I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is WordArt – a tool for creating eye-catching graphics out of word clouds or tag clouds.
Word clouds are a visual representation of text data, where the size of each word in the cloud is proportional to its frequency in the original text.
Improve your headlines quickly and easily with this week’s cool tool recommendation – Headline Studio.
David Ogilvy, the original Mad Man of advertising, once famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Ogilvy’s remark reminds us never to underestimate the power of the humble headline.
Even in this digital age, headlines count.
A good headline can grab the attention of the reader and make them want to read more. A bad headline, on the other hand, can turn people away and cause them to lose interest in your content. This is especially true in the online world, where people have short attention spans and are bombarded with a constant stream of information.
Headlines also serve an important SEO (search engine optimization) purpose. Search engines use the headline to understand what your content is about, and a good headline can help your content rank higher in search results.
Headline Studio will rate your headlines allowing you to identify any weaknesses and address them. Additionally, it contains word banks that can assist you in overcoming writing blocks and creating more compelling headlines.
How it works
Just click the Headline Studio button on any website where you want to analyze a headline, such as your WordPress blog post. Headline Studio will open directly in your browser, allowing you to write and analyze headlines simultaneously.
In the “Search” field, enter the term that you want to see trends for. You can enter multiple terms, separated by a comma, to compare their popularity.
In the “Time Range” menu, select the period of time for which you want to see trends. Select a range of dates or a predefined time period, such as “Past Day,” “Past Week,” or “Past Month.”. You can also choose to search “Worldwide” data, or region specific. And you can specify where you want to pull data from, e.g. “News” “Images” YouTube”.
You can also use Google Trends to compare the popularity of multiple search terms. To do this, enter multiple search terms separated by a comma in the “Search” field.
Another useful feature is the ability to see top-related searches, which is very helpful when creating content.
Why you should use Google Trends.
Market research: Google Trends can help you understand how popular certain products or services are, and how their popularity has changed over time. This can be useful for businesses that want to gauge the demand for their products or services.
Content creation: By understanding what people are searching for, you can create content that meets their needs and interests. For example, if you run a blog or website, you can use Google Trends to see what topics are currently trending and create content that covers those topics.
Search engine optimization: Google Trends can help you understand what people are searching for, and how their search habits are changing. This can be useful for businesses that want to optimize their website for search engines, as it can help them identify keywords and phrases to target in their content.
Keeping up with the news: Google Trends can also be used to see what news stories and events are currently generating the most interest. This can help you stay up-to-date on what’s happening in the world.
I hope that gives you a good idea of why Google Trends can be useful and that you are encouraged to try out this tool during the week.
This week’s cool tool recommendation is BrainyQuote – a directory of inspirational quotes.
Despite how long quotes have been doing the rounds of social media, they are still hugely popular and highly shareable. Next time you’re searching for something to fill your social media calendar consider sharing a quote. This site is the perfect place to find just the right quote for any occasion. And if you’re stuck for ideas, check out the quote of the day feature which makes choosing a quote a breeze.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation isLumen5 is a desktop tool designed for bloggers to convert their blog posts into video.
I geeked out over this tool last year when I discovered it. Simply input your blog post’s url and Lumen 5 will import the text and images from that post and auto-create your video. You can then edit it, swap out images, upload other images and add music before you hit publish. The video above is one I created with Lumen 5 from an original blog post
The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.
Here’s what the tool returns for the term “social media”. It’s probably best to ignore clickbait titles, but this is an AI tool, so it’s not an exact science. Once you are logged in as a user, you can filter out clickbait in your search.
Each headline is given a score, and you can click on the option to analyze it, which is a nice feature as it gives you some suggestions on how to improve it.
While these tools aren’t perfect, they can kickstart the creative thinking process when it comes to writing headlines.
This week I’m recommending Keyword Surfer – a free Chrome extension that gives you keyword search volume in Google search results.
One of the really cool things about this tool is that it offers tons of SEO tips and advice with a comprehensive knowledge base. It even offers a free SEO Writing Masterclass which can take you from SEO zero to hero.
This week’s cool tool recommendation isVisme – a browser-based design tool that allows you to create interactive presentations, infographics, banner ads, animations, and more.
Want to create a quick presentation? Visme makes it easy. Log in and click Presentations. Choose the template that you like and start creating your presentation right away.
Insert text using Visme’s shapes and icons, images as well as widgets to visualize your data into graphs and tables. You can even add video or record audio.
Similarly, you can use Visme to create infographics, reports, social graphics, and even e-books. You can search through hundreds of custom templates and fully customize each of them to fit your specific needs.
Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.
This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”
Here’s how it works.
Enter your headline in the space provided and choose the industry you are targeting your message to.
Here’s my score:
While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.
Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.