Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create A Twitter Fleet

Welcome to this week’s quick social media tip. Today I want to show you how to create a Fleet moment on Twitter.

Fleets are one of the newer features released last year by Twitter.  Here’s how it describes them.

Not every thought deserves a Tweet. But that’s where Fleets come in. Say what’s on your mind and move on. You can share a photo, video, or some text with your followers but not have it appear on your Home Timeline. There are no likes, no Retweets, and Fleets can only be seen for 24 hours.

 
How to create a Fleet

To create a new Fleet, start by tapping your profile image. Tap the Fleet compose icon (plus sign). 

 

  • Compose your message (it can be comprised of text, photos, a GIF, or video).

Using the text editor to add media to your Fleet:

  • Tap the screen to bring up the keyboard and toolbar.
  • Tap the Align button to format the text center, left, or right.
  • To change the text to bold, tap the B button.
  • To highlight your text, select the Highlight button.
  • The color wheel will change the text and highlight color, tap the color wheel icon to change the text.
  • To move or resize the text, image, or emoji, use two fingers to pinch to resize or move the media.
  • Tap the circle icon at the bottom left of the screen to change your Fleet’s background color.

Fleets appear above the Home timeline. When someone taps on the circle with your profile they’ll be able to see your Fleet for 24 hours.

So there you have it. It’s a very simple feature, but I haven’t seen too many use it. It seems to me to be a novel way to stand out among a sea of tweets with your message.

Have you tried Fleets? What are your thoughts on this feature?

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Access Your Twitter Data

Welcome to this week’s quick social media tip. Today I want to show you how to review your Twitter data.

Reviewing your Twitter data can give you insights into the type of information stored for your account.

What type of information is available to you?

Your Twitter data provides you with a snapshot of your Twitter information, including the following:

Account: Log into your Twitter account and go to More.

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Click on Settings and Privacy. You will see information such as your username, email addresses or phone numbers associated with your account, etc.  You can update or correct most of this information at any time.

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Account history: You’ll also be able to see your login history, as well as the places you’ve been while using Twitter.

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Apps and devices: You can also view the browsers and mobile devices associated with your account (if you are logged in) or current device (if logged out), and the apps you have connected to your Twitter account. If you see login activity from an app you don’t recognize or that looks suspicious, you can go to the Apps tab in your settings to revoke its access to your Twitter account. The IP location shown is the approximate location of the IP address you used to access Twitter, and it may be different from your physical location.

Account activity: You will be able to see the accounts you’ve blocked or muted.

Interests and Ads data: You can also see interests that Twitter and its partners have inferred about your account or current device.

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You can also view any Twitter advertisers who have included your account or current device in their tailored audiences. You can opt-out of interest-based advertising in your personalization and data settings. This will change the ads you see on Twitter, however, it won’t remove you from advertisers’ audiences.

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Download an archive of your data: You can also download a machine-readable archive of information associated with your account in HTML and JSON files.

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Posted in Thursday Tip

#ThursdayTip: How To Create Twitter Lists

Welcome to this week’s social media quick tip.  This week I want to show you how to create Twitter lists.

Twitter Lists are essentially filtered timelines and it’s one of the most effective and simple ways to get a handle on your Twitter engagement.

Here’s how it works:

1. Click on Lists on your profile page

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2. Click Create New List

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3. Name the List and provide a description

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4. Designate the List as Public or Private & then hit Save List

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5. To add or remove people from your Lists:

  1. Use the person icon drop-down menu on somebody’s profile
  2. Choose add or remove from Lists
  3. Choose the List you would like to add the person to or uncheck the List the person was already a member of

It’s so easy to build a Twitter List and it is such an effective and simple way to get a handle on your Twitter engagement. Each time you follow someone new on Twitter, get into the habit of adding them straight to one of your lists.  If you haven’t already started with your lists, start building them today!


Related Reading 

Visit Twitter’s Help Center for more information on:

  • seeing Lists you’re a member of
  • viewing tweets from a List
  • subscribing to a List
  • editing or deleting a List
  • sharing a List URL
Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Add GIFS to Your Tweets

Welcome to this week’s quick social media tip. This week I want to show you how to add GIFS to your tweets. 

Want to add variety to your tweets and help them stand out? Try adding GIFs.

Here’s how

From the Tweet compose box, click the GIF icon to search for and select a GIF from the GIF library.

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When you choose a GIF, the image will attach to your Tweet in full size.

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Click Tweet to post.

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Notes

  • GIF attachments do not count towards the character limit in a Tweet.
  • Animated GIFs can’t be included in Tweets with multiple images. You can send only one GIF in a Tweet.
  • Twitter supports looping GIFs. If your animated GIF doesn’t loop and plays a single time, it will display as a static image.
Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Generate Fresh Content Ideas In 30 Seconds.. Or Less

Welcome to this week’s quick social media tip.

Today I want you to share a tip with you for generating content ideas in under a minute using two similar tools. Use these tools as inspiration for topics you could write about.

1.  HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas for you

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2. Portent’s Content Idea Generator allows you to generate content ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

Sometimes all you need is a little spark to get your creativity flowing again, and these tools may just the thing to get your creative juices flowing again.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Save Links On Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how to save links on Facebook.

Scrolling through your Facebook feed, you come across some interesting links which you’d like to save and read later when you have more time.

Did you know that Facebook has a handy save links feature to help you do this?

Here’s how to save links on Facebook

  • Click the ellipsis icon in the top right corner of the post/link you want to save.
  • Click Save link.

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To access your saved items on desktop, go to the left-hand sidebar and find Saved under Explore. Or just navigate to https://facebook.com/saved.

13 Interesting Facebook Tricks You Might Not Know

From here you can create collections to organize content for easy retrieval.

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Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Top Tip: The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Mute Accounts, Keywords & Hashtags on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to use the Mute feature on Twitter.

Mute is a handy feature on Twitter, which if you’re not familiar with, can be a real boon to your Twitter experience. It allows you to remove an account’s Tweets from your timeline without unfollowing or blocking that account. Muted accounts will not know that you’ve muted them and you can unmute them at any time.

How To Mute An Account 

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Some things to note about Mute:

  • Muted accounts can follow you and you can follow muted accounts. Muting an account will not cause you to unfollow them.
  • Muting an account does not impact the account’s ability to send you a Direct Message.
  • You will no longer receive push or SMS notifications from any muted account.
  • Replies and mentions by the muted account will still appear in your Notifications tab.
  • Tweets from a muted account – posted before the account was muted – will be removed from your Home timeline.
  • When you click or tap into a conversation, replies from muted accounts will be visible.

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How To  Mute Conversations, Keywords, and Hashtags

Twitter also gives you the option to mute Tweets that contain particular words, phrases, usernames, emojis, or hashtags. Muting will remove these Tweets from your Notifications tab, push notifications, SMS, email notifications, Home timeline, and from replies to Tweets.

If you would like to stop receiving notifications for a particular conversation, you can choose to mute it. When you mute a conversation, you won’t get any new notifications about that conversation. You will, however, still see Tweets from the conversation in your timeline and when you click into the original Tweet.

For more on how to use this feature, visit advanced muting options on Twitter.

Here’s to your Twitter success!

Posted in Thursday Tip

#ThursdayTip: How To Create A New Healthcare Hashtag [Infographic]

Welcome to this week’s social media quick tip.  This week I want to share with you the process of creating a new hashtag. 

If you cannot find an existing hashtag related to your healthcare topic, you might now be considering creating your own.

But, before you do, take a moment to consider your objectivesDoes the world truly need another hashtag?  Ask yourself: Why this hashtag? Why now? Will other users gain value from it?

Having decided the world does need another hashtag, follow the tips below to create yours.fiction (2)

Happy hashtagging and here’s to your social media success!

 

 

Posted in Thursday Tip

#ThursdayTip: How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience. 

Not all social media is created equal. Different platforms attract different audiences.

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once. Every additional platform your business is active on means additional time and effort required to engage on and create tailored content for that platform.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

1. Will this platform help me achieve my marketing goals?

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. If you can’t explain how a particular social channel will help you to achieve your goals, then it may not be the right fit for you.

2. Is my target audience active on this platform?

The most effective social media strategies are informed by social media data. Refer to Google Analytics for your website to see which social networks are sending the most traffic to your site. Look at existing data to learn where a specific demographic spends their time online. Statista and GlobalWebIndex are good sources of worldwide statistics on Internet usage.

3. Which social networks are my competitors using?

Which social networks are your competitors using? Are they active on networks you aren’t? Use a tool like Buzzsumo to identify the social channels on which your competitors get the most shares. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you also.

4. Will this platform match the content I create?

If you want your content to do well on social media, you’ve got to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel. Identify how, when, and where your specific audience likes to engage with content. Certain content formats will be more suited to particular channels than others.

5. Can I integrate this platform with another similar one?

It’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms — for example, Facebook and Instagram — the key is to choose channels that integrate well with each other to create maximum impact.

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Bonus Tip! 

Consider broadening your social media horizons. While Facebook, Twitter, LinkedIn, Instagram and Snapchat might be the most popular social networks in the West, there is a world beyond the Big Five waiting for you to explore.

Here’s to your social media success!


Related Reading

How to Choose the Best Social Media Channels for Your Business 

Which Social Media Platforms Are Worth Your Time?