This week’s cool tool recommendation is BrainyQuote – a directory of inspirational quotes.
Despite how long quotes have been doing the rounds of social media, they are still hugely popular and highly shareable. Next time you’re searching for something to fill your social media calendar consider sharing a quote. This site is the perfect place to find just the right quote for any occasion. And if you’re stuck for ideas, check out the quote of the day feature which makes choosing a quote a breeze.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation isLumen5 is a desktop tool designed for bloggers to convert their blog posts into video.
I geeked out over this tool last year when I discovered it. Simply input your blog post’s url and Lumen 5 will import the text and images from that post and auto-create your video. You can then edit it, swap out images, upload other images and add music before you hit publish. The video above is one I created with Lumen 5 from an original blog post
The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.
Here’s what the tool returns for the term “social media”. It’s probably best to ignore clickbait titles, but this is an AI tool, so it’s not an exact science. Once you are logged in as a user, you can filter out clickbait in your search.
Each headline is given a score, and you can click on the option to analyze it, which is a nice feature as it gives you some suggestions on how to improve it.
While these tools aren’t perfect, they can kickstart the creative thinking process when it comes to writing headlines.
This week I’m recommending Keyword Surfer – a free Chrome extension that gives you keyword search volume in Google search results.
One of the really cool things about this tool is that it offers tons of SEO tips and advice with a comprehensive knowledge base. It even offers a free SEO Writing Masterclass which can take you from SEO zero to hero.
This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”
Here’s how it works.
Enter your headline in the space provided and choose the industry you are targeting your message to.
Here’s my score:
While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.
Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.
This week’s cool tool recommendation is stock image site Pexels.
Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the CC0 license. Use the site’s list of popular searches to find the most in-demand stock video.
This week I’m recommending Dr. Link Check– a tool to help you identify broken links on your website and fix them.
Did you know that broken links on your website are sending signals to Google that your website is old and outdated and perhaps even untrustworthy?
Broken links or dead links are hyperlinks on a webpage that are no longer functional. They can negatively impact your SEO by impacting bounce rate (the percentage of visitors that navigate away from a particular site after viewing only one page) and time on site, two factors that directly affect SEO.
Finding broken links is the first step to fixing them. This can be done in a number of ways. One is to use a tool like Dr. Link Checker.
It’s very simple to use. Simply type in the url of your site and let the link checker go to work.
This shows me a list of the broken links on my own website that I need to fix. A majority of these link to dead external sites. This makes sense since I originally linked out to speaking engagements and the conference and meeting sites have been taken down. In this case, I have no choice but to delete the hyperlink since I have no control over external links.
When it comes to internal links, I have control over them, and it’s good SEO practice to review content and correct broken links immediately.
This week I’m recommending UberSuggest – a free keyword research tool that lets you see which keywords are performing best for your competitors/peers.
This truly is a super helpful tool when it comes to Search Engine Optimisation. It generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google, allowing you to see volume, competition, and even seasonal trends for each of your chosen keywords.
Let’s see it in action.
Type in your chosen keyword (or a domain of a competitor to see which keywords are ranking for them). In this example, I’ll use the keyword ‘social media’.
The first thing I get is an overview of keyword search volume (the number of searches this keyword has per month) SEO difficulty (estimated competition in organic search – the higher the number the more competitive) paid difficulty (estimated competition in organic search – the higher the number the more competitive) and cost per click (if you are using paid Google ads).
Now I can start to drill down into keyword ideas based on my head keyword.
As you can see from the screenshot above, you can do a lot more, such as identify how popular the keyword is based on its search volume over the last 12 months.
Now let’s look at what we can do with these keywords. Ubersuggest shows you the highest performing content for your chosen keywords.
Backlinks are one of the most important components of Google’s ranking algorithm. However, there is a problem. They are difficult to build. Ubersuggest lets you see exactly what content people are linking to in your space. You then approach each of these sites and ask them to link to you.
You get three free daily searches with the free version. Before you decide to upgrade, you can try out a paid version for free for 7 days.