Posted in #HCSM

How To Set SMART Goals For Your Healthcare Marketing This Year

Social media success is based on setting goals, but I am constantly amazed at how many businesses give little thought to creating their social media objectives.

1_bgucRYUb0lQr6fe9Sm8kPg
Source: Finances Online

When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Strategy Without Goals Is Putting The Cart Before The Horse

Without specific goals in mind, it can be difficult to measure the success of your efforts and make meaningful changes to your approach. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

0_T9Dm2aEGZMmfCQjC

Common Social Media Marketing Goals

Below you will find a list of some common social media marketing goals — decide which of these is most aligned with your business goals.

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Tip: Research shows that writing down your goals increases the completion rate of goals.

How To Set SMART Social Media Goals

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with defining a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to increase your Twitter followers by 10%.

Measurable — how will you measure your success? In this case it’s easy to measure 10% growth in Twitter followers when you check your follower numbers.

Attainable — is your goal attainable? Can you realistically achieve this Twitter growth?

Relevant — a relevant goal is aligned closely to your social media objectives. Is this goal relevant to your overall social media strategy?  Is Twitter the right platform for your communications?

Time Specific — give your goal a deadline – for example, increase your Twitter followers by 10% by the end of the month.

Wrapping Up

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. It’s also important to note that SMART goals are flexible and can be adjusted as necessary. Continuously re-evaluate and adjust your goals as needed to ensure that they remain relevant and aligned with your overall business objectives. A winning formula is to measure, adjust and then rinse and repeat.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s