Posted in Cool Tool

Monday Morning Cool Tool: TinyPNG

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is TinyPNGa handy compression tool for JPEG and PNG images to make your sites and apps faster.

TinyPNG uses smart lossy compression techniques to reduce the file size of your image files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size.

 Use TinyPNG to shrink images for your apps and sites. It will use less bandwidth and load faster. The files produced by TinyPNG are displayed perfectly on all modern browsers including mobile devices. 

Posted in #HCSM

7 Free Google Tools To Boost Your Healthcare Marketing

Over two decades ago, two Stanford Ph.D. students launched a new search engine with a bold mission to organize the world’s information and make it universally accessible and useful. 

Now two decades later, at the first sign of a symptom, patients instinctively turn first to “Dr. Google” to find answers to their health questions.

But Google is more than just a powerful search engine. 

Google also provides us with some really useful tools as online marketers and communicators.

In this post, I’m going to share some of my favorite go-to Google tools that I regularly turn to. Best of all these tools are completely free so you can enjoy trying them out without spending a cent.

1. Google Mobile Friendly Test

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.

Just enter a page URL to see how your page scores.

Why this tool is useful

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. 

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.

2. Google Page Speed Insights

PageSpeed Insights is a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.

Why this tool is useful

Although speed has been used in Google ranking for some time, that signal was focused on desktop searches. Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches too.  This marks an important shift in Google’s approach to measuring page speed while stressing the importance of mobile user experiences.

3. Google Alerts

Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query –  for example, keeping updated on emerging healthcare trends. You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.

Why this tool is useful

Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, customer complaints or thank someone for writing something positive about you.

4. Google My Business

Google My Business is a simple to use tool that allows small business owners  to increase their online visibility and promote their business information on Google Search.

GMB appears on desktop – just to the right of the organic and paid search results. If you’re on mobile, it appears as a top result before the organic results. If you haven’t set up your GMB listing, it’s time to do so. Follow these step-by-step instructions to get started right away.

Why this tool is useful

According to Google “Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.”

5. Google Analytics

Tracking the number of visitors to your website, where they came from, how they got there, and what they read can provide you with important marketing insight. The most comprehensive and free tool to do this is Google Analytics.

Why this tool is useful

Use Google Analytics to track top-performing content on your website, and the native analytics tools of each of the social networks you use to discover the type of posts that get the most engagement (shares, comments, likes, click-through rates, etc.)

6. Google AdWords

 Google AdWords gives you insight into the volume of monthly searches for a particular keyword, and how much and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword.

Why this tool is useful

If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

7. Google Trends

Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time.

Why this tool is useful

You can use this tool to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and show related keywords, which can be helpful in getting new keyword suggestions.

Do you use any of these Google tools? Do you have any other Google tools to add to this list?

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Buzzsumo

This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic.

Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.

Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.


I can easily determine which posts are most popular through the number of shares they get.

And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.

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The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.


You might also like to read 

The Ultimate Guide to Using BuzzSumo for Content Research 

How to Drive 10x Website Traffic Using Buzzsumo

Posted in Cool Tool

Monday Morning Cool Tool: Google Mobile Friendly Tool

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending  Google Mobile Friendly Test.

 

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. 

To check if your site’s design is responsive, enter its URL into this Google tool.

Here are the results I get for my website.

It only takes a few seconds to do and it’s an important element of your website optimisation.

For more tips on optimising your site, check out Digital Health Checkup: 10 Signs It’s Time To Redesign Your Medical Practice Website

Posted in Cool Tool

Monday Morning Cool Tool: CopyChar.CC

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending CopyChar.CCa simple tool to copy symbols.

If you’ve ever found yourself hunting around to find a particular symbol, currency sign or emoji then this tool is great – allowing you to find what you’re looking for at a glance.  I just discovered it a couple of days ago and already I’ve added it to my list of time-saving tools. I think you’ll do the same once you’ve tried it for yourself!

Posted in Cool Tool

Monday Morning Cool Tool: TweetsMap

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending iOS Twitter tool –  Tweeps Map 

The free version of this tool is limited to a visual representation of where  your Twitter followers are based geographically. 

This can be useful to determine whether the content and the language and references you are using are actually relevant to where your followers are living.  In my case, although I live in Ireland, the majority of my followers are based in the USA. 

I can further break this down to State and Province

And City

I can also track which follower geographic locations mention my Twitter account most.

The free plan will allow you to also track top unfollowers and inactive accounts.

Learn more at https://tweepsmap.com/

Posted in Cool Tool

Monday Morning Cool Tool:WordSwag

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending WordSwag – a free mobile application that turns your ideas, quotes, and content into attractive graphics that can be shared on social media.

Here’s how it works

1. Select your picture (Word Swag also includes 590,000+ free backgrounds!)
2. Edit your text (you can also choose from hundreds of captions and quotes)
3. Select one of 48 text styles.
5. Save or share your creative design on Instagram, Twitter & Facebook.

Posted in Cool Tool

Monday Morning Cool Tool: Pixaloop

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending photo animation app – Pixaloop.

This animation creator lets you create and edit moving photos with easy and powerful editing tools, bringing life to images, creating animation picture effects and cinemagraphs.   Animate photos and add picture effects to watch your image come to life as incredible videos that boomerang back and forth or flow like a GIF.

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The app is free to download from Gooogle Play and the Apple Store. 

Posted in Cool Tool

Monday Morning Cool Tool: PocketVideo

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending iOS video editing app PocketVideo.

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With PocketVideo you can create, shoot and edit your videos easily. The app supports any kind of video format: Horizontal (Landscape), Vertical (Portrait) or Square videos.

Features include:

  • Video Overlaying, Green Screen overlays and Picture in Picture.
  • Animated Doodle Tool to draw on top or your videos, synchronized with the playback.
  • Easy to use, one-tap “Reaction Cam” Feature for easy creation of reaction videos.
  • Commercial-free music library
  • Animated text titles
  • Stickers, GIFs and PNGs

If you want to create compelling and professional looking Youtube Vlogs, Snapchat Memories, Instagram Stories, Facebook Videos and more, then check out this app.