Posted in #HCSM

Cognitive Dissonance: Why Social Sharing Creates Employee Advocates | Social Media Today

See on Scoop.itHealth Care Social Media Monitor

Getting employees to participate in social media not only has the benefit of amplifying your content marketing, but also improves employee morale.

Marie Ennis-O’Connor‘s insight:

How can you get your employees to start acting like brand ambassadors?  Focus on the fundamentals: make it easy, motivate them and measure it so you can recognize brand advocacy.

See on socialmediatoday.com


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