Posted in Cool Tool

Monday Morning Cool Tool: Missinglettr

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending blog promotion tool Missinglettr.

Missinglettr turns each of your blog posts into a 12 month social campaign, which is then dripped out to your social channels.  It creates a whole sequence of social content and branded imagery (fully cropped and optimised for each of your social accounts). Simply review and edit if needed.

You can choose from a default evergreen (6 or 12 months) or blast (2 weeks or 2 months) campaign or create own based on the number of posts, duration and posting days. Over the next 12 months, your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels.

Pricing starts at $22 per month, but you can try out Missinglettr with a 30-day trial to see if it’s the right tool for you. 

 

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Generate Fresh Content Ideas In 30 Seconds.. Or Less

Welcome to this week’s quick social media tip.

Today I want you to share a tip with you for generating content ideas in under a minute using two similar tools. Use these tools as inspiration for topics you could write about.

1.  HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas for you

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2. Portent’s Content Idea Generator allows you to generate content ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

Sometimes all you need is a little spark to get your creativity flowing again, and these tools may just the thing to get your creative juices flowing again.

Here’s to your social media success!

 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Take Action: Expand your content marketing and raise your online profile in 2019 by tapping into the power of SlideShare. The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in #HCSM

Six Content Marketing Lessons I Learned From A Simple Thanksgiving Tradition

Happy Thanksgiving!

Although I live outside the US, Thanksgiving’s one of those holidays I celebrate in spirit, if not in person. I’m always curious to learn more about Thanksgiving traditions and being a foodie I’m fascinated by what people eat at the dinner table.

While I still can’t get my head around that sweet potato and marshmallow combo, a green bean casserole is something I might be tempted to try. If you live in the US I guess you already know the story of how this dish came to be a Thanksgiving dinner staple, but for those who aren’t familiar, it’s such a great marketing story with lessons for all of us who want to improve our content marketing.

The casserole originated 63 years ago in the test kitchen at Campbell’s Soup, where Dorcas Reilly worked as a home economist. Dorcas invented a Green Bean Casserole recipe in response to a question from the Associated Press: “What’s a good Thanksgiving side dish that uses ingredients found in most American kitchens?”

The dish Dorcas invented went viral. Millions of Americans made the casserole that year. And today, over 60 years later, it’ll be served on an estimated 30 million Thanksgiving tables across the US, earning its place as one of the most beloved recipes in America.

So what lessons can this simple recipe teach us as content marketers? In my latest Medium post, I share six valuable lessons we can learn from Dorcas’s green bean casserole.

Click here to read

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Quuu, a hand-curated content suggestion platform that connects to your Buffer queue.

How It Works 

Select from over 300 interest categories to receive suggestions that matter to you and your audience. With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).  Relevant suggestions will be queued to your Buffer where you can choose to manually curate posts yourself or Quuu will post for you.

Check it out at http://www.quuu.co

Posted in Cool Tool

Monday Morning Cool Tool: Readable.​io

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Readable.io – a tool to help you measure the readability of any text.

How It Works

Put in your written text – paste it, upload a document or a URL – and you will get a set of scores and measures:

  • Readability scores – including Flesch-Kincaid, Gunning Fog and the SMOG index
  • Text analytics – text statistics (like letter, word and syllable counts), composition stats (like adjective, noun and adverb counts)
  • Keywork densities – for single words, and two or three word phrases
  • Reading and speaking time
  • Sentiment analysis – is the text positive, negative or neutral

Once you’ve scored your text, you’ll want to start working to improve it, and the tool can help there as well. Alongside your readability scores and text analytics, you’ll see an advanced highlighting engine showing areas where your text might be improved:

  • Long sentences are highlighted in yellow – or where very long, in red
  • Long and difficult words are highlighted and underlined
  • Uses of passive voice are highlighted in blue
  • Adverbs are usually shown in gold
  • Spotting cliches is as easy as shooting fish in a barrel

Readible.io is free – with a premium option available from just $3 per month.

Posted in #HCSM, weekly round up of news

What Role Will Marketing Play in the Evolution of Healthcare?

My weekly marketing newsletter has just gone out to subscribers. In this week’s newsletter you can catch up on an interview with Ritesh Patel, Chief Digital Officer of Ogilvy CommonHealth Worldwide, who shares his views on the role marketing will play in the evolution of healthcare.

The modern healthcare marketer has to combine the knowledge and skills of marketing, brand building and customer experience, as well as work within a highly regulated environment and navigate the new media landscape that most other marketers in industries like consumer goods take for granted. – Ritesh Patel

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There’s a round-up of wisdom and insights shared at last week’s gathering of marketers at Content Marketing World including quotes like this one:

Marketers should opt for sustainability over speed. — Ann Handley, Chief Content Officer, MarketingProfs

Plus an investigation into which marketing channels have the best ROI measurability, three social media marketing legal issues you should be aware of, the latest updates on Twitter’s new, longer tweets, and six key changes implemented this week by the leading social channels.

Catch up with this week’s newsletter here