are most popular through the number of shares they get.

And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.

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The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.


You might also like to read 

The Ultimate Guide to Using BuzzSumo for Content Research 

How to Drive 10x Website Traffic Using Buzzsumo

Posted in Cool Tool

Monday Morning Cool Tool: Listen Notes

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Image Source: Listen Notes

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Listen Notes  – a free podcast search engine.

With this tool, you can not only search the whole Internet’s podcasts, but you can also curate your own podcast playlists. (Note that the Listen Notes search engine is designed to help you find content such as people topics, not specific shows.)  If you’re researching a specific person or topic, the search tool can help you find related episodes from a range of podcasts. You can then add results that interest you to a playlist.  After you create a playlist in Listen Notes, you receive a playlist URL that you can copy and paste into your favorite podcast app so you can listen to that playlist. You can also use the URL to share the playlist.

More cool features include the clipping feature which lets you annotate, save, and share audio clips from podcast episodes.  You can add individual episodes to Listen Later playlists and bring these playlists to your podcast player apps via RSS.

The tool is totally free and if, as many people are these days, you are a podcast fan, you will want to add this tool to your toolkit.

Posted in Cool Tool

Monday Morning Cool Tool: Loom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is video app –  Loom.

Combining face and screen video recording with audio, Loom makes it easy to create quick, personal videos ready for sharing via email, social media, YouTube, or as an embedded video on your website.

Check out this video which walks you through the desktop version (you can also use it as a Chrome extension or download iOS app). 

The basic version is free and allows you to record up to 25 videos.

Posted in Cool Tool

Monday Morning Cool Tool: PhotoScape X

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is PhotoScape X – an all in one photo editing software tool. 

It has a ton of features  – too numerous to list here. 

Its editing platform is easy to use and you can see your edits appear in real-time directly on your image.You can even create animated GIFs.

Check it out at http://x.photoscape.org

 

 

Posted in Cool Tool

Monday Morning Cool Tool: SocioViz

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SocioViz – a web-based Twitter analytics platform.

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Use it to:

  • search for any keyword, hashtag, emoji or user mention filtering by date, location and language. Setup your historical searches or collect posts in real-time.
  • Identify conversation peaks, hashtags, words and emoji most used, most active and influential users.
  • Analyze conversation to hear what people are saying about your brand, competitors, and industry.

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It’s a very detailed tool and best of all it’s free to sign up for an account. This short video gives you an overview of what you can do with it.