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Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Top Tip: The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Zoomerang

This week’s cool tool recommendation is music video editor tool – Zoomerang

Zoomerang is a video creator designed for iPhone. No sign up or account required. Share it on TikTok, Instagram, Snapchat or other platforms right from the app, or save your video to your camera roll to share later.

Cool features include lots of step by step tutorials and templates, transtions and effects to enhance your video creation.

The app is free with the option to upgrade to Pro account after a free trial period. 

 

Posted in Thursday Tip

#ThursdayTip: How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

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Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Mailmunch

This week’s cool tool recommendation is website lead generator tool – Mailmunch.

Looking to grow your email subscribers?

Mailmunch enables users to create a variety of pop-up email forms for their website, giving you a choice of popovers, covers, scroll boxes, top bars, and embedded forms.  Although they are often viewed as intrusive and annoying, website pop ups nonetheless have been been shown to work when it comes to increasing signups on websites.

Pricing

Start for free; upgrades from $13.99 per month

Posted in Thursday Tip

#ThursdayTip: How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience. 

Not all social media is created equal. Different platforms attract different audiences.

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once. Every additional platform your business is active on means additional time and effort required to engage on and create tailored content for that platform.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

1. Will this platform help me achieve my marketing goals?

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. If you can’t explain how a particular social channel will help you to achieve your goals, then it may not be the right fit for you.

2. Is my target audience active on this platform?

The most effective social media strategies are informed by social media data. Refer to Google Analytics for your website to see which social networks are sending the most traffic to your site. Look at existing data to learn where a specific demographic spends their time online. Statista and GlobalWebIndex are good sources of worldwide statistics on Internet usage.

3. Which social networks are my competitors using?

Which social networks are your competitors using? Are they active on networks you aren’t? Use a tool like Buzzsumo to identify the social channels on which your competitors get the most shares. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you also.

4. Will this platform match the content I create?

If you want your content to do well on social media, you’ve got to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel. Identify how, when, and where your specific audience likes to engage with content. Certain content formats will be more suited to particular channels than others.

5. Can I integrate this platform with another similar one?

It’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms — for example, Facebook and Instagram — the key is to choose channels that integrate well with each other to create maximum impact.

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Bonus Tip! 

Consider broadening your social media horizons. While Facebook, Twitter, LinkedIn, Instagram and Snapchat might be the most popular social networks in the West, there is a world beyond the Big Five waiting for you to explore.

Here’s to your social media success!


Posted in Cool Tool

Monday Morning Cool Tool: LastPass

This week’s cool tool recommendation is password saver – LastPass.

With so many logins and passwords, both personal and client-based, I couldn’t manage without this super-useful site. It allows you to create and save unique passwords for multiple websites thus enabling secure easy login and password management.

Another useful feature is that it allows you to safely share passwords without sending  via text or email.

The free account is perfectly adequate but if you require more features, you can upgrade for a small fee. 

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Follow Topics on Twitter

Welcome to this week’s quick social media tip. This week I want to show you how to follow topics on Twitter. Following a Topic allows you to stay informed on what’s happening and see more relevant content about that topic.

Here’s how to follow topics on Twitter

From your Home timeline

  1. While scrolling through your Home timeline, you may notice that Twitter will suggest a Topic for you to follow.
  2. Simply Tap the Follow button next to the suggested Topic to follow.

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From your Topics menu

Tap Topics in your profile icon menu.

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Tap Follow some Topics to browse by category type.

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From within each category and sub-category type, tap the Follow button next to the Topics you’d like to follow.

When finished, tap Done.

Note:  Just like with accounts you follow, you can unfollow Topics at any time.

How to unfollow a Topic

From your Home timeline:

  1. In your Home timeline, navigate to a Tweet about a Topic you’re currently following.
  2.  Tap the  icon from the top of the Tweet and select Unfollow.

From your Topics: 

  1. Tap Topics in your profile icon menu.
  2. Tap Unfollow next to the topic.

Worth Noting

Topics you follow are public.

Anyone who can see your full profile can view the Topics you follow. If your Tweets are protected, only your followers will be able to see your Topics.

How to see the Topics someone follows

You have the option to see the Topics that someone else is following. You’re able to view their Topics if their Tweets are public, or if their Tweets are protected and you’ve been approved as a follower.

On the Twitter for iOS and Android app, and twitter.com:

  1. Go to their profile.
  2. Click or tap the more menu  at the top of their profile page.
  3. Select View Topics.

Here’s to your Twitter success!

Posted in Cool Tool

Monday Morning Cool Tool: Cliché Finder

This week’s cool tool recommendation is ClicheFinder – a tool to help you eliminate overused clichés from your writing. 

This free tool finds and highlights words, expressions, and phrases that are trite, stale, or overused to help you improve your copy. To use simply copy and paste your text and click the button marked ‘Find Clichés’.

Visit https://www.clichefinder.net to try for yourself.

Posted in Thursday Tip

#ThursdayTip: How To Create Recurring Content

Welcome to this week’s social media quick tip.  This week I want to show you how to create a recurring content feature. 

What is recurring blog content?

Recurring content is consistent content published on a regular schedule using a define structure. This content has the ability to form hooks that keep readers interested in coming back to your site for more of the same.

I’ve experimented over the years with many different types of regular recurring columns on various blogs, for example the Cool Tool feature which I post each Monday morning.

Why create recurring content?

Marketer Heidi Cohen outlines the following three advantages to creating consistent content.

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She goes on to outline the business value

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Before you introduce a regular feature to readers, it’s important to take some time to choose a topic that matches your content strategy and crucially won’t have you running out of ideas after a few weeks.  Ideally, your topic should be associated with your keyword phrases to support your organic search efforts.

Once you’ve decided on your topic, decide on the elements you will use to maintain consistency in the design and format of your content.  Choose the same day and time to publish so readers know to expect it at that time each week – this helps build an audience for your content.  To quote Cohen, “as the digital version of appointment media your audience depends on receiving your information at the same time every week. Over time, this builds share of audience attention.”

Finally, keep the format and design elements consistent.

Here are three types of recurring features to add to your content marketing.

1. Advice Column

Set aside one day a week to provide step-by-step instructions, or answer readers’ questions.

2. Interview Series

I ran an interview series, Social Spotlight, last year with healthcare thought leaders.  It followed a consistent question format, with some tailoring to the interviewee, and was a popular addition to my content calendar.

3. Weekly Round-Up Post

I run several weekly round-up style posts for client blogs focussed on their niche. I curate the most helpful, interesting and topical news from their industry and publish them in a blog post, usually on a Friday.  It’s always the most read content when I check the weekly blog stats.

Of course, your recurring content can live outside the written word. With the popularity of video, consider adding a regular vlog or even more popular, a Facebook Live recurring feature.

To sum up

Recurring posts of high value keeps your audience interested and coming back for more. By adding a regular recurring feature to your content marketing you give your audience something to look forward, while at the same time building a unique and recognisable element into your brand.

Here’s to your social media success!

Posted in Cool Tool

Monday Morning Cool Tool: Title Generator

This week’s cool tool recommendation is headline generator tool – Title Generator

This automated tool can help inspire titles for your content, but it can also throw up a lot of suggestions that are borderline click-bait – so use with a pinch of salt.

How to use it

Simply take your main topic idea, let the tool know whether it’s a noun or a verb and within seconds it will generate a list of headlines/titles you can use for online content, newsletter subject lines, and even book titles.

Related Reading:Write Better Headlines With These 9 Winning Formulas