Posted in Cool Tool

Monday Morning Cool Tool: AutoDraw

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is AutoDraw  – an online drawing tool by Google.

AutoDraw pairs the magic of machine learning with drawings from talented artists to help everyone create anything visual, fast.  Watch this short video to learn more about how you can use this cool tool.

Posted in Cool Tool

Monday Morning Cool Tool: BeFunky

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo-editing tool BeFunky.

There is so much you can do with this tool to enhance your visual marketing assets, including creating collages, adding “one-click” photo effects (there are over 300 photo effects and filters to choose from) and an array of graphics (eg speech bubbles). The basic account is free to use and provides users with access to a library of 125 digital effects.

Try it out for yourself at www.befunky.com

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Embrace Long-Form Content

Welcome to this week’s quick social media tip. Today I want you to think about how you can add more long-form content to your content marketing strategy.

It seems ironic, but even with the popularity of video and expiring content, there also exists an appetite for longer, more in-depth content.

serpIQ did a study of the average length of the content in the top 10 results of search queries. The company found that the top-rated posts usually were over 2,000 words.

1_po23qamvjgidwtvlcwdrca

Long-form content also gives you an SEO edge. Put simply, search engines are built to serve people the best content, from credible sources, that answers users’ questions. Google has made it explicitly clear that it now prioritizes longer, informative posts over short ones that exist only to sell a product.

Try writing posts that are 1000 to 2000 plus words. Make them a resource type post that people will want to link to when they are writing their posts.

This tactic is no short-cut to success. To write a comprehensive, long-form piece of content with practical application that people want to share and link to takes a lot of research and time.

You won’t write this sort of content every day, but if you plan to make 2020 the year you will produce just one piece of stand-out content, I promise you will look back at the end of the year and feel you’ve really achieved something worth the effort.

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: PocketVideo

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending iOS video editing app PocketVideo.

download - 2020-01-13T121057.371

With PocketVideo you can create, shoot and edit your videos easily. The app supports any kind of video format: Horizontal (Landscape), Vertical (Portrait) or Square videos.

Features include:

  • Video Overlaying, Green Screen overlays and Picture in Picture.
  • Animated Doodle Tool to draw on top or your videos, synchronized with the playback.
  • Easy to use, one-tap “Reaction Cam” Feature for easy creation of reaction videos.
  • Commercial-free music library
  • Animated text titles
  • Stickers, GIFs and PNGs

If you want to create compelling and professional looking Youtube Vlogs, Snapchat Memories, Instagram Stories, Facebook Videos and more, then check out this app.

Posted in #HCSM

How To Set SMART Goals For Your Healthcare Marketing In 2020

It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.

1_bgucRYUb0lQr6fe9Sm8kPg
Source: Finances Online

When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Strategy Without Goals Is Putting The Cart Before The Horse

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

0_T9Dm2aEGZMmfCQjC

Common Social Media Marketing Goals

Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Research shows that writing down your goals increases the completion rate of goals.

How To Set SMART Social Media Goals

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with defining a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to grow your Twitter followers.

Measurable — how will you measure your success? For example — double the number of your existing Twitter followers.

Attainable — is your goal attainable? Can you realistically double the number of your Twitter followers?

Relevant — a relevant goal is aligned closely to your business objectives. Does this goal support your business’s objectives, vision, or values?

Time Specific — give your goal a deadline. Double Twitter follower numbers in three months.

Wrapping Up

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.

 

Posted in #HCSM

50 Power Words To Super Charge Your Content Marketing

 

Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your article.

An attention-getting headline will capture the reader’s attention right away and compel them to want to find out more. Clear, concise, and original content is important, but words that appeal to their emotions is the magic ingredient to giving your visitors a reason to want to diver deeper.
Business2Community

Trigger words can entice readers to your content, but use these words with caution because they can also trigger skepticism and distrust. Make sure your content carries through on the promise in the headline and always avoid click-baiting.  Clickbait headlines typically aim to exploit the “curiosity gap”, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content. Always craft a headline that links to authentic and relevant content.

Download a list of 90 headline power words here.

For a deep dive into which words and phrases drive the most shares and engagement, Buzzsumo analyzed 100 million article headlines and reported their findings here.

Further Related Reading

 

Posted in #HCSM

Social Media: Professional Boon or Bane? It’s Complicated

Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges. As health leaders navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical profession and society.

A new paper which I co-wrote, describes the changing parameters of professional conduct in digital environments and proposes a set of considerations and recommendations for health leaders to navigate this new frontier.

Leveraging social media in healthcare requires a careful reflection of ethical implications. Healthcare leaders will need to apply principles of professionalism to new settings to establish guidelines and policies for ethical conduct. Ongoing discussion regarding the role of social media in healthcare is necessary as both the technology and our understanding of it continue to evolve and increasingly influence the healthcare landscape.

Read the paper Social media networks and leadership ethics in healthcare

Posted in Cool Tool

Monday Morning Cool Tool: Sharethrough

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending the Sharethrough headline tool.

This tool analyzes your headline and gives it a score based on a multivariate linguistic algorithm which takes into account more than 300 unique variables, enabling your headlines to capture attention, increase engagement and deliver a stronger impression.

In the example below I typed the following headline and achieved a score of 65% with suggestions on how to improve and gain a higher score. Try it with your own headlines and let me know how you find the tool.

download - 2019-12-23T153308.644.png

1a1922bd-eb4a-45b9-832a-1ab73209b133

Posted in #HCSM

#ThursdayTip: How To Pin A Tweet

Pinning a Tweet allows you to showcase your best content at the top of your profile page for as long as you’d like.

In the past Twitter typically only allowed viewers to see posts in as a sequential timeline which meant that your most important or relevant content quickly got lost in the fast-moving Twitter stream.

To solve this issue Twitter now allows you to pin a tweet or keep it placed at the top of the newsfeed giving you more editorial control as to what a viewer will see first when visiting your page.

How To Pin A Tweet

It’s super quick and easy to do. Follow the steps below to pin your first tweet.

1. Open up your Twitter Profile Page.

download (82).png

2. Choose a Tweet you would like to Pin. Select “Pin to your profile page”.

download (83).png
3. The Tweet will now automatically appear at the top of Page.

download (84).png

4. To remove a pinned tweet, simply click on the “unpin” option. 

download (85).png

It’s a good idea to review your pinned tweets regularly to make sure you are sharing up-to-date posts. Out-dated pins will make your profile look out-dated too.  To refresh your Twitter profile simply choose another tweet to pin. Twitter will ask you to confirm if you want to replace your current pinned tweet.

download (86).png

It couldn’t be easier to follow these steps and it’s something you should certainly do to highlight your accomplishments, share your latest news, and bring your viewers attention to the posts you want them to see first.

Here’s to your tweeting success!