Healthcare Marketing: Social and Traditional Media Needed to Bring Home the Gold

Social media when combined with traditional media can put your healthcare brand on the winners’ podium.

Social media is ubiquitous.  Look at the Olympics to see how much social media has become so pervasive.  The Olympics just completed in London has been dubbed the first “Social Media Games.”  The heavy use of Facebook, Twitter and YouTube by fans, athletes and the news media, the 2012 Olympics was unlike any other in the way we watch and interact with the games.

For the 2000 Olympic Games in Sydney few people had high speed internet.  By 2004 with the games in Athens, smartphones were on the scene.  For the Beijing Games in 2008 there were 100 million Facebook users.  But for the games in London there were about 900 million Facebook users and about 500 million Twitter users sending about 400 million tweets per day.

The fans were part of the action…