I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Google Alerts.
Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query – for example, keeping updated on emerging healthcare trends.
Start by going to the Google Alerts homepage and entering your keyword. Click on “Show options” to set an alert frequency and any other parameters you’re interested in. If you put the keywords in quotation marks, you will only receive alerts for that exact phrase – thus avoiding Google returning irrelevant results to you.
You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.
Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, customer complaints or thank someone for writing something positive about you.