When it comes to Internet dominance, Google is king. So, if you are looking for online tools to rock your healthcare marketing, Google is a smart place to start. Check out this list of free Google tools proven to be effective for social media marketing.
(1) Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query – for example, keeping updated on emerging healthcare trends. You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.
While it works well as a social media monitoring tool, it also has potential to enhance your B2B relationships. By signing up for updates on key clients or players in your industry, you will be alerted when anything is posted online to do with an event in their business. For instance, they may have opened a new store, secured funding, or won an award, so why not take this opportunity to email or call them with your good wishes.
Google Alerts also allows you to keep ahead of the happenings which may adversely effect your business relationships – for example, downsizing, redundancies, etc., or indeed highlight opportunities you can capitalize on.
Top Tip: Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, customer complaints or thank someone for writing something positive about you.
(2) Google Adwords
Driving targeted traffic to your website is a key factor to its success. The best way to do this is to get your site ranking highly on search engine results pages by including targeted keywords (the words people use to search online).
Top Tip: Each time you write content for your website, use the Google Adwords tool to ensure your post is SEO optimized.
(3) Google Analytics
Tracking the number of visitors to your website, where they came from, how they got there, and what they read can provide you with important marketing insight. The most comprehensive and free tool to do this is Google Analytics.
Use it to gather information about your customers (geographical location, time on site, search engine trends, etc), monitor the frequency of traffic from social networking sites and discover which keywords from search engines are driving the most traffic to your site – you can then make more strategic use of these keywords throughout your website.
Top Tip: While it is easy to set up and start using this tool, be mindful that there is an art to correctly interpreting the data to suit your specific needs. Check out online articles on the topic for more information.
(4) Google Trends
Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time.
Use it to determine how frequently your healthcare topics have appeared in Google News and gather insights into the traffic and geographic visitation patterns of websites or keywords.
Top Tip: Use the Hot Searches functionality to discover what healthcare topics people are searching for on Google most recently.
(5) Google Insights for Search
Google Insights for Search shows you what people are searching for, where they are searching and when, allowing you to spot global trends and capitalize on new business opportunities as they present themselves.
Use it to anticipate demand for your business and create subtle advertising messages for your product or service by capitalizing on search tends geographically.
Top Tip: Identify which brands are doing best with the “Top Searches” and “Rising Searches” functionality. You might discover some rising stars. Can you leverage this interest by stocking these products if you are a retailer?
What are your favorite Google tools? Can you add to this list?