Improving Healthcare Communication & Delivery through Social Media

Kristi Eells @Kristi_Eells

Recently, I’ve been out and about on the town checking out some pretty interesting awesome local healthcare events.  So, I thought I’d take my next couple posts to report back on the key takeaways for each, and recap the things that I found to be the most interesting and helpful from each event.

Women in Healthcare Management’s (WHCM) 2012 Spring Forum: Social Media in Healthcare

This panel session was made up of four women who together provided a very well-rounded overview of the benefits and pitfalls in healthcare social media – sharing details and perceptions of how healthcare organizations are using social media to revolutionize healthcare delivery in communication.

Panels included:

• Donna Tolley, Director of Marketing at Harvard Vanguard Medical Associates
• Rhonda Mann, Chief Marketing Officer at Beth Israel Deaconess Medical Center
• Mary Pietrowski, Sr. Director of Digital Strategy & Marketing for Hologic, Inc.