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Posted in #HCSM

How To Set SMART Goals For Your Healthcare Marketing

It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.

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Source: Finances Online

When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Strategy Without Goals Is Putting The Cart Before The Horse

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

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Common Social Media Marketing Goals

Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.

  • Attract more patients to your practice
  • Improve the quality of health information online
  • Drive traffic to your  website
  • Run a disease awareness campaign
  • Establish online authority and credibility

Research shows that writing down your goals increases the completion rate of goals.

How To Set SMART Social Media Goals

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with defining a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to increase your Twitter followers by 10%.

Measurable — how will you measure your success? In this case it’s easy to measure 10% growth in Twitter followers when you check your follower numbers.

Attainable — is your goal attainable? Can you realistically achieve this Twitter growth?

Relevant — a relevant goal is aligned closely to your social media objectives. Is this goal relevant to your overall social media strategy?  Is Twitter the right platform for your communications?

Time Specific — give your goal a deadline – for example, increase your Twitter followers by 10% by the end of the month.

Wrapping Up

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2022.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in #HCSM

Need a topic for your healthcare blog? Here are 12 ideas to get you started

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness.

Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. 

Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 12 content ideas should help get you going again.

#1 Share Facts About A Common Medical Condition

What kind of questions do your patients most frequently ask about a specific medical condition? Compile a list of these frequently asked questions and answer them on your blog.

#2 Curate Content

Creating original content is time and resource intensive.  Curation helps you provide your audience with relevant, high quality information on a regular basis without sacrificing your time and resources. Don’t rely on curation alone; curated content is designed to complement your content creation plan—not replace it.

#3 Announce a New Product or Service

Are you rolling out a new program, product or service? Write a blog post to introduce it and highlight its features and benefits.

#4 Update Readers on Industry Trends

Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Readers will enjoy learning about it through your blog, particularly if you share your own unique perspective. Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.

#5 Create A Poll

There are several online tools you can use to create a readers’ poll. If you have a WordPress.com site, then you’ve got Polldaddy polls already built in. You can create, manage, and see results for all of your polls directly in your WordPress.com dashboard. If you use a WordPress.org install on your self-hosted site, install the Polldaddy WordPress.org plugin. Use it to get a snapshot of readers’ attitudes to health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Publish a follow-on post with your findings.

#6 Write About A Day In The Life

Write about a typica day in your working life as a healthcare professional. Be careful not to write about specific patients or to commit any breaches of privacy or confidentiality.

#7 Plan Posts Around Seasons and Events

Use an editorial calendar to track seasonal, cultural and industry events and write a blog post which fits the theme, for example, “How To Eat Healthily During The Holiday Season”.

#8. Share The Latest Medical Research

Have you been to a conference recently where you learned about new medical research? Or read about the latest research in a medical journal?  Let your readers know about it through your blog. Make sure you provide full references and link to online publications.

Here’s an example of this done really well by breast surgeon, Dr Deanna Attai on her blog.

#9 Invite A Guest Blogger

Ask a colleague to write a guest blog on an area of their expertise.

#10 Interview An Expert

Choose a respected healthcare professional and interview them for your blog. Alternatively, contact several experts in your field and have them answer a question: Take all the answers and turn them into one big blog post.

#11 Write About A Trending Topic

Provide your unique perspective on a trending topic. Find out what’s “hot right now” online by using Google Trends, Twitter.com/Search and Reddit.com.

#12 Provide a Weekly Round-Up Of Healthcare News

Gather the week’s healthcare news into a round-up post. Provide links, attribute sources and add your own commentary.

You might also like to read 3 Places To Find Interesting Ideas For Your Healthcare Blog

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: StoryLab.ai

 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is StoryLab.ai- an AI copy generator that helps you generate copy ideas, hooks, outlines and ready-made copy for marketing purposes.

Whether you’re looking to create an Instagram caption, a blog title, or ad copy, this tool is designed to inspire you.

Here’s How To Use StoryLab

Begin by selecting the type of content you want to create. 

In the example below, I’ve inputted “social media marketing strategy” as a blog topic and the tool has generated some ideas for headlines. 

Here’s what happens when I input the same term into the email subject line generator.

And here’s what is returned when I ask for ideas for a social media post. I have to say this is by far the most impressive result.

I’ve only recently been introduced to this tool, but I can already see I am going to save some time testing out its features over the coming week.

Pricing

You get 25 “runs” per month for free with StoryLab. Upgrade to a basic package to get 250 runs or unlimited runs with the top-tier package.

Posted in #HCSM

How Do You Stack Up On Social Media?

A new edition of Rival IQ’s Social Media Industry Benchmark Report has been released for 2022. This report, which surveyed millions of posts and billions of interactions from top brands in every major industry on Facebook, Instagram, and Twitter, brings you the freshest social media benchmark data.

Key Findings — At A Glance

Image Credit: Rival IQ

Want to learn more?

Click here for more insights into engagement rates across Facebook, Instagram and Twitter

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, without having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger.

Posted in #HCSM, Twitter

The 5 Stages of Twitter Adoption

Twitter reminded me last week that I’ve been on the platform for 13 years!

Even though I’ve seen Twitter change over the last decade, becoming less friendly and more confrontational, it’s still the social network I visit several times a day. 

Over the years I’ve met so many incredible people on Twitter – some of whom have become friends in real life.

I’ve been invited to speak at conferences around the globe.

I’ve never been so strategically connected.

And all because of Twitter.

And yet I still meet people who tell me they just don’t get Twitter.  They say it’s just a place to post what you ate for breakfast, or lunch, or.. well you get the picture.

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But here’s the thing about Twitter that not everyone realizes, you build your own experience to suit your interests and needs.

Twitter is the frame, not the picture, what’s inside is largely up to you.

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I can hardly remember back to the first tweet I sent, but I do remember that there were several stages in my evolution to becoming a Twitter devotee.

And it turns out most people who first join Twitter go through some, if not all, of these stages.

So here’s a fun infographic I created outlining the five most common stages of Twitter adoption.

5 Stages of A Twitter User (4)

I’d love to hear from you. Are you a Twitter user? Where do you fall on this adoption curve?

Posted in Thursday Tip

#ThursdayTip: How To Find Your Old Tweets

Welcome to this week’s social media quick tip.  This week I want to show you how to find old tweets in your Twitter archive. 

Have you ever wanted to search your Twitter archive to locate an old tweet?

Twitter shows your most recent 3,200 tweets in your timeline, which sounds like a lot, but if you’ve been using Twitter for quite a while and tweet a lot, you may find it hard to search for old tweets.

The solution lies in Twitter’s Advanced Search function.  Here’s how to perform a search for your old tweets.

1.  Go to https://twitter.com/search-advanced

2. Enter your username into the “From these accounts” field under “People.”

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3. Select a date range from the pop-up calendar to view your tweets (or tweets from any profile you wish to see) within a specific time frame.

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4. click the “Latest” tab to see all your tweets from this data range.

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Bonus Tip!

Want to see the first-ever tweet you sent?  Head over to www.findfirsttweet.com. Authenticate with your twitter account to unlock the search bar.

Here’s mine. Wow, I’ve been on Twitter for over ten years!

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Try it for yourself. Take a trip down Twitter memory lane and see how far you’ve come.

Here’s to your Twitter success!

Posted in #HCSM

What You Need to Know About Google Search in 2022

A new infographic from Oberlo caught my eye this week.

Whether you’re simply curious about the numbers behind the world’s most popular search engine, or you’re looking to optimize your website, these statistics are worth exploring.

Let’s start with the fact that Google dominates the search engine market, holding close to 92% of the market share (GS Statcounter, 2022), and is THE most visited website, with almost 90 billion visits per month on average.

This number is based on the fact that Google is used by people daily not just for search but also for email (Gmail) and video and image searching.

How Many Google Searches Are Conducted per Day?

The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).

84 percent of us use Google 3+ times a day or more often (Moz, 2019).

Most of these searches are conducted on mobile devices.

Here’s something worth mentioning, as Oberlo points out: “When comparing the types of searches on different devices, users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location-based. Searches carried out using mobile devices are typically done with less complex results in mind, which could include fast facts, rather than learning complex subjects.”

Take Action! To check if your site’s design is responsive, enter its URL into this Google tool: Mobile-Friendly Test — Google Search Console

Finally, check out this statistic, the majority of us stay on the first page of Google results. In fact, 60 percent of mobile users were “very likely” to click on the first two or three search results they saw.

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For tips on improving your Google ranking, check out my list of 7 Simple and Effective Ways to Improve Your Website’s Google Ranking in 2022