See on Scoop.it – Health Care Social Media Monitor
Some healthcare providers, financial services firms and other companies in highly regulated industries are taking full advantage of social media, even though they’re awash in rules. Here’s how they do it.
Tips for Going Social in a Regulated Industry
1. Work with the legal department, human resources and other groups to understand regulatory and legal requirements and create policies and procedures that work for all constituencies: regulators, employees and customers.
2. When in doubt about whether you’re in compliance, take a public conversation into a more private venue, like email or the telephone.
3. Educate anyone in your company who’s involved in social media about your policies. Explain why those policies exist, and discuss the best ways to use social media while remaining in compliance with regulations.
4. Like a company in a less regulated industry, develop a social media voice that’s true to your brand, respond quickly to negative comments, and provide lots of relevant and updated content — so people have a reason to come back.
5. Always disclose your connection to your company (including your title and the department you work in) when you comment or ask a question on social media.
See on www.computerworld.com
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