Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heatmaps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Features include:

Heatmaps to visualize user behaviour

Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings to see what your users see

 By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.

Posted in Cool Tool

Monday Morning Cool Tool: Display Purposes

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a tool called Display Purposes which helps you find the best hashtags to use on social media.

The tool is particularly helpful for Instagram, where hashtags are how people find your content.

So simple to use, and really effective. Here’s how it works when I add “Monday” to the search bar.

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On Instagram you should aim to use a mix of popular hashtags (which many people browse), and less popular hashtags that you stand a chance of getting a spot in “Top” for. The tool is very useful for this as it returns the search results in order of descending popularity.

And something really super-cool, I can zoom in on my local region to gauge the popularity of the hashtag.

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You might like to check out this new report which looks at the latest Instagram best practices, including hashtag use. 

 

 

Posted in Cool Tool

Monday Morning Cool Tool: TextOptimizer

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending SEO tool TextOptimizer.

TextOptimizer helps you get a better search engine ranking by optimizing the text on your website. What’s cool about this tool is that it helps you surface topic ideas for your content marketing. You can see what people search for on the internet and tailor your content to answer those questions. Producing content loved by users and optimized for search engines means more organic traffic and more conversion.

Here’s how it works.

Enter your keywords in the search box.

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Choose which search engine you want to optimize for.

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Choose one of these options – I’ll go with sample text for now.

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The tool generates ideas for what I can write about based on what people are currently searching on Google.

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If I enter the URL of this website, Text Optimizer generates a score for me to see how well my content is optimized for search.

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These are just some of the things you can do with TextOptimizer. It’s a super tool so I encourage you to take a look around it and see for yourself.

Posted in Cool Tool

Monday Morning Cool Tool: Apester

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a digital storytelling tool called Apester

Described as a novel way to tell any story visually and natively blend it into any webpage, Apester’s plug and play tool mixes text and images with interactive content to create compelling stories. More cool features include the ability to create interactive content such as polls and quizzes.

Amazingly for such a super cool tool Apester is totally free! Check it out at apester.com

 

Posted in Cool Tool

Monday Morning Cool Tool: Banner Stack

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending online banner maker Banner Stack.

Banner Stack is a cloud-based, easy-to-use, professional banner maker compatible with all the main social media platforms. You have everything you need to build creative static, animated and/or interactive web banners in minutes, including stock photos, drag and drop text, images, buttons, cliparts and high-quality fonts.

The free plan allows you to design 10 banners. Pro Plans start at $7 per month.

 

Posted in Cool Tool

Monday Morning Cool Tool: Boomerang for Gmail

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Boomerang for Gmail.

Boomerang allows you to schedule messages to be sent or returned at a later date. Write a message now, send it whenever, even if you’re not online. Track messages to make sure you hear back, and schedule reminders right inside Gmail and know whether your email got read with cross-platform read receipts.

Boomerang also helps you to postpone (“snooze”) incoming emails, by making them disappear from your Inbox into a folder or label, then bringing them back to the top of the message list at the specified time. It helps you keep your Inbox clean, without losing track of important messages. I also like to use the Inbox Pause feature to temporarily pause my Inbox so I can work more productively.

Price: 10 Free message credits per month; unlimited credits $4.99 pm.

Posted in Cool Tool

Monday Morning Cool Tool: InShot

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending InShot a mobile video editor for iOS or Android.

InShot allows you to add music, effects, voiceovers, emojis, and text. You can also adjust the video speed, and control where elements you add appear on the video timeline. This app will work perfectly for any videos you create for Instagram, Facebook Stories, Facebook news feed, and so on.

The app can work with vertical, landscape, and square video formats. It can even transform one format into another. Unlike some mobile video apps, you don’t have to record video within the InShot app. You can import video, and even merge separate videos from your camera roll and arrange them in a specific order.

The InShot app is free, but with in-app purchases, you can add effects, filters, stickers, and stamps

 

 

Posted in Cool Tool

Monday Morning Cool Tool: The De-Jargonizer

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending The De-Jargonizer.

The De-Jargonizer is an automated jargon identification program aimed at helping science communicators adapt vocabulary use for a variety of audiences. The tool is highly applicable to healthcare marketers, particularly when we need to communicate scientific-based medical information.

The program determines the level of vocabulary and terms in a text and divides the words into three levels: high frequency/common words; mid-frequency/normal words; and jargon – rare and technical words.

It couldn’t be simpler to use. Choose the file you wish to evaluate or copy and paste it in the empty text box. Then press “START.”

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The text will then be presented on the screen, and results are displayed both by color and by percentage. Words in black are common words, words in orange are mid-frequency words, and words in red are jargon. The table on the right presents the number of words in the text and the results: the number of words and the percentage of words for each frequency (high, mid and jargon).

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Posted in Cool Tool

Monday Morning Cool Tool: Buffer Stories Creator

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Buffer Stories Creator.

Using Stories Creator, you can create the foundation of your Stories with customizable text, graphics, and a background image or color. A quick way to create and download images for your Instagram Stories, it’s a totally free, standalone tool that anyone can use.

How to design great Stories images – advice from Buffer

1. Keep it simple

To tell a powerful story, simplicity is best. The Guardian found that, for their Instagram Stories, simple static graphics and quick explainer videos outperformed their professionally-produced videos.

  1. Use a background image to quickly tell a story
  2. Add a short copy to convey your message
  3. Decorate with up to three graphics

2. Maintain a consistent theme

The second principle is to be consistent. Keeping to a consistent theme makes it easier to create Stories images as you do not have to re-invent the wheel every time you create a new one. It also helps you create a style that will help your followers recognize your brand instantly.

Here are a few things to pay attention to:

  1. Style of images or videos
  2. Color combinations
  3. Layout
  4. Fonts

3. Experiment with interactive features

Instagram offers three cool stickers that you can use to drive engagement on your Instagram Stories:

  1. Poll
  2. Emoji slider
  3. Questions

These features make it super easy for your followers to interact with you. Test them in your Instagram Stories to see what engagement you can get. Here are a few examples:

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2 ideas to increase your Stories reach


1. Use hashtags and location tag

Instagram aggregates selected Instagram Stories to display on hashtag and location pages. When you follow a hashtag, the selected Instagram Stories will also appear in your Instagram Stories feed.

2. Add to your highlights

Your Instagram Stories don’t have to disappear after 24 hours. Add them to your Story Highlights on your profile so that they are viewable forever!

Do you create Stories? Have you used this tool for your Instagram Stories? 

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Ribbet

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a photo-editing app called Ribbet.

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Ribbet is a free online photo editor and collage maker with beautiful filters, seasonal effects, touch-ups, stickers, and fonts.  You can quickly improve sharpness, crop, resize and rotate your images.  You can also upload up to 5 photos at once to create a collage effect.

The interface is simple and intuitive and I really like that Ribbet is easy to use but provides all of the essential photo editing functions.  If you’re looking for a quick and easy way to edit your photos then I highly recommend you check out this tool.