Posted in Cool Tool

Monday Morning Cool Tool: Emojim

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Emojim – a browser-based app that helps you search for the right emoji for your social media updates.

Emojim

How to use this tool

You can either scroll through the site until you find the right emoji or use the search feature to type a description of the emoji or feelings you’re looking to convey. You can also search by category, skin color, or theme.

Enjoy ūüėĀ

Posted in Thursday Tip

#ThursdayTip: How To Analyze What‚Äôs Working For Your Competitors

Welcome to this week’s social media quick tip.¬† This week I want to show you how to analyze what’s working for your competitors and industry peers.

Your competitors and industry peers are valuable sources of insight. Look at the type of content your competitors are creating. Identify which content is performing well for them in terms of social shares, comments, likes, etc. Now, brainstorm around how you can take a piece of content they have created and put your own unique twist on it.

How to do this

Facebook provides an excellent feature to help you ‚Äúspy‚ÄĚ on your competitors with its¬†Pages to Watch¬†feature. To access Pages to Watch, go to your Facebook Page Insights and scroll down to the bottom of the Overview tab.

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Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Missinglettr

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each¬†week. This week I’m recommending blog promotion tool¬†Missinglettr.

Missinglettr turns each of your blog posts into a 12 month social campaign, which is then dripped out to your social channels.  It creates a whole sequence of social content and branded imagery (fully cropped and optimised for each of your social accounts). Simply review and edit if needed.

You can choose from a default evergreen (6 or 12 months) or blast (2 weeks or 2 months) campaign or create own based on the number of posts, duration and posting days. Over the next 12 months, your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels.

Pricing starts at $22 per month, but you can try out Missinglettr with a¬†30-day trial to see if it’s the right tool for you.¬†

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each¬†week. This week’s cool tool recommendation is¬†Quuu, a hand-curated content suggestion platform that connects to your Buffer queue.

How It Works 

Select from over 300 interest categories to receive suggestions that matter to you and your audience. With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).  Relevant suggestions will be queued to your Buffer where you can choose to manually curate posts yourself or Quuu will post for you.

Check it out at http://www.quuu.co

Posted in Cool Tool

Monday Morning Cool Tool: Readable.‚Äčio

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each¬†week. This week’s cool tool recommendation is Readable.io – a tool to help you measure the readability of any text.

How It Works

Put in your written text – paste it, upload a document or a URL – and you will get a set of scores and measures:

  • Readability scores – including Flesch-Kincaid, Gunning Fog and the SMOG index
  • Text analytics – text statistics (like letter, word and syllable counts), composition stats (like adjective, noun and adverb counts)
  • Keywork densities – for single words, and two or three word phrases
  • Reading and speaking time
  • Sentiment analysis – is the text positive, negative or neutral

Once you’ve scored your text, you’ll want to start working to improve it, and the tool can help there as well. Alongside your readability scores and text analytics, you’ll see an advanced highlighting engine showing areas where your text might be improved:

  • Long sentences are highlighted¬†in yellow¬†– or where very long,¬†in red
  • Long and difficult words are highlighted and¬†underlined
  • Uses of passive voice¬†are highlighted¬†in blue
  • Adverbs are¬†usually¬†shown in gold
  • Spotting cliches is as easy as¬†shooting fish in a barrel

Readible.io is free – with a premium option available from just $3 per month.

Posted in #HCSM, weekly round up of news

What Role Will Marketing Play in the Evolution of Healthcare?

My weekly marketing newsletter has just gone out to subscribers. In this week’s newsletter you can catch up on an interview with¬†Ritesh Patel,¬†Chief Digital Officer of Ogilvy CommonHealth Worldwide, who shares his views on¬†the role marketing will play in the evolution of healthcare.

The modern healthcare marketer has to combine the knowledge and skills of marketing, brand building and customer experience, as well as work within a highly regulated environment and navigate the new media landscape that most other marketers in industries like consumer goods take for granted. РRitesh Patel

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There’s a round-up of wisdom and insights shared at last week’s gathering of marketers at¬†Content Marketing World including quotes like this one:

Marketers should opt for sustainability over speed. ‚ÄĒ¬†Ann Handley, Chief Content Officer, MarketingProfs

Plus an investigation into which marketing channels have the best ROI measurability,¬†three¬†social media marketing legal issues you should be aware of, the latest updates on Twitter’s new, longer tweets, and six key changes implemented this week by the leading social channels.

Catch up with this week’s newsletter here