Snapchat is breaking its long-standing “no links” rule while also providing some novel new creative tools to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android.
Instagram is now demoting content that utilizes particular hashtags that have been hijacked by bots.
Facebook continues to put increased emphasis on Groups, with Chief Product Officer Chris Cox this week announcing that Groups for Pages are now available for all Pages worldwide.
According to Hubspot’s Social Media Calendar which I have been finding super useful as a source of content ideas, today is Get To Know Your Customers Day. Whether you call them customers, clients, or your target market, it’s vital to know who you are trying to reach with social media. Your marketing efforts will be stronger if you can identify your target market first. You can then tailor your marketing more specifically to match their needs.
Who Is Your Audience?
You need to find the answers to basic demographic questions about your audience, whether they go online for research and what issues they are concerned with; alongside which communities inform, inspire, or influence them.
It’s good practice to create audience personas as a way to really understand the people you want to reach.
Normally an organisation has too many segments it would like to reach. Targeting is about choosing which ones to prioritise. By dividing the whole market into segments of people who you think are particularly important for your organisation you can reach them more effectively. Segmenting and prioritising audiences improves reach, enhances relevance and helps put your resources to the best possible use.
Once you’ve identified who your audience is, map this information to social media behaviour. Most marketing efforts are focused on the trifecta of Facebook, Twitter and LinkedIn, but visual platforms such as Pinterest, Snapchat, and Instagram are also extremely popular. This doesn’t mean that you have to be everywhere at once. Do your research to determine where best to focus your social media efforts to be successful.Use Surveys (e.g. Survey Monkey), Polls (PollDaddy; Facebook; Twitter), and publicly available reports to match your audience demographic to the social networks they use.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation isTwitonomya freemium tool which yields insights on your followers, influence and interests.
Here’s a snapshot of my analytics — and yes, I do tweet a lot!
You can also get search analytics on any hashtag, user or keyword. With the pro version you can download tweets, mentions, RTs, favorites and reports to Excel & PDF documents — a useful reporting tool.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is ColorZilla.
With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. Colorzilla allows you to get the color of any pixel on the page. You can also pick a color from a palette and get the CSS code for each color.
ColorZilla is available as both Firefox and Google Chrome extensions.
LinkedIn has released some new updates recently which are worth checking out.
1. View Connection History
First up, you can now easily view your connection history with your network. Simply go to a connection’s profile and click on “Contact and Personal Info” to see when you first connected.
2. Discover Who Is Searching For You
With Search Appearances, you can see how many people found you in search, as well their companies and job titles. This is such a cool feature, particularly for job hunters.
Click on “Who’s Viewed Your Profile”
You will then get a breakdown of the companies and job titles of the people who found you in search to help signal what types of opportunities you may be a fit for. Click through to see open jobs at each company as well as who the hiring managers are so you can follow up for more information.
I’m excited that LinkedIn has announced you’ll soon also be able to see the keywords you’re being found for.
3. Add An Image To Your Comment
I’ve been having fun trying out this feature.
To comment on a post, click Comment beneath the post, fill out the Add a comment… field, and click Post.
To comment on a comment, click Reply beneath the comment, fill out the Add a reply… field, and click Reply.
To add a photo to a comment or a reply, click the Photo icon in the comment field, and select the picture. Then fill out the comment field and click Post or Reply.
Have you tried any of these new features yet? Which of them do you find most useful?
Ask the question how often you should post updates to social media, and you will find a variety of answers.
My own advice is to test for yourself. Keep an eye on your analytics to determine the posting schedule which works best for you. However, this takes time, and in the meantime, it would be useful to have a guide to refer to. But which guide to follow?
CoSchedulehas done the heavy lifting for us by sifting through 14 different studies to identify the optimum data-driven times to post to social media. The following are the recommendations from their research.
Evidence suggests that posting to Facebook more than once a day may be counterproductive. I admit I struggle with this one.
You might be surprised to see this data, but as the shelf-life of a tweet is so short, it makes sense to post quite frequently. I tweet between 10-15 times a day, but it’s important to space out your tweets. I use a scheduling tool to help me do this. Don’t forget to retweet other relevant tweets too.
The optimum recommended frequency is to pin around 11 pins per day, although some recommended pinning up to 30 daily pins. And again, be sure to repin other users too.
Once a day seems like the optimum posting frequency on LinkedIn according to the data.
A lower frequency of posting is also recommended for Google+
I’m slightly surprised that 1-2 posts per day is recommended as I see many brands sharing more than this.
What do you think of these recommendations? Do you find you are posting less or more than the recommended frequency? Do you have your recommendations to share about an optimum number of times to post to social media?
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is RiteTag, a useful Chrome extension which gives you instant feedback on your hashtag choices as you type them.
How It Works
RiteTag shows you how hashtags are performing on Twitter and Facebook before you post content. Once you log in to RiteTag using your Twitter or Facebook credentials, it checks the hashtags you begin typing in real time and color codes them:
If your hashtag is green, it means the hashtag will help your content be seen now.
If your hashtag is blue, it means the hashtag will help your content be seen over time.
If your hashtag is gray, you should select a new hashtag because it has low levels of engagement.
If your hashtag is red, you should select a new hashtag because it’s so popular, your content will disappear into the crowd.
Who do you want to reach on Twitter? What are the best times to reach them? You can find the answers to these questions and more by using a tool like Followerwonk – a freemium Twitter audience analysis tool.
Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.
My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:
Ten Top Tips For Social Media Day 2017
To celebrate Social Media Day, I’ve put together ten of my tried and tested tips for social media success.
How To Share A Replay of Your Live Video To Instagram Stories
You can now share live video replays to Instagram Stories for 24 hours with a new Share button found at the bottom of the screen once a broadcast ends
3 New Updates To LinkedIN
LinkedIn’s been steadily adding new tools and features to the platform as part of their recent re-design.
The 20 Most Effective Phrases on Facebook
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017.
Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.