Posted in Cool Tool

Monday Morning Cool Tool: Twodio

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Twodio – a free iOS app that allows you to tweet recorded audio.

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Here’s how to use it

To use the app, you first need to authorize it to use Twitter. Then you simply hold down a button to record up to 30 seconds of audio. When Twodio tweets your recording, it appears as a waveform.

I really like this tool to add variety to your Twitter activity. The moving waveform is eye-catching and encourages people to stop and check out your tweet.

Check out how I used it this morning to tweet about this tool. I woke with a  sore throat but was so eager to try it out, I recorded it with a scratchy voice 😉

You might also like to read Become a Social Media Ninja With These 25 Smart Twitter Hacks

Posted in Thursday Tip

#ThursdayTip: How To Track Twitter Hashtags 

Welcome to this week’s social media quick tip.  This week I want to show you how to  track hashtags on Twitter 

Hashtags are a useful way to find others who share your interest in similar topics, but did you know that you can do so much more with them? Analysis of hashtag data allows you to track, measure, manage and grow your social strategy.

3 Reasons You Should Track Hashtags

  1. Connect with existing conversations and people who are tweeting about your topics of interest. With this data, you can identify current trends and key influencers.
  2. Use hashtag analysis to measure and extend your social media reach.
  3. Create more effective campaigns by measuring the level of interest, sentiment (“positive”, “negative”, or “neutral” attitudes), key demographics and influencers of your campaign. Use the findings to plan future campaigns.

Which Tools Should You Use?

Twitter’s own native search can be a good starting point to track a hashtag — particularly if you make use of Twitter’s advanced search parameters.

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Apart from Twitter’s own search facility, there are a number of hashtag analysis tools at different price points. Most will allow you to try out a limited search for free, but for more detailed results, you will need to sign up to use the paid features. Here are three free tools for you to try straight away.

1. Social Searcher

Social Searcher allows you to monitor all public social mentions of your company, brand, product, or service in one easy to use dashboard.

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2. Twitonomy

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3. Tagboard

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.

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Here’s to your social media success!

 

 

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Quik

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Quik for mobile – a free video-editing tool.

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This tool is easy to use and has both basic and advanced features. The basic video editing features include adding photos, videos, music, and text. You can choose a custom theme with transitions and graphics, adjust the font, filters and graphics and personalize your story with text overlays and title slides. The interface makes it easy to reorder, trim, zoom and rotate photos and video clips.

You can also add a soundtrack – choose from more than 100 free songs or import your own music. What’s really cool is that you can start your soundtrack at any point in the song and Quik automatically syncs transitions to the beat of the music.

Your videos can be saved in HD 1080p or 720p, shared to social media, or sent via a private Quik link text or email.

This really is a super tool and well worth checking out.

You might also like to read 7 Best Video Marketing Practices and Resources For 2019

Posted in Thursday Tip

#ThursdayTip: How To Create Live Videos on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to create live videos on Twitter.

With the announcement of its new live-streaming option, which will enable users to add audio-only guests into their streams, I thought it might be helpful to go through the steps needed to create live videos on Twitter. I’ve also included  instructions on how to add a guest to your broadcast and how to share your video with followers.

How to start a live video

  1. Swipe left from the home timeline or tap from the composer.
  2. Tap the live mode at the bottom selector.
  3. To go live with audio but not video, tap the microphone at the top right. This will turn off the camera, and you’ll be heard by viewers, but not seen.
  4. Fill in an optional description that will appear as a Tweet, and a location if desired. Then press Go live.
  5. Your live broadcast, with description and location (if added), will appear in a Tweet in your follower’s timeline and on your profile.

How to end a live video

You can end a live video at any time by pressing the Stop button on the top left and confirming your action in the menu that comes up. Your live videos will automatically be posted as a Tweet when you go live. You can also save your live video right to your device’s camera roll at the end of your live video by tapping Save to camera roll.

How to add a guest to live video

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When enabled, viewers of the live broadcast can request to join as a guest. Up to 3 guests can participate in a live broadcast at one time. Broadcasters can choose to turn off the camera, and participate as audio only. Guests will participate with audio, and can be heard by all viewers.

 

To start a live broadcast with guests:

  1. Open the camera by swiping left from your timeline.
  2. Tap the Live mode at the bottom.
  3. To allow live viewers to request to join your broadcast, tap the icon on the upper right.
  4. Tap Go LIVE to begin your broadcast.
  5. When a viewer has asked to join your broadcast, a notification will appear in the chat. You can also view the call-in list by tapping the icon on the bottom bar and see every viewer who has requested to join the broadcast.
  6. Tap the ± to add them to the broadcast. There will be a 5 second countdown before they join.
  7. To remove a guest from the broadcast, tap the X on the top right of their avatar.

To join a live broadcast as a guest

  1. While watching a live broadcast that has guests enabled, tap the icon, then tap Ask to join.
  2. The broadcaster must approve your request to join as a guest.
  3. Once accepted, a 5-second countdown will appear onscreen before you are added to the broadcast. If you choose not to join, tap Cancel.
  4. Your audio will be heard by all viewers of the broadcast.

To leave the broadcast as a guest

To exit the live broadcast as a guest, tap on the icon on the bottom, and select Hang up, or simply tap the X at the top left of the screen. When you leave the broadcast as a guest, you can continue to watch the live broadcast as a viewer.

How to share a live broadcast or replay

Your live video can go anywhere that a Tweet can go. This means that it’ll be searchable in the Twitter app, on the Twitter website, and it can be embedded on other websites just like any other Tweet. It will also exist and be searchable on Periscope, which powers live videos on Twitter.

From the live video or replay full-screen mode, click or tap the share icon then choose between the following options:

  1. Click or tap Share Live (when live) or Share From Beginning (when in replay mode) to Tweet, Direct Message, or copy the link of a full live video or replay from the beginning.
  2. Click or tap Share from… to Tweet, Direct Message, or copy the link of a live video or replay starting at a point chosen using the selection bar.

How to edit your videos

In the Twitter for iOS and Android apps, you can change the title, thumbnail image, and set a custom starting point after ending a broadcast. To get started, tap on the broadcast you’d like to edit. Tap on the overflow menu, then tap the Edit Broadcast option. Once you make your changes you’ll be prompted to save.

Keep in mind that broadcast titles can only be edited up to three times. Additionally, it will take up to 15 minutes for edits to appear in Twitter, and up to a minute for them to appear in Periscope.

Here’s to your social media success!

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: CC Search

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending  CC Search — a tool that allows openly licensed and public domain works to be discovered and used by everyone.

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CC Search searches across more than 300 million images from open APIs and the Common Crawl dataset. It goes beyond simple search to aggregate results across multiple public repositories into a single catalog, and facilitates reuse through features like machine-generated tags and one-click attribution.

There are six main Creative Commons licenses you can use when you choose to publish your work under CC terms. The six CC licenses are based on four conditions. The four conditions and the six licenses are described here.

Looking for more places to find images for your marketing? Check out this list of 10 Places To Find The Best Free Images For Your Healthcare Marketing.

 

 

 

Posted in Thursday Tip

#ThursdayTip: How To Create Graphics With Canva

Welcome to this week’s social media quick tip.  This week I want to show you how to create great graphics with Canva. 

Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from. And best of all it’s free! If you want more advanced features, you do also have the option to upgrade for a small fee.

Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.

Here’s how to use it

i. Sign up at canva.com. The sign-up process is quick and easy.

ii. Next click on “Create a design” and choose the platform for which you wish to create a visual, for example, blog, Facebook, Twitter, etc. Your image will be automatically resized to fit the size dimensions of each platform.

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iii. Click on “Layouts” to select a layout for your graphic. There are tons of layouts to choose from. When you find one you like, click on it and it will automatically populate the blank screen for you to work with. You can change out the design at any time by clicking into another layout template.

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iv. To add an image, select “Elements” which allows you to choose from a variety of shapes, illustrations, and photos from the royalty-free library. Note that not all images are free, some are priced at $1 each. You can also upload your own images to use.

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v. To add text, click on “Text” and simply drag and drop your heading, subheading and body text. You can also choose from some pre-designed fonts, most of which are free.

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vi. Selecting “Background” allows you to choose different background colours and textures.

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vii. When you’re happy with your design, you have the option to embed it or share it from Canva straight to a social media platform, share a link for others to see the design or edit it if you wish. You can also download it to your computer in jpeg, png, or pdf format.

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That’s it. You’re all set to create customised graphics for your marketing.

Here’s to your social media success!

 

 

 

Posted in #HCSM

OK Google: Why & How Your Medical Practice Should Prepare For Voice Search

Your patients are searching for you online. Pew Research Center data shows 77% of all health inquiries begin at a search engine, with 72% of total Internet users say they’ve looked online for health information within the past year.

While the majority of patients searching for information on the web still trust search engines but the way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet (yet another compelling reason to make sure that your site is optimized for mobile).

According to comScore’s forecasting, 50 percent of searches will be performed through voice functions in 2020 and the majority will be done without even looking at a screen.

How people are using voice search

In recent research carried out by BrightLocal, consumers were asked how they used voice assistants and voice search for local business. The top three most demanded voice search functions involve finding restaurants, grocery stores, and food delivery, with clothing, accommodation, and medicine following closely behind.

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The Voice Search for Local Business Study also revealed that 46% of voice search users use voice search to find local businesses daily.

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How to optimize your website for voice searches

In essence, voice searches are largely about answering questions, not about focusing on individual keywords. SEO is fast becoming AEO (Answer Engine Optimisation).

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What does best-answer content look like? Top Rank Blog’s Lee Odden, says best-answer content encompasses the following:

  • Specific, in-demand topic
  • More valuable and useful than other sites
  • Credible
  • High quality
  • Engaging
  • Device friendly, accessible
  • Fast

Insider Tip! When people talk to their voice assistants, they don’t form their inquiries the same way that they do in typed search queries. Rather, they tend to ask conversational questions, for example, “What’s the closest dental clinic to me?” instead of “dental clinic near me.”

Here are 3 more tips to consider while generating content for voice activation devices:

  1. Use long-tail keywords.  A great tip here is to use the “People Also Asked” Feature in Google.
  2. Structure SEO around conversational keywords – in other words, address not just a specific keyword with your content, but rather the breadth of what someone is trying to learn when they search for that keyword
  3. Account for misspelled/misinterpreted words (sometimes Siri or Alexa can misinterpret what you’re saying).

Just as marketers have optimized content for web 2.0 and mobile, they will have to start optimizing content for voice search as well. To quote NewsCred, “If you’re a marketer, “What’s the Alexa strategy?” will be a question you’ll be expected to answer.”


Related Reading

How to Optimize for Voice Search: 4 Simple SEO Strategies 

Voice search optimization guide: Six steps for 2019

Study: How ready are businesses for voice search? 

 

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: SocialSearcher

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Real-time Social Media Monitoring tool SocialSearcher.

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SocialSearcher allows you to monitor all public social mentions in social networks and on the web. Use it to monitor popular hashtags and trending topics. Quickly measure and track what people are saying about your company, name, product, or service in one easy to use dashboard.

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The free account gives you a generous 110 real-time searches per day and two email alerts.

Posted in #HCSM

What Information Are Parents of Children with Cancer Looking For Online?

If you haven’t already guessed it by now, I’m a sucker for a good research study. I believe strongly that we need a  more robust evidence-base around why and how people use social media for health-related information.

The latest study* I want to share with you concerns the information seeking behaviour of parents of children with cancer.

Why this study matters

For a parent, learning their child has cancer can be overwhelming, stressful, and debilitating. After a new cancer diagnosis, parents seek social support and information from multiple sources including healthcare providers and the internet. Not surprisingly the study shows that parents of children with cancer performed health-related searches at over twice the rate performed by the general population. Online searches peaks at about one month after cancer diagnosis.

To date, little has been known about the specific information parents of children with cancer search for online.  Although it has been shown that cancer searches online correlate to cancer prevalence at a population level, little is known about the specific, granular information parents search for online.

Understanding the content of parents’ searches over time offers insight into what matters most to parents and helps to identify knowledge gaps that could inform more comprehensive approaches to family education and support.

Why do parents use the web for information?

The study authors put forward some suggestions for why parents of children with cancer search online for information. One reason may be that they don’t feel their providers shared information in appropriate depth. “Alternatively, because these types of searches require less medical sophistication to interpret, parents may feel more comfortable searching for them online compared with medical information,” the authors suggest.  Or parents may simply forget to ask questions about these topics when medical providers are present and subsequently search for supportive care information at a later time.

What kind of information are parents seeking online?

Over half of the cancer-specific searches were for cancer support, such as queries for cancer charities and inspirational quotations.

Among the overall health-related searches, 31% were for “symptoms, disease and medical information.” Supportive care and logistic-related health searches were extremely common, and health insurance searches were also present, although to a lesser extent. Other relatively common health-related search categories included “Medications” (and “Treatment and disease management.” 

How health professionals can use this information

The study authors believe the results are most applicable for family support and education.

Given the peak of internet use near the time of diagnosis, educational interventions to improve parents’ ability to navigate the internet for cancer information should be considered.

The authors highlight the need to support parents’ need for logistical information. This “represents a measurable and potentially modifiable domain through interventions such as website design and educational materials.”

Study Conclusion

Google search content offers insight into what matters to parents of cancer patients. More research is needed to explore use of Google to obtain health-related information and utilize this to inform future education, quality, and research initiatives and better understand how internet use influences healthcare decision-making.

* Charles A Phillips, Alaina Hunt, Mikaela Salvesen‐Quinn, Jorge Guerra, Marilyn M Schapira, L Charles Bailey, Raina M Merchant. Health-related Google searches performed by parents of pediatric oncology patients. Pediatric Blood and Cancer, May 9, 2019. doi: 10.1002/pbc.27795.


Related Reading 

Digital Health Checkup: 10 Signs It’s Time To Redesign Your Medical Practice Website

Do Online Health Seekers Trust Social Media? Surprising Results From A New Survey 

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2018.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.