Improve your headlines quickly and easily with this week’s cool tool recommendation – Headline Studio.
David Ogilvy, the original Mad Man of advertising, once famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Ogilvy’s remark reminds us never to underestimate the power of the humble headline.
Even in this digital age, headlines count.
A good headline can grab the attention of the reader and make them want to read more. A bad headline, on the other hand, can turn people away and cause them to lose interest in your content. This is especially true in the online world, where people have short attention spans and are bombarded with a constant stream of information.
Headlines also serve an important SEO (search engine optimization) purpose. Search engines use the headline to understand what your content is about, and a good headline can help your content rank higher in search results.
Headline Studio will rate your headlines allowing you to identify any weaknesses and address them. Additionally, it contains word banks that can assist you in overcoming writing blocks and creating more compelling headlines.
How it works
Just click the Headline Studio button on any website where you want to analyze a headline, such as your WordPress blog post. Headline Studio will open directly in your browser, allowing you to write and analyze headlines simultaneously.