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Posted in Cool Tool

Monday Morning Cool Tool: StoryArt

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending StoryArt, a freemium app for more creative Instagram Stories and Reels.

StoryArt is an Instagram story editor app that offers 2000+ customizable story templates to help you create beautiful collage layouts for Instagram Stories and Reels.  You can add in your own photos and videos, change fonts and colors, add captions, or even edit video speeds. When you’re done, you can share it to your Instagram story with a single click.

The app is free but if you want access to extra tools, filters, and layouts, there is a monthly fee of  $2.99 or a full-year subscription for $9.99. 

StoryArt is available for both iOS and Android.

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Facebook Collections With Saved Content

Welcome to this week’s social media tip. Today I want you to show you how to use Facebook Collections to curate and organize saved content for easy access and sharing.

Ever come across a piece of content on Facebook but don’t have time to read it in the moment? Did you know you can save that content to view later?  Facebook lets you save content (posts, events, pages, and photos) directly from your news feed and then easily access your saved items from the left navigation menu on the home page.

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Here’s how to do it.

To save content to your saved item list, simply click the three dots at the top right of any Facebook post in your news feed, and then simply select the option to save the content.

download - 2019-12-05T082106.892 When you start building a group of saved posts, you can start to organize it into collections, categorizing it by topic.

To create a collection, simply click on Create Collection in the left sidebar.  You’ll then be prompted to name your collection.

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If you want to add a saved post to a collection, simply click the Add to Collection button below the item in your saved list – or create a new collection.

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You can also share a saved item directly from your list by clicking the Share button.

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I find the ability to save content on Facebook and categorize it according to collections a very useful feature.  I like to share a #MondayMotivation quote each week and many times scrolling through Facebook I’ll find the perfect quote to save. Come Monday all I have to do is access my folder containing quotes to share one quickly and easily with my followers.

Here’s to your social media success!

Posted in #HCSM

A Literature Review of Social Media Use by Health Care Providers

A recently published literature review aims to shed light on social media use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of healthcare professionals.

A literature review conducted between March and April 2020 is the latest most up to date reviews of the uses of social media in healthcare, including the use of social media during the COVID-19 pandemic.

Based on 158 studies, conducted in the United States (61), Canada (12), Brazil (2), the United Kingdom (12), Europe (22), the Middle East (9), India (9), Asia (8), and Australia (7), most of the reviewed articles were published over the past decade.

The findings presented in this review have implications for health care professionals, educators, and researchers.

Key Findings

As of August 4, 2020, 27,546 results appeared when searching for social media on PubMed, demonstrating the growing interest in SM within the health care industry.

Social media (SM) brings a new dimension to health care and is changing the nature and speed of health-related interactions between individuals and health organizations.

Healthcare professionals (HCPs)and health organizations should capitalize on the opportunities provided by SM and update strategies to reach communities and age cohorts at a relatively low cost.

Advantages of using SM in health care include accessibility from a smartphone, prompt content sharing and response generation, two-way communication,ability to forge connections between people, ability to reach large masses regardless of geographic location, age, or education, compared with traditional communication methods.

The most influential advantage of SM remains its cost-benefit feature: it can reach an increasing number of people without the high cost of traditional means and the information remains available 24 hours a day, 7 days a week.

In health care, SM tools can be used for different purposes (health promotion; dissemination of health information; education; professional development; recruitment; communication with the public, colleagues, and patients; and research) and in diverse medical specialties (cardiology, nursing, radiology, dentistry, surgery, pathology, pediatrics, pharmacy, emergency, and critical and palliative care).

Using SM could be a key strategy in addressing some of the challenges and limitations often faced by HCPs in traditional health communication through faster and cheaper dissemination, more accessibility, better interaction, and increased patient empowerment.

Those who choose to use SM should be aware of the potential risks and problems that they could encounter but should not shy away from using SM because it can greatly increase the reach and impact of HCPs’ work and improve patients’ health.

Access the full paper: Farsi D.Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers J Med Internet Res 2021;23(4):e23205

You might also like to read:

What’s the Influence of Patients’ Internet Health Information-Seeking Behaviour on the Patient-Physician Relationship?

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2021.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in #HCSM, Twitter

How To Use Twitter Analytics: A Simple Step-By-Step Guide For Healthcare Communicators

Twitter analytics is a simple but effective insights tool to help you analyse your Twitter activity.

It’s still surprising to me how many people who are using Twitter for marketing and communications have never checked this inbuilt analytics tool.

You can navigate to the platform either by visiting https://analytics.twitter.com/about or accessing it directly from your Twitter account under the More tab (on the desktop version).

From the Home tab, you get a summary of your account activity for the past 28 days. This includes your tweets, tweet impressions, profile visits, mentions, and follower count.

Scroll down on your account home page to view highlights of your account activity over the past few months, such as top tweets, top followers, and top mentions.

By clicking into Tweet Activity you can get a more granular view of how people engaged with a particular tweet.

Scroll back up to the Tweets tab at the top of the page to view your tweet activity. 

The first thing you will see is a snapshot of the number of Impressions your tweets got over the past 28 days.

Twitter Impressions is simply when a tweet appears on someone’s timeline. It’s important to note that this doesn’t necessarily mean a person engaged with your tweet, but it does give you a sense of how many people your tweets has the potential to reach.

From the screenshot above you will also see you have the option of changing the date range – the default is the last 28 days. You can choose to view the last 7 days or any of the previous 5 months. You also have an option to specify a specific date range.

To the right of the date range selection, you’ll also see the option to Export Data. Clicking on this tab gives you the option to download “by tweet” or “by day” via a .csv file which can be imported to an excel spread sheet – great for reporting.

Now let’s take a closer look at the kind of data we can see on this page. Your tweets are analyzed according to Top Tweets, Tweets and Replies, Promoted Tweets (if you are advertising on Twitter), Impressions, Engagement and Engagement Rate.

We’ve already look at Impressions earlier, so now let’s turn to Engagements. An engagement is an interaction with a tweet ( e.g. likes and retweets. The engagement rate of a tweet is the number of engagements it gets divided by its number of impressions. This is a key metric to track over time.

You can also get a graphic representation of your engagement rate as you can see in the image below.

Looking into your Twitter data in this way is useful to show you how your content is performing on the platform. It gives you insight into the best days to post and which types of content people most like to engage with. If you run a campaign, it’s essential that you track the campaign from the start right through to the end. Keeping a close eye on the data will allow you to to adjust your campaign as you go.

Use the insights you gather from Twitter analytics to inform your social strategy, optimize your content, grow your following and boost your engagement.

To learn more visit the Twitter Analytics page.

You might also like to read the following articles:

Become a Social Media Ninja With These 25 Smart Twitter Hacks

7 Data-Backed Tips To Drive More Engagement on Twitter

Posted in Cool Tool

Monday Morning Cool Tool: MockoFUN

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending browser-based graphic designer tool MockoFUN.

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An intuitive drag and drop online graphic design tool, you can easily use and customize hundreds of pre-made mockups and templates to edit text and photo and create logos.

You can use MockoFUN for free or you can also upgrade to premium or access to extra resources and unlimited access to all templates and mockups.

Posted in Thursday Tip

#ThursdayTip: How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience. 

Not all social media is created equal. Different platforms attract different audiences.

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once. Every additional platform your business is active on means additional time and effort required to engage on and create tailored content for that platform.

Before becoming active on a social network, try answering the following questions to help you choose the platform that is right for you.

1. Will this platform help me achieve my marketing goals?

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. If you can’t explain how a particular social channel will help you to achieve your goals, then it may not be the right fit for you.

2. Is my target audience active on this platform?

The most effective social media strategies are informed by social media data. Refer to Google Analytics for your website to see which social networks are sending the most traffic to your site. Look at existing data to learn where a specific demographic spends their time online. Statista and GlobalWebIndex are good sources of worldwide statistics on Internet usage.

3. Which social networks are my competitors using?

Which social networks are your competitors using? Are they active on networks you aren’t? Use a tool like Buzzsumo to identify the social channels on which your competitors get the most shares. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you also.

4. Will this platform match the content I create?

If you want your content to do well on social media, you’ve got to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel. Identify how, when, and where your specific audience likes to engage with content. Certain content formats will be more suited to particular channels than others.

5. Can I integrate this platform with another similar one?

It’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms — for example, Facebook and Instagram — the key is to choose channels that integrate well with each other to create maximum impact.

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Bonus Tip! 

Consider broadening your social media horizons. While Facebook, Twitter, LinkedIn, Instagram and Snapchat might be the most popular social networks in the West, there is a world beyond the Big Five waiting for you to explore.

Here’s to your social media success!


Related Reading

How to Choose the Best Social Media Channels for Your Business 

Which Social Media Platforms Are Worth Your Time?

Posted in Cool Tool

Monday Morning Cool Tool: Later

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Later, a scheduling and planning tool for Instagram.

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Use the app to sync photos and videos from your phone, desktop, Google Drive, or Dropbox and create a different content library for each Instagram account. And you can also search by hashtag, then save posts directly to your content library.

Pricing

You can add one account per user for free. Paid plans start at $9 per month.

Posted in Thursday Tip

#ThursdayTip: Deciding on a Facebook Page Vs a Facebook Group For Your Healthcare Business

Welcome to this week’s social media quick tip.  This week I want to show you how to choose whether a Facebook  Page or a Facebook Group is better for your healthcare business.  

In her post, which sets out to provide the definitive answer to the question of Pages vs Groups, Andrea Vahl  describes the difference as follows:

When you post something on your Page, people see that post in their News Feed as coming from your Page.  Then your Page can also participate in the comment section of the post.  In Groups, you are participating as a personal profile with the Group name also mentioned in the discussion.

4 Reasons To Create A Facebook Page For Your Healthcare Business

Vahl outlines the following 4 reasons in her post.

  1. Facebook Pages have built-in analytics.  You can measure what is working.
  2. You can advertise via Facebook Pages.
  3. Facebook Pages are more branded as your business.  Groups facilitate discussion but you are participating as your profile.
  4. Facebook Pages allow the installation of Apps that can help you collect e-mail addresses and leads or do things like run contests.

When Should You Use Facebook Groups?

The number #1 reason from a visibility viewpoint to use Facebook’s  Groups feature is that you will be much more visible in the  News Feed.  At the start of 2018, Facebook announced major changes to the Facebook news feed which meant that people see fewer posts from Pages. It appears that Groups aren’t taking the hit that Pages are in the news feed, so using them in tandem with your Page is a good strategy to increase visibility.

Vahl explains, that “Groups can have higher organic growth rate than Pages because of the fact that they are more visible. For a Page to grow organically, you do need to invest time in adding great content and possibly promoting it with ads.”

A Facebook Group is a natural fit for healthcare as it facilitates a stronger sense of community and conversation. However, this can be a disadvantage if you don’t have the time to moderate these discussions.

So, as always factor in the time you will have to engage with Group discussions.

Over to you

Do you use Facebook Pages or Groups in your healthcare communication? Or a combination of both? What have you found works best for you?


You might also like to read 10 Tips To Create More Engaging Content For Your Facebook Page

Posted in Cool Tool

Monday Morning Cool Tool: Anchor

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a super recording app called Anchor.

Anchor is an audio recording app for micro-podcasting, audio broadcasting, Q&As, and more. Features like sound clips and transcriptions make it simple to create audio for social media. Billed as “the easiest way to make a podcast, ever,” it lets you record a high-quality podcast, and distribute it everywhere (including Apple Podcasts) — all in one place. No fancy equipment or podcasting experience necessary, and it’s 100% free!