Posted in Cool Tool

Monday Morning Cool Tool: VSCO

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending – photo editing and media sharing tool, VSCO.

The free version gives users access to standard editing tools, such as white balance, exposure, contrast and a sampling of the available presets.

VSCO saves all the photos you edit into a “studio” for you, so you’ll never lose track of any images you want to post. Users can share their images and videos to the app’s feed and/or share them directly from VSCO to other social media.

Check out a review of the app’s other capabilities here. 

Posted in Cool Tool

Monday Morning Cool Tool: Videoshop

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.

This week I’m recommending Videoshop a free stand-alone video recorder and editing app.

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Because the app enables you to record and edit video in one place, you don’t have to use several different apps to create your video. Features include the ability to integrate your favorite songs to your video, add subtitles and noises like applause sounds. You can also adjust video speed to slow or fast, merge multiple clips into one and choose transitions to animate between video clip.

Videoshop is available on iOS or Android.

Posted in Cool Tool

Monday Morning Cool Tool: Buzzsumo

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic. Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.

Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.


I can easily determine which posts are most popular through the number of shares they get.

And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.

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The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.


You might also like to read 

The Ultimate Guide to Using BuzzSumo for Content Research 

How to Drive 10x Website Traffic Using Buzzsumo

Posted in Cool Tool

Monday Morning Cool Tool: Listen Notes

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Image Source: Listen Notes

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Listen Notes  – a free podcast search engine.

With this tool, you can not only search the whole Internet’s podcasts, but you can also curate your own podcast playlists. (Note that the Listen Notes search engine is designed to help you find content such as people topics, not specific shows.)  If you’re researching a specific person or topic, the search tool can help you find related episodes from a range of podcasts. You can then add results that interest you to a playlist.  After you create a playlist in Listen Notes, you receive a playlist URL that you can copy and paste into your favorite podcast app so you can listen to that playlist. You can also use the URL to share the playlist.

More cool features include the clipping feature which lets you annotate, save, and share audio clips from podcast episodes.  You can add individual episodes to Listen Later playlists and bring these playlists to your podcast player apps via RSS.

The tool is totally free and if, as many people are these days, you are a podcast fan, you will want to add this tool to your toolkit.

Posted in Cool Tool

Monday Morning Cool Tool: CopyChar.CC

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending CopyChar.CCa simple tool to copy symbols.

If you’ve ever found yourself hunting around to find a particular symbol, currency sign or emoji then this tool is great – allowing you to find what you’re looking for at a glance.  I just discovered it a couple of days ago and already I’ve added it to my list of time-saving tools. I think you’ll do the same once you’ve tried it for yourself!

Posted in Cool Tool

Monday Morning Cool Tool: Repost

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending  Reposta simple tool that makes it easy to Repost your photos and videos on Instagram while giving credit to the original Instagramer.

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When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then in Repost, you can position the attribution mark and send the reposted media back to Instagram.

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2020.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Later

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Later, a scheduling and planning tool for Instagram.

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Use the app to sync photos and videos from your phone, desktop, Google Drive, or Dropbox and create a different content library for each Instagram account. And you can also search by hashtag, then save posts directly to your content library.

Pricing

You can add one account per user for free. Paid plans start at $9 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Subject Line

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is subject line rating tool – SubjectLine.

According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Your headline is the first (perhaps only) impression you make on a prospective reader.

SubjectLine has studied and analyzed millions of headlines to see what works. Simply enter your subject or title into its online tool and get a grade (out of 100 possible points). It will tell you what works and what can help you to improve.

You might also like to read: Write Better Headlines With These 9 Winning Formulas