Blog

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Content With Emotional Resonance

Welcome to this week’s social media tip. Today I want you to think about how you can create emotional resonance through your content marketing.

The word “emotion” is a combination of the prefix e-, meaning “away,” and the Latin word movere, meaning “to move.” In this sense, emotions break us away from our standstills, moving us in new directions and prompting us to take action.

Numerous studies have found emotional arousal plays a key role in driving social sharing. In 2012, researchers Jonah Berger and Katherine Milkman published research based on an analysis of 7,000 articles from the New York Times to see which types of articles were most shared by email.

1_z9Gy_P_eVc44TVx_0QKXVA

The results indicate that virality is partially driven by physiological arousal.

“Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral.” — What Makes Online Content Viral?

The Harvard Business Review released research in 2016 which showed that creating a powerful emotional experience increases the chances of going viral. The research, based on an analysis by Frac.tl of the top 100 images of the year from imgur.com, as voted on Reddit.com, found:

  • A significant correlation between content views and positive feelings (specifically joy, interest, anticipation, and trust).
  • Negative emotions were less commonly found in highly viral content than positive emotions, but viral success was still possible when negative emotion also evoked anticipation and surprise.
  • The emotion of admiration was very commonly found in highly shared content, an unexpected result.
1_kBhD0w1ocN5rogIlHR76CA
Heatmap of the aggregate emotional data, representing the totals compiled (HBR)

One way to create emotional resonance is to tell a heartwarming story.

Effective stories inspire people by creating human connection and emotional resonance. In 2015, an article about a husband and wife celebrating 82 years of marriage, topped USA Today’s most shared content. Not only was the story uplifting and inspirational, but it also shared insights on reaching over 100 years of age (if you’re interested — the couple describes a healthy diet and frequent naps as the secret to growing old).

1_LbgwswX5Q6kztsl7kP6Oww.jpeg

Marie Yoland Eveillard speaks with her father Duranord Veillard, who will celebrate his 108th birthday on Saturday, and mother Jeanne Veillard, who turns 105 in May. The couple got married in Haiti in 1932. Tania Savayan/The Journal News

Once you understand how to strike the right emotional chords with your message, you can greatly increase your chance of getting your content widely shared.

Here’s to your social media success!

 

Posted in #HCSM

9 Proven Ways To Increase The Visibility of Your Healthcare Website

Eight in ten online health seekers say they begin their search at a search engine like Google, so it makes sense that you want to increase the chance that they will find your website when they search for information.

There are many tactics you can use to drive more traffic to your website and while the following list is not exhaustive, these are some of the ways I have used to increase my own visibility online.

1. Audit Your Competitors

Start by drawing up a list of ten top websites in your niche. If your competitors’ websites are more streamlined, functional and fresher than yours, they may be drawing in more patients with a stronger online presence.  Make a list of their sites and critically evaluate them in terms of look, design, and functionality. Do they include a blog? Helpful checklists? Pre-registration forms patients can fill out to save time before their appointment? An online appointment system?  Screenshot the design features you think work well and think about how you might incorporate them into your own website.

2. Sign Up For Google Analytics

Google Analytics is a free tool which will help you identify how well your website is performing over time. Use it to monitor your site’s performance. Has it declined over time? Are there fewer people coming to your site? Do they stick around or “bounce” off your site too quickly? Bounce rate is a contributor to your site’s search rankings, and it refers to the amount of time someone is on your site before “bouncing” off to another site. If you have a lot of people who look and quickly click away, it tells search engines you don’t have useful information on your site.  This information helps you plan ways to improve your site’s performance and visibility.

3. Tailor Your Site’s Information To Reader Needs

Is your website nothing more than a glorified brochure? To attract patients to your website, you should be prepared to add more value in the form of information. What kind of information are potential readers looking for? Identify the most frequently asked questions in your practice and create blogs, videos, and FAQs for your website to answer those questions.

4. Use Keywords Strategically

It’s important to include the right keywords on your website if you want to rank higher for particular search terms and increase your online visibility.  Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

Recommended Reading: How To Find The Best Keywords For Your Website

5. Optimize Your Site For Local Search

If you want more people to find you online, you need to optimize your website through good search engine optimization practices. And if you want to attract new patients, your website also needs to be optimized for your local area. When someone uses the internet to locate a Medical Practice nearby, it’s critical that your website appears in those results (searches on mobile devices containing the phrase “near me” has skyrocketed in recent years).

Recommended Reading: Why and How You Should Optimise Your Medical Website For Local Search

6. Optimize Your Site For Voice Search

The majority of patients searching for information on the web still trust search engines but the way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet (yet another compelling reason to make sure that your site is optimized for mobile).

In essence, voice searches are largely about answering questions. Here are some tips to consider while generating content for voice activation devices:

  • Write in a conversational tone
  • Use long-tail keywords
  • Account for misspelled/misinterpreted words (sometimes Siri or Alexa can misinterpret what you’re saying).

7. Make Sure Your Website Is Mobile Responsive

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.  To check if your site’s design is responsive, enter its URL into this Google tool.

8. Include A Blog

Companies who blog receive a whopping 97% more links to their website. Incorporating a blog on your site is relatively easy; the challenge lies in consistently creating fresh content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you started.

9. Drive More Traffic With Social Shares

By making it easy for visitors to your site to share your content, you increase the likelihood that they will take this action. When more people share your content, you increase the chance of driving more visitors to your site.

Wrapping Up

Your website is pivotal to your digital marketing strategy. And with more patients than ever searching online for you, it’s imperative that your website is optimized for them to find you.  It takes time and resources to optimize your site to deliver the best experience possible, but if you are serious about how your business performs, you need to get serious about the performance of your website too.

Posted in Cool Tool

Monday Morning Cool Tool: CopyChar.CC

download - 2019-11-09T115427.923

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending CopyChar.CCa simple tool to copy symbols.

If you’ve ever found yourself hunting around to find a particular symbol, currency sign or emoji then this tool is great – allowing you to find what you’re looking for at a glance.  I just discovered it a couple of days ago and already I’ve added it to my list of time-saving tools. I think you’ll do the same once you’ve tried it for yourself!

Posted in #HCSM

10 Tips To Create More Engaging Content For Your Facebook Page

Worldwide, there are over 2.23 billion monthly active Facebook users and 1.47 billion people on average log onto Facebook daily (Source: Facebook 07/25/18). Statistically speaking, Facebook is too big to ignore but when it comes to social media marketing, is it actually delivering the results you’d hope to see?

Over 80 million businesses have a presence on the social network which makes it a crowded and competitive landscape. And at a time when organic Facebook Reach is estimated to currently be as low as 1–3%, succeeding on the platform is more difficult than ever.

1_01eS1v_JkT1eq0hH2RR61A

If you’re struggling to make an impact on Facebook, then this article is for you. In it, I will share some best practice tips to help you increase your organic reach and boost engagement.

So let’s get started with Tip #1

1. Grab attention with a compelling visual

Study after study confirms that how you create and share content matters — with visual content leading the way.

unnamed (2)

According to research by Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Facebook recommends each post you create should include some type of creative, like images, GIFs or videos.

43060749_1968821373181950_3618822294081634304_n.jpg

Make sure these creative assets are of high quality. Avoid using blurry images or videos or creative that doesn’t accurately reflect your brand or message. If you post any pictures of your patients, be sure to obtain their permission.

Pro Tip: You can easily create your own images with drag-and-drop tools, like Canva and Ribbet.  They will also automatically create the right sizes for your Facebook page, so you don’t need to worry about it.

2. Keep things simple

Facebook advises that “simple posts with clean creative are best at capturing an audience’s attention” and recommends the following tips:

· Keep your color scheme clean and consistent

· Include images that are recognizable

· Use minimal, concise and impactful text

3. Share a behind-the-scenes photo of your office

People love to see behind the scenes of your practice – so bring your camera to your next staff meeting, lunch or event. Sharing pictures of your employees (with their permission, of course) makes your practice so much more relatable.

download (24)

4. Post about cause awareness events

Whether it’s Breast Cancer Awareness Month, Alzheimer’s Disease Awareness Month or Healthy Weight Week, there is a cause awareness month you can write about at least once a month.

download (23)

5. Create holiday-themed posts

Christmas, Hanukah, Thanksgiving — they all provide an opportunity to share holiday themed advice or send best wishes to your followers.  You could also join in fun holidays like National Donut Day. Check out this calendar to keep you right up to date with ideas.

6. Post news and updates from your practice

Are you rolling out a new program, product or service? Have you acquired a new piece of equipment that affords better care? Let your followers know about it. Patients will appreciate you keeping them informed.

download

7. Share videos

Video has become the predominant way we consume information. The average video post generates 135% greater organic reach when compared to photo posts according to research from Social Bakers.

Here are some tips to use video more effectively on Facebook

8. Go Live

Facebook Live videos get three times the engagement of traditional videos shared on the platform and it draws 10 times as many comments as regular video. Facebook actively prioritizes live video by placing it at the top of the News Feed, as well as sending notifications to potentially interested audience members. Additionally, Facebook Live videos are archived on Facebook and can be viewed and shared after the live broadcast.

download

Tips for going live (via AAP News)

  • Consider making a regular time for your show if you plan on frequent live videos.
  • Choose topics that will engage your audience and provide valuable education.
  • Tell viewers ahead of time when you are going live.
  • Greet your viewers and respond to their questions and comments by name.
  • Promote your live video on multiple social media platforms to increase engagement.
  • Be prepared. Create an outline of key points and questions.
  • Make sure you have a strong internet connection and no institutional firewall blocking your broadcast.

Recommended: Social Media Marketing: How To Master The Art Of Going Live

9. Create Facebook Stories

Facebook Stories — user-generated slideshows and video collections — are short (around 20-seconds) pieces of content created on your smartphone and available for up to 24 hours. After this time your story automatically deletes itself, although there is an option to save your content.

10. Post When Your Followers Are Online

To optimize your engagement and reach, you want to share content when your audience is online. If you search for optimal posting times, you will find many guides online. You can follow these recommendations as a starting point, but it’s best to do your own testing to see which days and times work best for your own audience.

1_fAHzya34yDjuoWBA0w0pSQ

Facebook makes it easy to find out your optimal posting times by navigating to the Insights Tab and selecting Posts. Here you will get data about when your Facebook Page fans are online for each day of the week.  Once you’ve determined your optimal posting times, make use of Facebook’s post scheduling feature to post at just the right time.

To Wrap Up

While I have focussed on increasing organic reach on Facebook, the reality is that Facebook is a pay-to-play environment now. You will need to include paid strategies for a successful Facebook marketing plan. Use organic content to analyze and test to see what works best with your audience. You can then use these insights for paid ads. Your top-performing posts are proven content. With the right ad targeting, these posts can continue to reach and engage more people.

 

Posted in #HCSM

7 Data-Backed Tips To Drive More Engagement on Twitter

Backed up by research from Hubspot, here are seven tips to help you drive your Twitter marketing forward.

1. Use Both “Title Tweets” and “Copy Tweets”

“Title tweets” start each word with a capital letter — just like a headline. They are tweets with just the title of a blog post or article and the link to that article. There are no extra words. However, a “copy tweet” presents the article or blog post as a sentence or question.

Hubspot’s research showed that their average tweet copy got an average of 98 clicks, while headline-based tweets got an average of 110 clicks.

Image Credit: HubSpot

Insider Tip: The fundamental rule of clickable tweets is the same as the rule of clickable headlines. No matter how amazing your content is, few people are going to click through to read it if they’re not immediately captivated by your headline. Read 15 Ways To Crack Captivating Headlines to find out more about creating better titles for your tweets.

2. Include Shortened Links

Image Credit: HubSpot

A URL shortener is an online tool that converts a regular URL into an abbreviated version that is around 10 to 20 characters long. Use a third-party tool like Bit.ly to help you do this. Here’s what a bit.ly link looks like when it’s shortened.

Insider Tip: Don’t necessarily place the link at the end of the tweet. Zarrella’s analysis of 200,000 link-containing tweets concluded that putting the link approximately 25% of the way through would achieve the highest CTR.

3. Add Images To Tweets

Adding visual appeal to your tweet is a smart way to make your content stand out among a sea of tweets.

Image Credit: HubSpot

Insider Tip: You can add up to 4 images to your tweets ( all you have to do is click on the photo icon after you have added your first image, then add up to 3 more images) so take advantage of this and create a carousel of images to draw a reader’s eye.

4. Ask For Retweets

Twitter uses Likes and re-tweets as indicators of popularity in the algorithm.

Image Credit: HubSpot

Insider Tip: Though I’d be wary of over-doing this strategy (from a narcissistic viewpoint) it appears that you can also increase your exposure by liking and re-tweeting your own content. An experiment from Buffer found that retweeting their own tweets generated significantly higher click-through and engagement rates.

5. Add A Call-To-Action

Image Credit: HubSpot

What kind of action do you want your followers to take when they read your tweet? Whether it’s “Sign Up Here” or “Download Now”, adding a call-to-action to your tweet increases engagement by 13% according to Hubspot.

6. Recycle Tweets

At about 18 minutes, tweets have the shortest lifespan of any social media post. Even though the latest Twitter algorithm means that posts are no longer displayed chronologically, Twitter is fast-paced, and messages get buried quickly. To counter this, you need to share your post multiple times on Twitter to increase visibility (use a scheduling tool to optimize the times you post it).

Image Credit: HubSpot

Insider Tip: Practice writing multiple versions of your tweets. Then A/B test them by changing some keywords, playing with the structure, etc. to determine which works best for your specific audience. This doesn’t mean you should post the same update every time. Using best practice headline tips, write multiple versions of tweets to post — and don’t forget to include a compelling image too.

7. Tweet About Twitter

According to Hubspot, if it makes sense for your account to tweet about social media — do it. It found that their tweets that included links to blog posts and offers about Twitter and other social media topics received 22.5% more clicks on average than the average clicks for a tweet during a set period of time.

Image Credit: HubSpot

Insider Tip: From the Neil Patel playbook:

How can you talk about Twitter if your subject has nothing to do with Twitter? Try one of these:

  • Hey Twitter users….
  • Best thing on Twitter all day…
  • You needed this in your Twitter feed…
  • Twitter is raving about…

To Sum Up

The key to success with Twitter, as with life, is to work smarter not harder. Implement these tactics the next time you post on Twitter and watch your engagement rate rocket.

You might also like to read What To Post on Twitter: A Cheat Sheet For Healthcare Tweeters

Posted in Cool Tool

Monday Morning Cool Tool: Giphy

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Giphy  – a source of free animated gifs.

Why use Gifs?

Hootsuite recommends the use of Gifs “to spice up, excite and wake up your social audience.”

A little motion makes your content marketing more memorable. Though use sparingly, otherwise it distracts rather than enhances.

This Friday is #CappuccinoDay  so why not celebrate with a Gif like the one below?

Posted in Thursday Tip

#ThursdayTip: How To Post To Social Media At The Best Times

Welcome to this week’s social media quick tip.  This week I want to show you how to post to social media at the best times. 

Content has no value unless it’s amplified. One way to ensure amplification and optimize your social media reach is to post your content at the right so they reach your audience when they are online.

If you search for optimum posting times, you will find many guides online. You can follow these recommendations as a starting point, but I do recommend you do your own testing to see which days and times work best for your own particular audience within your industry.

One of the most comprehensive guides to the best times to post for the major social platforms is this one from Sprout Social.

Some of the top-line stats at a glance are listed below. These are global visualizations — for a more granular and industry-specific focus see the report in full.

Best times to post on Facebook

1_KlPRovYCuYnHNjBjVzaT1A (1)

  • The best times to post to Facebook are Wednesday at 11 a.m. and 1 p.m.
  • Wednesday is the best day to post on Facebook.
  • The safest times to post are weekdays from 9 a.m.–3 p.m.
  • Sunday has the least amount of engagement for Facebook during the week.
  • Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.

Best times to post on Instagram

1__7s826QfiURRuNpAAMqyEA

  • The safest times to post are Monday through Friday, 11 a.m.–5 p.m.
  • Another higher engagement time period occurs on Saturday around 10 a.m.
  • Sunday has the least engagement, as well as every day from 11 p.m–3 a.m.

Best times to post on Twitter

1_aRFWZaSkpXwZsJveNDcAeA

  • The best times to post on Twitter are Wednesday at 9 a.m. and Friday at 9 a.m.
  • Tuesday and Wednesday are the best days to post on Twitter.
  • The safest times to post are Monday through Friday from 8 a.m.–4 p.m.
  • Saturday gets the least engagement.
  • Times to avoid that get the lowest engagement are every day from 10 p.m–4 a.m.

To sum up

Consistent social sharing can help you stay top of mind with your audience. It’s a common mistake to only post content once and then not again. To get the most engagement, visibility and reach, reshare your content on multiple networks at various times and in different ways. Vary your updates when you do — for example, highlight a different statistic or quote, or ask your audience a question.

These data points are general but they provide a good starting point to start testing your audience engagement. Try them for a month, take note of your findings and see if your engagement shifts at the end of the month.

Here’s to your social media success!

 

Posted in #HCSM

10 Point Checklist For A Social Media Audit

Checking my list of things to post in October, I discovered that today’s event is Checklist Day #ChecklistDay.  So to mark the day here is a ten-point checklist to audit your social media.

Conducting a social media audit is a key part of a social media marketing plan. An audit assesses how well your current social media use works for you. We can waste time and resources trying to improve things that don’t need improving while neglecting the things that we really need to work on. A social media audit is a great way to take stock of where you’re at and identify what you can improve on going forward.

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d   List All Your Social Accounts

Create a simple excel spreadsheet and list all your social accounts, including those you set up but haven’t used in a while.

  • Check that you only have one business profile on each platform.
  • Make sure you know all the passwords for your accounts and have access to the accounts and associated emails.
  • Keep your passwords secure and set up a system for changing them regularly.
  • List all account administrators.
  • Do you need to change access or permissions for someone who no longer manages your accounts?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Update Your Information

  • Have you pinned outdated information to the top of your timelines?
  • Have you fully completed your About sections? Do they contain all the information a prospective customer or client would need to find out about your services?
  • Do your social profiles include a URL that leads back to your website?
  • Are your bio details accurate?
  • Do you need to add or change any of the existing information?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Review Your Images

  • Are your header images clear and compelling?
  • Do your cover photos needed updating? Are you still showing that summer picture now that it’s winter?
  • Is your image resolution good? Are you using the correct image dimensions for each social platform? Find the most up-to-date image sizes here.
  • How about your bio picture? Are you happy it conveys a professional image? Is it clearly visible on all devices?
  • Are you making good use of keywords?
  • Do you need to include a new call-to-action?

Check out my guide to creating professional graphics

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Check For Consistency Across All Platforms

  • Are you consistent in how you use your brand images across all platforms?
  • Do background colours, logos, and other images follow your branding?
  • Are all descriptions and URLs uniform?
  • If you were your ideal customer, would you be able to identify with your brand on social media in terms of image, tone, and voice?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Claim Your Vanity URLS

 A vanity URL is the user name that you assign to your social media accounts which uniquely identifies you. Before you create your vanity URL, your social media profile is given a default URL that includes a string of random numbers.

  • Have you claimed your vanity URLS on Facebook and LinkedIn? For more information on claiming your vanity URL visit these pages at LinkedIn and Facebook.

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Dig Into Your Audience Demographics

How well do you know your audience? Finding data on your existing audience will help you identify who you’re currently reaching and if they are within your target market. Use Google Analytics and built-in audience analytics features such as Facebook Insights and Twitter Analytics to dig into detailed demographic data, including countries, occupations and interests, and the gender split of your audience.

  • Where do they like to hang out online?
  • What content is most relevant to them?
  • What kind of information are they looking for?
  • How do they like to consume that information?

Download my free audience persona template here

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8dAudit Your Posting Activity

Social media is all about engaging with the right audience on the right platform at the right time. Are you sharing the kind of information your audience finds useful? Are you sharing at the right time of the day? Audit how often you are posting on each platform and List which times you are posting and the results you are getting.

Schedule posts according to effective times of day:

o    6-10 times daily for Twitter

o    1-2 times daily for Facebook

o    1-3 times daily for Instagram

o    Update Instagram Story

o    1 time daily for LinkedIn

Recommended Reading: When Are The Best Times To Post On Social Media In 2019?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8dEvaluate Engagement Rates

Determine where you are getting the most engagement and make a decision about whether to continue efforts on all platforms, or to reduce your efforts to concentrate on just one or two platforms. It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

  • How engaged is your audience with you on each of your social networks?
  • Do your interactions seem to be coming from your target market?
  • Are most of your conversions coming from one network only?

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8dStudy Your High Performing Content

Review your high performing content across all social networks.

  • Which content worked best for you? Create more of this content in the future.
  • Can you re-purpose this content and use it again.

Recommended Reading: How To Create Six Unique Social Shares From Just One Piece of Content

vector-transparent-background-checklist-icon-png-c-07660ab7ca597a8d Audit Your Competitors

Compare your competitors’ digital footprint against your own. While it’s tempting to go straight to vanity metrics such as follower numbers, it will be of more benefit if you skip the quantitative analysis for qualitative.

  • Look at the type of content your competitors are creating. How often are they sharing it?
  • How have they chosen to use brand images?
  • Which influencers are they interacting with?
  • Are they active on networks you aren’t?​
  • Take note of what they are doing well, and where they are lacking.

Recommended ReadingSix Tools To Help You Perform A Competitor Audit

How often should you do a social media audit?

I recommend you do a comprehensive audit on your accounts twice yearly to consider any major adjustments to your strategy. In the intervening time, keep an eye on your analytics and metrics on a monthly basis. Use a reporting system to keep track of monthly changes and review these when it comes time to do your twice-yearly audit.

Posted in Cool Tool

Monday Morning Cool Tool: Otter Voice Notes

otter-hero-screens-2

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Otter Voice Notes – a super useful tool that helps you take voice notes and generate transcripts simultaneously, or transcribe pre-recorded audio and video files.

Here’s how it works

  • Record conversations using Otter on your phone or web browser. Import or sync recordings from other services.  You can integrate the tool with Zoom.
  • Get real-time streaming transcripts and, within minutes, rich, searchable notes with text, audio, images, speaker ID, and key phrases.
  • Share or export voice notes to inform others and get on the same page. Create groups to invite collaborators and keep organized.

Pricing Otter Voice Notes lets you transcribe up to 600 minutes per month for free with a pricing structure based on Basic, Premium, and Teams subscriptions.

Posted in Cool Tool

Monday Morning Cool Tool: Fotor

download (59)

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Fotor, a free image editing tool.

Fotor is quick and easy to use (A paid version is available that contains more features and is ad-free.)  You can use it to create a variety of images, including photo collages for social media, making as many edits as you need from an extensive menu of edits. Fotor even provides an area where you can experiment to the side of your canvas. It includes ready to go graphics, icons and studio-quality video templates.

Visit www.Fotor.com and try it for yourself.