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Posted in Twitter

How To Live-Tweet A Health Event (Infographic)

Since in-person and hybrid conferences are on the rise these days, I’d like to revisit the topic of live-reporting via Twitter from conferences and events. 

The concept of live-tweeting is to keep your Twitter followers updated when a significant event takes place. Tweeters use the hashtag relevant to the event they are tweeting about, found on the conference’s website or Twitter profile. By using the hashtag, Twitter followers who are not able to attend the conference in person can follow along, which increases the conference’s reach.  As a bonus, live-tweeting enhances the conference experience, generates international engagement and global reach, and stimulates collaboration.  

The infographic below was created almost 10 years ago, but the tips it contains are still relevant today.

TW-mHealth13-021213
Infographic created by Tom France iniscommunication.com and Tom Fowler TEDMED scholar

 

For more tips on live-tweeting, a health event see this post.

 

Posted in Cool Tool

Monday Morning Cool Tool: Title Generator

This week’s cool tool recommendation is headline generator tool – Title Generator

This automated tool can help inspire titles for your content, but it can also throw up a lot of suggestions that are borderline click-bait – so use with a pinch of salt.

How to use it

Simply take your main topic idea, let the tool know whether it’s a noun or a verb and within seconds it will generate a list of headlines/titles you can use for online content, newsletter subject lines, and even book titles.

Related Reading:Write Better Headlines With These 9 Winning Formulas

Posted in #HCSM

How to Create a Winning Healthcare Content Strategy

To ensure that your healthcare content performs well on social media, you must be strategic about what you publish and when you publish it.

You can create a winning content strategy by following these 10 steps. 

Step #1 Define Your Purpose

Having a clear purpose in mind is the first step to creating great content. What do you hope to achieve with your content?

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Take Action: Set SMART goals for your social media marketing. For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time-specific, these are often called SMART goals.

Step #2 Identify Your Audience’s Needs

Once you have a clear why your next step is to identify exactly who is going to consume the content you create.

Every piece of content that you create should have an intended audience. As you think about creating content focus your strategy around your audience’s needs and interests.

What kind of information is your audience looking for? What problems can you solve for them? Will they be wiser for having read your content?

Focusing more clearly on your audience will help you to create tailored content as well as help you structure your writing for the people you are trying to help. You can then tailor your content more specifically to match their needs. There is no one-size-fits-all solution to attract and engage different members of your audience. The key here is to really know your audience and their pain points and write content that specifically answers their particular needs.

Take Action: Check out these suggestions for places to help you discover the content your audience is looking for so you can create that content for them.

Step #3 Determine Your Content Format

This is a two-part strategy. Firstly, you need to go where your audience is consuming content (many social media platforms lend themselves more naturally to specific types of content). Identify how, when, and where they like to engage with content, and then start to create content on your audience’s preferred platform and preferred way of consuming content.

Secondly, you need to take stock of your own resources. What internal and external resources will you need to run your content marketing engine? Do you have time to write regularly for a blog? Would it be better for you to create video blogs (vlogs) for your website or communicate through a live stream broadcast? What assets do you already have that you can leverage for your content strategy? For example, do you have access to a graphic designer who can create infographics? Use your in-house talent to create unique content and publish it in a format that will attract and retain your audience’s attention.

Step #4 Keep Content Ideas Flowing

Whether it’s an excel spreadsheet, Google Docs, or another note-taking system, create a place to add links to interesting articles, studies or ideas for content to share.

Take Action: Evernote is my go-to tool to store notes and ideas. You can add tags and create folders for easy retrieval. Evernote’s in-browser Web clipping tool allows you to save the full text of PDFs, Web content, and other materials. It will also alert you if you’ve already clipped an item or show content that’s related to what you’re saving. You can also email notes to your account and the content will be automatically stored and organized for you, allowing you to quickly reference it in the future.

Step #5 Write Captivating Headlines

If content is king, then the headline is queen. Your headline is the first impression you make on a prospective reader. No matter how awesome your content is, few people are going to click through to read it if they’re not immediately captivated by your headline.

According to CoSchedule how-to, list, and question headlines tend to get the most engagement.

  1. How To {Do Something} That Will {Help You Experience Desired Result}
  2. {#} Ways To {Do Something} To {Produce Desired Result}
  3. What Is The Best {Topic} That Will {Do Something Desirable}?

Take Action: Read Write Better Headlines With These 9 Winning Formulas for tips on creating headlines that attract attention.

Step #6 Add Images To Your Content

People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.

Take Action: Check out this list of tools to help you create professional graphics.

Step #7 Add A Sizzling Call-To-Action

Each time you write a new piece of content, go back to Step#1 to clarify your purpose. Whether that goal is for a reader to share or comment on your latest blog, call your office or buy a product or service, adding a call to action increases the likelihood the reader will take the desired action and engage with you further.

Take Action: Don’t assume that readers will know what to do next. Make it clear and unambiguous what the next step is after reading your content.

Step #8 Use Keywords Strategically

It’s important to include keywords in your content if you want to rank higher for particular search terms.

Take Action: Brainstorm a list of important, relevant topics related to your business. Read How To Find The Best Keywords For Your Website for some more tips.

Step #9 Promote Your Content

Content has no value unless it’s shared. You need to determine how you will connect your content with the right audience at the right time. Instead of treating content amplification as something you only do after the content is created and published, you should incorporate promotion strategies into the content planning and creation process.

Take Action: Leverage hashtags, create high-quality, relevant content that people will want to share, maintain a consistent posting schedule, post when your audience is online, write better headlines, add more images, and boost your best-performing posts with a paid promotion strategy.

Step #10 Measure Results

How do you know if all the time you’re investing in social media marketing is paying off? You don’t know unless you put a system in place to measure and analyze your efforts.

  • Traffic. How many blog or website visitors did you receive from social media?
  • Engagement. How many likes, clicks, and shares are your posts receiving?
  • Conversions. How many blog or website visitors are completing conversion steps?

Take Action: Use built-in tools such as Facebook Insights and Twitter Analytics, third-party tools, and measurement of social traffic and conversion with Google Analytics to track and measure your progress.

As always thanks for reading. I hope you learned something new today!

Posted in Cool Tool

Monday Morning Cool Tool: Beatleap

This week I’m recommending a new video tool – with a twist. 

Beatleap offers a new, powerful video editing experience, allowing you to create and edit videos by automatically matching songs with your video clips.

The app uses machine learning to automatically match songs to your video, then gives you a number of editing tools such as special effects, filters, and overlays to make your clips unique.

Features include:

  • 20 editing tools and effects as well as 50 filters to choose from
  • A library of over 1,000 professional songs to synchronize with the user’s video
  • Automatic trimming, cutting, and mixing of clips according to the beat of a selected track
  • Stunning video effects which are automatically placed at the perfect timing
  • Trendy filters and overlays to give users complete control over the look and feel of their videos

It’s perfect for TikTok, but you can use it for any social platform.

Note: This app is available only on the App Store for iPhone and iPad.

Posted in Cool Tool

Monday Morning Cool Tool: TinyPNG

 

This week’s cool tool recommendation is TinyPNG – a handy compression tool for JPEG and PNG images.

TinyPNG uses smart lossy compression techniques to reduce the file size of your image files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size.

 

Posted in Cool Tool

Monday Morning Cool Tool: RhymeZone

 

This week’s cool tool recommendation is RhymeZone a fast rhyming dictionary and thesaurus.

Quickly find rhymes, near rhymes, synonyms, antonyms, homophones, similar sounding words, words with the same consonant pattern, and other related words from its database of over 100,000 words and phrases.

RhymeZone also has an app for Amazon Alexa and an add-on for Google Docs.

 

 

 

 

 

 

Posted in #HCSM

Social Media Usage By Age

Are you curious about which social media sites people use according to an age demographic?  

Pew Research Center has provided the breakdown by age for American adults in 2021.

YouTube and Facebook are the most popular online platforms, and their user bases are most representative of the population as a whole.   

Even though other platforms don’t match the overall reach of YouTube or Facebook, there are certain sites or apps, such as Instagram, Snapchat, and TikTok, that have a particularly strong following among young adults. A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%), while roughly half use TikTok. They stand in stark contrast to those of older age groups. While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so – a difference of 63 percentage points.

Visit Pew Research Center to read the data in full

Posted in Cool Tool

Monday Morning Cool Tool: Preview

instagram-feed-planner-app-preview-8.jpg

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in #HCSM

What Healthcare Marketers Should Know About Instagram in 2022

Are you using Instagram for your healthcare communication?

Instagram (IG) enables healthcare providers the opportunity to connect in an immediate way with their patients. It is particularly good for community outreach activities and patient education.  Healthcare providers can also use IG to show users a behind-the-scenes view of their practice.

Dermatologists, cosmetic dentists, and plastic surgeons can benefit from Instagram by using photos or video to illustrate their services. Practices can showcase before and after photos of patients, as well as videos or illustrations that educate patients on procedures and treatments.

A recent report by SproutSocial shows some of the latest facts and figures about Instagram, which it believes will reinforce your decision to use Instagram as a marketing channel.

Instagram users/usage at a glance

  • Over 2 billion monthly active users
  • Most downloaded app in Q4 2021
  • More than half of global IG users are aged 34 years or younger
  • 17.9% of global IG users are men between the ages of 18–24
  • 59% of users log in daily — 38% will do so several times a day

Instagram content statistics

The average engagement rate per post is 0.98%. RivalIQ’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. The median across all industries is now 0.98%. For influencers, though, the engagement rate per post is much higher at 1.42%.

To put this into context, this rate far surpasses the ones on Facebook (0.19%) and Twitter (0.04%).

If you’re looking to increase your engagement rate, consider carousel posts which have the highest engagement rate per impression.

Take action: Check out these free templates to create carousel images 

Stories also increase the engagement rate. You should post up to five stories a day, according to the report. Doing so ensures that you have a retention rate of over 70%. 

Which type of Story works best?

In Stories, you have the option of posting images or video content. For accounts with fewer than 100k followers, SproutSocial recommends image content, which beats out video content for story reach. 

However, those are just Story stats. If you’re looking at videos in general, 91% of active users watch videos on IG weekly so having a video marketing strategy is crucial.

What’s the best day to post on Instagram?

According to Sprout’s analysis, the best times to post on Instagram are Tuesday 11 a.m.–2 p.m. and Monday through Friday 11 a.m. The worst day to post is Sunday.

Take Action: Schedule your content for maximum engagement at optimal times.

Is this the best place for you to engage your audience?

The largest age group is 18–34 years old, consisting of 62.2% of all users, so if your target audience falls into this bracket, then Instagram is definitely the place for you to communicate.

Want to learn more?

Check out the full report here.

Posted in Cool Tool

Monday Morning Cool Tool: Quuu

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week I’m recommending Quuu – a hand-curated content suggestion platform that connects to your scheduling tool of choice.

Here’s how it works

Sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience.

With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).

Relevant suggestions will be queued to your scheduling tool where you can choose to manually curate posts yourself or Quuu will post for you.