Posted in Cool Tool

Monday Morning Cool Tool: IFFTT

This week’s cool tool recommendation is automation tool IFTTT.

IFTTT (an acronym for If This, Then That) allows you to sync up multiple apps so that when a certain activity happens, it kicks off a separate activity in another app. There are lots of ways to use this tool, for example, I use IFTTT to add my tweets to a Google Spreadsheet to create a Twitter Bank of tweets to draw on.

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I’m not a big fan of automating social media activity but used well, it is a boon to time-pressed social media marketers. The key to making it work is to spend time creating genuine, engaging content, and then maximizing its performance through the strategic use of automation tools.

For more time-saving tips like this, read Ten Tried and Tested Time-Saving Tips For Social Media

Posted in Cool Tool

Monday Morning Cool Tool: Animoto

This week’s cool tool recommendation is free video-maker Animoto.

Make creating videos for social posts a breeze with this tool. 

Upload your own images and video clips or choose from a built-in library of millions of photos and videos from Getty Images.

Then drag and drop right into your project. Animoto provides you with plenty of customizable templates to make this super easy.

Then select a song to add to your video from a library of thousands of licensed tracks.

Now your video is good to go!

Posted in Cool Tool

Monday Morning Cool Tool: BrainyQuote

This week’s cool tool recommendation is BrainyQuote – a directory of inspirational quotes.

Despite how long quotes have been doing the rounds of social media, they are still hugely popular and highly shareable. Next time you’re searching for something to fill your social media calendar consider sharing a quote.  This site is the perfect place to find just the right quote for any occasion. And if you’re stuck for ideas, check out the quote of the day feature which makes choosing a quote a breeze. 

Posted in Cool Tool

Monday Morning Cool Tool: RiteTag

This week’s cool tool recommendation is RiteTag, a useful Chrome extension which gives you instant feedback on your hashtag choices as you type them.

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How It Works 

RiteTag shows you how hashtags are performing on Twitter and Facebook before you post content. Once you log in to RiteTag using your Twitter or Facebook credentials, it checks the hashtags you begin typing in real time and color codes them:

  • If your hashtag is green, it means the hashtag will help your content be seen now.
  • If your hashtag is blue, it means the hashtag will help your content be seen over time.
  • If your hashtag is gray, you should select a new hashtag because it has low levels of engagement.
  • If your hashtag is red, you should select a new hashtag because it’s so popular, your content will disappear into the crowd.

RiteTag is available as a Chrome Extension. Download it here. 

Posted in Cool Tool

Monday Morning Cool Tool: Google Mobile Friendly Tool

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending  Google Mobile Friendly Test.

 

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. 

To check if your site’s design is responsive, enter its URL into this Google tool.

Here are the results I get for my website.

It only takes a few seconds to do and it’s an important element of your website optimisation.

For more tips on optimising your site, check out Digital Health Checkup: 10 Signs It’s Time To Redesign Your Medical Practice Website

Posted in Cool Tool

Monday Morning Cool Tool: CopyChar.CC

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending CopyChar.CCa simple tool to copy symbols.

If you’ve ever found yourself hunting around to find a particular symbol, currency sign or emoji then this tool is great – allowing you to find what you’re looking for at a glance.  I just discovered it a couple of days ago and already I’ve added it to my list of time-saving tools. I think you’ll do the same once you’ve tried it for yourself!

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Quuu – a hand-curated content suggestion platform that connects to your scheduling tool of choice.

Here’s how it works

Sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience.

With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).  

Relevant suggestions will be queued to your scheduling too where you can choose to manually curate posts yourself or Quuu will post for you.

Check it out at http://www.quuu.co

Posted in Cool Tool

Monday Morning Cool Tool: TweetsMap

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending iOS Twitter tool –  Tweeps Map 

The free version of this tool is limited to a visual representation of where  your Twitter followers are based geographically. 

This can be useful to determine whether the content and the language and references you are using are actually relevant to where your followers are living.  In my case, although I live in Ireland, the majority of my followers are based in the USA. 

I can further break this down to State and Province

And City

I can also track which follower geographic locations mention my Twitter account most.

The free plan will allow you to also track top unfollowers and inactive accounts.

Learn more at https://tweepsmap.com/

Posted in Cool Tool

Monday Morning Cool Tool:WordSwag

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending WordSwag – a free mobile application that turns your ideas, quotes, and content into attractive graphics that can be shared on social media.

Here’s how it works

1. Select your picture (Word Swag also includes 590,000+ free backgrounds!)
2. Edit your text (you can also choose from hundreds of captions and quotes)
3. Select one of 48 text styles.
5. Save or share your creative design on Instagram, Twitter & Facebook.