Posted in Thursday Tip

#ThursdayTip: How To Analyze What’s Working For Your Competitors

Welcome to this week’s social media quick tip.  This week I want to show you how to analyze what’s working for your competitors and industry peers.

Your competitors and industry peers are valuable sources of insight. Look at the type of content your competitors are creating. Identify which content is performing well for them in terms of social shares, comments, likes, etc. Now, brainstorm around how you can take a piece of content they have created and put your own unique twist on it.

How to do this

Facebook provides an excellent feature to help you “spy” on your competitors with its Pages to Watch feature. To access Pages to Watch, go to your Facebook Page Insights and scroll down to the bottom of the Overview tab.

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Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

 

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Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Create Recurring Content

Welcome to this week’s social media quick tip.  This week I want to show you how to create a recurring content feature. 

What is recurring blog content?

Recurring content is consistent content published on a regular schedule using a define structure. This content has the ability to form hooks that keep readers interested in coming back to your site for more of the same.

I’ve experimented over the years with many different types of regular recurring columns on various blogs.  I’ve focused recently on a Cool Tool feature which I post each Monday morning.

Why create recurring content?

Marketer Heidi Cohen outlines the following three advantages to creating consistent content.

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She goes on to outline the business value

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Before you introduce a regular feature to readers, it’s important to take some time to choose a topic that matches your content strategy and crucially won’t have you running out of ideas after a few weeks.  Ideally, your topic should be associated with your keyword phrases to support your organic search efforts.

Once you’ve decided on your topic, decide on the elements you will use to maintain consistency in the design and format of your content.  Choose the same day and time to publish so readers know to expect it at that time each week – this helps build an audience for your content.  To quote Cohen, “as the digital version of appointment media your audience depends on receiving your information at the same time every week. Over time, this builds share of audience attention.”

Finally, keep the format and design elements consistent.

Here are three types of recurring features to add to your content marketing.

1. Advice Column

Set aside one day a week to provide step-by-step instructions, or answer readers’ questions.

2. Interview Series

I ran an interview series, Social Spotlight, last year with healthcare thought leaders.  It followed a consistent question format, with some tailoring to the interviewee, and was a popular addition to my content calendar.

3. Weekly Round-Up Post

I run several weekly round-up style posts for client blogs focussed on their niche. I curate the most helpful, interesting and topical news from their industry and publish them in a blog post, usually on a Friday.  It’s always the most read content when I check the weekly blog stats.

Of course, your recurring content can live outside the written word. With the popularity of video, consider adding a regular vlog or even more popular, a Facebook Live recurring feature.

To sum up

Recurring posts of high value keeps your audience interested and coming back for more. By adding a regular recurring feature to your content marketing you give your audience something to look forward, while at the same time building a unique and recognisable element into your brand.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Brainstorm Fresh Content Ideas

Welcome to this week’s social media quick tip.  This week I want to show you how to generate content ideas when you are running out of inspiration.

Next time you’re stuck for something to write about,  try brainstorming using a tool like HubSpot’s Blog Topic Generator. It lets you input up to three different nouns and returns five blog topic ideas that will exercise your writing muscles again.

Here are the suggestions generated for me when I input the terms “social media” and “marketing” into the tool.

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A similar tool to Hubspot, Portent’s Content Idea Generator allows you to generate ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

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I also like to use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.

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In the example above, I entered “social media marketing” into the search box and discovered the most shared post is one detailing why email marketing is better than social media marketing. This led me to create a similar post right here on Medium 4 Reasons Why Email Marketing Is More Powerful Than Social Media.


For more places to find inspiration, check out my Medium article 10 Places To Find Inspiration When You Are Stuck For Blog Ideas

View at Medium.com

 

Posted in Cool Tool

Monday Morning Cool Tool: Portent’s Content Idea Tool

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This week’s cool tool recommendation is Portent’s Content Idea Generator tool.

This tool allows you to generate headline ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.

For more tools like this read  7 Tools To Find Inspiration For Your Headlines

Posted in Cool Tool

Monday Morning Cool Tool: HubSpot’s Blog Topic Generator 

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This week’s cool tool recommendation is HubSpot’s Blog Topic Generator tool.

HubSpot’s Blog Topic Generator tool lets you input up to three different nouns and returns five blog topic ideas.

Here are the suggestions generated for me when I input the terms “social media” and “marketing” into the tool.

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For more tools like this read  7 Tools To Find Inspiration For Your Headlines

Posted in Cool Tool

Monday Morning Cool Tool: Inbound’s Title Generator

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This week’s cool tool recommendation is Inbound Now’s Blog Title Idea Generator tool. 

Sometimes all you need to get those creative juices flowing again is a title and this is where Inbound Now’s Blog Title Idea Generator comes in. You don’t even need to input a keyword — keep clicking on the generate title button until you find the inspiration you need.

For more tools like this read  7 Tools To Find Inspiration For Your Headlines

Posted in Cool Tool

Monday Morning Cool Tool: Quora

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This week’s cool tool recommendation is Quora.

Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.

You have the option to follow chosen topics in your niche. Once you do so you’ll keep seeing the ‘Top Stories’ (questions) in your Quora newsfeed. You can also check out the ‘New Questions’ option to see the latest questions. When you have written an article or blog post on the topic, go back into Quora and answer a question related to the topic. You can include a link to your post in your answer.

 

Posted in Cool Tool

Monday Morning Cool Tool: Emotional Marketing Value Headline Analyzer

This week’s cool tool recommendation is the Emotional Marketing Value (EMV) Headline Analyzer.

This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”

Here’s how it works. 

Enter your headline in the space provided and choose the industry you are targeting your message to.

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Click Submit. 

Here’s my score:

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While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.

Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.

For more headline tools like this, read: 7 Tools To Find Inspiration For Your Headlines

Posted in #BCSM, #HCSM

Blogging and the experience of cancer survivorship

Blogs bring about a sense of community.  In the greater online health community, blogs make you feel like you’re not alone, that someone else understands what you are going through ~ Wego Health

I was 34 years of age when I hit was hit with a juggernaut – the metaphorical juggernaut of the words “you’ve got cancer”. I went through nine months of treatment for my disease and I coped remarkably well with this period, but it was when my cancer treatment finally ended that the full impact of what had happened hit me.

There is an expectation that when you walk out of hospital on your final day of treatment, your cancer story has ended; but the reality is that in many ways your story is only just beginning. The apparent randomness of a cancer diagnosis shakes your sense of identity to its very core and afterwards nothing will ever feel certain again. Friends and family may find it hard to comprehend why you are sad or depressed.  Understandably your loved ones want you to put your cancer behind you, to get on with your life and move forward, but it isn’t so easy. Fellow cancer survivors do understand though, and in my search to make sense of the experience of cancer and integrate it into my life, it was to these survivors that I needed to turn.

But where to find them? I searched online and while I found many blogs, chat forums and websites with great advice for those newly diagnosed, or going through treatment, I found it harder to access information on how to deal with the post-treatment limbo I found myself in. So I decided to start my own online resource – Journeying Beyond Breast Cancer. I wanted to provide a safe space for cancer survivors to share their experiences of navigating their way beyond their cancer diagnosis.

“One of the most valuable things we can do to heal one another is listen to each other’s stories.” 
Rebecca Falls

When I was first diagnosed with breast cancer, I knew nothing about blogs or online forums. It was only after I finished my treatment and was struggling with the aftermath that I ventured into the blogosphere. I believe that my experience during treatment would have been a lot different and a lot less isolating for me, if I had been able to write about it in a blog. Cancer can be a frightening and lonely experience. Being able to write about it honestly and unsparingly and connect with others is a powerful release mechanism.

Writing for Journeying Beyond Breast Cancer and linking into a community of liked-minded bloggers has been the single most empowering thing that I have done in my journey with cancer.  It has enriched my experience, brought new friendships into my life and expanded my horizons like nothing else. Blogging has taught me so much about myself as a writer, a cancer survivor and a health activist. It has taught me to be more aware and mindful of my everyday experiences, to be more honest and courageous in my communication. But above all else, blogging has connected me to people and places I would never have ordinarily connected to, and given me a sense of community and blogging I don’t think could ever have been possible otherwise.

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