Seven tactics to create community engagement with Facebook | pharmaphorum

Pharma must continue to walk a very fine line — between the flexibility and agility expected by social media users, the process of internal review, and the lack of regulatory guidance — to use non-branded Facebook pages as part of patient communities. The seven tactics described herein have been shown to increase user engagement. With equal parts caution and innovation, and while maintaining a sense of trustworthiness, page administrators can employ these tactics and create others, to the benefit of both the pharmaceutical companies and their patients.