Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Follow Topics on Twitter

Welcome to this week’s quick social media tip. This week I want to show you how to follow topics on Twitter. Following a Topic allows you to stay informed on what’s happening and see more relevant content about that topic.

Here’s how to follow topics on Twitter

From your Home timeline

  1. While scrolling through your Home timeline, you may notice that Twitter will suggest a Topic for you to follow.
  2. Simply Tap the Follow button next to the suggested Topic to follow.

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From your Topics menu

Tap Topics in your profile icon menu.

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Tap Follow some Topics to browse by category type.

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From within each category and sub-category type, tap the Follow button next to the Topics you’d like to follow.

When finished, tap Done.

Note:  Just like with accounts you follow, you can unfollow Topics at any time.

How to unfollow a Topic

From your Home timeline:

  1. In your Home timeline, navigate to a Tweet about a Topic you’re currently following.
  2.  Tap the  icon from the top of the Tweet and select Unfollow.

From your Topics: 

  1. Tap Topics in your profile icon menu.
  2. Tap Unfollow next to the topic.

Worth Noting

Topics you follow are public.

Anyone who can see your full profile can view the Topics you follow. If your Tweets are protected, only your followers will be able to see your Topics.

How to see the Topics someone follows

You have the option to see the Topics that someone else is following. You’re able to view their Topics if their Tweets are public, or if their Tweets are protected and you’ve been approved as a follower.

On the Twitter for iOS and Android app, and twitter.com:

  1. Go to their profile.
  2. Click or tap the more menu  at the top of their profile page.
  3. Select View Topics.

Here’s to your Twitter success!

Posted in Thursday Tip

#ThursdayTip: How To Brainstorm Fresh Content Ideas

Welcome to this week’s social media quick tip.  This week I want to show you how to generate content ideas when you are running out of inspiration.

Next time you’re stuck for something to write about,  try brainstorming using a tool like HubSpot’s Blog Topic Generator. It lets you input up to three different nouns and returns five blog topic ideas that will exercise your writing muscles again.

Here are the suggestions generated for me when I input the terms “social media” and “marketing” into the tool.

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A similar tool to Hubspot, Portent’s Content Idea Generator allows you to generate ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

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I also like to use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

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Here’s to your socia media success!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Add GIFS to Your Tweets

Welcome to this week’s quick social media tip. This week I want to show you how to add GIFS to your tweets. 

Want to add variety to your tweets and help them stand out? Try adding GIFs.

Here’s how

From the Tweet compose box, click the GIF icon to search for and select a GIF from the GIF library.

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When you choose a GIF, the image will attach to your Tweet in full size.

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Click Tweet to post.

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Notes

  • GIF attachments do not count towards the character limit in a Tweet.
  • Animated GIFs can’t be included in Tweets with multiple images. You can send only one GIF in a Tweet.
  • Twitter supports looping GIFs. If your animated GIF doesn’t loop and plays a single time, it will display as a static image.
Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Save Searches on Twitter

Welcome to this week’s social media tip. Today I want you to show you how to save searches on Twitter.

1. Go to the Search tab 

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2. Enter your search into the search box.

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3. At the top of your results page, tap the three dots icon  and then tap Save. 

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4.Next time you tap the search box, a pop-up menu will display your Saved searches.

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5. To remove a search: Tap on delete saved search.ad759305-df08-40b2-a190-eea658880b6b

 Note: You may have up to 25 saved searches per account.

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Optimise Your Social Media Profile

Welcome to this week’s quick social media tip. If you find yourself with some extra time on your hands, why not take the opportunity to review your social media profiles. 

Your social media profile is the first place people will find you online so it’s important you make a good first impression. Check out this video quick tip to make your social media profile shine.

 

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Find The Best Keywords For Your Website

Welcome to this week’s social media tip. Today I want you to think about choosing the best keywords to rank higher on search engines. 

93% of online experiences begin with a search engine.

It makes search the second biggest online activity, after email.

If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

One of the biggest mistakes I come across is trying to rank for generic keywords with a high search volume.

Instead, try long tail keywords.  50% of search queries are four words or longer.

Long tail keywords are keywords or key phrases that are more specific — and usually longer — than more commonly searched for keywords. They get less search traffic, but will usually have a higher conversion value, as they are more specific.

Long tail keywords allow you gradually to get more traffic and to be found by new and motivated audiences.

Here is an example of a list of long-tail keywords based on the keyword “pdf”

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How to figure out what your target keywords or phrases should be.

 

I’m borrowing this from PR consultant Gini Dietrich‘s playbook so you may need to adapt it to your own business.

  • Write down all of the questions you are asked in new business, or sales, meetings.
  • Write down all of the questions your customer service department is asked.
  • Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.
  • Go into your sent mail and scroll through to see what kinds of questions your clients are asking you that you’re writing long answers to … everyday. Write those down.

Now you have a nice list of content as a starting point. If you are being asked these questions, this is what people are also searching. And, if you have the answers and you’re the best suited to provide the solutions, they should be finding you when they search these things.

I use the following tools to help me find long tail keywords.

1. Google Adwords Keyword Planner 

This is a free Google tool that gives you insight into the volume of monthly searches for a particular keyword, and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword.

You will need to sign up for an Adwords account with a Gmail account but you don’t have to add any credit card details or create any ads to use the tool.

Pro Tip! Use Google Related Searches

Google displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.

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2. Keywords Everywhere

I’ve installed this tool as a Chrome extension and I find it super helpful. It returns a host of long-tail phrases based on what people are searching for using specific keywords.

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There are other long-tail keyword tools out there which you also might like to try – including Keyword Clarity (a free keyword grouping tool that makes it easy to identify keyword clusters) Answer The Public (an automated autocomplete tool that will populate relevant topics based on your search), and KWFinder.

Further Reading  How to move from keyword research to intent research

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Use Twitter’s Conversation Settings

Welcome to this week’s quick social media tip.

Today I want to show you how to use Twitter’s Tweet Reply conversation setting. 

Last August Twitter rolled out this function to users to give people more control over the conversations they start.

Sometimes people are more comfortable talking about what’s happening when they can choose who can reply. Users in the test pool have said that they feel more comfortable tweeting, and more protected from spam and abuse, which has lead to them tweeting longer, more in-depth thoughts, particularly on sensitive subjects.

Here’s how it works

Before you Tweet, choose who can reply with three options:

  1. Everyone (the default, standard setting)
  2. Only people you follow
  3. Only people you mention

 

Tweets with the latter two settings will be labeled and the reply icon will be grayed out for people who can’t reply. People who can’t reply will still be able to view, Retweet, Retweet with Comment, share, and like these Tweets.

I admit I haven’t used the feature, but it’s interesting to see how some brands are utilising it here.

How about you? Do you think this is a useful feature?

Posted in #HCSM, Thursday Tip

#ThursdayTip: Do These 4 Things Before You Post To Social Media

Welcome to this week’s social media tip. Today I want you to think about how you can do more than just add to the online chatter.

Here are four questions to ask yourself before you post to your social media channels.

1. Is this post valuable to my social media followers?

Ask yourself why your followers (and not just you, personally) would find the content to be valuable.

Better still, ask your audience.

Go right to your audience and ask them what kind of content they’d like to see from you. You can create quick polls on Facebook, Twitter, and Instagram or go deeper with a survey. Survey MonkeyPolldaddy and Google’s own survey forms are all simple tools of the trade which have been around for ages and they still work really well.

Recommended Reading7 Places To Discover What Your Audience Wants To Read (So You Can Write It For Them!)

2. Which channel is best suited for this post?

Now that you are certain the information adds value,  it’s time to decide which channel would be best suited to convey this message.

If you have already created a mission statement for each of your brand’s social media profiles, this step is easy: just see which channel’s mission statement best describes the post.

Recommended ReadingHow To Create A Social Media Mission Statement For Your Healthcare Business

3. Is this post optimized for the social network I’ve selected?

While the quality of your content is a key factor for successful social sharing, how you present your information is also very important.

Study after study confirms that how you create and share content matters — with visual content leading the way. According to research by Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

Obviously, if you’re sharing on a visual channel, like Instagram, you’ll want to add high-quality visuals, but consider adding visuals also to more text-based channels like Twitter. Tweets with photos give a boost to engagement rates. 

Pro Tip: You can easily create your own images with drag-and-drop tools, like Canva and Ribbet.  They will also automatically create the right sizes for your Facebook page, so you don’t need to worry about it.

Recommended Reading10 Places To Find The Best Free Images For Your Healthcare Marketing

Other things to consider when it comes to optimizing your posts are using the correct hashtags and creating an impactful headline.

Recommended Reading: 50 Power Words To Super Charge Your Content Marketing

4. Am I posting this at the best time?

To optimize your engagement and reach, you want to share content when your audience is online. If you search for optimal posting times, you will find many guides online. You can follow these recommendations as a starting point, but it’s best to do your own testing to see which days and times work best for your own audience.

Once you’ve determined the right posting times for each social channel, schedule your posts to hit those times. Use a scheduling tool like Buffer or Hootsuite.

Recommended ReadingHow To Better Manage Social Media With Hootsuite

Putting it all together

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I’ve been sharing this graphic for the past three years from Hootsuite and I still love it. The questions above are based on this flowchart. Keep it close to you and refer to it often.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Ensure Your Website Is Mobile Compatible

Welcome to this week’s social media quick tip.  This week I want you to take a closer look at your website. 

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In the online world, your website is a virtual office location. It showcases who you are and what you do.  Your website has seven seconds to make an impression and your patients are making snap judgments based on what they see and read.

Why You Need A Mobile Responsive Website

Firstly most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Secondly, Google now gives ranking priority to those sites that are mobile friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. To check if your site’s design is responsive, enter its URL into this Google tool.

How To Check If Your Website Is Mobile Compatible

Check how your website looks on a mobile device. If you need a magnifying glass to read it then your website is most likely not mobile responsive.

Below are some tips from Search Engine Watch to ensure your website is mobile compatible:

  • Use a responsive website design that adapts to mobile devices or create a mobile version of your website that is properly redirected for mobile users.
  • Use Google Search Console to add and verify the mobile version of your website.
  • Make sure that all the content formats used on your mobile site can be crawled and indexed (check using the txt testing tool ).
  • Ensure that content is consistent across your mobile site and desktop site.
  • Test your page speed using PageSpeed Insights. If your page is slow, use an auditing tool to find and fix uncompressed content, page errors, and other elements slowing your website down.

Posted in Thursday Tip

#ThursdayTip: How To Analyse Your Twitter Activity

Welcome to this week’s social media quick tip. Today I want to show you how to use Twitter’s Analytics Dashboard. 

The Tweet activity dashboard is a tool you can use to learn more about your Tweets and how they resonate with your audience. For instance:

  • See how people engage with your Tweets in real-time.
  • Compare your Tweet activity and followers, and see how they trend over time.
  • Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows, or clicks it receives.
  • Get detailed insights into who your audience is, especially those who engage with your Tweets.
  • Download your Tweet metrics.

How to use it

To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account.

To access your Tweet activity:

    • On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets.
    • In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.

I’m going to show you how this looks on my account on a laptop.

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From here I can click into an individual Tweet to see specific data for that Tweet:

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Use Twitter Analytics to track your progress over time – see which tweets resonate most with your followers, track your follower growth and more.

Here’s to your social media success!