Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Build Your Email List

Welcome to this week’s quick social media tip. Today I want you to think about the value of creating and growing a list of email subscribers. 

With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth.  Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.

4 Reasons You Should Build An Email List

1. Email marketing helps you build relationships and credibility

People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing. Email gives people a way to easily contact you with their questions.

2. Email marketing keeps you top of mind

Did you know that at least 91% of consumers check their email on a daily basis? While you can go for a few days without checking social media, most people check their email several times a day.

3. Email marketing is inexpensive

Email is an inexpensive way to reach people who are interested in hearing from you and communicating with them regularly.

4. You own your list

Unlike social media which is subject to change, your list is yours. in the words of Ann Handley, email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.

5. Email marketing converts better than social media

A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.

Bottom line — ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.

Take Action: One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download. Check out this list of 15 ways to create your first lead magnet.

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Each Monday I send out a weekly digest of social media marketing tips and the latest social media updates.

Click here to subscribe to my mailing list.

Related Reading

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Twitter Threads

Welcome to this week’s quick social media tip. Today I want you to show you how to create Twitter threads. 

Not sure what a Twitter thread looks like?

If you spend any time on Twitter you’ve probably already come across a Twitter thread, but perhaps not know that it was a thread.  Threads are a series of related tweets shared in succession by one person.

With a thread, you can provide additional context, an update, or an extended point by connecting multiple tweets together. When used well, threads are a powerful way to illustrate a larger point.

Before threads, users would have to just continue replying to their own Tweets in order to link them together. This was a  way to work around the old 140 character limit.

How To Create A Twitter Thread

1. Click the “Tweet” button to compose a new Tweet.

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2. Click the new “Add another Tweet” button.

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3. This brings up a second Tweet window.

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4. Continue in this way adding threads until you’ve said all you want to say.  You can either publish the entire thread by hitting “Tweet All”….

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Or you can hit post each tweet in succession, which allows you to build momentum, perfect for a live event or an ongoing train of thought.

Publishing the entire thread gives your followers a fully-formed story — a better choice for a message you want to control a bit more, like a nuanced company announcement.

Here’s how your published displays on Twitter when complete.

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Want to learn more?

Check out this guide to Twitter threads on Twitter’s business blog.

Here’s to your social media success!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Embrace Long-Form Content

Welcome to this week’s quick social media tip. Today I want you to think about how you can add more long-form content to your content marketing strategy.

It seems ironic, but even with the popularity of video and expiring content, there also exists an appetite for longer, more in-depth content.

serpIQ did a study of the average length of the content in the top 10 results of search queries. The company found that the top-rated posts usually were over 2,000 words.

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Long-form content also gives you an SEO edge. Put simply, search engines are built to serve people the best content, from credible sources, that answers users’ questions. Google has made it explicitly clear that it now prioritizes longer, informative posts over short ones that exist only to sell a product.

Try writing posts that are 1000 to 2000 plus words. Make them a resource type post that people will want to link to when they are writing their posts.

This tactic is no short-cut to success. To write a comprehensive, long-form piece of content with practical application that people want to share and link to takes a lot of research and time.

You won’t write this sort of content every day, but if you plan to make 2020 the year you will produce just one piece of stand-out content, I promise you will look back at the end of the year and feel you’ve really achieved something worth the effort.

Here’s to your social media success!

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Save Searches on Twitter

Welcome to this week’s social media tip. Today I want you to show you how to save searches on Twitter.

1. Go to the Search tab 

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2. Enter your search into the search box.

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3. At the top of your results page, tap the three dots icon  and then tap Save. 

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4.Next time you tap the search box, a pop-up menu will display your Saved searches.

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5. To remove a search: Tap on delete saved search.ad759305-df08-40b2-a190-eea658880b6b

 Note: You may have up to 25 saved searches per account.

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Optimise Your Social Media Profile

Welcome to this week’s quick social media tip. If you find yourself with some extra time on your hands, why not take the opportunity to review your social media profiles. 

Your social media profile is the first place people will find you online so it’s important you make a good first impression. Check out this video quick tip to make your social media profile shine.

 

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Create Graphics With Canva

Welcome to this week’s social media quick tip.  This week I want to show you how to create great graphics with Canva. 

Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from. And best of all it’s free! If you want more advanced features, you do also have the option to upgrade for a small fee.

Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.

Here’s how to use it

i. Sign up at canva.com. The sign-up process is quick and easy.

ii. Next click on “Create a design” and choose the platform for which you wish to create a visual, for example, blog, Facebook, Twitter, etc. Your image will be automatically resized to fit the size dimensions of each platform.

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iii. Click on “Layouts” to select a layout for your graphic. There are tons of layouts to choose from. When you find one you like, click on it and it will automatically populate the blank screen for you to work with. You can change out the design at any time by clicking into another layout template.

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iv. To add an image, select “Elements” which allows you to choose from a variety of shapes, illustrations, and photos from the royalty-free library. Note that not all images are free, some are priced at $1 each. You can also upload your own images to use.

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v. To add text, click on “Text” and simply drag and drop your heading, subheading and body text. You can also choose from some pre-designed fonts, most of which are free.

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vi. Selecting “Background” allows you to choose different background colours and textures.

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vii. When you’re happy with your design, you have the option to embed it or share it from Canva straight to a social media platform, share a link for others to see the design or edit it if you wish. You can also download it to your computer in jpeg, png, or pdf format.

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That’s it. You’re all set to create customised graphics for your marketing.

Here’s to your social media success!

 

 

 

Posted in Thursday Tip

#ThursdayTip: How To Upload Documents To LinkedIN

Welcome to this week’s social media quick tip.  This week I want to show you how to upload documents to share on LinkedIn.

Did you know that you can now share your presentation slides, research papers, industry reports, and more directly to LinkedIn?

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How to share a document

Click on the documents item on your desktop feed.

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Choose a document from your computer or upload one from the cloud.

 

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Give your document a name. Below I’m sharing my Speaker Sheet.

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Once you’ve uploaded your document, you can provide more information and add a relevant hashtag before you hit POST.

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Uploading documents to your feed, in a group, or on your LinkedIn page is a great way to share what you know with your community.

After you post a document, your followers can download it, embed it, and reshare it. You’ll also be able to see the analytics on how people did one of those actions.

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Have you availed of this feature yet? Do you think it’s a useful LinkedIn feature?

 

Posted in Thursday Tip

#ThursdayTip: How To Find Your Old Tweets

Welcome to this week’s social media quick tip.  This week I want to show you how to find old tweets in your Twitter archive. 

Have you ever wanted to search your Twitter archive to locate an old tweet? Twitter shows your last 3,200 tweets in your timeline, which to a Twitter newbie may sound like a lot of tweets, but for those of us who have been using Twitter for several years and tweet a lot, leaves us struggling to find old tweets.

The solution lies in Twitter’s Advanced Search function.  Here’s how to perform a search for your old tweets.

1.  Go to https://twitter.com/search-advanced

2. Enter your username into the “From these accounts” field under “People.”

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3. Select a date range from the pop-up calendar to view your tweets (or tweets from any profile you wish to see) within a specific time frame.

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4. click the “Latest” tab to see all your tweets from this data range.

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Bonus Tip!

Want to see the first-ever tweet you sent?  Head over to www.findfirsttweet.com. Authenticate with your twitter account to unlock the search bar.

Here’s mine. Wow, I’ve been on Twitter for over ten years!

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Try it for yourself. Take a trip down Twitter memory lane and see how far you’ve come.

Here’s to your Twitter success!

Posted in Thursday Tip

#ThursdayTip: How To Analyse Your Twitter Activity

Welcome to this week’s social media quick tip. Today I want to show you how to use Twitter’s Analytics Dashboard. 

The Tweet activity dashboard is a tool you can use to learn more about your Tweets and how they resonate with your audience. For instance:

  • See how people engage with your Tweets in real-time.
  • Compare your Tweet activity and followers, and see how they trend over time.
  • Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows, or clicks it receives.
  • Get detailed insights into who your audience is, especially those who engage with your Tweets.
  • Download your Tweet metrics.

How to use it

To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account.

To access your Tweet activity:

    • On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets.
    • In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.

I’m going to show you how this looks on my account on a laptop.

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From here I can click into an individual Tweet to see specific data for that Tweet:

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Use Twitter Analytics to track your progress over time – see which tweets resonate most with your followers, track your follower growth and more.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Embed Tweets On Your Website

Welcome to this week’s social media quick tip. 

When it comes to writing, I’m a big fan of crowdsourcing quotes and ideas via Twitter. I then like to take those tweets and embed them directly into an article or blog post I’ve written.

What is an embedded Tweet?

An embedded Tweet includes the Tweet itself, plus any media content such as photo or video.  Here’s an example of a Medium article I published today containing several embedded Tweets.

How to embed a Tweet

Embedding a Tweet on your website or blog is a really simple process because Twitter auto-generates the required embed code. All you have to do is copy and paste the code and add it to your site.

Here’s how

1. Select the tweet you want to embed:

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2. Click on the down arrow icon [v]. Select Embed Tweet from the drop-down list.

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3. Copy the HTML code from the pop-up screen. If you only wish to include the Tweet without any media (photos, GIFs, videos)  displayed alongside the Tweet. then uncheck Include media to hide media.

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4. Paste the code into your blog or website.

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And voilà you’re done!

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Embedding tweets is a super way to add variety to your content and bring fresh perspectives and credibility to your writing.

Give it a go this week – and do let me know how it works out for you.

Here’s to your social media success!