Posted in Thursday Tip

#ThursdayTip: How To Add Media To A Retweet

Welcome to this week’s social media quick tip. 

Did you know you can add a photo, video or GIF to a Retweet, instead of just text?

It’s super simple to do.

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By expanding the Retweet feature to support additional media Twitter users have a richer, more engaging experience on the platform.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Find Your Old Tweets

Welcome to this week’s social media quick tip.  This week I want to show you how to find old tweets in your Twitter archive. 

Have you ever wanted to search your Twitter archive to locate an old tweet? Twitter shows your last 3,200 tweets in your timeline, which to a Twitter newbie may sound like a lot of tweets, but for those of us who have been using Twitter for several years and tweet a lot, leaves us struggling to find old tweets.

The solution lies in Twitter’s Advanced Search function.  Here’s how to perform a search for your old tweets.

1.  Go to https://twitter.com/search-advanced

2. Enter your username into the “From these accounts” field under “People.”

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3. Select a date range from the pop-up calendar to view your tweets (or tweets from any profile you wish to see) within a specific time frame.

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4. click the “Latest” tab to see all your tweets from this data range.

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Bonus Tip!

Want to see the first-ever tweet you sent?  Head over to www.findfirsttweet.com. Authenticate with your twitter account to unlock the search bar.

Here’s mine. Wow, I’ve been on Twitter for over ten years!

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Try it for yourself. Take a trip down Twitter memory lane and see how far you’ve come.

Here’s to your Twitter success!

Posted in Thursday Tip

#ThursdayTip: How To Create A New Healthcare Hashtag [Infographic]

Welcome to this week’s social media quick tip.  This week I want to share with you the process of creating a new hashtag. 

If you cannot find an existing hashtag related to your healthcare topic, you might now be considering creating your own.

But, before you do, take a moment to consider your objectivesDoes the world truly need another hashtag?  Ask yourself: Why this hashtag? Why now? Will other users gain value from it?

Having decided the world does need another hashtag, follow the tips below to create yours.fiction (2)

Happy hashtagging and here’s to your social media success!

 

 

Posted in Thursday Tip

#ThursdayTip: How To Embed A Tweet On Your Blog

Welcome to this week’s social media quick tip.  This week I want to show you how to embed a Tweet on your website or blog. 

1. Select a Tweet to embed on your site. Click on the down arrow icon (v).

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2.  Select Embed Tweet from the drop-down list.

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3. Now simply and paste the code provided into your blog or website.

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An embedded Tweet includes the Tweet itself, any media contents (photos, video) so if you don’t wish to include these, go to Customization Options and check “Hide Conversation.”

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Here you also have the option of translating your embedded Tweet into another language and selecting the colour you would like it to appear as on your website or blog.

Here’s to your Twitter success!

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Check Your Wall Posting Preferences on Facebook

Welcome to this week’s social media tip. Today I want you to show you how to set your wall posting preferences on Facebook. 

Recently I was teaching a social media workshop when the topic of how to deal with people posting directly to a Family Practice Facebook page came up.  The person who raised the topic hadn’t realised that it’s possible to limit who can post to your Page. In fact, you can set your page’s Posting Ability tab so that only your page admins can post to your Facebook page.

Here’s how to do it.

1. Choose Settings from your Admin panel. Then choose Edit.

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2.  From here, edit the posting ability to decide if you want everyone to be able to post on your page, or if you want to allow only your page admins to post by checking the relevant boxes.

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3. When you’re done, hit Save Changes.

A very simple step, and one that those who are new to Facebook can easily overlook.

Here’s to your social media success!

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Build Your Email List

Welcome to this week’s quick social media tip. Today I want you to think about the value of creating and growing a list of email subscribers. 

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

4 Reasons You Should Build An Email List

1. Email marketing helps you build relationships and credibility

People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing. Email gives people a way to easily contact you with their questions.

2. Email marketing keeps you top of mind

Did you know that at least 91% of consumers check their email on a daily basis? While you can go for a few days without checking social media, most people check their email several times a day.

3. Email marketing is inexpensive

Email is an inexpensive way to reach people who are interested in hearing from you and communicating with them regularly.

4. You own your list

Unlike social media which is subject to change, your list is yours. in the words of Ann Handley, email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.

5. Email marketing converts better than social media

A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.

Bottom line — ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.

Take Action: One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download. Check out this list of 15 ways to create your first lead magnet.

Want to subscribe to my newsletter?

Each Monday I send out a weekly digest of social media marketing tips and the latest social media updates.

Click here to subscribe to my mailing list.

Related Reading

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns

 

Posted in Thursday Tip

#ThursdayTip: How To Create Graphics With Canva

Welcome to this week’s social media quick tip.  This week I want to show you how to create great graphics with Canva. 

Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from. And best of all it’s free! If you want more advanced features, you do also have the option to upgrade for a small fee.

Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.

Here’s how to use it

i. Sign up at canva.com. The sign-up process is quick and easy.

ii. Next click on “Create a design” and choose the platform for which you wish to create a visual, for example, blog, Facebook, Twitter, etc. Your image will be automatically resized to fit the size dimensions of each platform.

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iii. Click on “Layouts” to select a layout for your graphic. There are tons of layouts to choose from. When you find one you like, click on it and it will automatically populate the blank screen for you to work with. You can change out the design at any time by clicking into another layout template.

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iv. To add an image, select “Elements” which allows you to choose from a variety of shapes, illustrations, and photos from the royalty-free library. Note that not all images are free, some are priced at $1 each. You can also upload your own images to use.

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v. To add text, click on “Text” and simply drag and drop your heading, subheading and body text. You can also choose from some pre-designed fonts, most of which are free.

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vi. Selecting “Background” allows you to choose different background colours and textures.

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vii. When you’re happy with your design, you have the option to embed it or share it from Canva straight to a social media platform, share a link for others to see the design or edit it if you wish. You can also download it to your computer in jpeg, png, or pdf format.

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That’s it. You’re all set to create customised graphics for your marketing.

Here’s to your social media success!

 

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Twitter Threads

Welcome to this week’s quick social media tip. Today I want you to show you how to create Twitter threads. 

Not sure what a Twitter thread looks like?

If you spend any time on Twitter you’ve probably already come across a Twitter thread, but perhaps not know that it was a thread.  Threads are a series of related tweets shared in succession by one person.

With a thread, you can provide additional context, an update, or an extended point by connecting multiple tweets together. When used well, threads are a powerful way to illustrate a larger point.

Before threads, users would have to just continue replying to their own Tweets in order to link them together. This was a  way to work around the old 140 character limit.

How To Create A Twitter Thread

1. Click the “Tweet” button to compose a new Tweet.

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2. Click the new “Add another Tweet” button.

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3. This brings up a second Tweet window.

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4. Continue in this way adding threads until you’ve said all you want to say.  You can either publish the entire thread by hitting “Tweet All”….

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Or you can hit post each tweet in succession, which allows you to build momentum, perfect for a live event or an ongoing train of thought.

Publishing the entire thread gives your followers a fully-formed story — a better choice for a message you want to control a bit more, like a nuanced company announcement.

Here’s how your published displays on Twitter when complete.

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Want to learn more?

Check out this guide to Twitter threads on Twitter’s business blog.

Here’s to your social media success!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Content With Emotional Resonance

Welcome to this week’s social media tip. Today I want you to think about how you can create emotional resonance through your content marketing.

The word “emotion” is a combination of the prefix e-, meaning “away,” and the Latin word movere, meaning “to move.” In this sense, emotions break us away from our standstills, moving us in new directions and prompting us to take action.

Numerous studies have found emotional arousal plays a key role in driving social sharing. In 2012, researchers Jonah Berger and Katherine Milkman published research based on an analysis of 7,000 articles from the New York Times to see which types of articles were most shared by email.

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The results indicate that virality is partially driven by physiological arousal.

“Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral.” — What Makes Online Content Viral?

The Harvard Business Review released research in 2016 which showed that creating a powerful emotional experience increases the chances of going viral. The research, based on an analysis by Frac.tl of the top 100 images of the year from imgur.com, as voted on Reddit.com, found:

  • A significant correlation between content views and positive feelings (specifically joy, interest, anticipation, and trust).
  • Negative emotions were less commonly found in highly viral content than positive emotions, but viral success was still possible when negative emotion also evoked anticipation and surprise.
  • The emotion of admiration was very commonly found in highly shared content, an unexpected result.
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Heatmap of the aggregate emotional data, representing the totals compiled (HBR)

One way to create emotional resonance is to tell a heartwarming story.

Effective stories inspire people by creating human connection and emotional resonance. In 2015, an article about a husband and wife celebrating 82 years of marriage, topped USA Today’s most shared content. Not only was the story uplifting and inspirational, but it also shared insights on reaching over 100 years of age (if you’re interested — the couple describes a healthy diet and frequent naps as the secret to growing old).

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Marie Yoland Eveillard speaks with her father Duranord Veillard, who will celebrate his 108th birthday on Saturday, and mother Jeanne Veillard, who turns 105 in May. The couple got married in Haiti in 1932. Tania Savayan/The Journal News

Once you understand how to strike the right emotional chords with your message, you can greatly increase your chance of getting your content widely shared.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Create An Animated Image For Social Media

Welcome to this week’s social media quick tip.  This week I want to show you how to add variety to your social media posts with an animated image.  

We are going to use Canva to create our animated image. If you aren’t already using this tool, I highly recommend you add it to your social media toolkit. 

Click here for a step by step guide to using Canva.

It’s super quick and easy to do as you can see from the video instructions below.

Note: This is a Pro Canva feature.

You can also access a range of social media templates with built-in animations. They’re fully customizable so you can add even more animation or change any element to make them your own