Healthcare Marketing: How Often, What, When to Post on Social Media

Timing, frequency and content of social media impact its effectiveness.

Hubspot’s Dan Zarrella examined more than 100,000 social media accounts to determine what timing and frequency renders the most effectiveness for outcomes.  Of course effectiveness is different for each specific activity but Zarrella did discover some general guidelines.

Frequency: What is the right amount of frequency in social media?  Am I communicating too often?  Not enough?  The take-away from the finding was to not crowd the content.  Each site will be different depending on the activity of the site but the general recommendation is to have at least two hours on each side of shared links.

Timing: Which days and what time of day are best for generating activity and engagement?   The general guidelines are:

Twitter…late in the day and week are the most tweetable times.  Between 2 PM and 5 PM (EST).

Facebook…. Highest during the weekend.