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Posted in #HCSM

How to Create an Awareness Campaign with Social Media

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started?

Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. On Thursday, 22 February, I will be hosting an online webinar with Mayo Clinic Social Media Network, in which I will show you how to plan and execute a social media campaign from setting your campaign objectives right through to measuring your campaign’s impact. You will also learn creative ideas and best practice tips from other successful campaigns.

At the end of this webinar, you will be able to apply the learning to:

  • Clarify your campaign message
  • Set defined goals and performance metrics
  • Find and reach your target audience
  • Choose the right tactics and tools to raise campaign awareness
  • Leverage the power of online influencers to increase campaign reach
  • Create shareable content with clear calls-to-action
  • Plan your content calendar to maximize momentum
  • Use the power of storytelling to create impact
  • Measure your results

Details and Signup 

Hope to see you there!

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pixabay

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty-free stock image resource Pixabay.

Pixabay hosts over 650,000 free stock photos, vectors, and art illustrations free of copyrights under Creative Commons. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Burst

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Burst

Burst is powered by Shopify, with many of its collections created with entrepreneurs in mind. “Business Ideas” features free photo collections and case studies that revolve around trending ecommerce niches. The free photo sets include both the product shots and lifestyle images, so that you have all the stock images you need to create a professional brand for free.

Check it out at https://burst.shopify.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Picjumbo

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Picjumbo.

Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013. Users can click through the different categories of over 600 free high resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing.

Check it out at https://burst.shopify.com

Posted in #HCSM

New Google Page Speed Ranking For Mobile Searches: What You Should Know

Although speed has been used in Google ranking for some time, that signal was focused on desktop searches. Google recently announced that starting in July 2018, page speed will be a ranking factor for mobile searches too.

The “Speed Update,” as Google is calling it, “will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

Although there is no tool that directly indicates whether a page is affected by this new ranking factor, Google recommends the following resources can be used to evaluate a page’s performance.

  • Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
  • Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
  • PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Related

9 Questions To Help You Decide If It’s Time For A Website 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Unsplash

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Unsplash

Unsplash gives you access to a bank of 50,000+ free-to-use photos. All photos are licensed under Creative Commons Zero, “which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.”

Check it out at https://unsplash.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Morguefile

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Morguefile.

Morguefile is a free photo archive “for creatives, by creatives.” Founded in the early Internet days of 1996, the site was created to serve as a free image exchange for creative professionals and teachers to use in their work. This same mission remains true today and all photos found in the Morguefile archive are free for you to download and re-use in your work, be it commercial or not. The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.

Check it out at https://morguefile.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Stockvault

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Stockvault.

Stockvault is a free stock photo community where photographers and artists can share their own photos and artwork. It hosts over 35,000 royalty-free images, pictures and illustrations and also has a large collection of free textures ranging from grunge, dirt, paint, rock, plastic, wood and liquid to metallic and rusty surfaces and backgrounds.

Check it out at http://www.stockvault.net

Posted in #HCSM, Twitter

12 Ways To Search For Health-Related Content On Twitter

Twitter’s statistics are mind-blowing. According to Internet Live Stats, every second, on average, around 6,000 tweets are tweeted on Twitter which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year! So, how do you keep up with all those tweets? Obviously it’s impossible to keep up, but you can handle the avalanche better through a combination of maintaining Twitter lists of the people you follow, health-related hashtags, etc., and using Twitter’s Advanced Search Engine.

While the easiest way to do a search on Twitter is to click the native search facility, you can do so much more with Twitter’s advanced search capabilities. It allows you to narrow down your search using parameters such as specific keywords, language, people, location, and date range. In today’s post, I will show you twelve ways you can use this powerful search engine to search for health-related content on Twitter.

1. Search for a phrase: for example “healthcare social media marketing strategy”.

2. Search for any of these words: for example “healthcare social media” or “healthcare marketing strategy”.

3. Exclude any word: for example “blog”.

4. Search for health related hashtags: for example #hcsm.

5. Search for any specific language.

6. Choose specific accounts to search within.

7. Or find tweets directed to a specified Twitter user or referencing a specific username.

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8. Search for tweets in a specific location or within a specified mile radius of a location.

9. Narrow down your tweets within a specific date range. This is useful if you want to catch up on tweets around a specific conference or event.

10. Discover sentiment around tweets – i.e. whether negative or positive.

11. Find health-related questions. This feature enables you to search for conversations happening locally that you might like to add your expertise to.

12. Choose to include re-tweets in your search. I usually exclude this search parameter, as I prefer to concentrate on original tweets; however it may be useful if you want to see how many times a tweet has been re-tweeted or who is re-tweeting specific tweets.

And here’s a snapshot of my final search results. As you can, I can zoom in on the most popular tweets, or those who are tweeting in real time. I cans also find photos and videos related to my search. I can even save this search, and embed it on my website.

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Considering its capabilities, it is surprising that Twitter’s advanced search engine is so underused. Try using it to create lists, curate content, and as a social media listening tool to find health-related conversations. Once you start, you are sure to find other ways to maximise this powerful search engine to advance your healthcare marketing.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Rawpixel

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Rawpixel.

Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.

Check it out at https://www.rawpixel.com