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Posted in #HCSM, Infographics

Internet Stats & Facts 2016 (Infographic)

I was sent an interesting infographic this week from the folks at Hosting Facts, and the sheer scale of global internet penetration blew me away.

  • There are 3.26 billion internet users; that’s over 40% of the world population.
  • Facebook now has 1.55 billion active users.
  • 2.9 billion Google searches are made every day.
  • 2.7 million blog posts are published every day.

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When it comes to website and domain stats, there are currently 966 million websites in the world today.

  • Google is the #1 most popular website, followed by Facebook and YouTube.
  • The most popular CMS is WordPress, powering 25.4% of all websites in the world and responsible for over 76.5 million blogs created since 2004.
  • There are currently 123.78 million registered .com domain names, making the .com TLD the top domain name extension.

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There are more mobile internet users than desktop internet users; 52.7% of global internet users access the internet via mobile.

  • Search engines are the starting point for mobile research, with an estimated 48% of mobile internet users starting their search on search engines.
  • Google uses mobile compatibility as a factor when ranking websites.
  • 70% of mobile searches result in an online action within an hour of the search being conducted.
  • 50% of mobile users will abandon of web page if it takes more than 10 seconds to load, and 60% won’t return to the site.

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Click here to access the full report. 

Related: AdAge Social Media Facts 2016

Posted in #HCSM

10 takeaways from the 20th Healthcare Internet Conference (HCIC)

Lots of super insights here

Steve Leibforth

This year’s Healthcare Internet Conference again set the bar for healthcare digital marketing conferences with great presentations from a number of healthcare systems to enjoyable and educational keynote speakers like Scott Straton of UnMarketing (who managed to wake up the room at 8 a.m. in Vegas!). Thanks to the team from Greystone including Mike Schneider and Kathy Divis for putting together a thoroughly enjoyable and valu20-years-2able conference.

The two main themes that I took away from the conference this year were the transition to MarTech (marketing technology) and the challenges associated with the move and the move away from “Vanity Metrics” to more actionable metrics.

The annual Healthcare Internet Conference kicked off its 20th year with a Sunday evening event entitled “Let’s Talk Engagement”.

  1. Let’s Talk – Transitioning to a MarTech Mindset: Why It’s Important. How It Happens. Karen Corrigan (@karencorrigan) and Kathy Divis (

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Posted in #HCSM

Healthcare Marketing in 2017: What to expect

I was delighted to be asked recently to contribute to a article at Austin Marketing on what to expect in healthcare marketing in 2017.

My prediction is that demand for live video will grow in 2017 as consumers want a more immediate and real connection to healthcare brands. Marketing will be less about pre-produced, scripted videos, and more about delivering an authentic experience that people can connect with and feel part of.

In 2016 we saw the rise of mobile video consumption on platforms such as Snapchat and Periscope. In addition, the main social media platforms all rolled out new features and products around live streaming.

With the launch of Facebook Live, Facebook, in particular, is putting greater attention on live video in its algorithm – a move marketers cannot afford to ignore. The ability to reach and engage consumers will increasingly be driven by video, and this, in turn, will expand to include better marketing and advertising options for healthcare brands in 2017.

Read more predictions

What do you predict will happen in the coming year?

Posted in #HCSM

How Google Search Has Changed in 2016

Google’s search engine is displaying fewer organic results on it first page this year than it was last year, and it’s increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics.

The report was based on 2016 data from 500,000 general, frequently searched keywords. The researchers examined the first Google search results page for each term and analyzed how 11 features (text results, product listing ads, images, news, maps, etc.) were integrated.

Whereas Google used to almost always display 10 standard, text-based organic results on its first page, the search engine now usually presents fewer results: 8.59 results are presented to desktop users, on average, and 8.5 are presented to smartphone users, on average.

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A key reason for the decline in the number of traditional search results presented on the first page is that Google is integrating an increasing number of supplementary boxes/features. Some 34% of the desktop results for the keywords examined by the researchers included image results, 24% video results, and 20% Knowledge Graph results.

Consumers searching on desktop computers are more likely than smartphone searchers to receive Google results with images, product listing ads, and fact/answer boxes; smartphone searchers are more likely than desktop searchers to receive results with video, map, social, and mobile app integrations.

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Source: Marketing Profs

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Need a topic for your healthcare blog? Here are 16 ideas to get you going

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness.

Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.

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What kind of questions do your patients most frequently ask about a specific medical condition? Compile a list of these frequently asked questions and answer them on your blog.

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Creating original content is time and resource intensive.  Curation helps you provide your audience with relevant, high quality information on a regular basis without sacrificing your time and resources. Don’t rely on curation alone; curated content is designed to complement your content creation plan—not replace it.

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Are you rolling out a new program, product or service? Write a blog post to introduce it and highlight its features and benefits.

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Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Readers will enjoy learning about it through your blog, particularly if you share your own unique perspective. Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.

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There are several online tools you can use to create a readers’ poll. If you have a WordPress.com site, then you’ve got Polldaddy polls already built in. You can create, manage, and see results for all of your polls directly in your WordPress.com dashboard. If you use a WordPress.org install on your self-hosted site, install the Polldaddy WordPress.org plugin. Use it to get a snapshot of readers’ attitudes to health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Publish a follow-on post with your findings.

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Write about a typical day in your working life as a healthcare professional. Be careful not to write about specific patients or to commit any breaches of privacy or confidentiality.

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Use an editorial calendar to track seasonal, cultural and industry events and write a blog post which fits the theme, for example, “How To Eat Healthily During The Holiday Season”.  Check out Twitter’s #ownthemoment tool for inspiration.

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Have you been to a conference recently where you learned about new medical research? Or read about the latest research in a medical journal?  Let your readers know about it through your blog. Make sure you provide full references and link to online publications.

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A screencast is a video screen capture with audio narration. Create a screencast to demonstrate a how-to tutorial for your patients.

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Whether you are running an event, speaking, or exhibiting at it, use your blog to build pre-event interest. Can you offer readers a special code for purchasing tickets at a reduced rate via your blog?

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After a speaking event, embed a slidedeck of your presentation on your blog using SlideShare.

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Ask a colleague to write a guest blog on an area of their expertise.

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Choose a respected healthcare professional and interview them for your blog. Alternatively, contact several experts in your field and have them answer a question: Take all the answers and turn them into one big blog post.

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Provide your unique perspective on a trending topic. Find out what’s “hot right now” online by using Google Trends, Twitter.com/Search and Reddit.com.

twitter_8e7a678b95.jpgMix things up by recording a podcast relevant to your blog’s themes.

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Gather the week’s healthcare news into a round-up post. Provide links, attribute sources and add your own commentary.

Over To You!

Have you any other suggestions you can add to this list?

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4 Ways to Build Trust and Influence on LinkedIn

Do you want to grow your LinkedIn network? Interested in practical, scalable ways to establish your professional credibility?

A recent article from Social Media Examiner shares four great ways to build trust and grow your influence on LinkedIn.

#1: Optimize Your LinkedIn Profile

A strong professional LinkedIn profile creates opportunities for meaningful connections and interactions with other professionals. The article recommends securing your vanity URL, selecting a professional profile image, using industry keywords, avoiding jargon and buzzwords, and including recommendations.

#2: Proactively Grow Your LinkedIn Audience

If you want to grow your LinkedIn audience quickly, you can’t sit on the sidelines waiting for people to notice you.Make an effort to increase the quality and quantity of your connections by inviting your existing contacts on LinkedIn and finding potential contacts to connect with.

#3: Publish Content on LinkedIn

Sharing content on LinkedIn helps you stay top of mind with your core network. It positions you as an influencer who constantly delivers value with high-quality, engaging content. Consider too, publishing your own original content on LinkedIn Pulse  – a super way to showcase your expertise.

#4: Foster Your Community

Simply growing your network on LinkedIn isn’t enough. While more connections mean better social proof, gaining real trust requires an ongoing relationship-building effort. You can do this by commenting on people’s posts and updates, endorsing their skills, and participating in groups discussions.

LinkedIn is an excellent platform for establishing influence and thought leadership, but building influence doesn’t happen overnight. It takes time and effort to expand your network. Many people give up before they achieve significant progress. Follow the advice in this article and you will soon start to see results.

Are we connected on LinkedIn? Send me a message and let’s reconnect if we are. Or if we are not yet connected, send me an invite and I’ll be pleased to connect with you.

https://ie.linkedin.com/in/marieennisoconnor

Posted in #HCSM

Snapchat 101: What Brands Need to Know [Infographic]

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What does the rise of Snapchat mean for brands? How big is Snapchat’s audience? Is it only for Millennials?

If you’ve been wondering what the answers to these questions are, and how you might use Snapchat in your marketing, then take a look at this new infographic created by MDG Advertising, which outlines some key usage data for Snapchat, along with notes on how brands are using the platform to best effect.

Let’s start by looking at the stats. 150 million people use Snapshat every day, with 400 million snaps sent daily. That’s a bigger daily active user base than Twitter!  Snapchat grew as much in one year as Twitter has in 4 years combined. The app is expected to add twice as many users as Twitter and Pinterest in the next year.

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So what’s the audience demographic? Is it skewed towards Millennials? Right now Snapchat is used most by those aged 25 and under, but adoption by an older demographic is growing.

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Have brands jumped on the Snapchat phenomenon? Interestingly not. The number of brands who say they are currently using the app as part of their marketing strategy is only 5%. This represents a unique opportunity for your brand to be an early adopter and lead the way on the platform.

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Of those brands who have ventured onto the platform, how are they using it?

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So finally, the big question. Is Snapchat right for your brand? If you want to connect with a younger audience, yes, you should probably be engaging on the platform. Otherwise, the advice is to wait and see. Keep an eye on what other brands are doing and start formulating a strategy for when you judge the time is right to jump on board.

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Have you started using Snapchat for your marketing yet? What ways are you using it to engage with your audience?  Or what might be holding you back from establishing a presence there?

Related Reading:

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What Does the Future Hold For Social Media?

I love these kinds of articles which predict the future of social media. As marketers we need to keep an eye on trends and be ready for future changes in the social media world.

This article from Marketing Land presents six high-level possibilities for social media’s next phase of evolution.

1. Monopolization – one platform coming to dominate the social media landscape – Facebook anyone?
2. Pay-only visibility – are we in the end times of social media’s free lunch?
3. Individualization – Already, social media platforms are recognizing the demands for customizability and personalization in their user bases.
4. Niche segmentation – niche specialists will provide more novel experiences than their massive, slow-moving counterparts – think Snapchat.
5. Virtual and augmented reality – futurists have been including VR and AR in their predictions for the future of social media for a while now – this one is definitely on the future cards.
6. Streamlining  – social media apps becoming one-stop shops for everything you’d want on the internet.

What do you think of these predictions? How do you see the future of social media evolving?



You might also like to read: What You’ll Need to Build the Agency of the Future

Posted in #HCSM

Increase Social Shares With “Click To Tweet”

Click to Tweet is a cool free tool which generates one-click tweet boxes or links that can be shared through your website, your blog, or via email. It’s a powerful way to increase social shares and highlight quotes, stats, and key takeaways for your content marketing.

Here’s a super example of how it looks on a blog.click2tweeteg.png

And here’s how to do it for your own blog or website.

Step One: Sign in with your Twitter account.

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Step Two: Write the message that you want others to share in the box provided.

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Step Three: Click the “Generate New Link” button to create a custom link.

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Step Four: Share the link and track the activity of each link over time.

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Whoever clicks on the link will have the message automatically added to their Twitter status box- they simply click to tweet.

Try it now and see for yourself!