Posted in Thursday Tip

#ThursdayTip: How To Create An Animated Image For Social Media

Welcome to this week’s social media quick tip.  This week I want to show you how to add variety to your social media posts with an animated image.  

We are going to use Canva to create our animated image. If you aren’t already using this tool, I highly recommend you add it to your social media toolkit. 

Click here for a step by step guide to using Canva.

It’s super quick and easy to do as you can see from the video instructions below.

Note: This is a Pro Canva feature.

You can also access a range of social media templates with built-in animations. They’re fully customizable so you can add even more animation or change any element to make them your own
Posted in Thursday Tip

#ThursdayTip: How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

 

1_97rO00W0PFXG7zL-5AiijQ
Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Create Recurring Content

Welcome to this week’s social media quick tip.  This week I want to show you how to create a recurring content feature. 

What is recurring blog content?

Recurring content is consistent content published on a regular schedule using a define structure. This content has the ability to form hooks that keep readers interested in coming back to your site for more of the same.

I’ve experimented over the years with many different types of regular recurring columns on various blogs.  I’ve focused recently on a Cool Tool feature which I post each Monday morning.

Why create recurring content?

Marketer Heidi Cohen outlines the following three advantages to creating consistent content.

f16688d2-76bc-4f2f-a1b6-f2f4b728b507

She goes on to outline the business value

2a8ac089-2685-4c49-9296-ec750e4eee42

Before you introduce a regular feature to readers, it’s important to take some time to choose a topic that matches your content strategy and crucially won’t have you running out of ideas after a few weeks.  Ideally, your topic should be associated with your keyword phrases to support your organic search efforts.

Once you’ve decided on your topic, decide on the elements you will use to maintain consistency in the design and format of your content.  Choose the same day and time to publish so readers know to expect it at that time each week – this helps build an audience for your content.  To quote Cohen, “as the digital version of appointment media your audience depends on receiving your information at the same time every week. Over time, this builds share of audience attention.”

Finally, keep the format and design elements consistent.

Here are three types of recurring features to add to your content marketing.

1. Advice Column

Set aside one day a week to provide step-by-step instructions, or answer readers’ questions.

2. Interview Series

I ran an interview series, Social Spotlight, last year with healthcare thought leaders.  It followed a consistent question format, with some tailoring to the interviewee, and was a popular addition to my content calendar.

3. Weekly Round-Up Post

I run several weekly round-up style posts for client blogs focussed on their niche. I curate the most helpful, interesting and topical news from their industry and publish them in a blog post, usually on a Friday.  It’s always the most read content when I check the weekly blog stats.

Of course, your recurring content can live outside the written word. With the popularity of video, consider adding a regular vlog or even more popular, a Facebook Live recurring feature.

To sum up

Recurring posts of high value keeps your audience interested and coming back for more. By adding a regular recurring feature to your content marketing you give your audience something to look forward, while at the same time building a unique and recognisable element into your brand.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Brainstorm Fresh Content Ideas

Welcome to this week’s social media quick tip.  This week I want to show you how to generate content ideas when you are running out of inspiration.

Next time you’re stuck for something to write about,  try brainstorming using a tool like HubSpot’s Blog Topic Generator. It lets you input up to three different nouns and returns five blog topic ideas that will exercise your writing muscles again.

Here are the suggestions generated for me when I input the terms “social media” and “marketing” into the tool.

1_E-S7L4CmtyaE0zF1fTRqzA (2)

A similar tool to Hubspot, Portent’s Content Idea Generator allows you to generate ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

1_eNc_si2txKAEyzq83wicLQ

 

I also like to use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

1_xV4T2-3JQQ_YEZa8EyOv4g (1)

In the example above, I entered “social media marketing” into the search box and discovered the most shared post is one detailing why email marketing is better than social media marketing. This led me to create a similar post right here on Medium 4 Reasons Why Email Marketing Is More Powerful Than Social Media.


 

Posted in Thursday Tip

#ThursdayTip: How To Analyze What’s Working For Your Competitors

Welcome to this week’s social media quick tip.  This week I want to show you how to analyze what’s working for your competitors and industry peers.

Your competitors and industry peers are valuable sources of insight. Look at the type of content your competitors are creating. Identify which content is performing well for them in terms of social shares, comments, likes, etc. Now, brainstorm around how you can take a piece of content they have created and put your own unique twist on it.

How to do this

Facebook provides an excellent feature to help you “spy” on your competitors with its Pages to Watch feature. To access Pages to Watch, go to your Facebook Page Insights and scroll down to the bottom of the Overview tab.

download - 2019-08-29T104536.596

Here’s to your social media success!

 

Posted in Cool Tool

Monday Morning Cool Tool: Portent’s Content Idea Tool

1_eNc_si2txKAEyzq83wicLQ.png

This week’s cool tool recommendation is Portent’s Content Idea Generator tool.

This tool allows you to generate headline ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

For more tools like this read  7 Tools To Find Inspiration For Your Headlines

Posted in Cool Tool

Monday Morning Cool Tool: HubSpot’s Blog Topic Generator 

1_QskWUH45Ro0SZJUKJO8YtA

This week’s cool tool recommendation is HubSpot’s Blog Topic Generator tool.

HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas.

Here are the suggestions generated for me when I input the terms “social media” and “marketing” into the tool.

1_E-S7L4CmtyaE0zF1fTRqzA.png

For more tools like this read  7 Tools To Find Inspiration For Your Headlines

Posted in Cool Tool

Monday Morning Cool Tool: Inbound’s Title Generator

1_3xoo14DQWoKbIm9m-vy2jw

This week’s cool tool recommendation is Inbound Now’s Blog Title Idea Generator tool. 

Sometimes all you need to get those creative juices flowing again is a title and this is where Inbound Now’s Blog Title Idea Generator comes in. You don’t even need to input a keyword — keep clicking on the generate title button until you find the inspiration you need.

For more tools like this read  7 Tools To Find Inspiration For Your Headlines

Posted in Cool Tool

Monday Morning Cool Tool: Quora

1_SkmXdPaAk-bmdPc0aT4Kag

This week’s cool tool recommendation is Quora.

Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.

You have the option to follow chosen topics in your niche. Once you do so you’ll keep seeing the ‘Top Stories’ (questions) in your Quora newsfeed. You can also check out the ‘New Questions’ option to see the latest questions. When you have written an article or blog post on the topic, go back into Quora and answer a question related to the topic. You can include a link to your post in your answer.

 

Posted in Cool Tool

Monday Morning Cool Tool: Emotional Marketing Value Headline Analyzer

This week’s cool tool recommendation is the Emotional Marketing Value (EMV) Headline Analyzer.

This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”

Here’s how it works. 

Enter your headline in the space provided and choose the industry you are targeting your message to.

download (51)

Click Submit. 

Here’s my score:

download

While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.

Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.

For more headline tools like this, read: 7 Tools To Find Inspiration For Your Headlines