Using Social Media to Support Heathcare Events – A Women’s College Hospital Case Study

Many of us in the #hcsmca community hold events and integrate social media in the planning and execution. Are we doing a good job? What can we learn from each other? This week guest moderator Craig Thompson, digital specialist at Women’s College Hospital, offers their event as a case study on #hcsmca (with a twist). Craig explains.

By Craig Thompson (@CraigTyyz)

On Monday, October 22, 2012 my colleagues and I at Women’s College Hospital (@WCHospital) presented “The Power Study Forum – a discussion about cutting-edge issues in women’s health”. This forum featured Women’s College Research Institute scientists who contributed to the POWER Study. This was our first event where social media played a role in both raising awareness and execution.

The following is brief description of the strategy behind our digital communications and social media planning.

Goals – What we hoped to achieve.
Put bums in…