I love learning about new tools to make social media marketing more creative and effective, so I am sharing some of my favourite tools with you at the start of each week.
This week’s cool tool recommendation is NameCheckr – a tool to research domain and social username availability.
Picking a unique and available name can be a challenge. This tool aims to simplify that process by helping you find the best name cross the most popular social networks.
This week’s cool tool recommendation is Grammarly an AI writing assistant to analyze and corrects grammatical errors, spelling mistakes, and punctuation errors in written text.
Grammarly works by using AI algorithms that analyze text for grammatical errors, spelling mistakes, and punctuation errors. The software uses natural language processing (NLP) technology to identify and correct errors in real time.
Grammarly has a user-friendly interface that allows users to upload or copy and paste their text into the app. The software then analyzes the text and highlights errors that need to be corrected. Users can then click on the highlighted text to see suggestions for corrections.
Grammarly is available as a web app, a desktop app, and a mobile app, and it can be used with various browsers, including Google Chrome, Mozilla Firefox, and Microsoft Edge.
This week I’m recommending a free infographic maker – Venngage.
You can choose from 100+ infographic templates and follow the steps below to create your own infographics.
In terms of social media marketing, infographics are an effective way of spreading information across multiple social networking sites.
Click here to learn how to create your own healthcare infographic.
Over two decades ago, two Stanford Ph.D. students launched a new search engine with a bold mission to organize the world’s information and make it universally accessible and useful.
Now two decades later, at the first sign of a symptom, patients instinctively turn first to “Dr. Google” to find answers to their health questions.
But Google is more than just a powerful search engine.
Google also provides us with some really useful tools as online marketers and communicators.
In this post, I’m going to share some of my favorite go-to Google tools that I regularly turn to. Best of all these tools are completely free so you can enjoy trying them out without spending a cent.
Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.
Just enter a page URL to see how your page scores.
Why this tool is useful
Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.
Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device.
PageSpeed Insights is a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.
Why this tool is useful
Although speed has been used in Google ranking for some time, that signal was focused on desktop searches. Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches too. This marks an important shift in Google’s approach to measuring page speed while stressing the importance of mobile user experiences.
Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query – for example, keeping updated on emerging healthcare trends. You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.
Why this tool is useful
Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, complaints or thank someone for writing something positive about you.
Google My Business is a simple-to-use tool that allows small business owners to increase their online visibility and promote their business information on Google Search.
GMB appears on the desktop – just to the right of the organic and paid search results. If you’re on mobile, it appears as a top result before the organic results. If you haven’t set up your GMB listing, it’s time to do so. Follow these step-by-step instructions to get started right away.
Why this tool is useful
According to Google “Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.”
Tracking the number of visitors to your website, where they came from, how they got there, and what they read can provide you with important marketing insight. The most comprehensive and free tool to do this is Google Analytics.
Why this tool is useful
Use Google Analytics to track top-performing content on your website, and the native analytics tools of each of the social networks you use to discover the type of posts that get the most engagement (shares, comments, likes, click-through rates, etc.)
Google Ads Keyword Planner gives you insight into the volume of monthly searches for a particular keyword, and how much and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword.
Why this tool is useful
If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.
Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time.
Why this tool is useful
You can use this tool to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and show related keywords, which can be helpful in getting new keyword suggestions.
Do you use any of these Google tools? Do you have any other Google tools to add to this list?
This week’s cool tool recommendation is ClicheFinder – a tool to help you eliminate overused clichés from your writing.
This free tool finds and highlights words, expressions, and phrases that are trite, stale, or overused to help you improve your copy. To use simply copy and paste your text and click the button marked ‘Find Clichés’.
Visit https://www.clichefinder.net to try for yourself.
This week’s cool tool recommendation is Visme – a browser-based design tool that allows you to create interactive presentations, infographics, banner ads, animations, and more.
Want to create a quick presentation? Visme makes it easy. Log in and click Presentations. Choose the template that you like and start creating your presentation right away.
Insert text using Visme’s shapes and icons, images as well as widgets to visualize your data into graphs and tables. You can even add video or record audio.
Similarly, you can use Visme to create infographics, reports, social graphics, and even e-books. You can search through hundreds of custom templates and fully customize each of them to fit your specific needs.
Presentations:
https://www.visme.co/presentation-software/
Infographics
https://www.visme.co/make-infographics/
Charts and Graphs
https://www.visme.co/graph-maker/
Flyers for Print
www.visme.co/flyer-maker
Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.
Go to http://www.visme.co to get creating.
I love learning about new tools to make social media marketing more creative and effective, so I am sharing some of my favourite tools with you at the start of each week.
This week’s cool tool recommendation is SnapWidget – a tool that allows you to display your Facebook, Twitter, and Instagram photos in collage format on your website or blog.
When you post photos and videos to Instagram, Twitter, Facebook or YouTube, the widget on your website, blog or Shopify store automatically updates with new content.
Pricing
You can start with a free plan and if you find you need more features, you can try out a paid plan for free for 14 days.
This week’s cool tool recommendation is the Emotional Marketing Value (EMV) Headline Analyzer.
This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”
Here’s how it works.
Enter your headline in the space provided and choose the industry you are targeting your message to.
Click Submit.
Here’s my score:
While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.
Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.
For more headline tools like this, read: 7 Tools To Find Inspiration For Your Headlines
This week’s cool tool recommendation is stock image site Pexels.
Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the CC0 license. Use the site’s list of popular searches to find the most in-demand stock video.
This week I’m recommending Dr. Link Check– a tool to help you identify broken links on your website and fix them.
Did you know that broken links on your website are sending signals to Google that your website is old and outdated and perhaps even untrustworthy?
Broken links or dead links are hyperlinks on a webpage that are no longer functional. They can negatively impact your SEO by impacting bounce rate (the percentage of visitors that navigate away from a particular site after viewing only one page) and time on site, two factors that directly affect SEO.
Finding broken links is the first step to fixing them. This can be done in a number of ways. One is to use a tool like Dr. Link Checker.
It’s very simple to use. Simply type in the url of your site and let the link checker go to work.
This shows me a list of the broken links on my own website that I need to fix. A majority of these link to dead external sites. This makes sense since I originally linked out to speaking engagements and the conference and meeting sites have been taken down. In this case, I have no choice but to delete the hyperlink since I have no control over external links.
When it comes to internal links, I have control over them, and it’s good SEO practice to review content and correct broken links immediately.
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Content Ideas
Health Care Social Media 
