Pharma cannot afford to ignore social media

See on Scoop.it – Health Care Social Media Monitor

There are two ways that pharma can participate in social media:

(1) Passive – Use social media to listen to what patients and consumers are saying about your product/brand or health condition.  The risk is very low and adverse event reporting is not required.

(2) Agressive – Use your brand 0n social media and actively engage patients.  However you will need to develop a system for adverse event reporting and since the FDA has not issued guidelines you will need to find a way for fair balance. On Facebook that is easy to do by adding a fair balance panel to your facebook page but on Twitter it’s almost impossible but you could do it by including a link to fair balance on all Tweets if the FDA would acknowledge the current online marketing environment instead of living in the past.

See on worldofdtcmarketing.com