Posted in Cool Tool

Monday Morning Cool Tool: SnapWidget

I love learning about new tools to make social media marketing more creative and effective, so I am sharing some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SnapWidget – a tool that allows you to display your Facebook, Twitter, and Instagram photos in collage format on your website or blog.

When you post photos and videos to Instagram, Twitter, Facebook or YouTube, the widget on your website, blog or Shopify store automatically updates with new content.

Pricing

You can start with a free plan and if you find you need more features, you can try out a paid plan for free for 14 days.

Posted in Cool Tool

Monday Morning Cool Tool: Text Optimizer

This week’s cool tool recommendation is Text Optimizer – a tool to help you optimize your content to rank better on SERPs (Search Engine Results Pages)

How it works

Text Optimizer extracts terms and concepts from SERPs and analyzes the semantics to come up with a list of questions to include in your articles.  

Select the search engine you want to optimize for, enter the desired search terms, choose a targeting location, and either paste your text or provide a link to existing content.

Let’s see how it works with the broad term “social media marketing”

And here are just some of my results – the tool returns many more suggestions.

You can use the tool to compare your existing text to the snippets Google returns for that query if you already have a page you want to rank. After scoring your text, it will suggest adding some of those suggested terms to your content.

Why this tool is a valuable addition to your online content strategy

Google generates its search snippets based on which sentences from ranked pages best answer the query. In other words, the search snippets are Google’s best (in its opinion) summary of the topic of the query. The semantic analysis of these snippets and the extraction of related terms and topics will give you a better understanding of what you need to include in your content.

Pricing

You can start for free with Text Optimizer. Paid tools begin at $60 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Emotional Marketing Value Headline Analyzer

This week’s cool tool recommendation is the Emotional Marketing Value (EMV) Headline Analyzer.

This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”

Here’s how it works. 

Enter your headline in the space provided and choose the industry you are targeting your message to.

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Click Submit. 

Here’s my score:

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While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.

Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.

For more headline tools like this, read: 7 Tools To Find Inspiration For Your Headlines

Posted in Cool Tool

Monday Morning Cool Tool: Snappr Photo Analyzer

This week’s cool tool recommendation is Snappr’s Photo Analyzer – a tool that uses machine learning technologies to determine how well your photo will perform on LinkedIn.

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After it’s analyzed your LinkedIn profile picture, the tool gives you a score on parameters from composition to editing and gives you plenty of actionable tips to improve your score.


Check out my LinkedIn article How You Can Benefit from an Optimized Profile on LinkedIn for more tips on creating a stand-out profile on the platform. 

Posted in Cool Tool

Monday Morning Cool Tool: Cutt.ly

 

This week’s cool tool recommendation is Cutt.ly – a URL shortening tool.

What is a URL Shortener?

A URL (Uniform Resource Locator) is the address you type to access a website on the Internet. A URL shortener (also called a link shortener) makes it easy to manage long URLs. By using a URL shortener, you can reduce the length of your URL, which makes them more shareable and memorable. 

In addition, long URLs with letters, numbers, backslashes, and question marks can appear suspicious. As a result, people may be reluctant to click on the link.

There are several URL shorteners on the market, and today I am going to share one of those with you – Cutt.ly.

Let’s see it in action. 

As well as shortening your URL, Cutt.ly lets you create QR codes and customize your link to match your brand name or indicate what it is about (this is available on the paid plan). Furthermore, you can find out who clicks on them, where they are, and when they do so you can assess their effectiveness. 

Posted in Cool Tool

Monday Morning Cool Tool: Linktree

 

This week’s cool tool recommendation is Linktree – a landing page tool that houses links to your social sites.  

When you sign up, you receive a unique Linktree URL that you can add to your bio on any social media platform, in your email signature, etc., so your followers and visitors can choose which of your content they want to see.  

If you use Instagram, you already know that you can’t have more than one link on the website portion of your profile. This is where Linktree comes in. With Linktree, you can create a landing page with as many links as you like.   

See this example from podcasters, Our MBC Life, to see how it looks in practice.  

Pricing

You can sign up for free to get unlimited links and a customizable Linktree. For more customisation, there are paid plans.

Posted in Cool Tool

Monday Morning Cool Tool: Loom

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is video app –  Loom.

Combining face and screen video recording with audio, Loom makes it easy to create quick, personal videos ready for sharing via email, social media, YouTube, or as an embedded video on your website.

Check out this video which walks you through the desktop version (you can also use it as a Chrome extension or download iOS app). 

The basic version is free and allows you to record up to 25 videos.

Posted in Cool Tool

Monday Morning Cool Tool: Pexels

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This week’s cool tool recommendation is stock image site Pexels.

Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the CC0 license. Use the site’s list of popular searches to find the most in-demand stock video.

Posted in Cool Tool

Monday Morning Cool Tool:  Dr. Link Check

This week I’m recommending  Dr. Link Check– a tool to help you identify broken links on your website and fix them.

Did you know that broken links on your website are sending signals to Google that your website is old and outdated and perhaps even untrustworthy?

Broken links or dead links are hyperlinks on a webpage that are no longer functional. They can negatively impact your SEO by impacting bounce rate (the percentage of visitors that navigate away from a particular site after viewing only one page) and time on site, two factors that directly affect SEO.

Finding broken links is the first step to fixing them. This can be done in a number of ways. One is to use a tool like Dr. Link Checker.

It’s very simple to use. Simply type in the url of your site and let the link checker go to work.

This shows me a list of the broken links on my own website that I need to fix. A majority of these link to dead external sites. This makes sense since I originally linked out to speaking engagements and the conference and meeting sites have been taken down.  In this case, I have no choice but to delete the hyperlink since I have no control over external links.  

When it comes to internal links, I have control over them, and it’s good SEO practice to review content and correct broken links immediately.   

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Content Ideas

Posted in Cool Tool

Monday Morning Cool Tool: UberSuggest

This week I’m recommending UberSuggest – a free keyword research tool that lets you see which keywords are performing best for your competitors/peers.

This truly is a super helpful tool when it comes to Search Engine Optimisation. It generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google, allowing you to see volume, competition, and even seasonal trends for each of your chosen keywords.

Let’s see it in action.

Type in your chosen keyword (or a domain of a competitor to see which keywords are ranking for them). In this example, I’ll use the keyword ‘social media’.

The first thing I get is an overview of keyword search volume (the number of searches this keyword has per month) SEO difficulty (estimated competition in organic search – the higher the number the more competitive) paid difficulty (estimated competition in organic search – the higher the number the more competitive) and cost per click (if you are using paid Google ads).

Keyword Ideas

Now I can start to drill down into keyword ideas based on my head keyword.

As you can see from the screenshot above, you can do a lot more, such as identify how popular the keyword is based on its search volume over the last 12 months.  

Content Ideas

Now let’s look at what we can do with these keywords. Ubersuggest shows you the highest performing content for your chosen keywords.

Backlink Data

Backlinks are one of the most important components of Google’s ranking algorithm. However, there is a problem. They are difficult to build. Ubersuggest lets you see exactly what content people are linking to in your space. You then approach each of these sites and ask them to link to you.  

Pricing

You get three free daily searches with the free version. Before you decide to upgrade, you can try out a paid version for free for 7 days.